Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, November 29, 2014 (Posted 11.30.14)
The Tiffany Network didn’t run football…just ran specials and the regular. At 8P, it ran a traditional rerun of ‘The Flight Before Christmas’ and drew 3.12 million viewers. At 9P, it reran another of its traditional programs, ‘The Story of Santa Claus’ and drew 3.07 million viewers. Then at 10P, the usual cornerstone of Black Rock on Saturdays, ’48 Hours’ drew an evening high of 4.68 million viewers.
The Peacock Network had a rerun evening. At 8P, it reran the ‘National Dog Show’ and drew 3.09 million viewers. At 10P, a rerun of the highlights of ‘Saturday Night Live’ drew 2.91 million viewers. In other words, they threw Saturday to the dogs and cats.
The Alphabet Network had one of the least watched football games of the year dominate its schedule. At 8P, the Pac-12 bad fortune of presenting ‘College Football’ between Oregon and cross-State rival, Oregon State. It only drew 2.49 million viewers. The Ducks won.
The Animal Network of Broadcast really was on vacation. At 8P, it reran a ‘Bones’ episode and drew 1.76 million viewers. At 9P, it gave us all another rerun of ‘Sleepy Hollow’ which drew 1.10 million viewers.
For The Record
CBS finished #1 on Saturday with 3.624 million viewers. NBC finished second with 3.144 million viewers. ABC came in third with 2.490 million viewers. FOX finished with 1.428 million viewers.
Today In TV History
On this date in 1956, CBS replayed the program ‘Douglas Edward and the News’ three hours after it was received on the West Coast. It was the world’s first broadcast via videotape.
‘Star Wars: The Force Awakens’ as Han Solo’s Millennium Falcon also makes its triumphant return to the skies. It is set to hit theaters Dec. 18, 2015.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV didn’t give BBC One a break, however, At 7P, ‘The Chase: Celebrity Special’ drew 3.4 million viewers (15.4%). Then ‘The X Factor’ drew 7.55 million viewers (33.1%). At 945P, ‘I’m a Celebrity…Get Me Out of Here!’ was ITV’s highest-rated show, bringing in 7.85 million viewers (38.5%). At 1050P, ‘The Jonathan Ross Show’ pulled in 2.55 million viewers (20%). ITV had 6.267 million viewers on average in prime time.
BBC One had one of the powers on television in the UK on Saturday. At 7P, ‘Strictly Come Dancing’ was the night’s (November 30) highest-rated show. Featuring dances from around the world, this week’s show was seen by an average audience of 9.63 million (42.4%), peaking with an audience of 10.27 million viewers (45.2%). At 815P, ‘Atlantis was seen by 3.76 million viewers (16.7%). It was followed at 9:15P by ‘Casualty’ which produced 3.92 million viewers (17.4%). BBC One’s evening ended at 1035P with 2.99 million viewers (19.5%) watching ‘Match of the Day’, which featured highlights from Hull vs Manchester United and QPR vs Leicester. BBC One had 5.77 million viewers on average in prime time.
BBC Two at 7P ‘Flog It!’ drew 680,000 viewers (3.1%). At 8P, ‘Perry and Croft: Made in Britain’ which drew 1.3 million viewers (4.9%). ‘Dad’s Army’ rerun was once again BBC Two’s best-performing show of Saturday night, bringing in 1.78 million viewers (7.9%). ‘QI XL’ rounded the night off with 1.10 million viewers (4.9%).
Channel 4 at 7P presented ‘Woolly Mammoth: The Autopsy’ brought on 400,000 national geographicites (1.8%). It was followed by ‘Walking Through History: England’s Last Battle’, which drew 880,000 viewers (3.9%). Then ‘The Inbetweeners’ brought in 900,000 viewers (4.3%).
Channel 5 had a movie double bill of ‘The Bridge at Remagen’ drawing 553,000 viewers (2.5%) and ‘The Expendables ‘ which increased the audience to 741,000 viewers (3.6%).
ITV3 had ‘Foyle’s War’ which was seen by 699,000 viewers (3.3%).
BBC Four’s ‘Inspector Montalbano’ picked up 670,000 viewers (3.1%).
ITV2 had ‘The Xtra Factor’ draw 167,000 viewers (0.8%).
Network Nine took Saturday in Australia with 29.6% share. #2 was ‘Nine News Saturday’ with 727,000 viewers. #8, ‘Schools Spectacular’ drew 311,000 viewers.
ABC1 finished second with 25.4% share. ABC1 had the most programs in the Top Ten. #3 was ‘Scott and Bailey’ which drew 665,000 viewers. #4 was ‘ABC News Saturday’ with 592,000 viewers. #5, ‘Death In Paradise’ drew 477,000 viewers. #10 was a rerun of ‘The Doctor Blake Mysteries’ with 305,000 viewers.
Seven finished third with 25.2% share. While finishing third, the did have the #1 program, ‘Seven News Saturday’ drew 762,000 viewers. Then, #9, the movie ‘Arthur Christmas’ drew 306,000 viewers.
Ten finished #4 with 14.4% share. #6 was ‘Ten Eyewitness News Saturday’ with 373,000 viewers.
SBS finished #5 with 5.4% share of the available audience.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Ella Fitzgerald ‘Have Yourself A Merry Little Christmas’