Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, January 3, 2015 (Posted 01.04.15)
The Peacock Network had the big Saturday night NFL football Play off game. At 8P, ‘AFC Wild Card Game: Baltimore defeating Pittsburgh’ won the night with a strong 24.03 million viewers. It started with 22.03 million viewers and at 830P, it went to 24.69 million viewers. At 9P, the total reached 25.74 million viewers and at 930P it dropped to 24.13 million viewers. At 10P, it went up a bit to 24.36 million viewers and at 1030P it dropped to 23.21 million viewers. Big night for NBC and the NFL.
The Tiffany Network had little to compete on this night. So it invented ‘Crimetime Saturday’ and at 8P a rerun of ‘NCIS: New Orleans’ drew 4.05 million viewers against the kickoff. At 9P, ‘Crimetime Saturday’ moved to ‘Criminal Minds’ rerun which drew 4.07 million viewers. Finally at 10P, ‘Crimetime Saturday’ concluded with a rerun of ’48 Hours’ which drew 5.00 million viewers.
The Alphabet Network had even less to compete on Saturday. At 8P, a rerun of the movie ‘Hairspray’ drew 2.35 million viewers. At 10P, a rerun of ’20/20 Saturday’ drew 2.78 million viewers. It wasn’t even close.
The Animal Network of Broadcast brought out its veteran, ‘Bones’. At 8P, a rerun of ‘Bones’ drew 1.785 million viewers. Then at 9P, a rerun of ‘Sleepy Hallow’ drew 950,000 friends and family. Tough night at Murdochville.
For The Record
NBC dominated Saturday with 24.03 million viewers. CBS was #2 with 4.37 million viewers. ABC finished with 2.50 million viewers. FOX finished with 1.37 million viewers.
Today In TV History
On this date in 1982, Bryant Gumbel moved from NBC Sports to the anchor desk where he joined Jane Pauley as co-host of the “Today” show on NBC.
Cable Television News
Stuart Scott, the ‘Booyah’ voice of ESPN moved on to the big game in the sky on Sunday morning. May the pillow be cooler on the other side.
Top Box Office This Weekend
#1 ‘The Hobbit: The Battle of the Five Armies’ $21.9 million
#2 ‘Into The Woods’ $19.1 million
#3 ‘Unbroken’ $18.359 million
#4 ‘The Woman In Black 2: Angel Of Death’ $15.14 million
#5 ‘Night At The Museum: Secret Of The Tomb’ $14.45 million
#6 ‘Annie’ $11.4 million
#7 ‘The Imitation Game’ $8.111 million
#8 ‘The Hunger Games: Mockingjay – Part 1’ $7.7 million
#9 ‘The Gambler’ $6.3 million
#10 ‘Big Hero 6’ $4.816 million
The Conference Board Consumer Confidence Index®, which had declined in November, improved in December. The Index now stands at 92.6 (1985=100), up from 91.0 in November. Yet despite this, measure of CEO indicators are down 3.0 points. Global indicators are as follows: Australia – 0.2%; Brazil – 1.2%; China + 0.9%; Euro Area + 0.4%; France + 0.1%; Germany – 0.5%; India + 1.2%; Japan + 0.4%; Korea + 0.2%; Mexico – 1.3%; Spain + 0.2%; UK – 0.3% and US + 0.6%.
Cable TV News
ESPN’s Capital One Orange Bowl at 8:30 p.m. ET – No. 12 Georgia Tech beating No. 7 Mississippi State 49-34 – averaged 8,935,000 viewers (based on a 5.0 US rating), making it the most-viewed New Year’s Eve game on ESPN on record. The contest delivered 257,000 live unique viewers, average minute audience of 83,000 and 16,600,000 live minutes viewed on WatchESPN.
ESPN’s Vizio Fiesta Bowl at 4 p.m. – a 38-30 No. 20 Boise State victory over No. 10 Arizona – averaged 7,406,000 viewers and a 4.6 US rating. On WatchESPN, the Fiesta Bowl generated 292,000 live unique viewers, an average minute audience of 75,000 and 17,400,000 live minutes viewed.
ESPN’s Chick-fil-A Peach Bowl at 12:30 p.m. – No. 6 TCU defeating No. 9 Ole Miss 41-3 in a contest that featured a 28-0 halftime lead – averaged 5,013,000 viewers and a 3.4 US rating. The bowl posted 317,000 live unique viewers, an average minute audience of 87,000 and 17,800,000 live minutes viewed.
Top Cable Networks In Prime Time 2014
#11 A&E 1,127,000 viewers
#12 Family 1,052,000 viewers
#13 ADSM 1,046,000 viewers
#14 NAN 1,043,000 viewers
#15 SYFY 972,000 viewers
#16 Food 968,000 Viewers
#17 TLC 956,000 viewers
#18 Lifetime 948,000 viewers
#19 Spike 840,000 viewers
#20 Hallmark 834,000 viewers
#21 Bravo 799,000 viewers
#22 ID 782,000 viewers
#23 Comedy 769,000 viewers
#24 BET 651,000 viewers
#25 MTV 645,000 viewers
From videos to banking to online shopping, digital was top of a lot of marketers’ and consumers’ minds this year. To wrap up 2014, Nielsen looked at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems. Consumers seemed to place a premium on the Internet’s social space this year, with a big portion of the top smartphone apps centered on connectivity—be it with friends, loved ones or cat videos. In fact, the app with the most year-over-year change was one designed to continue the conversation: Facebook Messenger use has risen 242% since 2013. Facebook held the No. 1 ranking as well with its social network app, which had over 118 million average unique users each month. Google Search came in second with about 90 million average unique users, followed by YouTube with 88 million average unique users. Smartphone penetration grew from 69% at the start of 2014 to 76% of U.S. mobile subscribers by October 2014, and a majority of subscribers used Android (52%) and iOS (43%) devices to access their apps. Three percent of U.S. smartphone owners used a handset that operated on a windows phone, followed by 2% on a Blackberry.
TOP SMARTPHONE APPS OF 2014
Rank….App………………….Avg Unique Users…YoY % Change
#10…..Music (iTunes Radio/iCloud)..42,546,000……..69
Source: Nielsen. Note: The list is ranked on average unique audience, which is the average of January 2014-October 2014. The year-over-year percent change represents the unique audience of October 2014 compared to the unique audience of October 2013.
Consultants in marketing should commit to transparency, true collaboration and learning their clients’ business.
Clients should expect big ideas, invest in new platforms and give the partnership time to work.
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Across The Pond
BBC One took Saturday as ‘The Pointless Celebrities FA Cup special’ was the #1 program on Saturday in the UK with 5.79 million viewers (29.8%). Also on BBC1, ‘Frank Sinatra Our Way’ won its slot with 4.16 million viewers (20.9%). ‘The National Lottery: Win Your Wish List’ drew 4.11 million viewers (19.8%).
ITV couldn’t match BBC One on Saturday. Its most watched program was the new series of ‘Take Me Out’ which drew 3.27 million viewers (15.5%). The premiere of ‘The Hangover’ only drew 2.74 million viewers (15.3%).
Seven dominated Saturday in Australia with a 30.1% share of the available audience. It was led by #2 ‘Seven News Saturday, which drew 886,000 viewers. #4 was the movie rerun of ‘Matilda’ which drew 771,000 viewers. #10 was another movie rerun, Clear and Present Danger’ which drew 405,000 viewers.
Network Nine came in a distant second with 23.0% share. But it did have the #1 program, ‘Nine News Saturday’ with 957,000 viewers. It was the only program on Nine in the Top Ten.
Ten finished #3 with 20.4% share. #6 was ‘Cricket: T20 Big Bash League Game 15 Session 2’ which drew 609,000 viewers. And #7 was ‘Cricket: T20 Big Bash League Game 15 Session 1’ which drew 549,000 viewers. #9 was ‘Ten Eyewitness News’ with 451,000 viewers.
ABC finished #4 with 19.7% share. #3 was ‘ABC News Saturday’ drew 852,000 viewers. #5 was a rerun of ‘Death in Paradise’ with 716,000 viewers. And, #8 was another rerun of ‘Call The Midwife’ which drew 451,000 viewers.
SBS finished #5 with 6.8% share.
As you can see, no matter where you live, people are…
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This week: Mobile Makes The ‘Last Millisecond’ The ‘Last Inch’ For In-Store Experiences’.
Media Notes Briefs, ‘Mobile Is The Catalyst For Sales’ http://bit.ly/1zi0pkY
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Dave Brubeck Quartet