Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Monday, December 1, 2014 (Posted 12.02.14)
The Peacock Network made it two in a row, at least on broadcast. On Monday, at 8P, two hours of singing on ‘The Voice’ brought in 10.99 million viewers and a 7.4 rating/11 share in the household overnights, which was 17% above the 6.3/9 one week earlier and on par from the year-ago evening. And thanks to CBS pulling ‘NCIS: Los Angeles’ from the schedule on this Monday, ‘State of Affairs’ finished in second-place with 7.03 million viewers and a 4.8/8. This program will not last beyond this season. But then again the suits at Peacockville are unpredictable.
The Alphabet Network at 8P began with ‘CMA Country Christmas’ as it drew 8.90 million viewers and a 5.8/9, fluctuating by only three-tenths of a house rating point in the four half-hours. Comparably, this was 26% above the 4.6/8 for this annual holiday special on the year-ago evening (from 9-11P ET). And that translated into 7.38 million viewer, based on the Live Plus Same Day data. At 10P, ‘Castle’ delivered 8.25 million viewers and a 5.6/9 to easily win the time slot, but dropped 7% from the 6.1/10 in the overnights one week earlier.
The Tiffany Network tried something completely different on Monday, rerun the entire night. In an attempt to warm up the audience to the best bullpen program in television history, it decided to run four rerun episodes of ‘Mike & Molly’ back-to-back-to-back-to-back to begin the evening. At 8P, the first rerun of Mike & Molly’ drew 6.25 million viewers and a 4.1/6. At 830P, rerun episode #2 of ‘Mike & Molly’ drew 5.67 million viewers and a 3.7/6. At 9P, the third rerun episode of ‘Mike & Molly’ drew 5.17 million viewers and a 3.4/5. Finally at 930P, the fourth and final rerun of ‘Mike & Molly’ drew 5.01 million viewers and a 3.5/5. Then at 10P, Black Rock decided to rerun an episode of ‘Scorpion’. The only tie-in to the regularly scheduled ‘NCIS: Los Angeles’ in this time slot was a cross-over appearance of Linda Hunt, in this episode. It drew million viewers and a . This attempt was predictable. If you give up, you fail to win. Simple as that. It drew 5.02 million viewers and a 3.3/5.
The Animal Network on Broadcast ran its regular schedule on Monday. At 8P, a rerun of the first episode of ‘Gotham’, which was the their time it has been air this Fall drew 3.01 million viewers and a 2.0/3. At 9P, the Fall finale of ‘Sleepy Hollow’ drew 4.50 million viewers and a 2.9/4.
The Little Network That Couldn’t do anything right on Monday. At 8P, yet another rerun of ‘Grandma Got Run Over by a Reindeer’ drew 1.60 million viewers and a 1.0/1. At 9P, it ran ‘Greatest Holiday Commercials Countdown’ and the results were 1.50 million viewers and a 1.0/1.
For The Record
NBC finished #1 for the second straight night as it drew 9.68 million viewers and a 6.6/10. ABC finished second with 8.68 million viewers and a 5.9/7. CBS finished with 5.36 million viewers and a 3.5/5. FOX finished with 3.75 million viewers and a 2.5/4. Univision finished with 2.99 million viewers. The CW drew 1.55 million viewers and a 1.0/1. Telemundo finished with a 0.5/1.
Today In TV History
On this date in 1988, ESPN aired its 10,000th Sports Center, making it the most televised cable program in history.
‘Star Wars: The Force Awakens’ as Han Solo’s Millennium Falcon also makes its triumphant return to the skies. It is set to hit theaters Dec. 18, 2015.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV took Monday in the UK as at 8P, ‘Countrywise’ drew 2.95 million viewers (12.9%). At 830P, ‘I’m a Celebrity… Get Me Out of Here!’ topped the ratings on Monday (December 1), as the jungle series was about even with last Monday’s show with an average of 8.37 million viewers (35.3%), as Jimmy Bullard became the first celebrity to be voted out of camp.
BBC One at 830P presented a rerun of ‘Miranda’ and averaged 3.09 million viewers (12.9%). At 9P, ‘Wild Weather with Richard Hammond’ brought in 2.85 million viewers (12%).
BBC Two at 630P presented ‘Strictly: It Takes Two’ and it attracted 1.92 million viewers (9.9%). At 8P, ‘University Challenge’ upped the audience level to 2.69 million viewers (11.7%). It was followed at 830P by ‘Only Connect’ with 2.06 million viewers (8.6%). At 9P, ‘Posh People: Inside Tatler’ continued with 1.27 million viewers (5.4%). And at 10P, ‘Never Mind the Buzzcocks’ brought in 930,000 viewers (5.3%).
Channel 4 began the evening at 730P with the results of the ‘Turner Prize’ as 480,000 watched (2.3%). It was followed at 8P by ‘The British Property Boom’ with 1.39 million viewers (5.9%). At 9P, ‘Skint’ continued with 920,000 viewers (3.9%). AT 10P, ‘8 Out of 10 Cats’ amused 690,000 viewers (4.3%). Then at 1045, ‘Toast of London’ brought in 250,000 viewers (2.2%).
Channel 5 at 8P presented ‘Nevada Triangle’ and it appealed to 885,000 viewers (3.8%). It was followed at 9P by the latest episode of FOX’s ‘Gotham’ as it drew 1.05 million viewers (4.4%). At 10P, ‘TV’s Most Shocking Moments’ brought in 591,000 viewers (6.1%).
ITV2 at 10P had ‘I’m a Celebrity… Now!’ and it brought in 889,800 viewers (5.7%).
BBC Four had at 9P, ‘Len Goodman’s Dancing Cheek to Cheek’ which drew 628,000 viewers (2.6%).
Sky1 at 8P presented ABC’s ‘Modern Family’ and it entertained 450,600 (2%).
E4 had at 9P had ‘Made in Chelsea’ and it drew 450,000 viewers (1.9%).
FOX at 9P presented AMC’s ‘The Walking Dead’ and it attracted 425,000 viewers (1.8%).
BBC Three at 10P had ‘Some Girls’ drew 354,000 viewers (2%).
Seven wins again, this time with a big 31.0% share of the available audience on Monday. It’s top program was #3 which was ‘Seven News’ as it drew 1,003,000 viewers. #4, ‘Seven News/Today Tonight’ drew 968,000 viewers. #7 was ‘Home and Away’ as it pulled in 892,000 viewers. #9 was ‘Nabbed’ as it drew 833,000 viewers. And #10, ‘Motorway Patrol’ drew 832,000 viewers.
Network Nine finished second with 27.0% share. Nine drew the other five Top Ten programs including the #1 program on the evening, ‘Nine News 6:30’ which drew 1,020,000 viewers. #2 was ‘Nine News’ with 1,014,000 viewers. #5 was a rerun of ‘The Big Bang Theory’ which drew 931,000 viewers. #6, ‘A Current Affair’ pulled in 913,000 viewers. And, #8, another rerun of ‘The Big Bang Theory’ drew 848,000 viewers.
Ten finished #3 with an 18.9% share.
ABC1 finished fourth with a 17.7% share.
SBS finished #5 with a 5.3% share of available audience.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Dizzy Gillespie & Louis Armstrong ‘Umbrella Man’