Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Wednesday, December 3, 2014 (Posted 12.04.14)
The Tiffany Network won for the second night in a row as at 8P, ‘Survivor’ brought in 8.64 million viewers and a 5.7/9 . At 9P, a second episode of ‘Survivor’ pulled in 8.64 million viewers and a 5.5/8. At 10P, ‘Stalker’ drew 7.47 million viewers and a 4.9/8. That balance on the evening won the night.
The Peacock Network led off the evening at 8P with ‘Christmas in Rockefeller Center’ and drew 9.37 million viewers and a 6.6 rating/10 share. It was the top rated program of the evening. At 9P, ‘Saturday Night Live: A Saturday Night Christmas’ drew 6.18 million viewers and a 4.3/7 for its two-hour run, which was 10% below the 4.8/8 for the year-ago special. That translated into 7.42 million viewers.
The Alphabet Network had another middle of the road evening. At 8P, ‘The Middle’ finished with 7.15 million viewers and a 5.0/8. At 830P, ‘The Goldbergs’ drew 6.58 million viewers and a 4.6/7. At 9P, ‘Modern Family’ delivered 8.99 million viewers and scored a 6.7/10. That led into ‘Black-ish’ which drew 6.87 million viewers and a 5.2/8, the highest rated new sitcom this season, which outdelivered failed year-ago occupant ‘Super Fun Night’ (3.5/6 on 12/04/13) by 49% in the overnights. Then at 10P, ‘Nashville’ drew 5.25 million viewers and a 3.9/7 in the household overnights, which was equal to the year-ago evening.
The Animal Network of Broadcast did not do well on Wednesday. At 8P, ‘Hell’s Kitchen’ drew 3.58 million viewers and a 2.8/4 as it finished on the bottom, below ‘The CW’. At 9P, ‘Red Band Society’ drew 3.05 million viewers and a 2.2/3. Together, these programs finished 36% below last year’s ‘The X Factor’. Good job to Murdoch’s Minions. They really know what America wants to watch.
The Little Network That Couldn’t tried, tried real hard. At 8P, the continuation of the night before’s Flash vs Arrow on ‘Arrow’ drew 3.90 million viewers and a 2.7/4. It finished 17% above the year’s ago occupant. At 9P, ‘The 100’ drew 1.94 million viewers and a 1.3/2 which was equal to the program in this time slot a year ago. Not good enough.
For The Record
CBS finished #1 with 8.25 million viewers and a 5.4/9. NBC finished second with 7.24 million viewers and a 5.1/8. ABC came in third with 6.68 million viewers and a 4.9/8. FOX finished with 3.31 million viewers and a 2.5/4. The CW finished with 2.90 million viewers and a 2.0/3. Univision finished with 2.90 million viewers and a 1.5/2. Telemundo finished with 1.4 million viewers and a 0.8/1.
Today In TV History
On this date in 1976, Judy Collins performed ‘Send in the Clowns’ on “American Bandstand’. While not available on video, that same year she performed the song with the Boston Pops which is shown above.
Television Cable News
Congratulations to Sean Hanish for being nominated for a Writers Guild of America Award for LONGFORM ORIGINAL ‘Return to Zero’, Written by Sean Hanish; Lifetime Network.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV took Wednesday with the big show of the evening at 830P, ‘I’m a Celebrity… Get Me Out of Here!’ easily topped the night, rising slightly from Tuesday to 7.31 million viewers with a whopping 30.5% share of the available audience .
BBC One had a bad evening. At 9P, ‘The Apprentice’ found that Lord Alan Sugar’s latest firing dropped to an average 4.85 million viewers (20.0%), which is a new low for the current season. Later, at 105P, a midweek ‘Match of the Day’ scored 2.01 million viewers (21.8%). Is it tie for Lord Alan to be pronounced, ‘You’re fired’?
BBC Two began the evening with ‘MasterChef: The Professionals’ and it had 2.72 million viewers (12.0%). It was followed at 9P by ‘The Great Continental Railway’ with 1.91 million viewers (7.9%). at 10P, ‘You’re Fired’ brought in 2.00 million viewers (11.1%).
Channel 4 at 8P had ‘Posh Pawn’ and was seen by 1.18 million viewers (5.2%). At 9P, ‘Liberty of London’ could only interest 822,000 viewers (3.4%).
Channel 5 at 8P presented ‘Gibraltar: Britain in the Sun’ which appealed to only 645,000 viewers (2.9%). It was followed at 9P by ‘Benefits Britain’ with 941,000 viewers (3.8%). It was not a good night for Channel 5.
ITV2 had at 10P, ‘I’m a Celebrity… Now!’ and it entertained 713,000 viewers (4.4%).
Seven took back the lead on Wednesday with a strong 30.7% share. #2 was ‘Seven News’ with 977,000 viewers. #4 was ‘Seven News/Today Tonight’ with 882,000 viewers. #6, ‘Home and Away’ finished with 794,000 viewers.
Nine finished second with 25.3% share. Once again, Nine had the top program of the evening as ‘Nine News’ drew 977,000 viewers for #1. #3 was ‘Nine News 6:30’ with 950,000 viewers. #5 had ‘A Current Affair’ draw 795,000 viewers. #8 was a rerun of ‘Customs’ which drew 697,000 viewers.
ABC1 came in third on Wednesday with 19.7% share. #7 was ‘ABC News’ with 724,000 viewers. #9, ‘7.30’ finished with 691,000 viewers. Finally, #10 was a rerun of ‘QI’ which drew 658,000 viewers.
Ten finished fourth with a 10.2% share.
SBS finished fifth with 5.0% share.
Thursday Australian TV Overnight Ratings
Seven won again in Australia on Thursday evening with a 27.4% share of the available audience. #3 was ‘Seven News’ with 874,000 viewers. #3 was ‘Seven News/Today Tonight’ with 824,000 viewers. And #5 was ‘Home and Away’ with 791,000 viewers.
Nine finished second with 26.3% share. But it once again did have the top program in the nation, #1 ‘Nine News’ with 924,000 viewers. #2 was ‘Nine News 6:30’ with 885,000 viewers. #6, ‘A Current Affair’ drew 734,000 viewers.
Ten finished third with 21.5% share.
ABC1 finished fourth with 19.0% share. Once again, ABC1 had four programs in the Top Ten but finished fourth. #7 was ‘ABC News’ which drew 680,000 viewers. #8, ‘Catalyst’ drew 626,000 viewers. #9 was ‘7.30’ with 622,000 viewers. And #10 was ‘Upper Middle Bogan’ with 590,000 viewers.
SBS finished fifth with 5.9% share.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Ben Webster ‘Over The Rainbow’