Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, December 23, 2014 (Posted 12.26.14)
The Tiffany Network had the all-time hit and ran it on Christmas Eve. At 8P, Frank Capra’s ‘It’s A Wonderful Life’ brought 30 Rock victory on Wednesday with a solid 4.99 million viewers.
The Tiffany Network had a combination rerun schedule leading off at 8P with a rerun of ‘I Love Lucy’ special which drew 3.58 million viewers. At 9P, a rerun of ‘Madam Secretary’ pulled in 3.10 million viewers. While at 10P, a rerun of ‘Scorpion’ drew 3.54 million viewers.
The Alphabet Network had a middle of the road evening. At 8P, it had a rerun of ‘The Middle’ and it drew 3.27 million viewers. At 830P, a rerun of ‘The Goldbergs’ pulled in 2.87 million viewers. At 9P, a rerun of ‘Modern Family’ pulled in 3.00 million viewers while at 930P, a rerun of ‘Black-ish’ drew 2.89 million viewers. At 10P, another rerun of ‘Black-ish’ drew 2.8 million viewers and at 10P, yet another rerun of ‘Black-ish’ drew 2.76 million viewers.
The Animal Network of Broadcast had a rerun night of its own. At 8P, a rerun of ‘Bob’s Burgers’ drew 1.51 million viewers while at 830P, another rerun of ‘Bob’s Burgers’ pulled in 1.27 million viewers. At 9P, a rerun of ‘Brooklyn Nine-Nine’ drew 1.15 million friends and family and at 930P, another rerun of ‘Brooklyn Nine-Nine’ pulled in 1.23 million viewers.
The Little Network That Couldn’t didn’t on Christmas Eve. At 8P, a rerun of ‘Mr. Magoo’s Christmas Carol’ drew 870,000 viewers while at 930P, a rerun of ‘Merry Madagascar’ drew 780,000 viewers.
For The Record
NBC won on Christmas Eve with 4.99 million viewers. CBS finished second with 3.41 million viewers. ABC came in with 2.93 million viewers. FOX finished with 1.29 million viewers. The CW finished with 810,000 viewers.
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Bing Crosby ‘White Christmas’