Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, December 26, 2014 (Posted 12.27.14)
The Peacock Network began the evening at 8P with ‘Caught on Camera With Nick Cannon’ and drew 4.86 million viewers. At 9P, the two-hour ‘Dateline’ pulled in 5.60 million viewers, the top program on the night.
The Alphabet Network had mostly reruns and finished second on Friday. At 8P, a rerun of ‘Last Man Standing’ brought in 4.79 million viewers. At 830P, a rerun of ‘Cristela’ drew 3.79 million viewers. At 9P, a rerun of ‘Shark Tank’ pulled in 4.78 million viewers. At 10P, an original ’20/20′ drew the network top audience of the evening with 5.28 million viewers.
The Tiffany Network threw in the towel. At 8P, an hour and one half of nothing titled, ‘Now That’s Funny! On Set With Comedies’ drew 3.54 million viewers. At 930P, a rerun of ‘Mom’ drew 3.22 million viewers. Then at 10P, a rerun of ‘Blue Bloods’ could only drew 5.26 million viewers.
The Animal Network of Broadcast began at 8P with a rerun of ‘Ice Age: A Mammoth Christmas’ and drew 2.36 million viewers. At 830P, a rerun of ‘Bob’s Burgers’ drew 1.54 million viewers. Then at 10P, a rerun of a program nearly forgotten, ‘Glee’ could only draw 1.03 million friends and family.
The Little Network That Couldn’t certainly did something on the Friday following Christmas. At 8P, a rerun of ‘Whose Line Is It Anyway!’ drew 1.24 million viewers. At 830P, another rerun of ‘Whose Line’ drew 1.17 million friends and family. At 9P, a rerun of ‘Penn & Teller: Fool Us’ pulled in 1.16 friends and family and finished fourth ahead of the dreadful ‘Glee’.
For The Record
NBC finished #1 on Friday with 5.353 million viewers. ABC finished second with 4.780 million viewers. CBS finished third with 4.070 million viewers. FOX finished fourth with 1.491 million viewers. And, The CW finished with 1.179 million viewers.
Today In TV History
On this date in 1947, one of the most beloved children’s television programs, ‘Howdy Doody’, hosted by Bob Smith, made its debut on NBC. It ran until September 24, 1960. It was a pioneer in children’s television programming and set the pattern for many similar shows. One of the first television series produced at NBC in Rockefeller Center, in Studio 3A, it was also a pioneer in early color production as NBC (at the time owned by TV maker RCA) used the show in part to sell color television sets in the 1950s. Howdy Doody himself was a freckle-faced boy marionette with 48 freckles, one for each state of the union (up until January 3, 1959, when Alaska was admitted as the 49th state), and was originally voiced by Buffalo Bob Smith. A distinctive feature was the Peanut Gallery, on-stage bleachers seating about 40 kids. Each show began with Buffalo Bob’s asking, “Say kids, what time is it?” and the kids’ yelling in unison, “It’s Howdy Doody Time!” Then the kids all sang the show’s theme song (set to the tune of “Ta-ra-ra Boom-de-ay”):
It’s Howdy Doody time
It’s Howdy Doody time
Bob Smith and Howdy too
Say “Howdy do” to you
Let’s give a rousing cheer
’Cause Howdy Doody’s here
It’s time to start the show
So kids, let’s go!
It was thus one of the first television shows with audience participation as a major component.
This is how one company shows how it understands that its customers are the most important.
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Across The Pond
Boxing Day in the UK was more than just endless Premiere League matches (Go Chelsea!). It was also soap day. For the record in the world of soaps, ‘EastEnders’ topped the Boxing Day ratings with 7.41 million viewers (33.3%). ‘Corrie’ finished second with 6.62 million viewers (29.2%) while ‘Emmerdale’ finished third with 4.43 million viewers (20.7%).
ITV ‘A Christmas Cracker’ pulled in 2.89 million viewers (13.2%). ‘Through The Keyhole’ drew 2.90 million viewers (13.3%).
Channel 4 had ‘The Big Fat Quiz of The Year’ and drew 2.48 million viewers (11.8%).
BBC Two presented ‘That Day We Sang’ drew 1.99 million viewers (9.1%).
On BBC One, in its 41st season, ‘Still Open All Hours’ returned for a full season with 5.69 million viewers (26.7%). ‘The Boy In The Dress’ pulled in 4.80 million viewers (21.3%) against ‘Corrie’.
At 830P, ‘Avengers Assemble’ was most watched in the time slot with 5.28 million viewers (24.3%). ITV’s ‘Birds Of A Feather’ lost out with 4.15 million viewers (18.5%).
Seven was #1 on Friday with a powerful 30.2% share of the available audience. Seven had only three programs in the Top Ten and they were all in the bottom half. At #7, ‘Seven News’ finished with 829,000 viewers. #9 was ‘Better Homes and Gardens Summer’ with 778,000 viewers. And, #10, ‘Seven News/Today Tonight’ finished with 767,000 viewers.
Network Nine came in second with 27.3% share. The #1 program was ‘Third Test-Australia vs India Session 3’ which drew a strong 1,298,000 viewers. #2 was ‘Third Test-Australia vs India Session 2’ which also drew a big number as 1,253,000 viewers tuned in. Then #3 was ‘Third Test-Australia vs India Session 1’ which drew 1,207,000 viewers. #4 was ‘Nine News’ which drew 1,152,000 viewers. And, #5 was ‘Nine News 6:30’ with 1,069,000 viewers. Then, #6 was ‘The Cricket show’ finished with 1,017,000 viewers. # 8 was ‘Third Test-Australia vs India Pre-Match’ with 793,000 viewers. With seven of the Top Ten, somehow the ratings gods figured Nine came in second.
Ten came in third with 20.0% share.
ABC1 finished fourth with 17.9% share.
SBS finished fifth with 4.6% share of the available audience.
As you can see, no matter where you live, people are…
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