Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, January 9, 2015 (Posted 01.10.15)
CBS #1 on Friday as ‘Blue Bloods’ draws more than 12 million viewers as the top program.
http://www.cbsnews.com/common/video/cbsnews_video.swf
CBS
The Tiffany Network has the power lineup on Friday. At 8P, leading off with ‘Undercover Boss’, the network drew 8.52 million viewers. At 8P, with a superb episode of ‘Hawaii Five-0’ in which a unique art heist was double switched, was one of the best Must See TV ON DEMAND episodes of the new year, drew 11.29 million viewers. It was one of the biggest audiences in the series history. Suffice to say, ‘Hawaii Five-0’ has found its place the schedule. At 10P, the granddaddy of Friday night, ‘Blue Bloods’ had one of the finest Must See TV ON DEMAND episodes of any year as Danny is involved in explaining a robbery which was intended for good must be punished. For every veteran, this show is a must. It drew 12.63 million viewers and was the #1 show on television on Friday.
ABC
The Alphabet Network began the evening at 8P with ‘Last Man Standing’ and drew 8.59 million viewers, tops in the time slot. At 830P, ‘Cristela’ pulled in 6.68 million viewers, dropping nearly 2 million viewers. At 9P, ‘Shark Tank’ pulled in 7.70 million viewers, well behind ‘Hawaii Five-0’. And at 10P, ’20/20′ drew 6.09 million viewers, less than half of what ‘Blue Bloods’ drew.
NBC
The Peacock Network didn’t stand a chance on Friday. At 8P, a rerun of ‘Grimm’ drew 2.42 million viewers. then at 9P, ‘Dateline’ pulled in a network high of 5.57 million viewers, less than half of the leader and only good for third place. At 10P, ‘Countdown To The Globes’ drew 2.41 million viewers.
FOX
The Animal Network of Broadcast did something good for a change. At 8P it positioned the season premiere of ‘Glee’ for Friday, a day they knew nothing the put on the air would perform well. They were correct. ‘Glee’ drew 2.35 million viewers. Clearly, the program is from a different era for a different audience.
The CW
The Little Network That Couldn’t absolutely failed on Friday. At 8P, a rerun of ‘Hart of Dixie’ drew 660,000 viewers. At 9P, a rerun of ‘Whose Line Is It Anyway?’ drew 660,000 friends and family. And at 930P, ‘Masters of Illusion’ drew a matching number of 660,000 friends, family and network execs. It not only was 5th on broadcast networks it was well down the list when one would include cable networks on this night.
For The Record
CBS was #1 on Friday with a powerful 10.812 million viewers. ABC was a distant #2 with 7.141 million viewers. NBC finished third with 3.465 million viewers. Univision finished fourth with 2.990 million viewers. FOX finished fifth with 2.346. The CW finished last with 708,000 viewers.
Today In TV History
On this date in 1980, the final episode of one of the most iconic series in television history, the Emmy Award winning ‘The Rockford Files’ aired on NBC. Starring James Garner, it was a staple of 30 Rock for 6 years and 123 episodes. The theme music won a Grammy Award for Best Instrumental Arrangement for 1975. Now for an educational moment: A back door pilot was made for a series that would have featured Greg Antonacci and Gene Davis as Eugene Conigliaro and Mickey Long, two humorously incompetent characters who were introduced in the Rockford episode “The Jersey Bounce” (these same character names are used in both episodes but they are clearly different as both of them and Rockford do not know each other in the second episode, “Just A Coupla Guys.” Although not stated as such, the “Just A Coupla Guys” episode could be looked at as a flashback with events of “The Jersey Bounce” taking place afterwards). The series pilot involved them trying to ingratiate their way into the New Jersey mob and aired as the next-to-last episode of the The Rockford Files. David Chase, who wrote both episodes, would later create ‘The Sopranos’, which centered on the New Jersey mob. And now you know how ‘The Sopranos’ were created. Some say ‘The Rockford Files’ is the greatest private-eye television program in the history of the medium.
The final episode of ‘The Rockford Files’ titled “Deadlock in Parma”.
JeSuis Charlie
World Media Coverage on Wednesday
European media offered in-depth news coverage of the killing of 12 people at the Paris office of French satire magazine Charlie Hebdo mid-day Wednesday local time. U.S. TV networks also provided coverage of the attack in the early morning hours, with morning shows, such as NBC’s Today, leading off with a report on it, including video from the scene, before moving onto other news. Today also brought in its chief foreign correspondent Richard Engel, who called in to the show to discuss the attack. Engel said the shooters appear to have been inspired by ISIS.
French officials named three suspects in the killings, French brothers Said Kouachi and Cherif Kouachi, who are in their early 30s, and Hamyd Mourad, 18.
‘Good Morning America’ also covered the news early in its Wednesday broadcast before also moving on to other stories. The GMA and ABC News sites featured a banner saying “Breaking News: At Least 11 Dead, 4 Critically Injured in Shooting at French Satirical Newspaper Office” early morning East Coast time. By 7:30 a.m. both GMA and Today were back to their regularly scheduled programming, covering lighter stories and other topics in the news.
CBS ‘This Morning’ provided coverage in a few segments, including devoting a few minutes to the attack at the top of the 8 a.m. hour. CBS aired amateur video showing part of the attack, with correspondent Clarissa Ward describing what the video depicted from CBS’ London newsroom. CBS News producer Elaine Cobbe also called in from Paris, reporting on the government response, including what it means that the country has raised its alert to the highest level. The morning show also brought in its senior security correspondent Mike Morell to discuss the significance of the attacks.
The coverage of the attack was much more comprehensive on the U.S. cable news networks, including CNN, Fox News and MSNBC. MSNBC’s ‘Morning Joe’ brought in White House press secretary Josh Earnest at 7:34A. All three were still covering the incident shortly before 10A East Coast time, airing and analyzing video and photos from the scene as well as reporting on the latest developments. Anderson Cooper anchored part of CNN’s coverage from CNN’s studio in New York. Wolf Blitzer took over at 10A. MSNBC seemed to be sticking with its scheduled anchors as they focused on the news. On Fox News, Bill Hemmer anchored their coverage from New York with Sky News correspondent Robert Nesbit reporting from the scene.
In France, TF1, France2, France 4 all broke into regular programming with wall-to-wall coverage of the news. France2 showed footage shot by neighbors of the gunmen fleeing the building with the weapons and entering a small black car. It also showed footage of employees fleeing the building via the roof. French news networks BFMTV, iTele and France24 also had continuous coverage of the incident. The reports said that the attack began at 11:30 a.m. Paris time. TF1 returned to regular programming in the 2 p.m. hour. Channel D8 canceled Wednesday night’s edition of entertainment chat show Touche pas a mon poste!, and CanalPlus is set to air special edition of Le Grand Journal dedicated to the shootings.
Media also covered French President Francois Hollande, who quickly denounced the attack, immediately labeling it a terrorist attack and calling for an emergency meeting at the French White House, the Elysee Palace. Speaking to the media at the scene, Hollande said France “today faced a shock” regarding the incident and that security levels across Paris had been raised, describing the attackers as “barbarians” and the magazine as representing the “freedom of the press.” He also claimed that a “number” of terrorist plots had been intercepted over the past few weeks. Hollande will address the country at 8 p.m. local time. Media reports also said that the gunmen shouted “Allahu Akbar” during the attack. According to various reports, masked gunmen, armed with Kalashnikovs, pump-action shotguns and rocket propelled grenades, showed up at the office of the publication, which was previously a target after it ran cartoons of the Prophet Mohammad in 2011. Its offices were firebombed back then.
French police said they were looking to find the gunmen who escaped into the streets of Paris after the shootout. The incident is France’s deadliest terror attack in at least two decades. World leaders including President Barack Obama and German Chancellor Angela Merkel condemned the attack, but supporters of the militant Islamic State group celebrated the slayings as well-deserved revenge against France.
The Islamic State group has repeatedly threatened to attack France. Just minutes before the attack, Charlie Hebdo had tweeted a satirical cartoon of that extremist group’s leader giving New Year’s wishes. Another cartoon, released in this week’s issue and entitled “Still No Attacks in France,” had a caricature of an extremist fighter saying “Just wait — we have until the end of January to present our New Year’s wishes.”
Earnest said U.S. officials have been in close contact with the French since the attack. “We know they are not going to be cowed by this terrible act,” he said. Obama later offered help to French officials to pursue terrorists responsible for what he is calling a “horrific shooting.”
In a statement, President Obama offered thoughts and prayers for the people of France, which he called “America’s oldest ally.” He says France and Paris, will endure beyond “the hateful vision of these killers.”
But it was U.S. Secretary of State John Kerry who set a tone that reverberated throughout France as he also condemned what he called an attack on freedom of expression and addressed the people of France, first in English and then in French, during a televised press conference shortly before 11A ET.
“Each and every American stands with you today not just in horror or in anger or in outrage at this vicious act of violence,” Kerry said, addressing the people of France. “No, we stand with you in solidarity and in commitment both to the cause of confronting extremism and to the cause which the extremists fear so much, which is always united our two countries: freedom. No country knows better than France that freedom has a price because France gave birth to democracy itself. France sparked so many revolutions of the human spirit, born of free expression, and that is what the extremists fear the most. They may wield weapons but those in France and we in the United States share a commitment to those who wield something that is far more powerful, not just a pen but a pen that represents an instrument of freedom not fear. Free expression and a free press are core values, they are universal values. Principles that can be attacked but never eradicated because brave and decent people around the world will never give in to the intimidation and the terror that those seeking to destroy those values employ…The murderers dared proclaim Charlie Hebdo is dead, but make no mistake, they are wrong, today, tomorrow, in Paris, in France or across the world, the freedom of expression that this magazine…represented is not able to be killed by this act of terror…it will never be eradicated by any act of terror…What these people who do these things don’t understand is that they will only strengthen the commitment to that freedom and our commitment to a civilized world.”
On the Internet, the hashtag #JeSuisCharlie was trending as people expressed support for weekly and for journalistic freedom.
In the U.K., the BBC was providing rolling coverage of the attack on TV and radio as of mid-day Wednesday. News of the attack also led German network newscasts and web sites of such media organizations as tabloid Bild and news magazine Spiegel. “Massacre at Parisian Newspaper” read the headline of Bild. In Italy, newspaper web sites and TV networks also provided ongoing coverage mid-day. Newspaper sites and local news coverage also included videos of the incident, including one of a policeman getting gunned down on the street.
Politicians across Europe condemned the attack, with British Prime Minister David Cameron calling it “sickening” and European Commission president Jean-Claude Juncker describing the shooting as an act of “barbarism.”
The French satirical magazine had been the target of a firebomb attack in 2011 after it reprinted controversial Danish cartoons of the Prophet Mohammad. Among the people who were confirmed dead as of mid-day were cartoonist Jean Cabut; editor in chief Stephane Charbonnier; economist, journalist and professor Bernard Maris, who was currently teaching at the University of Paris VIII and had previously taught at the University of Iowa; and cartoonists Georges Wolinski and Bernard Verlhac, who was popularly known by the nickname “Tignous,” as well as two police officers. Cabut did a cover for Charlie Hebdo that was a response to the Danish cartoon controversy, depicting Mohammad crying, but was also famous for other work, including an anti-militarist teen and a caricature of the average racist Frenchman. He had exhibits dedicated to his work.
The French authors, directors and producers guild (L’ARP) issued a statement Wednesday afternoon, expressing “full solidarity” with the journalists of the weekly and saying that “bravery honors creation and freedom.” “Nothing – neither threats nor violence, whatever the motive, whether political, religious or otherwise, will hinder the freedom of expression and the freedom of creation,” the organization said. The statement was signed by members of the group’s council including directors Claude Lelouch, Michel Hazanvicius, Eric Lartigau, Olivier Nakache, Costa Gavras, Eric Toledano, Jean-Paule Salome, producer Radu Mihaileanu and actress Julie Gayet, among others. The Society of Authors and Composers (SACD) added the #JeSuisCharlie graphic to its homepage.
Hollande addressed the country at 8 p.m. local time live on televsion, and declared Thursday to be a national day of mourning and said the country will hold a minute of silence at noon. Flags across the country will be flown at half mast for three days, he said. “Liberty will always be stronger than barbarity,” he added. Hollande called for national unity and said that nothing will divide the nation. “Coming together, in all its forms, is what our response should be,” he said. He finished his remarks saying: “We will win because we have the capacity to believe in our destiny. Vive la republique, vive la France.”
As the president spoke, a unity rally was taking place at the Republique square in Paris, not far from the Charlie Hebdo offices, where police estimated more than 35,000 people gathered. Other spontaneous rallies were taking place in cities across France, including Lille, Toulouse and Lyon.
The terrorist attack in France boosted ratings for struggling news networks BFMTV and iTele, which aired wall-to-wall coverage all day Wednesday.
BFMTV held an 8% share, up from its usual 2%, throughout the day. It peaked at more than 2 million viewers just before 7P. It marked the second-best day for the network since March 21, 2012, around the time of a series of terrorist attacks carried out in Toulouse, when it had an 8.7% share. Twenty million viewers watched the channel throughout the day.
CanalPlus group’s iTele had a huge boost from its usual 0.9% share, jumping to a 3.8 percent, an historical high for the channel. It peaked at 905,000 viewers in the 7P hour. Its previous record was a 3.6 share, also on March 21, 2012.
In a last-minute move, channel Arte added Belgian director Olivier Malvoisin’s 2012 documentary No Laughing Matter (Fini de Rire), about cartoonists around the world following the 2005 publication of Mohammed drawings in Danish newspaper Jyllands-Posten, to its schedule. The film received a 2.6 percent share, or 688,888 viewers, with the special broadcast.
Channel 6ter, which had previously scheduled an episode of The Good Wife that addresses an attack on a satirical newspaper after publishing a cartoon of Muhammed, went ahead with airing the episode. It was viewed by 81,000 people, for a 0.3% share.
In the aftermath of the deadly terror attack on satirical magazine Charlie Hebdo that killed 12 Wednesday, more people watched Fox News than any other cable news network in both total day and primetime, while CNN topped cable news in the coveted 25-54 demo.
In the U.S., Fox News drew 2,125,000 total viewers in primetime and 1,414,00 total day viewers. CNN won the 25-54 demo in both primetime and total day, with 390,000 primetime viewers and 289,000 total day viewers (CNN attracted 941,000 primetime viewers and 801,000 total day viewers). MSNBC ranked third in both measurements with 724,000,000 primetime viewers and 164,000 primetime demo viewers along with 442,000 total day viewers and 103,000 demo viewers during the day.
The news broke across cable news in the 6A ET hour. From 6A-9A ET, “Fox & Friends” won every hour in total viewers and won 6A-7A and 7A-8A in the 25-54 demo. CNN’s “New Day” topped the demo from 8A-9A ET with 276,000 viewers vs. 236,000 for Fox.
Anderson Cooper had a whirlwind day that included a cross-continental flight and ratings success. The primetime anchor woke up early to anchor “CNN Newsroom” at 9A ET, beating Fox News’ “America’s Newsroom” in the 25-54 demo, 307,000 viewers vs. 238,000 viewers. Fox News won the hour in total viewers, 1,281,000 viewers vs CNN’s 805,000.
Cooper then hopped a plane to Paris, anchoring “Anderson Cooper 360″ from 8P-10A ET. During that period, his broadcast beat both Fox News’ “O’Reilly Factor” and “The Kelly File” in the 25-54 demo. At 8P ET, Cooper drew 439,000 viewers vs. O’Reilly’s 437,000; at 9P ET, he attracted 412,000 viewers vs. Kelly’s 348,000 viewers. Both O’Reilly and Kelly won by a large margin in total viewers, 2,759,000 viewers and 2,184,000 viewers, respectively. Cooper drew 1,037,000 total viewers at 8pmET and 940,000 viewers at 9P ET.
Research
Global Retail and E-Commerce Sales Forecast Thru 2018
Despite more than one trillion dollars in online purchases worldwide in 2013, e-commerce accounted for just 5.1% share of total retail spending, per eMarketer. That share grew to an estimated 5.9% this past year on the back of a 22.2% increase in e-commerce spending, and will continue to grow through 2018, when it will reach 8.8%. Even so, that means that $10 of every $11 in retail spending will be in brick-and-mortar locations rather than online. E-commerce’s share of total retail sales varies considerably by country though: by the end of the forecast period, e-commerce sales are expected to comprise 18% of retail sales in the UK (the highest of any country), but just 1.4% share in India and Indonesia. In the US, e-commerce’s share will be right about the global average, at 8.9%.
Mobile/Digital News
Social Becomes A Major Platform For Video
It is primetime for video in social media. 2015 will see a rapid increase in video advertising on Facebook and other social platforms, according to a new eMarketer report, “Video Advertising: How Facebook, Twitter, Instagram, Tumblr and Snapchat Are Changing the Rules.” Facebook in particular is coming on strong and has the potential to put pressure on YouTube, which we estimate captures nearly 20% of US video advertising spending right now.
Facebook isn’t the only one angling for a slice of the video advertising pie. Twitter is beta testing Promoted Videos, Instagram is rolling out video advertising, and Tumblr and Snapchat have new video ad products. Cisco Systems predicted in a June 2014 report that video would account for between 80% and 90% of global consumer internet traffic by 2018. If Facebook, Twitter and others have their way, they will be the conduits through which a significant portion of that video moves. Facebook already ranks as the second-biggest online video property in the US, according to comScore data from October 2014. The ranking only includes desktop viewers, not mobile.
While platforms such as YouTube and streaming video players still attract many internet users, a greater percentage use social networks for video than other types of video platforms, such as news sites. According to a 2014 survey by Google and TNS, 73% of internet users in Canada and the US used a video site or app to watch digital video. Social networks ranked second, at 30% of respondents in Canada and 29% in the US. A study like TNS and Google’s might be perceived as biased, considering that Google owns YouTube, but a June 2014 survey from Frank N. Magid Associates had a similar finding. Here, 33% of US digital video viewers used Facebook, trailing YouTube’s 75%, but a greater percentage than other well-known video services like Netflix and Hulu.
Social properties provide a different viewing experience than YouTube or a TV network’s streaming player. A key differentiating element is the ease with which users can share and comment.
With the groundwork laid for social media to become a common place where consumers view and share video and where marketers distribute video, video advertising is poised to grow as well.
Welcome
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (134). We are thankful to all of you with more than 20,000 views.
Across The Pond
BBC One began at 7P with ‘The One Show’ and it kicked things off with 4.09 million viewers (19.7%). It was followed at 8P by ‘A Question of Sport’ with 3.59 million viewers (16.4%). At 830P, ‘Room 101’ drew 3.38 million viewers (14.5%). At 9P, ‘The Musketeers’ would entertain 3.64 million viewers (15.8%). Following the news, at 1035P, ‘The Graham Norton Show’ wrapped things up with 3.51 million viewers (25.4%). It was a solid evening for One.
ITV at 8P had ‘The Martin Lewis Money Show’ and it drew 2.88 million viewers (12.5).Then at 9P, the showing of ‘Benidorm’ was once again the evening’s highest-rated show outside of soaps with 4.44 million viewers (19.3%).
BBC Two at 7P brought us ‘Great British Garden Revival’ and it was seen by 1.18 million viewers (5.5%). At 8P, it was followed by a BBC Two evening high for ‘Mastermind’ with 2.28 million viewers (10.1%). At 830P, ‘Food & Drink’ fell to 1.73 million viewers (7.4%) while at 9P, ‘The Big Allotment Challenge’ drew even less with 1.66 million (7.2%). At 10P, the showing of ‘QI’ finished the evening off with 1.58 million viewers (7.9%). As a conclusion, BBC Two only got above 10% of the audience once. Not good for a network.
As for Channel 4, at 8P, ‘Jamie and Jimmy’s Friday Night Feast’ drew 1.33 million viewers (5.8%). At 9P, the return of ‘8 Out of 10 Cats Does Countdown’ was Channel 4’s most-viewed show with 1.91 million viewers (8.3%). At 10P, ‘The Last Leg’ dropped to 1.15 million viewers (6.3%).
Channel 5 had ‘Race to the Pole’ drew 317,000 viewers (1.5%). At 8P, The History Channel’s ‘Ice Road Truckers’ increased slightly to 791,000 viewers (3.4%). At 9P, ‘Celebrity Big Brother’ was seen by an average audience of 2.16 million viewers (9.4%). The Channel 5 reality show peaked with 2.25 million viewers (9.8%) at 945P. At 10P, ‘Celebrity Big Brother: Nomination Face-Off’ followed with 1.78 million viewers (8.8%). At 1030P, ‘Celebrity Big Brother’s Bit on the Side’ dropped to 838,000 viewers (5.7%).
Down Under
As long as Cricket runs with the battle between Australia and India, Network Nine will shine. On Friday, Nine was #1 in Australia with 27.8% share of the available audience. As usual, the #1 program in the nation and the #1 newscast is ‘Nine News’ as it drew 1,162,000 viewers. #2 was ‘Nine News 6:30’ with 1,081,000 viewers. Then #3 was ‘Fourth Test-Australia vs India Session 3’ drew one million viewers. #7 was ‘A Current Affair’ with 720,000 viewers. And, #8 was ‘ Fourth Test-Australia vs India Session 2’ with 701,000 viewers.
Seven finished #2 with 25.3% share. #4 was ‘Seven News’ with 851,000 viewers. #5 was ‘Better Homes and Gardens Summer’ with 782,000 viewers. And, #6 was ‘Seven News/Today Tonight’ with 746,000 viewers.
ABC finished #3 with 21.4% share. #9 was ‘ABC Evening News’ with 674,000 viewers. #10 was ‘7.30 Summer’ with 551,000 viewers.
Ten finished fourth with 18.1% share.
SBS finished with 7.4% share of the available audience.
As you can see, people all over the world are
Switching Channels!
Australian Multi-Screen Report Q 3 2014
The Australian Multi-Screen Report for Q3 2014 reveals the time Australians spent watching TV on conventional in-home TV sets rose more than an hour per month year-on-year (YOY) in Q3 2014, even as household take-up of internet-connected devices reached a new high.
In Q3 2014, Australians aged 2+ spent an average 37 hours and 44 minutes (37:44) online each month on home and work computers. They devoted 7:30 to watching any online video on PC or laptop computers (including broadcast TV content and other video), compared to 5:18 in Q3 2013.
Summary of key findings:
Smartphones are the most common Internet-connected mobile devices in study participants’ homes (91%), followed by tablets (60%), iPods (22%) and Kindles/e-readers (20%).
Larger households, and those with kids and teens, are more likely to have a greater number of internet-connected mobile devices.
Tablets are more likely to be shared than smartphones: across all study participants, 54% share their tablets versus 38% for smartphones.
People in larger households are more likely to share tablets and smartphones with other household members – particularly those homes with children under age 18.
The top activities among people aged 14+ are similar across tablets and smartphones: email; assessing search engines; social networking; getting news and information; assessing maps or navigation information; and video/entertainment.
Accessing TV networks’ catch-up TV websites and apps is more common on tablets than on smartphones – both via websites and apps.
About The Australian Multi-Screen Report
The Australian Multi-Screen Report, released quarterly, is the first and only national research into trends in video viewing in Australian homes across television, computers and mobile devices. It combines data from the three best available research sources: the OzTAM and Regional TAM television ratings panels and Nielsen’s national NetView panel, Consumer & Media View database and Australian Connected Consumers Report.
As you can see, no matter where you live, people are…
Switching Channels!
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This week: Mobile Makes The ‘Biggest Winners in 2015 will Be Those Who Invest In Mobile’.
Media Notes Briefs, ‘Today’s Influence Of Mobile In Target-Based Advertising’ http://bit.ly/1wDKRlP
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Fats Waller ‘Ain’t Misbehavin’ & ‘Stormy Weather’
OVERTHESHOULDERMEDIA 