Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, January 7, 2015 (Posted 01.08.15)
FOX #1 on Wednesday led once again by ‘American Idol’, the only program to draw over 1 million viewers on the night in overnights.
FOX
The Animal Network of Broadcast brought out the season premier of ‘American Idol’ at 8P and Harry, JoLo and Keith along with Ryan began another season. It drew 11.02 million viewers and a 7.8/12. It was the #1 program of the evening on television. At 9P, the premiere of ‘Empire’ with a stellar cast led by Terrance Howard, opened up the music scene with 9.83 million viewers and a 6.9/10. Not only was music back on FOX but a new hit was born. Murdoch’s Minions…take a bow.
CBS
The Tiffany Network used a mix of old and music to combat the FOX schedule. At 8P, ‘The Mentalist’ in an exciting episode about internal DEA employees working on the inside with a Mexican cartel, came down the Jane way and lost. It drew 8.99 million viewers and a 5.9/9. At 9P, ‘The People’s Choice Awards’ went up against the highly publicized premiere of ‘Empire’ and drew 8.57 million viewers and a 5.9/9. It was an interesting counter programming move by the suits at Black Rock.
NBC
The Peacock Network got back some of its feathers from Tuesday as it brought back the old faithful. At 8P, ‘The Mysteries of Laura’ pulled in 6.77 million viewers and a 4.3/7. At 9P, ‘Law & Order: SVU’ brought in 7.78 million viewers and a 5.2/8, good for #1 on the network on Wednesday. Then at 10P, in a sensational episode, ‘Chicago PD’ brought in 7.43 million viewers and a 5.0/9. This was Must See TV ON DEMAND.
ABC
The Alphabet Network fell down hard on this Wednesday. At 8P, ‘The Middle’ drew 8.49 million viewers and a 5.6/9. Then at 830P, ‘The Goldbergs’ pulled in 7.79 million viewers and a 5.0/8. At 9P, ‘Modern Family’ again was the top program on Disneyville with 9.23 million viewers and a 6.3/10 and the #1 program on the network on Wednesday. But at 930P, ‘Black-ish’ drew 6.31 million viewers and a 4.1/6. At 10P, a rerun of the pilot episode of ‘Galavant’ died by drawing only 2.955 million viewers and a 1.9/3. Perhaps the mood of the nation is not a full dress, 14th Century ‘Glee’. Only guessing here. Surely, Disney’s hope was to put ‘Galavant’ on Broadway so generations of people could see how terrible television could become.
The CW
The Little Network That Couldn’t absolutely didn’t. At 8P, a rerun of ‘Arrow’ drew 980,000 viewers and a 0.8/1. At 9P, a rerun of ‘Penn & Teller: Fool Us’ drew 1.09 million viewers and an 0.8/1, a considerable accomplishment considering the poor lead-in and the powerful competition in this hour. Hats off to Penn & Teller.
For The Record
FOX was #1 on Wednesday with 10.359 million viewers and a 7.3 rating and an 11 share of the available audience. CBS was #2 with 8.714 million viewers and a 5.8/9. NBC finished #3 with 7.324 million viewers and a 4.8/8. ABC finished #4 with 6.288 million viewers and a 4.2/7. Univision finished with 3.130 million viewers and a 1.6/3. Telemundo drew million viewers and a 0.9/1. The CW drew 1.031 million viewers and a 0.8/1.
Cable & Broadcast Network For The Record for Week of Jan 2, 2015
ESPN finished #1 with 8.719 million average viewers in prime time. CBS #2 with 8.260 million average viewers (7.1 Rating). NBC #3 with 6.820 million average viewers (5.9 Rating). ABC #4 with 6.050 million average viewers (5.2 Rating). FOX #5 with 4.150 million average viewers (3.6 Rating). Disney Channel finished #6 with 2.098 million average viewers. USA Network finished #7 with 1.961 million viewers. TBS finished #8 with 1.874 million average viewers. Univision #9 with 1.730 million average viewers (1.5 Rating). Discovery Channel finished #10 with 1.656 million average viewers. The CW finished #11 with 1.620 million average viewers (1.4 Rating). Family Network finished #12 with 1.463 million average viewers. TNT finished #13 with 1.456 million viewers. HGTV finished #14 with 1.371 million average viewers. History Channel finished #15 with 1.301 million average viewers. AMC finished #16 with 1.185 million average viewers. Hallmark Channel finished #17 with 1.140 million average viewers. A&E finished #18 with 1.077 million average viewers. Food Network finished #19 with 1.021 million average viewers. FX finished #20 with 1.001 million average viewers. TLC finished #21 with 993,000 average viewers. SYFY finished #22 with 977,000 average viewers. FOX News Channel & Adult Swim finished tied for #23 with 967,000 average viewers. Lifetime finished #25 with 966,000 average viewers. ION finished #26 with 950,000 average viewers (0.8 Rating). ID finished #27 with 823,000 average viewers. Telemundo finished #28 with 800,000 average viewers (0.7 Rating).
Today In TV History
On this date in 1965, the TV dance show ‘Hullabaloo’ debuted on NBC.
Cable TV News
Research
Global Retail and E-Commerce Sales Forecast Thru 2018
Despite more than one trillion dollars in online purchases worldwide in 2013, e-commerce accounted for just 5.1% share of total retail spending, per eMarketer. That share grew to an estimated 5.9% this past year on the back of a 22.2% increase in e-commerce spending, and will continue to grow through 2018, when it will reach 8.8%. Even so, that means that $10 of every $11 in retail spending will be in brick-and-mortar locations rather than online. E-commerce’s share of total retail sales varies considerably by country though: by the end of the forecast period, e-commerce sales are expected to comprise 18% of retail sales in the UK (the highest of any country), but just 1.4% share in India and Indonesia. In the US, e-commerce’s share will be right about the global average, at 8.9%.
Mobile/Digital News
Social Becomes A Major Platform For Video
It is primetime for video in social media. 2015 will see a rapid increase in video advertising on Facebook and other social platforms, according to a new eMarketer report, “Video Advertising: How Facebook, Twitter, Instagram, Tumblr and Snapchat Are Changing the Rules.” Facebook in particular is coming on strong and has the potential to put pressure on YouTube, which we estimate captures nearly 20% of US video advertising spending right now.
Facebook isn’t the only one angling for a slice of the video advertising pie. Twitter is beta testing Promoted Videos, Instagram is rolling out video advertising, and Tumblr and Snapchat have new video ad products. Cisco Systems predicted in a June 2014 report that video would account for between 80% and 90% of global consumer internet traffic by 2018. If Facebook, Twitter and others have their way, they will be the conduits through which a significant portion of that video moves. Facebook already ranks as the second-biggest online video property in the US, according to comScore data from October 2014. The ranking only includes desktop viewers, not mobile.
While platforms such as YouTube and streaming video players still attract many internet users, a greater percentage use social networks for video than other types of video platforms, such as news sites. According to a 2014 survey by Google and TNS, 73% of internet users in Canada and the US used a video site or app to watch digital video. Social networks ranked second, at 30% of respondents in Canada and 29% in the US. A study like TNS and Google’s might be perceived as biased, considering that Google owns YouTube, but a June 2014 survey from Frank N. Magid Associates had a similar finding. Here, 33% of US digital video viewers used Facebook, trailing YouTube’s 75%, but a greater percentage than other well-known video services like Netflix and Hulu.
Social properties provide a different viewing experience than YouTube or a TV network’s streaming player. A key differentiating element is the ease with which users can share and comment.
With the groundwork laid for social media to become a common place where consumers view and share video and where marketers distribute video, video advertising is poised to grow as well.
Welcome
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Across The Pond
BBC One won the evening with at 8P, a rerun of ‘Miranda’ which pulled in 3.81 million viewers (17.8%). But it was at 9P, when ‘Silent witness’ again topped the night with 6.42 million viewers or 27.6% share of the available audience.
Channel 5 at 8P, ‘Benefits: Too Fat To Work’ had an audience of 1.23 million viewers (5.5%). At 9P brought out ‘Celebrity Big Brother’ and it launched with over 3 million viewers on Wednesday, as the latest season opened with an average audience of 3.09 million viewers (15.4%. At 11P, ‘Bit on the Side’ brought in 968,000 viewers (11.0%).
ITV slumped somewhat as at 8P, a rerun of ‘Midsomer Murders’ drew 2.50 million viewers (10.9%).
BBC Two at 8P had ‘Six Puppies & Us’ and it appealed to 2.69 million viewers (12.0%). It was followed at 9P by ‘Super Cars vs Used Cars’ with 1.82 million viewers (7.8%).
Channel 4 at 8P presented ‘Restoration Man’ as it returned with 2.03 million viewers (9.0%). At 9P, the new season of ’24 Hours in A&E’ brought in 1.72 million loyal viewers (7.4%).
For the soap lovers, ‘Corrie’ brought in 7.45 million viewers (34.3%); ‘EastEnders’ drew 6.30 million viewers (26.9%) and ‘Emmerdale’ had 6.25 million viewers (30.4%)
The British media gave blanket coverage to the Charlie Hebdo shooting, as well as following the manhunt and the demonstrations around France in-depth. The most extensive coverage was provided by the BBC, which had several correspondents on the ground at locations in and around Paris, including the Charlie Hebdo offices; Reims, where the prime suspects lived; the gas station near Villers-Cotterets, which was allegedly robbed by the murderers; the scene of Thursday’s attack in Montrouge; and the Place de la Republique, where demonstrators gathered. The BBC, like other media outlets, also interviewed representatives of the large Muslim community in the U.K., as well as leading British cartoonists and commentators, such as historian Tom Holland, who was one of those who tweeted Charlie Hebdo’s cartoon of the Prophet Muhammad. The BBC frequently showed the video of the gunmen fleeing after the attack on magazine office in Paris, but blurred the image of the injured police officer on the sidewalk, who was then shot by one of the gunmen.
The upmarket newspapers focused on the wider lessons of the attack, such as the Guardian newspaper, which ran with the front-page headline “An Assault on Democracy,” and the Daily Telegraph, which had the front-page head “War on Freedom.”
The mass-market tabloids all ran the photo of the injured police officer pleading for his life on the sidewalk outside the Charlie Hebdo offices. The Sun’s headline was “Non!” with a sub-head that read: “This evil in the name of Islam must stop.”
Down Under
Network Nine came in #1 on Wednesday with a solid 28.3% share of the available audience. It was led by the #1 program and newscast in the nation, ‘Nine news’ with 1,174,000 viewers. It also had cricket. #2 was ‘Fourth Test-Australia vs India Session 3’ which drew 1,017,000 viewers. #4 was ‘A Current Affair’ with 879,000 viewers. #6, ‘Fourth Test-Australia vs India Session 2’ with 838,000 viewers. #8, ‘Fourth Test-Australia vs India Session 1’ pulled in 716,000 viewers. #9 was a rerun of ‘Customs’ which drew 684,000 viewers.
Seven finished #2 with 26.4% share. #3 was ‘Seven News’ with 892,000 viewers. #5 was ‘Seven News/Today Tonight’ with 853,000 viewers.
Ten finished #3 with 21.9% share.
ABC finished #4 with 18.2% share. #7 was ‘ABC News’ with 762,000 viewers. And, #10 was ‘7.30 Summer’ with 669,000 viewers.
SBS finished #5 with 5.2% share of the available audience.
Thursday Overnight Ratings in Australia
Network Nine edged Ten with 26.4% share of the available audience. Nine had the top four programs on Thursday. #1 was ‘Nine News’ finished with 1,222,000 viewers. #2 was ‘Nine News 6:30’ with 1,183,000 viewers. #3 was ‘Fourth Test-Australia vs India Session 3’ with 927,000 viewers. #4 was ‘A Current Affair’ with 910,000 viewers. #8 was ‘Fourth Test’Australia vs India Session 2’ with 699,000 viewers.
Ten finished #2 with 26.2% share. And it didn’t have a single program in the Top Ten.
Seven came in third with 25.1% share. Seven had #5, ‘Seven News’ with 820,000 viewers; #7, ‘Seven News/Today Tonight’ with 773,000 viewers. And it had #10, a rerun of ‘Border Security-Australia’s Front Line’ with 667,000 viewers.
Abc finished #4 with 16.3% share with #6, ‘ABC News’ with 808,000 viewers leading the way. #9, ‘7.30 Summer’ had 677,000 viewers.
SBS finished fifth with 6.1% share of the available audience.
Australian Multi-Screen Report Q 3 2014
The Australian Multi-Screen Report for Q3 2014 reveals the time Australians spent watching TV on conventional in-home TV sets rose more than an hour per month year-on-year (YOY) in Q3 2014, even as household take-up of internet-connected devices reached a new high.
In Q3 2014, Australians aged 2+ spent an average 37 hours and 44 minutes (37:44) online each month on home and work computers. They devoted 7:30 to watching any online video on PC or laptop computers (including broadcast TV content and other video), compared to 5:18 in Q3 2013.
Summary of key findings:
Smartphones are the most common Internet-connected mobile devices in study participants’ homes (91%), followed by tablets (60%), iPods (22%) and Kindles/e-readers (20%).
Larger households, and those with kids and teens, are more likely to have a greater number of internet-connected mobile devices.
Tablets are more likely to be shared than smartphones: across all study participants, 54% share their tablets versus 38% for smartphones.
People in larger households are more likely to share tablets and smartphones with other household members – particularly those homes with children under age 18.
The top activities among people aged 14+ are similar across tablets and smartphones: email; assessing search engines; social networking; getting news and information; assessing maps or navigation information; and video/entertainment.
Accessing TV networks’ catch-up TV websites and apps is more common on tablets than on smartphones – both via websites and apps.
About The Australian Multi-Screen Report
The Australian Multi-Screen Report, released quarterly, is the first and only national research into trends in video viewing in Australian homes across television, computers and mobile devices. It combines data from the three best available research sources: the OzTAM and Regional TAM television ratings panels and Nielsen’s national NetView panel, Consumer & Media View database and Australian Connected Consumers Report.
As you can see, no matter where you live, people are…
Switching Channels!
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David Lewis Luong ‘Une Nuit a Paris’
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