Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, January 1, 2015 (Posted 01.02.15)
There is little doubt that ESPN will be the top rated network with the top rated program as both the Rose Bowl featuring Oregon advancing to the Finals by beating Florida State in the Rose Bowl and drew 28.164 million viewers and a 15.5 rating. The Ohio State victory over Alabama in the Sugar Bowl drew 28.271 million viewers and a 15.3 rating.
The Tiffany Network was the top broadcast network on New Year’s 2015. At 8P, a rerun of ‘The Big Bang Theory’ drew 8.1 million viewers. At 830P, a rerun of ‘Mom’ drew 6.43 million viewers. At 9P, a rerun of ‘Two and One Half Men’ drew 5.0 million viewers. At 930P, a rerun of ‘The McCarthy’s’ drew 3.92 million viewers. And at 10P, a rerun of ‘Elementary’ drew 4.07 million viewers, again bringing the audience back up after a horrible drop from ‘The McCarthy’s’.
The Animal Network of Broadcast owes a great deal to ‘Bones’. Again, the veteran program carried the night for Murdochville to finish second out of all the broadcast networks as at 8P, a rerun of ‘Bones’ pulled in 2.80 million viewers. At 9P, another rerun of ‘Bones’ drew 2.81 million viewers. Consistent.
The Alphabet Network finished well behind its sibling, ESPN, and finished fourth on the evening. At 8P, ‘The Taste’ drew 2.69 million viewers in its two-hour airing. At 10P, a rerun of ‘How To Get Away With Murder’ drew 2.12 million viewers.
The Peacock Network had a horrible beginning to a new year. At 8P, ‘The Biggest Loser’ was as it drew 3.49 million viewers. At 9P, ‘Bad Judge’ drew 2.09 million viewers. At 930P, ‘A to Z’ drew 1.80 million viewers. At 10P, a rerun of ‘Parenthood’ drew 1.43 friends and family. It was a bad night at 30 Rock.
The Little Network That Couldn’t absolutely did nothing. At 8P, a rerun of ‘iHeartRadio Music Festival’ managed to draw 1.05 friends and family.
For The Record
ESPN finished #1 on Thursday with (TBA). CBS finished #1 with 5.267 million viewers. FOX finished #3 with 2.812 million viewers. ABC finished fourth with 2.499 million viewers. NBC finished fifth with 2.210 million viewers. The CW finished sixth with 1.050 million viewers.
Today In TV History
The term television was coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
On this date in 1947, DuMont television station WTTG-TV begins transmissions on channel 5 in Washington DC.
The Conference Board Consumer Confidence Index®, which had declined in November, improved in December. The Index now stands at 92.6 (1985=100), up from 91.0 in November. Yet despite this, measure of CEO indicators are down 3.0 points. Global indicators are as follows: Australia – 0.2%; Brazil – 1.2%; China + 0.9%; Euro Area + 0.4%; France + 0.1%; Germany – 0.5%; India + 1.2%; Japan + 0.4%; Korea + 0.2%; Mexico – 1.3%; Spain + 0.2%; UK – 0.3% and US + 0.6%.
Cable TV News
ESPN’s Capital One Orange Bowl at 8:30 p.m. ET – No. 12 Georgia Tech beating No. 7 Mississippi State 49-34 – averaged 8,935,000 viewers (based on a 5.0 US rating), making it the most-viewed New Year’s Eve game on ESPN on record. The contest delivered 257,000 live unique viewers, average minute audience of 83,000 and 16,600,000 live minutes viewed on WatchESPN.
ESPN’s Vizio Fiesta Bowl at 4 p.m. – a 38-30 No. 20 Boise State victory over No. 10 Arizona – averaged 7,406,000 viewers and a 4.6 US rating. On WatchESPN, the Fiesta Bowl generated 292,000 live unique viewers, an average minute audience of 75,000 and 17,400,000 live minutes viewed.
ESPN’s Chick-fil-A Peach Bowl at 12:30 p.m. – No. 6 TCU defeating No. 9 Ole Miss 41-3 in a contest that featured a 28-0 halftime lead – averaged 5,013,000 viewers and a 3.4 US rating. The bowl posted 317,000 live unique viewers, an average minute audience of 87,000 and 17,800,000 live minutes viewed.
Top Cable Networks In Prime Time 2014
#11 A&E 1,127,000 viewers
#12 Family 1,052,000 viewers
#13 ADSM 1,046,000 viewers
#14 NAN 1,043,000 viewers
#15 SYFY 972,000 viewers
#16 Food 968,000 Viewers
#17 TLC 956,000 viewers
#18 Lifetime 948,000 viewers
#19 Spike 840,000 viewers
#20 Hallmark 834,000 viewers
#21 Bravo 799,000 viewers
#22 ID 782,000 viewers
#23 Comedy 769,000 viewers
#24 BET 651,000 viewers
#25 MTV 645,000 viewers
From videos to banking to online shopping, digital was top of a lot of marketers’ and consumers’ minds this year. To wrap up 2014, Nielsen looked at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems. Consumers seemed to place a premium on the Internet’s social space this year, with a big portion of the top smartphone apps centered on connectivity—be it with friends, loved ones or cat videos. In fact, the app with the most year-over-year change was one designed to continue the conversation: Facebook Messenger use has risen 242% since 2013. Facebook held the No. 1 ranking as well with its social network app, which had over 118 million average unique users each month. Google Search came in second with about 90 million average unique users, followed by YouTube with 88 million average unique users. Smartphone penetration grew from 69% at the start of 2014 to 76% of U.S. mobile subscribers by October 2014, and a majority of subscribers used Android (52%) and iOS (43%) devices to access their apps. Three percent of U.S. smartphone owners used a handset that operated on a windows phone, followed by 2% on a Blackberry.
TOP SMARTPHONE APPS OF 2014
Rank….App………………….Avg Unique Users…YoY % Change
#10…..Music (iTunes Radio/iCloud)..42,546,000……..69
Source: Nielsen. Note: The list is ranked on average unique audience, which is the average of January 2014-October 2014. The year-over-year percent change represents the unique audience of October 2014 compared to the unique audience of October 2013.
Consultants in marketing should commit to transparency, true collaboration and learning their clients’ business.
Clients should expect big ideas, invest in new platforms and give the partnership time to work.
This is how one company shows how it understands that its customers are the most important.
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Across The Pond
BBC One topped the UK television ratings on Thursday. At 620P, the news drew 7 million viewers. At 630P, ‘Esso Trot’ pulled in 6.47 million viewers (26.8%) and winning its time slot. ‘EastEnders’ was the most watched program on New Year’s Day with 8.53 million viewers (32.3%). It was the biggest draw in almost two years, since Jan 21, 2013. ‘ Mrs Brown’s Boy’s’ pulled in 7.94 million viewers (32.4%), not far behind and finished as the top program outside of the soaps. ‘Miranda’ came in with 7.27 million viewers (27.6%). At 1035P, a dramatic ‘Match Of The Day’ averaged 3.91 million viewers (27.0%), peaking with 4.99 million viewers.
ITV had a bad beginning to a new year. Its most watched program was ‘Emmerdale’ which drew 5.76 million viewers (22.3%). ‘Birds of a Feather’ drew 3.68 million viewers (13.7%), the lowest audience since its return.
BT Sport’s presented live Premier League football. Manchester City finished in a tie on top of the league standings by defeating Sunderland and drawing 908,000 viewers (5.4%) and winning 3-2. But it was Tottenham’s upset of Chelsea (5-3) which dropped the Blue into a tie for first by drawing 1.75 million viewers (7.4%).
Ten stood tall on New Year’s Day 2015 in Australia as it became the #1 network with an astounding 25.5% share of the available audience. It was led by #8, ‘Cricket” T20 Big Bash League Game 13 Session 2’ which drew 571,000 viewers. #9 was ‘Ten Eyewitness News’ with 541,000 viewers.
Seven finished #2 on Thursday with share. #3 was ‘Seven News’ 916,000 viewers. #4 was ‘Seven News/Today Tonight’ drew 837,000 viewers.
Nine finished #3 on Thursday with share. #1 program on New Year’s day was ‘Nine News’ with 1,056,000 viewers, the only program in Australia to top one million viewers. #2 was ‘Nine News 6:30’ with 988,000 viewers. #5 was ‘A Current Affair’ which drew 829,000 viewers. The fourth program on Nine in the Top Ten was #7, ‘Getaway-Summer’ which drew 587,000 viewers. Finally, #10 was ‘Hot Seat’ with 538,000 viewers.
ABC finished #4 on Thursday with share. #6 was ‘ABC Evening News’ with 786,000 viewers.
SBS finished #5 on Thursday with share of the available audience.
As you can see, no matter where you live, people are…
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Dave Brubeck Quartet