Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Thursday, November 27, 2014 (Posted 11.28.14)
The Peacock Network had the third game in the NFL Triple Header on Thanksgiving. AT 8P, ‘Football Night In America’ drew 15.03 million. Then at 830P, ‘Thanksgiving Thursday Night Football’ featuring the Seattle Seahawks crushing the San Francisco 49ers 19-3, dominated the ratings. The game drew million viewers and 12.5 rating and a 25 share. The 12.5 in metered-market households is the best-ever rating for Thanksgiving primetime game. Top local ratings for the Seahawks-49ers game on NBC were: Seattle, 35.5/74; Sacramento, 26.4/56; Portland, 19.8/44; San Francisco, 18.8/49; Las Vegas, 18.4/36; Phoenix, 17.9/35; Richmond, 17.5/32; Baltimore, 16.9/31; San Diego, 16.6/38; and Denver, 15.6/33.
The Tiffany Network, except for its initial program ran a full slate of first run programming. Surprisingly, their top program at 8P, ‘The Big Bang Theory’ was a rerun. It drew 8.0 million viewers. At 830P, ‘Mom’ drew 7.17 million viewers. At 9P, ‘2 and 1/2 Men’ pulled in 6.89 million viewers. At 930P, the disappointing ‘McCarthy’s’ drew 5.28 million viewers. Look for it to be cancelled. Then at 10P, form a disastrous lead-in, ‘Elementary’ pulled Black Rock up and finished with 5.96 million viewers, easily beating everything except football.
The Animal Network of Broadcast had an unusual Thanksgiving programming idea. What if you….at 8P and for the balance its prime time, it ran ‘FOX’s Cause for Paws: An All-Star Dog Spectacular’ and it drew 5.33 million viewers. To say this network has gone to the dogs is an understatement. But, on the heels of the National Dog Show earlier in the day on NBC, the bow-wow lovers found a home. Unfortunately, this will probably become a tradition.
The Alphabet Network had a few dogs of its own on this Thanksgiving. At 8P, ‘Thank You America With Robin Roberts’ drew 3.57 million viewers, good for fourth place in the time slot. At 9P, a rerun of ‘How To Get Away With Murder’ drew 2.32 million viewers. And to make sure everyone knows about murder, at 10P, another rerun of ‘How To Get Away With Murder’ drew 2.58 million viewers. Perhaps Murdoch’s Minions have this third place thing figured out. Maybe Disneyites should follow, but with cats.
The Little Network That Couldn’t didn’t. At 8P, a rerun of ‘Whose Line Is It Anyway?’ drew 900,000 viewers. Then at 830P, another rerun of ‘WLIIA’ drew 950,000 million viewers. AT 9P, yet another rerun of ‘Whose Line’ drew 1.12 million viewers. Then at 930, a fourth rerun of ‘Whose Line’ drew 1.06 million viewers.
For The Record
NBC was #1 on Thanksgiving with 17.28 million viewers. CBS finished #2 with 6.54 million viewers. FOX finished third with 5.33 million viewers. ABC finished with 2.82 million viewers and The CW finished with 1.01 million viewers.
Today In TV History
On this date in 1966, the 200th episode of ‘The Andy Griffith Show’ aired. Sheldon Leonard, producer of The Danny Thomas Show, and Danny Thomas, hired veteran comedy writer Arthur Stander (who had written many of the “Danny Thomas” episodes) to create a pilot show for Andy Griffith, featuring him as justice of the peace and newspaper editor in a small town. At the time, Broadway, film, and radio star Griffith was interested in attempting a television role, and the William Morris Agency told Leonard that Griffith’s rural background and previous rustic characterizations were suited to the part. After conferences between Leonard and Griffith in New York, Griffith flew to Los Angeles and filmed the episode. On February 15, 1960, The Danny Thomas Show episode “Danny Meets Andy Griffith” aired. In the episode, Griffith played fictional Sheriff Andy Taylor of Mayberry, North Carolina, who arrests Danny Williams (Thomas’s character) for running a stop sign. Future players in The Andy Griffith Show, Frances Bavier and Ron Howard, appeared in the episode as townspeople Henrietta Perkins and Opie Taylor (the sheriff’s son). General Foods, sponsor of The Danny Thomas Show, had first access to the spinoff and committed to it immediately. On October 3, 1960 at 9:30 pm, The Andy Griffith Show made its debut.
Television Cable News
Watch the Girlfriends’ Guide to Divorce Trailer http://www.bravotv.com/girlfriends-guide-to-divorce/season-1/videos/watch-the-girlfriend-s-guide-to-divorce-trailer?
Bravo’s first original scripted series Girlfriends’ Guide to Divorce. Stars Lisa Edelstein (‘House’), Paul Adelstein (‘Return To Zero’), Necar Zadegan (‘Rake’)
‘Star Wars: The Force Awakens’ as Han Solo’s Millennium Falcon also makes its triumphant return to the skies. It is set to hit theaters Dec. 18, 2015.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV did it again. It was #1 on Thursday in the UK because it had the biggest show. At 9P, ‘I’m A Celebrity…Get Me Out Of Here!’rose to an average 8.14 million viewers (34.6%), easily outdistancing anything the BBC’s could through at it. It had an additional 572,000 viewers (3.6%) on +1.
BBC One finished second as at 8P, ‘Watchdog’ drew 3.52 million viewers (15.7%). It was followed at 9P by ‘Life Story’ with 2.78 million viewers (11.8%). Following the news, at 1035P, ‘Question Time’ drew 2.50 million viewers (22.1%).
BBC Two had at 630P ‘Strictly: It Takes Two’ and it attracted 1.78 million viewers (9.4%). At 8P, ‘MasterChef: The Professionals’ brought in 2.75 million viewers (12.3%). Tat 9P, the latest episode of ‘The Fall’ was seen by 2.01 million viewers (8.6%). At 10P, Russell Howard’s ‘Good News’ brought in 1.29 million viewers (7.2%).
On Channel 4, at 8P, ‘Amazing Spaces’ brought in 1.35 million viewers (6.0%), finishing fifth in the time slot. While at 9P ’24 Hours in A&E’ pulled in 1.21 million viewers (5.1%). At 10P, ‘Babylon’ continued with only 419,000 viewers (2.7%)
E4 at 830P, had CBS’ ‘The Big Bang Theory’ and it drew a strong 1.36 million viewers (5.9%) finishing fourth in its time slot. At 9P, ‘Drifters’ finale attracted 286,000 viewers (1.2%).
ITV2 spinoff show at 10P of ‘I’m A Celebrity’ drew 780,000 viewers (4.9%).
Channel 5 at 8P presented ‘Underground Britain’ and it was seen by 652,000 viewers (2.9%). It was followed at 9P by ‘Britain’s Bloodiest Dynasty’ with only 694,000 viewers (3.0%).
Sky1 at 8P had latest episode of The CW’s ‘Arrow’ and it thrilled 377,000 viewers (1.7%).
Seven won on Thursday in Australia with a 29.1% share of the available audience. And it only had three programs in the Top Ten. #2 as ‘Seven News’ with 989,000 viewers. ‘Seven News/Today Tonight’ finished with 943,000 viewers. #5 was ‘Home and Away’ with 877,000 viewers.
Nine finished #2 with a 26.0% share. It also had three programs in the Top Ten including the #1 program, ‘Nine News’ as the only program to draw over 1 million viewers on this Thursday with 1,104,000 viewers. #3 was ‘Nine News 6:30’ with 962,000 viewers. #9 was ‘Kings Cross’ with 620,000 viewers.
Ten finished #3 with a 20.5% share. Ten had one program in the Top Ten as #10, ‘Ten Eyewitness News’ drew 616,000 viewers.
ABC1 finished fourth with an 18.8% share. The Alphabet Australian Network finished with three programs in the Top Ten yet finished fourth. #6 was ‘ABC News’ with 875,000 viewers; #7, ‘7.30’ finished with 739,000 viewers and #8, ‘Catalyst’ drew 664,000 viewers.
SBS finished fifth with a 5.7% share.
Friday Overnight Australian TV Ratings
Seven Edges Nine with a 29.9% share of the available audience. But the best program it had was only #3 with ‘Seven News’ with 874,000 viewers. #4 was ‘Better Homes and Gardens’ with 869,000 viewers. #5 was ‘Seven News/Today Tonight’ with 813,000 viewers.
Nine finished #2 with a 29.7% share. The #1 program was ‘Nine News’ with 930,000 viewers. #2 was ‘Nine News 6:30’ with 899,000 viewers. #7 was ‘A Current Affair’ with 675,000 viewers.
ABC1 was #3 with 18.1% share. #6 was ‘Death Comes To Pemberley’ as it finished as the top drama with 702,000 viewers. #8 was ‘ABC News’ with 650,000 viewers.
Ten finished #4 with 16.8% share. #9 was ‘The Living Room’ with 572,000 viewers and #10, ‘Ten Eyewitness News’ with 554,000 viewers.
SBS finished #5 with 5.5% share of the available audience on Friday.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Ella Fitzgerald ‘Have Yourself A Merry Little Christmas’