CBS Again #1 On Tuesday In The U.S. ITV Tops In The UK. Nine #1 In Australia.

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

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For Tuesday, December 2, 2014 (Posted 12.03.14)

CBS #1 on Tuesday as 'NCIS' is again the top program in the nation.

CBS #1 on Tuesday as ‘NCIS’ is again the top program in the nation.

CBS

The Tiffany Network ran all reruns and still won Tuesday by a bunch. At 8P, the world’s most watched drama, ‘NCIS’ reran the first in an arc where Tim’s girl friend is in the middle of a bombing which takes the Secretary of the Navy’s life and is a prime example of the series’ power as it drew 11.48 million viewers and a 7.4/11, once again the top program on Tuesday. At 9P, ‘NCIS: New Orleans’ in an exceptional episode where three escaped from a Navy Prisoners bus and the mystery begins as it drew 10.49 million viewers and a 6.4/10. At 10P, a rerun of ‘Person Of Interest’ brought all of the leading man’s promise to the fore as he fights a number of bad guys (and girls) on a flight to Rome. It drew 7.01 million viewers and a 4.7/8.

NBC

The Peacock Network finished second. At 8P, ‘The Voice’ drew 11.10 million viewers and a 7.2/11 to give the rerun of ‘NCIS’ a run for its retreaded money. But at 9P, ‘Marry Me’ tanked with 4.90 million viewers and a 3.2/5. At 930P, Minnie Driver’s ‘About a Boy’ didn’t have much of a lead in as it could only draw 4.30 million viewers and a 2.9/4. At 10P, ‘Chicago Fire’ drew 6.30 million viewers and a 4.9/8.

ABC

The Alphabet Network had middle kind of a night. At 8P, ‘Toy Story That Time Forgot’ finished third with 6.79 million viewers and a 4.2/7. That at 830P led into the annual airing of 1965 special ‘A Charlie Brown Christmas’ which drew 6.75 million viewers and a 4.0/6. Next at 9P was ‘Marvel’s Agent of SHIELD’ which drew 5.30 million viewers and a third-place 3.7/6. At 10P, primarily because of the poor lead in, ‘Forever’ drew 5.20 million viewers and a 3.5/6.

FOX

The Animal Network of Broadcast succeeded and failed. At 8P, ‘MasterChef Junior’ scored positively with 8.85 million viewers and a 3.3/5, which was 35% above year-ago sitcoms ‘Dads’ (2.4/4 on 12/03/13) and ‘Brooklyn Nine-Nine’ (2.5/4). But at 9P, the sitcom ‘New Girl’ dropped to 3.10 million viewers and a 2.3/8 while at 930P, ‘The Mindy Project’ crashed and burned with 2.45 million viewers and a 1.8/3.

The CW

The Little Network That Couldn’t almost did on Tuesday. AT 8P, ‘The Flash’ built by 15% week-to-week increase with 4.22 million viewers and a 3.0/5. That was 76% above year-ago occupant ‘The Originals’ (1.7/3 on 12/03/13). And it led, at 9P, into ‘Supernatural’ which drew 2.36 million viewers and a 1.7/2, which increased by 13% from both last week and a year-ago.

For The Record

CBS finished #1 with 9.660 million viewers and a 6.2/10. NBC finished second with 7.686 million viewers and a 5.0/8. ABC finished third with 5.757 million viewers and a 3.8/6. Fox finished with 3.791 million viewers and a 2.7/4. Univision finished with 3.156 million viewers and a 1.6/3. The CW finished with 3.290 million viewers and a 2.4/4. Telemundo finished with 1.3 million viewers and a 0.8/1.

Today In TV History

On This Date in 1968, Elvis Presley’s NBC-TV special ‘Elvis’ was aired.

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Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.

A new season. A new game.

Welcome

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Across The Pond

ITV was tops again because it had the biggest program. At 830P, ‘I’m a Celebrity… Get Me Out of Here!’ still easily topped the night after Jimmy Bullard’s departure on Monday, attracting an average 7.25 million viewers (29.6%)).

BBC One flopped on Tuesday. At 9P, ‘The Missing’ fell by nearly a million viewers from last week to 4.66 million viewers (19.0%).

BBC Two presented at 630P, ‘Strictly: It Takes Two’ brought 1.89 million viewers (9.8%). At 7P, it was followed by the ‘Great Interior Design Challenge’ finale which drew 1.83 million viewers (8.9%). At 8P, ‘MasterChef: The Professionals’ attracted 3.05 million viewers (13.1%). At 9P, ‘Secrets of the Castle’ was seen by 1.53 million viewers (6.2%)

Channel 4 at 8P had ‘Obsessive Compulsive Cleaners’ and finished behind Channel 5 with only 1.00 million viewers (4.3%). But it was followed at 9P by ’17 Kids and Counting’ which drew ahead of Channel 5 with 1.29 million viewers (5.2%).

Channel 5 presented at 8P, ‘Britain’s Craziest Christmas Lights’ which lit up 1.08 million viewers (4.7%)At 9P, ‘Autopsy: Elvis Presley’ intrigued 977,000 viewers (4.0%).

ITV2 at 10P had the ‘I’m A Celebrity’ spinoff show which brought in 755,000 viewers (4.7%).

Sky1 had at 8P the latest episode of ‘The Flash’ which drew 434,000 viewers (1.9%), not exactly the hit it is in the U.S.

BBC Three presented ‘Life is Toff’ and for its finale it was seen by 269,000 viewers (1.5%).

E4 at 9P had ‘Rude Tube’ which was seen by 247,000 viewers (1.0%). At 10P, it was followed by ‘Bad Robots’ with 224,000 viewers (1.3%).

Down Under

Nine won on Tuesday in Australia with a strong 28.2% share of the available audience. Again, #1 was ‘Nine news’ with 970,000 viewers. #2 was ‘Nine news 6:30’ with 964,000 viewers. #7 was ‘A Current Affair’ with 797,000 viewers. #9 was
‘Kalgoorlie Cops’ with 721,000 viewer and #10, ‘a rerun of ‘RBT’ with 717,000 viewers.

Seven finished second with 23.4% share. #3 was ‘Seven news/Today Tonight’ with 930,000 viewers. #4 was ‘Seven News’ is 912,000 viewers. #5 was ‘Home and Away’ with 850,000 viewers.

Ten finished third by just a bit with s 22.7 share. Its top program was #11, ‘NCIS’ which drew 692,000 viewers. Gibbs is everywhere.

ABC1 finished fourth with 19.2% share. #6 was ‘ABC News’ with 800,000 viewers. #8, ‘Kitchen Cabinet’ drew 7811,000 viewers.

SBS finished fifth with 6.5% share.

Wednesday Australian TV Overnights

Seven took back the lead on Wednesday with a strong 30.7% share. #2 was ‘Seven News’ with 977,000 viewers. #4 was ‘Seven News/Today Tonight’ with 882,000 viewers. #6, ‘Home and Away’ finished with 794,000 viewers.

Nine finished second with 25.3% share. Once again, Nine had the top program of the evening as ‘Nine News’ drew 977,000 viewers for #1. #3 was ‘Nine News 6:30’ with 950,000 viewers. #5 had ‘A Current Affair’ draw 795,000 viewers. #8 was a rerun of ‘Customs’ which drew 697,000 viewers.

ABC1 came in third on Wednesday with 19.7% share. #7 was ‘ABC News’ with 724,000 viewers. #9, ‘7.30’ finished with 691,000 viewers. Finally, #10 was a rerun of ‘QI’ which drew 658,000 viewers.

Ten finished fourth with a 10.2% share.

SBS finished fifth with 5.0% share.

As you can see, no matter where you live, people are…

Switching Channels!

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This week: Nielsen Calls For Industry To Adopt New Ratings Standards

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Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA

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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o

Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:

Elvis

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This entry was posted in Audience Analysis, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Hispanic TV Ratings, Late Night TV Ratings, Media Management, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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