Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, January 11, 2015 (Posted 01.12.15)
The Tiffany Network had all the cards on Sunday. At 7P, the overrun of the AFC challenger game between the Indianapolis Colts defeating the Denver Broncos at Mile High drew 36.57 million viewers. In Indianapolis it registered a 52.0 share of the available audience (and it peaked at 57.6). At 8P, ’60 Minutes’ drew 17.36 million viewers. At 9P, ‘Madam Secretary’ in an extraordinary episode regarding State Department’s efforts conflict with friendship was a Must See TV ON DEMAND episode as 11.59 million viewers look on. At 10P, ‘The Good Wife’ came to a turn in the road as Alicia now appears to have to choose between running for her office and not being pushed out of the leadership of her own firm or quit and take charge. It drew 8.48 million viewers. At 10P in the Mountain & Pacific time zones, a rerun of ‘Blue Bloods’ finished the evening but Nielsen provided no numbers on this.
The Peacock Network was all glam and Hollywood as the world of entertainment descended on the corner of Wilshire and Santa Monica Boulevard. At 7P, ‘2015 Golden Globes Arrival Special’ drew 9.53 million viewers. Then at 8P, ‘The 72nd Annual Golden Globe Awards’ drew 16.11 million viewers.
The Alphabet Network didn’t do well on Sunday. At 7P, ‘America’s Funniest Home Videos’ drew 5.98 million viewers. At 8P, ‘Galavant’ drew 4.10 million viewers, which was a surprisingly good draw for the new program considering the competition. At 9P, ‘Resurrection’ drew 3.07 million viewers. And finally at 10P, ‘Revenge’ drew 3.65 million viewers.
The Animal Network of Broadcast had a great day, even though it wasn’t in prime time. It had the incredible Green Bay Packers victory over the Dallas Cowboys at legendary Lambeau Field, the cathedral of pro football. It drew 44.4 million viewers and an amazing 26.2 million viewers, the second highest ever Divisional Playoff audience (New York Giants-Green Bay Packers, 1/15/12, FOX, 45.1 million). In Dallas, the share of audience was 46.0 (and peaked at 51.9 with Dez Bryant non-catch). It tied as the second-best overnight for any Divisional Round game since Cowboys/Panthers in 1997 (28.4). At 7P, ‘Mulaney’ in its debut drew 1.31 friends and family. At 730P, a rerun of ‘The Simpsons’ drew 1.98 million viewers. At 8P, ‘The Simpsons’ drew 4.39 million viewers. At 830P, ‘Brooklyn Nine-Nine’ drew 3.30 million viewers. At 9P, ‘Family Guy’ drew 4.09 million viewers. And at 930P, ‘Bob’s Burgers’ drew 3.31 million viewers.
For The Record
CBS finished #1 on Sunday in prime time drawing 18.498 million viewers. NBC finished #2 with 14.462 million viewers. ABC finished third with 4.201million viewers. FOX finished #4 with 3.057 million viewers. Univision finished with 2.127 million viewers.
Today In TV History
On this date in 1971, ‘All In the Family’ debuted on CBS-TV. The show ranked number-one in the yearly Nielsen ratings from 1971 to 1976. It became the first television series to reach the milestone of having topped the Nielsen ratings for five consecutive years. The episode “Sammy’s Visit” was ranked #13 on TV Guide’s 100 Greatest Episodes of All Time. There is little that can be said in addition to all of the superlatives regarding this ground-breaking program. It was a social changer in the nation and brought tabu subjects to light as only Archie Bunker could.
Top Ten Box Office Weekend of Jan 9-11, 2015
#1 ‘Taken’ 3 $40.4 million
#2 ‘Selma’ $11.2 million
#3 ‘Into the Woods’ $9.7 million
#4 ‘The Hobbit: The Battle of the Five Armies’ 9.4 million
#5 ‘Unbroken’ $8.7 million
#6 ‘The Imitation Game’ $7.6 million
#7 ‘Night at the Museum: Secret of the Tomb’ $6.7 million viewers
#8 ‘Annie’ $4.9 million viewers
#9 ‘The Woman in Black 2: Angel of Death’ $4.8 million viewers
#10 ‘The Hunger Games: Mockingjay — Part 1’ $3.9 million viewers
Broadcast Television News
CBS Renews Three Dramas
The Tiffany Network renewed three new dramas for another season. ‘NCIS: New Orleans’, with over 18.1 million average viewers is the center of CBS’ powerful Tuesday night lineup. ‘Madam Secretary’ with 14.9 million average viewers, is the spark of the renewed Sunday night lineup. And, ‘Scorpion’ with 14.5 million average viewers is the power of the new Monday night lineup.
Sneak Peak at CBS’ ‘The Dovekeepers’ Mini-Series Set For March, 2015.
Golden Globe Award Winners
-Best TV Series, Drama: “The Affair” (Showtime)
-Best TV Series, Musical or Comedy: “Transparent” (Amazon)
-Best TV Movie or Miniseries: “Fargo” (FX)
-Best Actor, TV Series, Drama: Kevin Spacey (“House of Cards,” Netflix)
-Best Actress, TV Drama: Ruth Wilson (“The Affair,” Showtime)
-Best Actor TV Series, Comedy: Jeffrey Tambor (“Transparent,” Amazon)
-Best Actress, TV Series, Comedy: Gina Rodriguez (“Jane the Virgin,” CW)
-Best Actor in a TV Movie or Miniseries: Billy Bob Thornton (“Fargo,” FX)
-Best Actress in a TV Movie or Miniseries: Maggie Gyllenhaal (“An Honorable Woman,” Sundance)
-Best Supporting Actor in a Series, Miniseries or Motion Picture Made for Television: Matt Bomer (“The Normal Heart,” HBO)
-Best Supporting Actress in a Series, Miniseries or Motion Picture Made for Television”: Joanne Froggatt (“Downton Abbey,” PBS)
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (134). We are thankful to all of you with more than 20,000 views.
Across The Pond
BBC One come through with another victory on Sunday. At 6P, ‘Celebrity Mastermind’ drew 4.54 million viewers (22.0%) viewers. Then at 630P, ‘Countryfile’ drew 6.04 million viewers (27.8%. At 730P, ‘Still Open All Hours’ remained on top of the ratings on Sunday evening as the BBC One comedy brought in an average 6.37 million viewers (27.3%).At 8P, ‘Antiques Roadshow’ had 5.44 million viewers (22.0%). It was followed at 9P by ‘Last Tango in Halifax’ with a solid 5.69 million viewers (22.9%). Following the news, at 1035P, ‘Match of the Day 2’ scored 2.64 million viewers (21.4%) as Man U was defeated by Southampton allowing the Barkley’s Premiere League Standings to show Chelsea on top, followed by Manchester City, then Southampton and with Manchester United in fourth.
ITV at 7P presented ‘All Star Family Misfortunes’ and it entertained 2.99 million viewers (13.2%). At 8P, ‘Foyle’s War’ continued with 4.33 million viewers (17.5%). It wasn’t a good night for ITV.
BBC Two at 545P brought live darts coverage to the nation as 2.54 million viewers (11.1%) watched. At 915P, Kate Humble’s ‘Into the Volcano’ slipped a bit to 1.14 million viewers (5.0%). At 1015P it was followed by Paul Hollywood’s ‘Racing Legends’ which drew 770,000 friends and family (5.5%).
Channel 4 at 7P, ‘Phil Spencer: Secret Agent’ brought in 845,000 friends and family (3.7%). It was followed at 8P by ‘The Hotel’ with 1.44 million viewers (5.8%). At 9P, ‘Walking the Nile’ with 1.74 million viewers (7.0%). Primetime average on Channel 4 on Sunday was 2.293 million viewers.
Channel 5 at 530P, ‘Aladdin was seen by 1.60 million viewers (7.7%). At 730P, ‘Jackie Chan’s The Medallion’ attracted 1.11 million viewers (4.6%). At 9P, ‘Celebrity Big Brother’ continued with 2.37 million viewers (9.6%) at 9pm (322k/1.9%). At 10P, ‘A Lonely Place to Die’ was seen by 993,000 friends and family (7.4%). Primetime average on Channel 5 on Sunday was 1.95 million viewers
BBC Three at 730P presented the rerun of ‘The Voice UK’ and it drew 682,000 friends and family (2.8%).
UK Marketers Zero In On The Multiplatform Consumer
Most UK consumers are moving beyond “always-on” to a more complex state involving multiple media devices, often used simultaneously. This multiplatform behavior makes it harder than ever for advertisers to keep track of their audiences.
Following and responding to consumers now embraces all kinds of initiatives, including general gathering and analysis of customer data, customer relationship management (CRM), mobile apps, loyalty schemes and location-based marketing. In many cases, these efforts are not integrated; in 2015, advertisers will make significant progress in tying them together, according to a new eMarketer report, “UK Key Trends for 2015: Consumer-Focused Technologies Shift Up a Gear.”
Data is a prerequisite for more profitable relationships with actual and potential customers; 70% of UK marketers polled by Research Now for Adobe in Q2 2014 said capturing and applying data to inform and drive marketing activities was “the new reality,” and 66% said marketers needed to embrace hyperpersonalization. A similar proportion (65%) said data from websites, ad campaigns and so forth helped to inform their marketing creative, too.
As marketers hone their efforts, UK residents are more exposed to targeting and personalization than ever before. In September 2014 polling by Redshift Research for BloomReach, provider of a personalized discovery platform, among UK digital shoppers who had some experience of personalized communications from online retailers, 69% had been shown product recommendations, and 63% had seen a named greeting. A further 44% had been shown product collections based on their previous site behavior. Importantly, 27% of communications had also taken the consumer’s location into account.
Personalized messages and recommendations are one way of improving consumer engagement and loyalty in the digital age. Another approach is to link payment technology more closely with systems that can deliver personalized offers. Visa recently inked a partnership with personalized-offer provider edo Interactive to deliver relevant offers redeemable at a point of sale. This could be massive; Visa accounted for 72.8% of UK payment cards in 2013, according to Datamonitor. If shoppers are actively using those cards, most will see personalized offers from 2015—which could benefit retailers as well as shoppers.
There’s some evidence that linking payment facilities with loyalty programs may be a good move, and one that smartphone owners will welcome. A May 2014 Marketing Sciences study found that 49% of UK adult smartphone owners were interested in collecting loyalty points via a mobile wallet, and 43% were interested in using a mobile wallet to redeem vouchers. Many retailers in the UK—John Lewis, Amazon and Tesco among them—already boast highly successful mobile apps. As retail volume continues shifting to mobile platforms, one should expect merchants to enhance the personalization and loyalty features in those apps.
With no cricket on the schedule, Seven won Sunday with a 28.3% share of the available audience. #2 was ‘Seven news Sunday’ with 965,000 viewers. #4 was ‘Better Homes and Gardens-Dr Harry’s Craziest House Calls’ which drew 755,000 viewers. #10 was ‘Border Patrol’ with 639,000 viewers.
Nine finished #2 with 25.8% share. But it did have the #1 program and newscast in the nation on Sunday as ‘Seven News Sunday’ finished on top with 1,023,000 viewer, the only million plus program on this day. A rerun of ‘RBT’ which finished #5 drew 729,000 viewers. #6 was ’60 Minutes Summer’ and drew 695,000 viewers.
Ten came in third with 21.9% share.
ABC finished #4 with 19.2% share. #3 was ‘ABC News Sunday’ which drew 834,000 viewers. #7 was ‘Sherlock’ which drew 693,000 viewers. #8, ‘Antiques Roadshow’ drew 670,000 viewers. And, #9, ‘ABC News Update’ drew 657,000 viewers.
SBS finished fifth with 4.9% share of the available audience.
Monday Australian TV Overnight Ratings
Network Nine was #1 again on Monday in Australia with a 29.2% share of the available audience. #1 program and the #1 network was ‘Nine News’ which drew 1,071,000 viewers. #2 was ‘Nine News 6:30’ with 1,046,000 viewers. #5 was ‘A Current Affair’ which drew 891,000 viewers. Finally, ‘Fast4 Tennis’ drew 713,000 viewers.
Seven finished #2 with 26.7% share. #3 was ‘Seven News’ which drew 1,008,000 viewers. #4 was ‘Seven News/Today Tonight’ with 974,000 viewers. #6 was ‘Nabbed’ which pulled in 820,000 viewers. #7 was ‘Motorway Patrol’ with 815,000 viewers. finally, #10 was a rerun of ‘Border Security-Australia’s Front Line’ which drew 706,000 viewers.
Ten was #3 with 20.6% share of the available audience.
ABC finished fourth with 16.6% share. It had, as its top program, ‘ABC Evening News’ which finished #8 and drew 776,000 viewers.
SBS finished #5 with 6.9% share.
As you can see, no matter where you live, people are…
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 35,638 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1Aw7D5e
This week: Mobile Makes The ‘Biggest Winners in 2015 will Be Those Who Invest In Mobile’.
Media Notes Briefs, ‘Today’s Influence Of Mobile In Target-Based Advertising’ http://bit.ly/1wDKRlP
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Hoagy Carmichael ‘The Monkey Song’