Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, December 12, 2014 (Posted 12.13.14)
The Tiffany Network won for the third consecutive night in prime time as its veteran shows topped another Friday. At 8P, ‘Amazing Race’ seems on the wrong night in the wrong place as it continues to drop from last year when it was on a Sunday evening. For the fist time, in another ‘Amazing’ switch, four teams will be in the finals. It drew 5.94 million viewers, which was only good enough for third place in the time slot. At 8P, however, ‘Hawaii Five-0’ pulled the network back to the top by reversing the trend and drawing nearly three million more viewers to 8.74 million. But the program was not the episode people will remember fondly as a Christmas program. Beginning with an illegal act by our heroes, it was a confusing plot with beautiful ariel views of many parts of our 50th State. Yet at 10P, the big show of the night, ‘Blue Bloods’ was back with a rather unfinished program. While finishing #1 on the evening with 11.11 million viewers, an astonishing act all by itself, one of the story lines was unfinished. It was almost as if the writers figured they had a good enough first and second act but figured that no one would care what would happen Erin’s assistants brother when she testified against the bad guys. All in all, Black Rock got by with fumes of the past.
The Alphabet Network began at 8P with ‘Last Man Standing’ which drew a second place 6.04 million viewers. At 830P, ‘Cristela’ pulled in 4.54 million viewers and dropped the network to fourth place. At 9P, ‘Shark Tank’ pulled Disneyville back up with 7.00 million viewers and into second place. But at 10P, against the massive strength of ‘Blue Bloods’, ’20/20′ simply didn’t have the muscle to win the night as it drew only 6.11 million.
The Peacock Network started with its biggest gun at 8P, ‘Dateline’ and began the evening on top with 7.19 million viewers. But at 9P, ‘Grimm’ set in and it was all over for 30 Rock as it drew only 5.05 million viewers. At 10P, ‘Constantine’ drew even less as 3.30 million looked in.
The Animal Network of Broadcast had one thing on its mind…getting out of Friday without finishing on the bottom. At 8P, for two hours, we were witness to yet another rerun of ‘MasterChef Jr’ and had 1.76 million friends and family watch. Surely in the treasures of the Twentieth Century Fox vaults there must be a good Christmas movie that would draw more than this and ensure redundancy is not part of the Murdoch Minions dan?
The Little Network That Couldn’t didn’t. From 8-10P, it ran a rerun of ‘The Librarians’ and it drew 1.56 million viewers. On evidence of the evening, The CW, Univision, Telemundo and FOX joined the ranks of cable networks on this evening.
For The Record
CBS finished #1 on Friday with 8.597 million viewers. ABC finished second with 6.133 million viewers. NBC finished in the middle with 5.179 million viewers. Univision finished fourth with 1.818 million viewers. FOX finished with 1.758 million viewers. The CW finished with 1.558 million viewers. Telemundo finished with a 0.5/1.
Today In TV History
On this date in 1966, the rights to the first four Super Bowls were sold to CBS (which covered the NFL) and NBC (which covered the AFL) for at total of $9.5 million.
58% of Mobile Shoppers Prefer Phones Over Salespeople. And that’s only the beginning of the latest mobile information. The majority of consumers who shop with their smartphones would rather get information on the devices than from a salesperson, according to the Consumer Electronics Association. The study found that 62% value the product information found on their smartphones more than sales literature or in-store displays. The survey found that more than a third (36%) of the online general population use their mobile device while shopping in a store. Of those who turn to their mobile device for additional product information while in a store, searching the internet is at the top of the list. Here’s what they do:
69% — Conduct a general internet search
52% — Visit a store-specific website
47% — Use a store-specific app
46% — Visit a manufacturer-specific website
A Harris poll last year also found that the majority (59%) of smartphone-armed showroomers prefer looking up product information on their phone to asking salespeople for help. Retailers who don’t cater to in-store mobile shoppers through their phones may find themselves totally left out of the final decision process during a shopping trip. (Source: Chuck Martin, MediaPost)
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
BBC One finished on top Friday evening as at 7P it kicked off with ‘The One show’ which drew 4.23 million viewers (22.2%). At 730P, it was followed by ‘The Two Ronnies Sketchbook’ which drew 3.37 million viewers (16.8%). At 830P, ‘Citizen Khan’ picked up 2.71 million viewers (12.4%). At 9P, ‘Have I Got News for You’ was Friday’s (December 12) highest-rated show outside of soaps, drawing in an average audience of 4.33 million viewers (20%). At 930P, ‘Not Going Out’ was seen by 3.53 million viewers (16.5%). At 1035P, with guests such as Jim Carrey and Jude Law, ‘The Graham Norton Show’ ended the evening with 3.03 million viewers (2.6%).
ITV at 8P had ‘The Martin Lewis Money Show’ and it was seen by 2.72 million viewers (12.8%). At 9P, ‘A Night in with Olly Murs’ was seen by 3.06 million viewers (14.2%). Murs performed some of his best known hits and was joined by a number of celebrity guests. A further 177k (1.1%) tuned in on ITV+1.
BBC Two at 7P presented ‘The Home That Two Built’ and it drew 1.01 million viewers (5.1%). At 8P, ‘Mastermind’ pulled in 1.97 million viewers (9.3%). At 830P, ‘Mary Berry’s Absolute Christmas Favorites’ dominated the ratings with 2.28 million viewers (8.4%). At 9P, ‘Canterbury Cathedral’ continued with 1.3 million viewers (6.1%). At 930P, ‘QI’ wrapped things up with 1.64 million viewers (9.1%).
Channel 4 had an interesting evening. ‘Marvel’s Agents of SHIELD’ was seen by only 730,000 viewers (3.4%). At 9P, ‘Gogglebox’ was 4’s highest-rated show on Friday, topping off at 2.62 million (12.2%). At 10P, the evening ended with ‘Alan Carr: Chatty Man’ which drew 1.14 million viewers (7%).
Channel 5 at 8P brought us History Channel’s ‘Ice Road Truckers’ as it outdrew its rival Channel 4 in this time slot with 897,000 viewers (4.2%). At 9P, it was followed by ‘Ben Fogle: New Lives in the Wild’ which drew 1.2 million viewers (5.6%).
Seven won on Friday evening in Australia as it drew 29.2% share of the available audience, edging Network Nine from the top spot. #3 was ‘Seven News’ which drew 869,000 viewers. #6 was ‘Seven News/Today Tonight’ which had 783,000 viewers. #7 was ‘Better Homes and Gardens Summer’ with 686,000 viewers.
Nine drew 28.6% share of the audience on Friday to finished second. However, ‘Nine News’ was the #1 program in the nation with 1,068,000 viewers. #2 was ‘Nine news 6:30’ with 996,000 viewers. #4 was ‘First Test-Australia vs India Session 3’ which drew 833,000 viewers. #5, ‘A Current Affair’ drew 829,000 viewers. #9 was ‘First Test-Australia vs India Session 2’ with 597,000 viewers.
Ten finished third with 18.9% share.
ABC1 finished fourth with 18.5% share. #8 was ‘ABC News’ with 600,000 viewers. And #10, ‘Death Comes to Pemberley’ which drew 576,000 viewers.
SBS finished fifth with 4.9% share of the available audience.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Jimmy Smith ‘The Cat’