Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Tuesday, December 2, 2014 (Posted 12.03.14)
The Tiffany Network ran all reruns and still won Tuesday by a bunch. At 8P, the world’s most watched drama, ‘NCIS’ reran the first in an arc where Tim’s girl friend is in the middle of a bombing which takes the Secretary of the Navy’s life and is a prime example of the series’ power as it drew 11.48 million viewers and a 7.4/11, once again the top program on Tuesday. At 9P, ‘NCIS: New Orleans’ in an exceptional episode where three escaped from a Navy Prisoners bus and the mystery begins as it drew 10.49 million viewers and a 6.4/10. At 10P, a rerun of ‘Person Of Interest’ brought all of the leading man’s promise to the fore as he fights a number of bad guys (and girls) on a flight to Rome. It drew 7.01 million viewers and a 4.7/8.
The Peacock Network finished second. At 8P, ‘The Voice’ drew 11.10 million viewers and a 7.2/11 to give the rerun of ‘NCIS’ a run for its retreaded money. But at 9P, ‘Marry Me’ tanked with 4.90 million viewers and a 3.2/5. At 930P, Minnie Driver’s ‘About a Boy’ didn’t have much of a lead in as it could only draw 4.30 million viewers and a 2.9/4. At 10P, ‘Chicago Fire’ drew 6.30 million viewers and a 4.9/8.
The Alphabet Network had middle kind of a night. At 8P, ‘Toy Story That Time Forgot’ finished third with 6.79 million viewers and a 4.2/7. That at 830P led into the annual airing of 1965 special ‘A Charlie Brown Christmas’ which drew 6.75 million viewers and a 4.0/6. Next at 9P was ‘Marvel’s Agent of SHIELD’ which drew 5.30 million viewers and a third-place 3.7/6. At 10P, primarily because of the poor lead in, ‘Forever’ drew 5.20 million viewers and a 3.5/6.
The Animal Network of Broadcast succeeded and failed. At 8P, ‘MasterChef Junior’ scored positively with 8.85 million viewers and a 3.3/5, which was 35% above year-ago sitcoms ‘Dads’ (2.4/4 on 12/03/13) and ‘Brooklyn Nine-Nine’ (2.5/4). But at 9P, the sitcom ‘New Girl’ dropped to 3.10 million viewers and a 2.3/8 while at 930P, ‘The Mindy Project’ crashed and burned with 2.45 million viewers and a 1.8/3.
The Little Network That Couldn’t almost did on Tuesday. AT 8P, ‘The Flash’ built by 15% week-to-week increase with 4.22 million viewers and a 3.0/5. That was 76% above year-ago occupant ‘The Originals’ (1.7/3 on 12/03/13). And it led, at 9P, into ‘Supernatural’ which drew 2.36 million viewers and a 1.7/2, which increased by 13% from both last week and a year-ago.
For The Record
CBS finished #1 with 9.660 million viewers and a 6.2/10. NBC finished second with 7.686 million viewers and a 5.0/8. ABC finished third with 5.757 million viewers and a 3.8/6. Fox finished with 3.791 million viewers and a 2.7/4. Univision finished with 3.156 million viewers and a 1.6/3. The CW finished with 3.290 million viewers and a 2.4/4. Telemundo finished with 1.3 million viewers and a 0.8/1.
Today In TV History
On This Date in 1968, Elvis Presley’s NBC-TV special ‘Elvis’ was aired.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV was tops again because it had the biggest program. At 830P, ‘I’m a Celebrity… Get Me Out of Here!’ still easily topped the night after Jimmy Bullard’s departure on Monday, attracting an average 7.25 million viewers (29.6%)).
BBC One flopped on Tuesday. At 9P, ‘The Missing’ fell by nearly a million viewers from last week to 4.66 million viewers (19.0%).
BBC Two presented at 630P, ‘Strictly: It Takes Two’ brought 1.89 million viewers (9.8%). At 7P, it was followed by the ‘Great Interior Design Challenge’ finale which drew 1.83 million viewers (8.9%). At 8P, ‘MasterChef: The Professionals’ attracted 3.05 million viewers (13.1%). At 9P, ‘Secrets of the Castle’ was seen by 1.53 million viewers (6.2%)
Channel 4 at 8P had ‘Obsessive Compulsive Cleaners’ and finished behind Channel 5 with only 1.00 million viewers (4.3%). But it was followed at 9P by ’17 Kids and Counting’ which drew ahead of Channel 5 with 1.29 million viewers (5.2%).
Channel 5 presented at 8P, ‘Britain’s Craziest Christmas Lights’ which lit up 1.08 million viewers (4.7%)At 9P, ‘Autopsy: Elvis Presley’ intrigued 977,000 viewers (4.0%).
ITV2 at 10P had the ‘I’m A Celebrity’ spinoff show which brought in 755,000 viewers (4.7%).
Sky1 had at 8P the latest episode of ‘The Flash’ which drew 434,000 viewers (1.9%), not exactly the hit it is in the U.S.
BBC Three presented ‘Life is Toff’ and for its finale it was seen by 269,000 viewers (1.5%).
E4 at 9P had ‘Rude Tube’ which was seen by 247,000 viewers (1.0%). At 10P, it was followed by ‘Bad Robots’ with 224,000 viewers (1.3%).
Nine won on Tuesday in Australia with a strong 28.2% share of the available audience. Again, #1 was ‘Nine news’ with 970,000 viewers. #2 was ‘Nine news 6:30’ with 964,000 viewers. #7 was ‘A Current Affair’ with 797,000 viewers. #9 was
‘Kalgoorlie Cops’ with 721,000 viewer and #10, ‘a rerun of ‘RBT’ with 717,000 viewers.
Seven finished second with 23.4% share. #3 was ‘Seven news/Today Tonight’ with 930,000 viewers. #4 was ‘Seven News’ is 912,000 viewers. #5 was ‘Home and Away’ with 850,000 viewers.
Ten finished third by just a bit with s 22.7 share. Its top program was #11, ‘NCIS’ which drew 692,000 viewers. Gibbs is everywhere.
ABC1 finished fourth with 19.2% share. #6 was ‘ABC News’ with 800,000 viewers. #8, ‘Kitchen Cabinet’ drew 7811,000 viewers.
SBS finished fifth with 6.5% share.
Wednesday Australian TV Overnights
Seven took back the lead on Wednesday with a strong 30.7% share. #2 was ‘Seven News’ with 977,000 viewers. #4 was ‘Seven News/Today Tonight’ with 882,000 viewers. #6, ‘Home and Away’ finished with 794,000 viewers.
Nine finished second with 25.3% share. Once again, Nine had the top program of the evening as ‘Nine News’ drew 977,000 viewers for #1. #3 was ‘Nine News 6:30’ with 950,000 viewers. #5 had ‘A Current Affair’ draw 795,000 viewers. #8 was a rerun of ‘Customs’ which drew 697,000 viewers.
ABC1 came in third on Wednesday with 19.7% share. #7 was ‘ABC News’ with 724,000 viewers. #9, ‘7.30’ finished with 691,000 viewers. Finally, #10 was a rerun of ‘QI’ which drew 658,000 viewers.
Ten finished fourth with a 10.2% share.
SBS finished fifth with 5.0% share.
As you can see, no matter where you live, people are…
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