Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, January 12, 2015 (Posted 01.13.15)
The first true college football National Championship was staged in Dallas where The Ohio State Buckeyes of the Big 10 defeated Oregon State of the Pac 10, 42-10 in the first College Football Playoff. The Big Ten Champions dominated the contest after leading 21-7 at halftime in front of more than 85,000 fans. It finished with an 18.5 rating. The Oregon-Ohio State game rating peaked from 930P-9:45P with a 20.5 metered market rating.
In the primary home markets of the two schools, the telecast delivered a 51.2 in Columbus, the No. 1 overall market, and a 37.6 in Portland, Ore., good for fourth overall. The top 10 metered markets (in addition to those of the competing teams) are the following: Columbus, Dayton (43.8), Cleveland (41.3), Portland, Birmingham (36.1), Cincinnati (26.5), Jacksonville (25.7), Knoxville (25.5), Greenville (24.1) and Atlanta (23.0). Additionally, the National Championship set overnight post season college football records in 22 different markets in the following cities: Cincinnati, Cleveland, Columbus, Dallas, Dayton, Denver, Ft. Myers, Las Vegas, Los Angeles, Minneapolis, New York, Norfolk, Philadelphia, Portland, Raleigh-Durham, Richmond, Sacramento, Salt Lake City, San Antonio, San Francisco, Seattle and Washington, D.C.
The Tiffany Network was on all-rerun mode but still finished with a second place position. At 8P, a rerun of ‘The Big Bang Theory’ drove in the top broadcast numbers of the evening with an amazing with 10.05 million viewers and a 6.3 rating and a 9 share. With a rerun! At 830P, ‘Mike & Molly’ pulled in a strong 9.17 million viewers and a 5.8/8 opposite the big college football game. At 9P, a rerun of ‘NCIS: Los Angeles’ from earlier in the year, drew 6.73 million viewers and a 4.2/6. At 10P, a rerun of ‘Scorpion’ drew 5.31 million viewers and a 3.3/5.
The Alphabet Network, opposite their sister sibling, ESPN, decided to air first run programming. At 8P, ‘The Bachelor’ drew 6.40 million viewers and a 5.1/7. At 10P, ‘Castle’, with an episode that placed Castle as a Private Investigator because he could no longer work with Beckett and the NYPD, drew 6.76 million viewers and a 4.8/8, as the top rated program on Disneyville’s broadcast network on Monday.
The Peacock Network brought out original programming to compete against the top college football game of the year. At 8P, ‘Celebrity Apprentice’ drew 5.80 million viewers and a 4.4/6. At 10P, a first run of ‘State of Affairs’ again drew a disappointing 3.60 million viewers and a 2.8/4. Katherine Heigl does not have a likable vehicle which the audience wants to come back to week-after-week. Nuff said.
The Animal Network of Broadcast counter programmed the entire evening with reruns. At 8P, a third airing of a rerun of the pilot of ‘Empire’ should now have plenty of exposure as it drew 2.76 million viewers and a 2.4/4. At 9P, a rerun of ‘Sleepy Hollow’ drew 1.79 million viewers and a 1.5/2.
The Little Network That Couldn’t didn’t. But it did sample with two episodes of ‘Jane the Virgin’ which drew at 8P, 1.10 million viewers and a 0.9/1. At 9P, ‘Jane the Virgin’ drew 1.09 million viewers and a 0.9/1. It features the newly crowned Golden Globe winner Gina Rodriguez.
For The Record
ESPN was #1 on Monday with million viewers. CBS finished second with 7.216 million viewers and a 4.5/7 with counter programming of reruns. ABC was the top broadcast network but #3 overall with 6.501 million viewers and a 5.0/7 with first run programming. NBC came in fourth with 5.085 million viewers and a 3.9/6 with first run programing. Univision finished fifth with 2.968 million viewers and a 1.6/2. FOX finished with 2.275 million viewers and a 1.9/3. Telemundo finished with 1.7 million viewers and a 0.9/1. The CW finished with 1.095 million viewers and a 0.9/1.
Today In TV History
On this date in 1928, one of the most significant events ever in the history of television took place. Ernst F. W. Alexanderson gave the first public demonstration of television. The first television broadcast in the United States was to his General Electric Plot home at 1132 Adams Rd, Schenectady, NY, in 1927, using high-frequency neon lamps and a perforated scanning disc. His voice can be heard on the following.
How Much Search Traffic Actually Comes from Googling?
Based on recent research from Define Media Group, Google accounts for over 90% of global organic search traffic. The research tracked traffic to 94 sites across various industry verticals between January and November 2014 and found that Google accounted for a whopping 93% of online and mobile web organic search traffic worldwide, leaving Bing and Yahoo to account for a mere 6% combined.
Recent analysis by Merkle | RKG found similar results when looking at the US only. The search and digital marketing agency reported that in Q3 2014, Google increased its share of organic search visits in the US to 83%. This was at the expense of Bing, which saw its portion fall slightly to 8%; Yahoo held steady at around 7%. Both studies show higher figures than recent analysis by comScore, which put Google’s share of monthly online searches in the US at 67.3%. Microsoft sites accounted for 19.4% and Yahoo sites for 10.0%. comScore looked at desktop searches only.
RKG reported that mobile was fueling overall organic search growth. Between Q3 2013 and Q3 2014, mobile organic search visits rose 45%, compared with just 3% for overall organic. Google ruled here, too, with an 85.6% share of US mobile organic search visits coming from the site, vs. 8.4% for Yahoo and 5.6% for Bing. StatCounter found almost the exact same results, reporting that 85.6% of total mobile search referrals in the US in Q3 2014 (excluding tablets) came from Google, 9.7% from Yahoo and 4.3% from Bing.
Cable TV News
CNN Gets Drone Agreement
CNN reached an agreement with the Federal Aviation Administration that will allow the net to use drones in its newsgathering and reporting. “Unmanned aircraft offer news organizations significant opportunities,” said FAA Administrator Michael Huerta. “We hope this agreement with CNN and the work we are doing with other news organizations and associations will help safely integrate unmanned newsgathering technology and operating procedures into the National Airspace System.”
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Across The Pond
ITV had a bit of a scare on Monday. At 4P, ‘Mel & Sue’ launched with 888,000 viewers (8.1%). Then at 8P, Richard Wilson’s ‘On the Road’ drew 2.88 million viewers (12.3%). But it was at 9P when the powerful ‘Broadchurch’ dropped to its lowest-ever ratings on Monday as it dipped by over 1.6 million viewers from last week, falling to an average 5.57 million viewers (22.4%) (with an added 555,000 (3.4%) on +1.)
BBC One began at 730P with ‘Inside Out’ as it returned with 4.17 million viewers (18.9%). But at 830P, ‘Panorama’ could only gather 2.95 million viewers (12.5%). AT 9P, ‘Silent Witness’ was just behind ‘Broadchurch’, attracting 5.49 million viewers (22.1%).
BBC Two actually had the top program at 9P with ‘University Challenge’ as it drew and quizzed 3.06 million viewers (13.1%). But at 830P, it was followed by ‘Only Connect’ with 2.43 million viewers (10.3%) and quickly fell to third. At 9P, ‘Horizon’ was not match as it only drew 1.87 million viewers (7.5%). At 10P, Jack Whitehall’s ‘Backchat’ brought in 1.11 million viewers (6.0%).
Channel 4 at 8P presented ‘Dispatches’ and it interested 1.51 million viewers (6.4%). At 830P, ‘Food Unwrapped’ was seen by 1.86 million viewers (7.8%). At 9P, ‘The Undateables’ continued with 1.62 million viewers (6.5%). It was followed at 10P by ‘Bodyshockers’ with 1.13 million viewers (6.9%).
Channel 5 had an interesting evening. At 8P, ‘Storage: Flog the Lot!’ didn’t do so well with only 542,000 viewers (2.3%). But at 9P, ‘Celebrity Big Brother’ finished third by entertaining 1.97 million viewers (7.9%).
Network Nine was #1 again on Monday in Australia with a 29.2% share of the available audience. #1 program and the #1 network was ‘Nine News’ which drew 1,071,000 viewers. #2 was ‘Nine News 6:30’ with 1,046,000 viewers. #5 was ‘A Current Affair’ which drew 891,000 viewers. Finally, ‘Fast4 Tennis’ drew 713,000 viewers.
Seven finished #2 with 26.7% share. #3 was ‘Seven News’ which drew 1,008,000 viewers. #4 was ‘Seven News/Today Tonight’ with 974,000 viewers. #6 was ‘Nabbed’ which pulled in 820,000 viewers. #7 was ‘Motorway Patrol’ with 815,000 viewers. finally, #10 was a rerun of ‘Border Security-Australia’s Front Line’ which drew 706,000 viewers.
Ten was #3 with 20.6% share of the available audience.
ABC finished fourth with 16.6% share. It had, as its top program, ‘ABC Evening News’ which finished #8 and drew 776,000 viewers.
SBS finished #5 with 6.9% share.
As you can see, no matter where you live, people are…
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Australian Luxury Retail Growing By 9.8%
Luxury retailing in Australia is projected to be a $2.4 billion industry by 2019-20, according to a new report by IBISWorld. The “Luxury Retailing in Australia” report says the country’s relatively stable economy has given its residents more disposable income, leading to more luxury purchases. Due to Australia’s favorable market for luxury goods, many brands have aggressively expanded their operations in the region.
“The luxury retailing industry has grown from strength to strength over the past five years,” said Ryan Lin, senior industry analyst at IBISWorld, Melbourne, Australia. “While much of the global retailing scene has suffered from instability in financial markets, Australian luxury retailers have been relatively insulated as growing discretionary incomes have fueled consumers’ passion for fashion,” he said. “Australia’s taste for fashion and luxuries has prompted industry players to scour all corners of the world for the right fusion of fashion and luxury to cater for consumers’ changing needs. “Back home, high-profile Australian designers and labels have grown in prominence across the retail scene. Global luxury powerhouses have also pounced on the Australian industry, with several high-profile brands expanding their retail networks across the country.”
Luxury retail had revenues of $908.7 million for 2009-10, and is expected to grow by 9.8 percent in the five years leading up to 2014-15, reaching revenues of $1.6 billion. The country’s consumers have become more discerning, getting an appetite for leather goods and accessories, particularly high-end handbags. Rather than spending money on more, less expensive items, they are buying a lower volume of premium merchandise. Accessories allow brands to tap into a wider range of consumers, with small leather goods such as key rings and costume jewelry an affordable purchase for a middle-class woman looking to splurge. The top three brands in Australia are Louis Vuitton, Tiffany & Co. and Prada.
Australia’s luxury market has also been boosted by tourism from wealthy international travelers.
A report by Euromonitor says that Chinese tourists flock to Australia, and are now the second largest group of visitors to the country, second only to New Zealand. In 2012, 626,000 Chinese visitors traveled to Australia, many buying luxury goods in the country to avoid the high duties and taxes on the same products at home.
Chinese consumers are the largest spenders of Australian tourists, shelling out about $7,000 per capita per trip on average. Luxury brands are opening stores to attract these consumers. Chanel opened its seventh beauty store in the country in 2013 at Doncaster, and Louis Vuitton has also opened a new boutique in Australia within the past year.
According to the Sydney Morning Herald, Louis Vuitton’s flagship store on George Street in the city is seeing sales around $80 million per year and Chanel’s Westfield Sydney location has $20 million in sales per year. Hermès also has a successful Central Business District store on Elizabeth Street, and may be looking for a larger retail space.
In addition to apparel brands, luxury automakers have looked to tap the Australian market with new store locations and events. In December, McLaren Automotive opened its second retail showroom in Australia, expanding to other states in the island nation. The new location will be in Melbourne and will be similar to the showroom in Sydney. By opening in the Australian state of Victoria, McLaren is reaching new consumers and maintaining its presence in Australia and the Asia Pacific region of the world (see story). Also, Rolls-Royce Motor Cars is looking to get a stronger foothold in the Australian market by appointing the dealer Barbagallo in Perth, West Australia to represent the brand. The new dealer gives the British Automaker heightened access to a market that it sees a vital place for future investment. Staying true to the brand’s core purpose, the dealer will specialize in Bespoke services and showcase the Wraith model (see story). This growth comes with its challenges, as brands face more pressure from competitors, including local labels.
“The industry has grown at a rapid pace over the past five years, especially as inbound tourists from Asia have provided another boon for retailers,” Mr. Lin said. “Industry revenue is forecast to grow by an annualized 9.8 percent over the five years through 2014-15, to total $1.6 billion. In 2014-15, revenue is anticipated to grow by 9.4 percent as burgeoning tourists from China and the rest of Asia provide ample growth for retailers. “Despite these favorable trends, competitive pressures lurk,” he said. “The growth of foreign online luxury retailers has increased competition for the industry. “These competitive pressures are expected to be of greater significance over the next five years, especially as flagship stores bring the fight back to independent boutiques and online retailers as they ramp up exclusive offerings and five-star customer service.
“Experimental and emerging luxury labels are anticipated to make a stronger mark on the industry, especially as they target cash-rich younger consumers. This is expected to benefit independent boutiques, which have greater flexibility in what they stock.”
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Dizzy Gillespie ‘Salt Peanuts’