Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, December 21, 2014 (Posted 12.22.14)
NBC #1 on Sunday in the U.S. CBS overrun of Cowboys victory of Colts top program.
NBC
The Tiffany Network had its second to last regular season NFL football. And it won being the power of ‘Sunday Night Football’. At 7P, ‘Football Night In America’ drew 7.87 million viewers. At 730, ‘Football Night In America-Part II’ drew 10.60 million viewers. At 8P, ‘Football Night In America-Part III’ drew 14.04 million viewers. At 830P, ‘Sunday Night Football’ pulled in an average of 15.91 million viewers.
CBS
The Tiffany Network has another strong Sunday. At 7P, ‘NFL Football’ overrun produced 17.60 million viewers as the Colts were devastated by the Cowboys. At 730P, ’60 Minutes’ drew 11.30 million viewers, leading its time slot. At 830P, ‘Undercover Boss’ drew 8.66 million viewers. At 930P, ‘The Mentalist’ drew 8.15 million viewers. At 1030P, ‘CSI’ drew 6.64 million viewers.
ABC
The Alphabet Network finished so far behind, the middle seemed absolutely distant. At 7P, ‘The Sound Of Music Sing-Along’ drew 5.58 million viewers in full voice. It was absolutely no match for any program on NBC or CBS.
FOX
The Animal Network of Broadcast was dismal as it ran rerun after rerun after rerun after rerun. AT 7P, ‘Mulaney/NFL Football-Live’ drew 3.71 million viewers. At 730P, a rerun of ‘Bob’s Burgers’ drew 2.08 million viewers. At 8P a rerun of ‘The Simpsons’ drew 2.86 million viewers. At 830P, a rerun of ‘Brooklyn Nine-Nine’ drew 2.25 million viewers. At 9P, a rerun of ‘Family Guy’ drew 2.31 million viewers. At 930P, a rerun of ‘Bob’s Burgers’ drew 2.28 million FOX loyalists.
For The Record
NBC finished #1 with 14.008 million viewers. CBS finished second with 11.145 million viewers. ABC came in with 5.578 million viewers. FOX finished fourth with 2.580 million viewers. Univision finished with 1.548 million viewers.
Today In TV History
On this date in 1931, the first experimental TV broadcast from a transmitter atop the Empire State Building took place. The transmitter was put up by NBC on October 30, 1931.
Cinema News
Top Five At The Box Office Through Friday
#1 ‘The Hobbit: The Battle of the Five Armies’ $56.2 million
#2 ‘ Night at the Museum: Secret of the Tomb’ $17.3 million
#3 ‘Annie’ $16.3 million
#4 ‘The Hunger Games: Mockingjay — Part 1’ $9.3 million
#5 ‘Exodus: Gods and Kings’ $8.065 million
Consumer Trends
Who Is Spending On A Daily Basis?
Hispanics report $96 per day in discretionary spending (“yesterday” spending excluding major purchases and normal household bills), edging Asians ($95) for the most among major races and ethnicities, and well above the $90 adult average, according to a Gallup survey. The report ties this higher spend to Hispanics’ likelihood of having children under 18 in the home: 50% report having kids living in the household, compared to one-third of adults overall. Indeed, Hispanic adults with kids living at home report $116 per day in discretionary spending, compared to $76 for those without children under 18 in the home. Gallup has previously shown that adults with children in the home spend significantly more than those without.
Mobile/Digital News
2015 Marketing Budget Trends, by Channel
Business leaders are generally optimistic about the direction their marketing budgets will take next year, according to a StrongView survey [pdf]. Indeed, 54% expect their budgets to grow next year (up from 46% in last year’s survey), with one-third of those forecasting budget growth of at least 10%. So which channels are slated for increases – and which will see budget cuts?
The findings strike a familiar tone with respect to the online-offline divide. In other words, digital marketing channels are those topping the list of planned budget increases, while traditional channels head the list of those set for budget reductions. Within the US, this shift has been in the works for quite some time, even though survey data suggests that traditional media advertising continues to perform very well relative to online advertising.
In any case, email marketing is the program for which the largest share (60.7%) of respondents plan budget increases, a finding that makes sense given email’s consistently highly rated ROI. Of note, despite difficulties measuring its ROI, social follows email, with almost half of respondents planning an increase in 2015. (Maybe marketers should pay more attention to email than social – or Facebook, at least? According to Forrester Research, “If you have to choose between adding a subscriber to your email list or gaining a new Facebook fan, go for email every time.”)
Rounding out the top 5 programs (of 10 identified) tabbed for budget increases next year are mobile marketing (40.2%), search (38.3%) and display (37.4%). Clearly, digital is where the action is.
Traditional media, meanwhile, continues to suffer from planned decreases. Print advertising remains most susceptible to cuts, with almost one-third of respondents expecting a decrease in funding. Direct mail (22.3%) and TV/radio advertising (17.8%) are also under the gun, with more respondents planning to decrease than increase their budgets.
2015 and 2014 Budget Trends Compared
Looking at how responses to this year’s survey compare with last year’s, a few notable points emerge:
There is more interest in mobile budgets this year, with the 40% predicting an increase representing significant growth from last year’s 32%; Similarly, the proportion of respondents predicting an email marketing budget hike has grown from last year; and Consistent with last year’s results, planned budget increases for trade shows and events and public relations outpace planned spending decreases, although the gap is narrowing for trade shows.
Honing in on email marketing programs, the survey indicates that: Triggered/transactional programs (42.2%) and lifecycle programs (41.4%) top the list of planned spending hikes, unlike last year, when social media channel growth was on top; and Loyalty (45.2%) and welcome (35.9%) are the lifecycle email marketing programs that most plan to increase spending on, much as they were last year.
About the Data: The StrongView industry survey was conducted with SENSORPRO from November 21 to December 5, 2014, among 377 business leaders. Some 33.5% of respondents come from organizations with 1-50 employees, while 28.2% come from organizations with more than 1,000 employees. Almost three-quarters (73.4%) are with companies headquartered in North America. Respondents represent companies in a range of industries, with marketing/advertising (16.4%), technology/internet (14.3%) and retail (10.5%) most heavily represented.
What Are Shoppers Doing in Their First Hour on An E-Commerce Site?
“You have 60 minutes to capture your website visitor’s attention,” declares Monetate in a new study, noting that three-quarters of consumers will visit, make a decision, and either complete their purchase or move on within that timeframe. The analysis notes that a slight majority of purchases are made within the first 15 minutes of a shopping session. With roughly two-thirds of purchases having been made by the 45-minute mark, conversion rates of those remaining visitors start to drop-off in relation to the general population.
RetailPositive®
58% of Mobile Shoppers Prefer Phones Over Salespeople. And that’s only the beginning of the latest mobile information. The majority of consumers who shop with their smartphones would rather get information on the devices than from a salesperson, according to the Consumer Electronics Association. The study found that 62% value the product information found on their smartphones more than sales literature or in-store displays. The survey found that more than a third (36%) of the online general population use their mobile device while shopping in a store. Of those who turn to their mobile device for additional product information while in a store, searching the internet is at the top of the list. Here’s what they do:
69% — Conduct a general internet search
52% — Visit a store-specific website
47% — Use a store-specific app
46% — Visit a manufacturer-specific website
A Harris poll last year also found that the majority (59%) of smartphone-armed showroomers prefer looking up product information on their phone to asking salespeople for help. Retailers who don’t cater to in-store mobile shoppers through their phones may find themselves totally left out of the final decision process during a shopping trip. (Source: Chuck Martin, MediaPost)
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
Welcome
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Across The Pond
BBC One got things rolling on Sunday evening at 7P with ‘Countryfile’ as it reached 5.59 million viewers (25.8%) share of the available audience. At 8P, ‘Antiques Roadshow’ dropped slightly to 5.38 million viewers. Then at 9P, ‘The Apprentice easily topped the ratings on Sunday evening, as the 2014 two-hour final averaged 6.18 million viewers (27.0%). The show peaked with 7.49 million viewers (30.0%) at around 945P, at the time of Lord Alan Sugar’s winner announcement. This is up by over 400,000 from the 2013 final’s average overnight score.
ITV at 7P had the archive show ‘You’ve Got to Love Christmas’ and it entertained 2.10 million viewers (9.8%). At 8P, ‘Surprise, Surprise’ drew a distant second place in the time slot with 3.44 million viewers (13.1%). While at 9P, a rerun of ‘Midsomer Murders was buried by Lord Sugar and drew 2.56 million viewers (11.2%).
BBC Two at 8P presented the romantic comedy ‘Salmon Fishing in the Yemen’ which brought in 1.57 million viewers (6.3%).
Channel 4 presented at 7P, ‘Men in Black 3’ and drew quite well with 3.24 million viewers (14.1%). It was followed at 9P by the latest ‘Homeland’ episode which drew 1.30 million viewers (5.1%).
Channel 5 at 9P brought the Clint Eastwood thriller ‘Gran Torino’ which interested 1.61 million viewers (7.2%).
Down Under
Nine finished on top with 29.2% share on Sunday in Australia. The top program on Network Nine was ‘Nine News Sunday’ which finished #1 and drew 904,000 viewers.#8 was ’60 Minutes-Summer’ with 535,000 viewers. #9, ‘Domestic Blitz-The Block to the Rescue’ drew 518,000 viewers.
Seven finished #2 with 27.3% share. The #1 program on Sunday was ‘Seven News Sunday’ which drew 910,000 viewers on this the longest day of the year in Australia. #3 was ‘Border Patrol which had 749,000 viewers. #4 was ‘Coastwatch Oz’ with 677,000 viewers.
Ten finished #3 with 23.5% share on a strong Sunday evening for them. #5 was ‘Cricket: T20 Big Bash League Game 4-Session 2’ and drew 677,000 viewers. #7, ‘Cricket: T20 Big Bash League Game 4-Session 1’ drew 560,000 viewers. #10 was ‘Ten Eyewitness News Sunday’ which drew 516,000 viewers.
ABC1 finished #4 with 14.4% share of the available audience. #6 was ‘ABC News Sunday’ with 608,000 viewers
SBS finished #5 with 5.7% share.
As you can see, no matter where you live, people are…
Switching Channels!
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This week: Mobile Makes The ‘Last Millisecond’ The ‘Last Inch’ For In-Store Experiences’.
Media Notes Briefs, ‘Mobile Is The Catalyst For Sales’ http://bit.ly/1zi0pkY
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Frank Sinatra & Bing Crosby ‘Jingle Bells’
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