Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, December 25, 2014 (Posted 12.26.14)
The Alphabet Network had an ace up its sleeve on Christmas night. At 8P, a rerun of the classic movie, ‘Dr. Seuss’ How the Grinch Stole Christmas’ drew 5.92 million viewers to deliver Disneyville a victory on Christmas. While CBS gave it a try with the top comedy in the world, the Alphas won the other time slots.
The Tiffany Network came in second on Christmas night. At 8P, a rerun of ‘The Big Bang Theory’ topped all with 6.83 million viewers, the top draw on Christmas night in prime time. At 830P, a rerun of ‘Mom’ drew 5.23 million viewers. At 9P, a rerun of ‘Two and One Half Men’ drew 4.71 million viewers while at 930P, a rerun of ‘The McCarthy’s drew 3.78 million viewers. At 10P, ‘Elementary’ drew 4.30 million viewers. It was a good night to be CBS.
The Animal Network of Broadcast had a bone to pick on Christmas. At 8P, a rerun of ‘Bones’ drew 2.19 million viewers. At 9P, another rerun of ‘Bones’ drew 2.53 million viewers. Both episode took third place and secured Murdochville the middle on this Christmas evening.
The Peacock Network couldn’t figure it out on Christmas. At 8P, a rerun of ‘How Murray Saved Christmas’ died with 1.38 million friends and family. Then at 9P, a rerun of ‘Elf: Buddy’s Muscal Christmas’ did worse with 1.14 million viewers. At 10P, a rerun of ‘Christmas In Rockefeller Center’ drew 1.93 million viewers. The Peacocks got rocks in their socks.
The Little Network That Couldn’t … well, didn’t. At 8P, a rerun of ‘The 12 Dogs of Christmas’ did a bow wow with only 920,000 viewers, dog lovers and producer’s family.
For The Record
ABc won on Christmas Day with 5.184 million viewers. CBS finished second with 4.859 million viewers. FOX finished third with 2.357 million viewers. Univision finished fourth with 2.211 million viewers. NBC finished fifth with 1.481 million viewers. And The CW finished with 920,000 viewers.
Today In TV History
On this day in 1986, ‘Search for Tomorrow’ was seen for the last time on CBS-TV. The show had been on the air for 35-years.
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Across The Pond
BBC One topped all on Christmas Day in the UK. At 5P, saw Louis Smith win’ Strictly Come Dancing Christmas’ as 6.98 million tuned in (35.1%) At 745P, ‘Call the Midwife’ attracted 6.83 million viewers (27.9%). ‘Doctor Who’s ‘Last Christmas’ brought in 6.34 million viewers (27.5%) and Miranda’s penultimate episode was watched by 6.67 million viewers (27.6%). At 10P, ‘Mrs Brown’s Boys’ was the most watched television program on Christmas Day, according to overnight data. The first of two festive specials was watched by an average of 7.61 million viewers, giving the Brendan O’Carroll sitcom a 32.2% share of the audience from 10P to 1030P.
ITV had ‘Downton Abbey’ and the two-hour episode was ITV’s biggest program of the day outside of soaps. It drew 5.51 million viewers (23.1%) as fans watched from 9P as the Crawley family celebrated Christmas. Earlier in the evening, ‘Paul O’Grady: For the Love of Dogs’ drew 2.97 million viewers (13.6%).
BBC Two had a selection of festive comedy reruns that led the schedule. At 615P, ‘Morecambe and Wise in Pieces’ topped the channel’s ratings with 2.03 million viewers (8.8%). At 745P, 1.24 million (5.1%) watched ‘Dad’s Army’. ‘Bladder’s Christmas Carol’ at 815P, drew 1.37 million viewers (6.5%). At 715P, ‘University Challenge’ brought in 1.52 million viewers (6.3%).
Channel 4 had Christmas festivities which began at 6P with a film, ‘Arthur Christmas’, which entertained 1.43 million viewers (6.2%). At 8P, ‘Frozen at Christmas’ drew 1.13 million viewers (4.6%). At 9P, ‘Alan Carr: Chatty Man’ had Terry Wogan, Sarah Millican and Dan Stevens which was watched by 1.09 million viewers (4.6%).
Channel 5 at 330P had a showing of ‘Chitty Chitty Bang Bang’ and it brought in 1.17 million viewers (6.7%). At 7P, ‘Chas and Dave’s Xmas Knees Up’ was watched by 813,300 viewers (3.4%).
BBC Three at 9P presented the movie, ‘Shrek Forever After’ and brought in 1.00 million viewers (4%).
Network Nine won Christmas night in Australia with a 28.1% share. #1 was ‘Nine News 6:30’ with 751,000 viewers. #3 was ‘Nine News’ with 669,000 viewers. #4 was ‘A Current Affair’ with 617,000 viewers. #8 was ‘National Lampoon’s Christmas Vacation’ with 479,000 viewers.
ABC1 finished second with 24.7% share. #2 was ‘Royal Variety Performance 2014’ with 675,000 viewers. #6 was ‘The Queen’s Christmas Message’ which drew 562,000 viewers. #7 was ‘ABC News’ with 543,000 viewers.
Seven finished third with a 22.5% share, one of the lowest on the network this season. Seven finished with two programs in the Top Ten. #5, ‘Seven News’ drew 576,000 viewers. #10 was a rerun of ‘Mrs Brown’s Boys’ as it drew only 388,000 viewers.
Ten finished fourth with 18.6% share. #9 was ‘Ten Eyewitness News’ with 391,000 viewers.
SBS finished fifth with 6.1% share.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Bing Crosby ‘White Christmas’