Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, January 2, 2015 (Posted 01.03.15)
CBS #1 on the first Friday of the New Year as ‘Blue Bloods’ is the top program.
CBS
The Tiffany Network was the only broadcast network with two programs topping 10 million viewers on Friday. At 8P, ‘Undercover Boss’ drew 8.59 million viewers. Then at 9P, the middle power of the evening, ‘Hawaii Five-0’ in one of the best episodes in its season, pulled out 50s type VO to give the episode an old-time quality rarely seen today on television, drew 10.33 million viewers. This is Must See TV On Demand. At 10P, the all-powerful king of Friday’s, ‘Blue Bloods’ in an episode titled ‘Sins of the Father’ (S5 E10) again left Jamie hanging without a Detective shield which pointed out the problems a son of the Commissioner faces as Danny & Beaz nail murderers of a girl from Montana and Frank hunts down a killer his father could not capture while drawing an evening high of 11.55 million viewers. It is Must See TV On Demand.
ABC
The Alphabet Network although finishing second was a distant second and really not in contention on Friday. At 8P, a rerun of ‘Last Man Standing’ drew 5.39 million viewers, good for second. At 830P, a rerun of ‘Cristela’ drew 4.15 million viewers. At 9P, a rerun of ‘Shark Tank’ pulled in 4.90 million viewers. Then at 10P, ’20/20′ drew a disappointing 4.73 million viewers.
NBC
The Peacock Network did little to compete on Friday. At 8P, a rerun of ‘Grimm’ drew 2.30 million viewers. At 9P, a rerun of ‘Dateline’ drew 5.40 million viewers. It simply was a bad night for 30 Rock. If you want to compete, you have to run first run programming to build an audience.
FOX
The Animal Network of Broadcast proved once again Murdoch’s Minions are daffy. At 8P, a rerun of ‘Brooklyn Nine-Nine’ drew 1.70 million viewers, good for fourth place but at 830P, another rerun of ‘Brooklyn Nine-Nine’ barely edged in front of The CW entry with only 1.40 family and friends. At 9P, it lost all hope by rerunning an episode of ‘Glee’ which drew 950,000 friends and family dropping to fifth place in the time slot. Great job, Minions. Great job.
The CW
The Little Network That Couldn’t almost did by winning the 9P time slot. At 8P, a rerun of ‘Whose Line Is It Anyway?’ drew 1.29 but at 830P, another rerun of ‘Whose Line?’ drew 1.36 million viewers. That was enough to give at 9P, a rerun of ‘Penn and Teller’ fourth in the time slot beating FOX with 1.07 million viewers. This is cause for celebration because with reruns of it two powerful comedy slots, it did beat the Animal Network of Broadcast in the final hour of programming.
For The Record
CBS was #1 with 10.155 million viewers. ABC finished a distant #2 with 4.797 million viewers. NBC was #3 with 4.339 million viewers. FOX came in #4 with 1.267 million viewers. The CW finished with 1.197.
Today In TV History
On this date in 1952, the first television episode of police series ‘Dragnet’ is broadcast by NBC. Produced and directed by its star, Jack Webb (right, who also writes scripts), it becomes the highest rated crime series on US television and an early programme export. It remains famous for its opening music by Walter Schumann (four ominous chords and a march) and its laconic opening statements: ‘This is the city … I’m a cop’ and ‘The story you are about to see it true; the names have been changed to protect the innocent’.
Because of its stylised presentation it may also be the most parodied television programme of all time, comedy versions having been released on record by Spike Jones and Stan Freberg (the latter several times).
Research
The Conference Board Consumer Confidence Index®, which had declined in November, improved in December. The Index now stands at 92.6 (1985=100), up from 91.0 in November. Yet despite this, measure of CEO indicators are down 3.0 points. Global indicators are as follows: Australia – 0.2%; Brazil – 1.2%; China + 0.9%; Euro Area + 0.4%; France + 0.1%; Germany – 0.5%; India + 1.2%; Japan + 0.4%; Korea + 0.2%; Mexico – 1.3%; Spain + 0.2%; UK – 0.3% and US + 0.6%.
Cable TV News
ESPN’s Capital One Orange Bowl at 8:30 p.m. ET – No. 12 Georgia Tech beating No. 7 Mississippi State 49-34 – averaged 8,935,000 viewers (based on a 5.0 US rating), making it the most-viewed New Year’s Eve game on ESPN on record. The contest delivered 257,000 live unique viewers, average minute audience of 83,000 and 16,600,000 live minutes viewed on WatchESPN.
ESPN’s Vizio Fiesta Bowl at 4 p.m. – a 38-30 No. 20 Boise State victory over No. 10 Arizona – averaged 7,406,000 viewers and a 4.6 US rating. On WatchESPN, the Fiesta Bowl generated 292,000 live unique viewers, an average minute audience of 75,000 and 17,400,000 live minutes viewed.
ESPN’s Chick-fil-A Peach Bowl at 12:30 p.m. – No. 6 TCU defeating No. 9 Ole Miss 41-3 in a contest that featured a 28-0 halftime lead – averaged 5,013,000 viewers and a 3.4 US rating. The bowl posted 317,000 live unique viewers, an average minute audience of 87,000 and 17,800,000 live minutes viewed.
Top Cable Networks In Prime Time 2014
#11 A&E 1,127,000 viewers
#12 Family 1,052,000 viewers
#13 ADSM 1,046,000 viewers
#14 NAN 1,043,000 viewers
#15 SYFY 972,000 viewers
#16 Food 968,000 Viewers
#17 TLC 956,000 viewers
#18 Lifetime 948,000 viewers
#19 Spike 840,000 viewers
#20 Hallmark 834,000 viewers
#21 Bravo 799,000 viewers
#22 ID 782,000 viewers
#23 Comedy 769,000 viewers
#24 BET 651,000 viewers
#25 MTV 645,000 viewers
Digital/Mobile News
From videos to banking to online shopping, digital was top of a lot of marketers’ and consumers’ minds this year. To wrap up 2014, Nielsen looked at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems. Consumers seemed to place a premium on the Internet’s social space this year, with a big portion of the top smartphone apps centered on connectivity—be it with friends, loved ones or cat videos. In fact, the app with the most year-over-year change was one designed to continue the conversation: Facebook Messenger use has risen 242% since 2013. Facebook held the No. 1 ranking as well with its social network app, which had over 118 million average unique users each month. Google Search came in second with about 90 million average unique users, followed by YouTube with 88 million average unique users. Smartphone penetration grew from 69% at the start of 2014 to 76% of U.S. mobile subscribers by October 2014, and a majority of subscribers used Android (52%) and iOS (43%) devices to access their apps. Three percent of U.S. smartphone owners used a handset that operated on a windows phone, followed by 2% on a Blackberry.
TOP SMARTPHONE APPS OF 2014
Rank….App………………….Avg Unique Users…YoY % Change
#1……Facebook………………..118,023,000……..15
#2……Google Search…………..90,745,000……..14
#3……YouTube………………….88,342,000……..26
#4……Google Play……………..84,968,000……..11
#5……Google Maps…………….79,034,000……..26
#6……Gmail……………………….72,405,000………8
#7……Facebook Messenger…….53,713,000…….242
#8……Google+………………….48,385,000……..78
#9……Instagram……………….43,944,000……..34
#10…..Music (iTunes Radio/iCloud)..42,546,000……..69
Source: Nielsen. Note: The list is ranked on average unique audience, which is the average of January 2014-October 2014. The year-over-year percent change represents the unique audience of October 2014 compared to the unique audience of October 2013.
2015 Wish
Consultants in marketing should commit to transparency, true collaboration and learning their clients’ business.
Clients should expect big ideas, invest in new platforms and give the partnership time to work.
Welcome
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Across The Pond
BBC One won again on Friday. ‘EastEnders’ won the night again yesterday, the fourth time its done so in the past five days. It averaged 8.02 million viewers (34.5%). At 9P, ‘The Musketeers’ drew only 3.64 million viewers (16.0%), finishing second in this time slot.
ITV had the top program outside of soaps at 9P with ‘Benidorm’ which drew 5.76 million viewers (25.2%).
On Channel 4 at 9P, ‘The Big Fat 10th Anniversary Quiz’ with Jimmy Carr was joined by Russell Brand, Noel Fielding, Jonathan Ross, Jack Whitehall, Warwick Davis and Claudia Winkleman drew 2.38 million viewers (11.6%).
BBC Two had a news series ‘Big Allotment Challenge’ began with 1.48 million viewers (6.5%).
Down Under
Seven edged to victory on Friday as it pulled in 26.9% share of the available audience. #3 was ‘Seven News’ with 906,000 viewers. #4, ‘Seven News/Today Tonight’ drew 847,000 viewers. #6, ‘Better Homes and Gardens Summer’ had 724,000 viewers.
Network Nine finished with 26.3% share, just fractions behind Seven. #1 on Friday was ‘Nine News’ with 981,000 viewers. #2 as ‘Nine News 6:30’ with 972,000 viewers. #5, ‘A Current Affair’ drew in 737,000 viewers.
Ten finished third with a solid 22.3% share. And cricket was the key. #8 was ‘Cricket: T20 Big Bash League Game 15 Session 2’ which drew 682,000 viewers. #10 was ‘Ten Eyewitness News’ which drew 595,000 viewers.
ABC finished with 18.4% share. #7 was ABC Evening News’ with 708,000 viewers. #9 was a rerun of ‘The Real Mary Poppins’ which drew 600,000 viewers.
SBS finished with 5.4% share of the available audience.
As you can see, no matter where you live, people are…
Switching Channels!
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This week: Mobile Makes The ‘Last Millisecond’ The ‘Last Inch’ For In-Store Experiences’.
Media Notes Briefs, ‘Mobile Is The Catalyst For Sales’ http://bit.ly/1zi0pkY
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Dave Brubeck Quartet
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