Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, December 27, 2014 (Posted 12.28.14)
The Tiffany Network won on Saturday as it began at 8P with a rerun of ‘Hawaii Five-0′ which drew a time slot leading 3.60 million viewers. And then at 9P, an original edition of ’48 Hours’ again won the time slot with 3.96 million viewers. At 10P, another original edition of ’48 Hours’ not only won the time slot but the entire evening as the top program with 4.67 million viewers.
The Alphabet Network finished second on Saturday evening. At 8P, a rerun of ‘Norbit’ drew 2.65 million viewers. At 10P, an original episode of ’20/20′ drew 3.65 million viewers.
The Peacock Network finished third. At 8P, the ‘WWE Tribute to the Troops’ finished on the bottom with 1.55 million viewers. At 9P, a rerun of ‘Mysteries of Laura’ drew 2.25 million viewers. At 10P, a rerun of ‘Saturday Night Live’ drew 2.71 million viewers.
The Animal Network of Broadcast while finishing last on broadcast on Saturday, did at 8P have a rerun of ‘Bones’ which finished third with 1.95 million viewers. At 9P, a rerun of ‘Sleepy Hollow’ finished with 1.01 million family and friends.
For The Record
CBS finished #1 on Saturday with 4.08 million viewers. ABC finished #2 with 2.95 million viewers. NBC finished #3 with 2.17 million viewers. FOX finished #4 with 1.48 million viewers.
Today In TV History
On this date in 1968, Spanky & Our Gang performed “Yesterday’s Rain” on ‘American Bandstand’.
This is how one company shows how it understands that its customers are the most important.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (134). We are thankful to all of you with more than 19,000 views.
Across The Pond
BBC One won on Saturday beginning at 645P with ‘Pointless Celebrities’ which topped the evening’s ratings with average viewing figures of 5.04 million viewers (24.1%). It peaked with 5.4 million viewers (25.5%) at 715P. The evening continued at 740P with ‘The National Lottery: Win Your Wish List’ and drew 4 million viewers (19.2%). It was followed at 830P ‘Bruce’s Hall of Fame’ which drew 3.85 million viewers (17%).
BBC Two began the evening with ‘Operation Grand Canyon with Dan Snow’ which drew 1.57 million viewers (7.5%) and ‘James May’s Toy Stories’ which pulled in 1.69 million viewers (8.3%). Then at 830P, the ‘Top Gear Patagonia Special’ was seen by an average audience of 4.7 million viewers (20.7%). The first of a two-part special saw Jeremy Clarkson, Richard Hammond and James May drive three classic V8-engined sports cars throughout Argentina and Chile. The show peaked with 5.11 million viewers (22.3%) at 915P. The second part airs tonight (Sunday, December 28) at 8P on BBC Two. The evening ended with 1.25 million viewers (8.1%) tuned into ‘QI Christmas XL’.
A repeat of Mrs Brown’s Boys was seen by 4.45 million (21.5%) at 9.40pm, while Live at the Apollo rounded things off with 2.48 million (15.1%) at 10.35pm.
ITV at 7P presented ‘Harry Potter and the Deathly Hallows: Part 1’ as it brought in an average audience of 3.1 million viewers (14.3%) . ITV’s evening ended at 950P with ‘Darcy Oake: Edge of Rality’ which drew 1.74 million viewers (9%).
Channel 4 presented at 710P, ‘Mission: Impossible 2’ and it was seen by 980,000 viewers (4.5%). At 930P, ‘The 50 Funniest Moments of 2014’ picked up with 1.05 million viewers (5.9%).
Channel 5 at 7P had ‘Chas & Dave’s Xmas Knees Up!’ with 610,000 viewers (2.9%) and at 8P, ‘The Dog Rescuers with Alan Davies: Christmas Special’ drew 633,000 viewers (2.8%). At 935P had ‘The Haunting of Radcliffe House’ and drew 1.21 million (6.8%).
BBC Three at 7P presented the showing of ‘Shrek’ and it was seen by 826,000 viewers (4%). It was followed at 825P by ‘Donkey’s Carolling Christmas-tacular’ which drew 677,000 viewers (3.2%).
Network Nine dominated Saturday in Australia with a 30.4% share of the available audience. #1 was ‘Third Test-Australia vs India Session 3’ which drew a huge 1,303,000 viewers. #2 as ‘Third Test-Australia vs India Session 2’ which pulled in 1,290,000 viewers. #3 was ‘Nine News Saturday’ with 1,132,000 viewers. #4 was ‘Third Test-Australia vs India Session 1’ with 1,004,000 viewers. #5 was ‘The Cricket Show’ with 994,000 viewers. #9 was ‘Their Test-Australia vs India Pre Match’ which drew 568,000 viewers.
Seven finished second with a 24.2% share. #7 was ‘Seven News Saturday’ with 755,000 viewers.
ABC1 finished third with 19.4% share. #6 was ‘ABC1 News Saturday’, the top program outside of Network Nine with 761,000 viewers. #8 was a rerun of ‘Death In Paradise’ with 688,000 viewers.
Ten finished fourth with 18.9% share. #10 was ‘Cricket: T20 Big Bash League Game 8 Session 2’ which drew 543,000 viewers.
SBS finished fifth with 7.1% share of the available audience.
Sunday Overnight TV Ratings In Australia
Network Nine won for the second night in a row on Sunday with an average of 27.2% share of the available audience. #1 was ‘Nine News Sunday’ with 1,305,000 viewers, the second night in a row where Nine’s top program exceeded 1.3 million viewers. #2 was ‘Third Test-Australia vs India Session 3’ which brought in 1,289,000 viewers. #3 was ‘Third Test-Australia vs India Session 2’ with 1,029,000 viewers. #5 was ‘The Cricket Show’ which drew 894,000 viewers. #6 was ‘Third Test-Australis vs India Session 1’ with 879,000 viewers. #10 was ‘Great Whites: Secrets Revealed’ delivered 654,000 viewers.
Seven came in second with 25.8% share of the available audience as the #4 program was ‘Seven News Sunday’ with 935,000 viewers. #7, ‘Border Patrol’ delivered 764,000 viewers. And, #9 program on the evening was ‘Coastwatch OZ’ with 742,000 viewers
Ten finished third with 23.8% share but had no shows in the Top Ten on Sunday.
ABC1 finished #4 with 16.5% share. It had one program in the Top Ten as #8 was ‘ABC News Sunday’ with 761,000 viewers.
SBS finished #5 with 6.7% share.
As you can see, no matter where you live, people are…
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 35,638 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1e8evbu
This week: Mobile Makes The ‘Last Millisecond’ The ‘Last Inch’ For In-Store Experiences’.
Media Notes Briefs, ‘Mobile Is The Catalyst For Sales’ http://bit.ly/1zi0pkY
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page: