Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, November 28, 2014 (Posted 11.29.14)
The Tiffany Network took advantage of the opportunity as CBS did not run its usual first run power house line up. At 8P, ‘Dateline’ finished #1 with 6.98 million viewers. At 9P, ‘Grimm’ finished with 5.09 million viewers. At 10P, ‘Constantine’ finished the evening (and it prospects for a future on television) with 3.22 million viewers.
The Alphabet Network came in #2 as at 8P a rerun of ‘America’s Funniest Home Videos’ drew 4.35 million viewers. At 9P, ‘Shark Tank’ brought on the 5.63 million viewers to win the hours. At 10P, ’20/20′ also won its time slot with 5.22 million viewers.
The Tiffany Network only ran one regularly scheduled program. At 8P, it ran ‘Amazing Race’ which drew 5.31 million viewers to finished second. But at 9P, a rerun of ‘Frosty the Snowman’ special drew 4.66 million kids while at 930P, a rerun of ‘Yes Virginia’ another holiday special drew 3.64 million viewers. At 10P, an old rerun of ‘Hawaii Five-0’ almost took the time slot as it pulled in 5.13 million viewers.
The Animal Network of Broadcast did its rerun of first run programs of the week as it led off at 8P with a rerun of ‘MasterChef Jr’ which drew 2.22 million viewers. Then at 9P, another rerun of ‘Gotham’ drew 1.40 million viewers. Murdoch’s Minions were saving money this Friday.
The Little Network That Couldn’t almost did. At 8P, a rerun of ‘Grandma Got Run Over by a Reindeer’ drew 1.78 million viewers. At 9P, a rerun of ‘Kung Fu Panda Holiday Special’ drew 1.22 million viewers. Oh well.
For The Record
NBC finished #1 on this holiday Friday with 5.128 million viewers. ABC finished #2 with 5.067 million viewers. CBS finished with 4.865 million viewers. FOX finished with 1.807 million viewers. The CW finished with 1.512 million viewers.
Today In TV History
On this date in 1948, ‘Hopalong Cassidy’ premieres on TV.
Across The Pond
ITV took the night as at 8P, ‘The Martin Lewis Money Show’ brought in 3.34 million viewers (15.5%). But it was at 9P when ‘I’m a Celebrity… Get Me Out of Here!’ topped the charts. It was Friday’s highest-rated show, attracting an audience of 7.74 million (33.6%).
BBC One at 7P ‘The One Show’ kicked things off with 3.94 million (21.2%). At 730P, it was followed by ‘The Two Ronnies Sketchbook’ which drew 3.37 million viewers (16.9%). At 830P, ‘Citizen Khan’ drew 2.48 million (11.6%). At 9P, ‘Have I Got News for You’ was seen by 4.02 million (17.2%). At 930P, ‘Not Going Out’ entertained 2.85 million (12.6%). At 1035P, with guests including Nicole Kidman, Julie Walters and Hugh Bonneville, BBC One ended the night with ‘The Graham Norton Show’ which drew 3.69 million (26.3%).
BBC Two at 7P ran ‘The Home That Two Built’ and it was seen by 940,000 viewers (4.9%). It was followed by ‘Mastermind’ which drew 2.0 million viewers (9.4%).
Channel 4 began at 8P with ‘Marvel’s Agents of SHIELD’ which drew 890,000 viewers (4.1%). At 9P had ‘Gogglebox’ and drew 1.99 million viewers (8.6%). At 10P, ‘Alan Carr: Chatty Man’ drew 1.1 million (6.4%).
Channel 5 at 8P ran History Channel’s ‘Ice Road Truckers’ which drew 763,000 (3.6%). It was followed at 9P by ‘Ben Fogle: New Lives in the Wild’ which drew 1.05 million viewers (4.6%). At 10P, ABC’s year old ‘Body of Proof’ drew 623,000 viewers (3.5%).
ITV 3 presented at 9P, ‘Midsomer Murders’ drew 760,000 viewers (3.8%).
Seven Edges Nine with a 29.9% share of the available audience. But the best program it had was only #3 with ‘Seven News’ with 874,000 viewers. #4 was ‘Better Homes and Gardens’ with 869,000 viewers. #5 was ‘Seven News/Today Tonight’ with 813,000 viewers.
Nine finished #2 with a 29.7% share. The #1 program was ‘Nine News’ with 930,000 viewers. #2 was ‘Nine News 6:30’ with 899,000 viewers. #7 was ‘A Current Affair’ with 675,000 viewers.
ABC1 was #3 with 18.1% share. #6 was ‘Death Comes To Pemberley’ as it finished as the top drama with 702,000 viewers. #8 was ‘ABC News’ with 650,000 viewers.
Ten finished #4 with 16.8% share. #9 was ‘The Living Room’ with 572,000 viewers and #10, ‘Ten Eyewitness News’ with 554,000 viewers.
SBS finished #5 with 5.5% share of the available audience on Friday.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Ella Fitzgerald ‘Have Yourself A Merry Little Christmas’