Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, December 4, 2014 (Posted 12.05.14)
The Tiffany Network took it on the chin on Thursday. At 8P, a rerun of ‘The Big Bang Theory’ drew 10.74 million viewers and a 6.2/10. At 830P, ‘Mom’ brought in 10.57 million viewers and a 5.5/9, which resulted in overnight retention of a positive 89% from its lead in. At 9P, ‘Two and a Half Men’ finished with 10.38 million viewers and a 5.3/8. But at 930P ‘The McCarthys’ failed with 8.26 million viewers and a 4.2/7. At 10P, it took ‘Elementary’ to dig out of that hole and brought in 8.62 million viewers and a 4.6/8. NOTE: In both Dallas and Chicago, NFL Network’s coverage of the Dallas Cowboys at the Chicago Bears aired on the CBS affiliate. The game certainly inflated the CBS schedule nationally and will be adjusted.
The Peacock Network suffered an unexpected defeat on Thursday. Its LIVE presentation of ‘Peter Pan’ failed against the success of ‘The Sound of Music’ by falling 46% behind that total of last year. At 8P, ‘Peter Pan Live!’ did finish first in each of the six half-hours, it also declined in each 30-minute interval with erosion from the 7.4/12 at 8P to the 4.6/8 at 1030P of 38%. It finished with 9.13 million viewers and a 5.9/9 and was behind ‘TBBT’, ‘Mom’ and ‘2 & 1/2 Men’ on CBS. For all of the critics who didn’t like Carrie Underwood last year in ‘The Sound Of Music’, she delivered the audience. ‘Peter Pan’ did not.
The Animal Network of Broadcast was interesting as it finished in the middle of the evening. At 8P, the veteran ‘Bones’ drew 5.97 million viewers and a 3.7/6. But it slipped badly at 9P with ‘Gracepoint’ which finished with 3.64 million viewers and a 2.5/4.
The Alphabet Network went out of step on Thursday and got stuck in a hole. At 8P Disneyites decided to air two-hours of cooking by bringing ‘The Taste’ to prime time. It didn’t work. It drew 3.30 million viewers and a 2.5/4. And at 10P, a rerun of ‘How To Get Away With Murder’ could only draw 2.84 million viewers and a 2.1/3. It was a bad night at the big Mouseville.
The Little Network That Couldn’t at 8P presented ‘The Vampire Diaries’ and it drew 1.50 million viewers and a 1.5/2. At 9P, ‘Reign’ drew even less, 1.25 million viewers and a 1.0/2.
For The Record
CBS finished first with 9.513 million viewers and a 5.1/8. NBC finished with 9. million viewers and a 5.9/9. FOX finished third with 4.802 million viewers and a 3.1/5. ABC finished with 3.151 million viewers and a 2.3/4. Univision finished with 2.947 million viewers. The CW finished with 1.371 million viewers and a 1.2/2. Telemundo finished with a 0.5/1.
Today In TV History
On this date in 1976, the sixth and final season of ‘McMillan and Wife’ began on NBC.
Television Cable News
Congratulations to Sean Hanish for being nominated for a Writers Guild of America Award for LONGFORM ORIGINAL ‘Return to Zero’, Written by Sean Hanish; Lifetime Network.
War Between Digital Media And Traditional Stores Is Poison For Retailers. http://www.cmo.com/articles/2014/12/5/war_between_digital_.html via @cmo_com
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV was again #1 in the UK because it had, at 830P, ‘I’m a Celebrity… Get Me Out of Here!’ as it climbed slightly from Wednesday night to an average 7.48 million viewers (32.6%).
BBC One at 8P had ‘Watchdog’ and it interested 3.42 million viewers (15.4%). It was followed at 9P by ‘Crimewatch’ with 2.61 million viewers (11.5%). At 1035P, ‘Question Time’ brought in 2.32 million viewers (22.2%).
BBC Two at 7P had the ‘Snooker UK Championship’ coverage and it pulled in 1.08 million viewers (5.6%). At 8P, ‘MasterChef: The Professionals’ brought in 2.39 million viewers (10.8%). At 9P, the latest episode of ‘The Fall’ dropped to 2.10 million viewers (9.2%). At 10P, it was followed by Russell Howard’s ‘Good News’ with 1.12 million viewers (6.5%).
Channel 4 at 8P presented ‘Amazing Spaces’ and 1.18 million viewers (5.3%) watched. It was followed at 9P by ’24 Hours in A&E’ with 1.27 million viewers (5.6%). At 10P, ‘Babylon’ fell to 411,000 viewers (2.7%).
E4 presented at 830P, ‘The Big Bang Theory’ and it brought in 1.14 million viewers (4.9%).
ITV2’s spinoff ‘Get Me Out of Here’ show at 10P brought in 710,000 viewers (4.6%).
Channel 5 at 8P had ‘Railway: The First Great Western’ and only 664,000 watched (3.0%). At 9P, ‘Britain’s Bloodiest Dynasty’ attracted 514,000 viewers (2.3%).
Sky1 at 8P presented The CW’s ‘Arrow’ as it drew 260,000 viewers (1.2%).
Seven won again in Australia on Thursday evening with a 27.4% share of the available audience. #3 was ‘Seven News’ with 874,000 viewers. #3 was ‘Seven News/Today Tonight’ with 824,000 viewers. And #5 was ‘Home and Away’ with 791,000 viewers.
Nine finished second with 26.3% share. But it once again did have the top program in the nation, #1 ‘Nine News’ with 924,000 viewers. #2 was ‘Nine News 6:30’ with 885,000 viewers. #6, ‘A Current Affair’ drew 734,000 viewers.
Ten finished third with 21.5% share.
ABC1 finished fourth with 19.0% share. Once again, ABC1 had four programs in the Top Ten but finished fourth. #7 was ‘ABC News’ which drew 680,000 viewers. #8, ‘Catalyst’ drew 626,000 viewers. #9 was ‘7.30’ with 622,000 viewers. And #10 was ‘Upper Middle Bogan’ with 590,000 viewers.
SBS finished fifth with 5.9% share.
As you can see, no matter where you live, people are…
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This week: Nielsen Calls For Industry To Adopt New Ratings Standards
Media Notes Briefs, ‘Affluent Population Growing As Their Digital Access Increases’ http://bit.ly/1yGowFW
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Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Jimmy Smith ‘The Christmas Song’