Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, November 26, 2014 (Posted Thanksgiving Day, 11.27.14)
The Tiffany Network captured the November Sweeps on Wednesday and again finished #1. It won every hour in prime time decisively. At 8P, ‘Survivor’ did more than that, it won the time slot with an average of 8.925 million viewers. It finished stronger in the last half hour than the first. At 9P, the big show on Wednesday’s, ‘Criminal Minds’ powered through with 10.856 million viewers, a terrific accomplishment on an historically weak day before Thanksgiving. It also finished stronger in its last half hour. At 10P, ‘Stalker’ also dominated with 8.15 million viewers, nearly doubling its closest competition.
The Alphabet Network didn’t have enough legs to pull off a victory on Wednesday against CBS. At 8P, the traditional airing of ‘A Charlie Brown Thanksgiving’ (see Vince Guraldi Trio below in Music at the Bottom of the Page) drew an average of 8.045 million viewers and finished in a strong second place. At 9P, a rerun of ‘Modern Family’ drew only 5.33 million viewers. At 930P, a rerun of ‘Black-ish’ drew 4.24 million viewers. At 10P, a rerun of ‘Nashville’ doomed the network as it could only draw 2.67 million viewers.
The Peacock Network had a poor evening. It began at 8P with ‘The Making of Peter Pan Live’ and it drew 3.03 million viewers. Proving once again, only the cast and crew care about this behind the scenes look. At 9P, ‘SNL Thanksgiving’ drew 3.845 million viewers. And at 10P, ‘SNL Thanksgiving’ drew 4.215 million viewers. Apparently, all of the suits at 30 Rock were preparing for the NBC Thanksgiving Parade which they allow Macy’s to sponsor.
The Animal Network of Broadcast packed it in a caught an early flight out. At 8P, ‘Hell’s Kitchen’ drew 3.47 million viewers, beating NBC’s weak entry. At 9P, the ‘Red Band Society’ drew 2.49 million viewers. But before the last of Murdoch’s Minions boarded the flight back home for the long holiday weekend, they did pull ‘Red Band Society’ from its schedule after its tenth episode airs on Wednesday December 3. The network has opted not to order a back nine episodes. All thirteen episodes of its original series order were filmed. Murdochville has not announced when or if the final three episodes of the series will air.
The Little Network That Couldn’t decided to run the classic, ‘Trains, Planes and Automobiles’ in its homage to the holiday. It drew 2.07 million viewers from 8P-10P. What more can be said.
For The Record
CBS finished #1 on Wednesday with 9.31 million viewers. ABC finished well behind in second with 5.16 million viewers. NBC finished third with 3.70 million viewers. Fox finished with 2.98 million viewers. Univision finished with 2.721 million viewers. The CW finished with 2.07 million viewers. Telemundo finished with 0.5/1.
Today In TV History
On this date in 1980, the series ‘Bosom Buddies’ debuted on ABC. The world got to meet Tom Hanks.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (134). We are thankful to all of you with more than 18,000 views.
Across The Pond
ITV had the big gun on Wednesday. At 8P, ‘Surprise, Surprise’ drew 3.53 million viewers (15.1%). Then at 9P, ‘I’m a Celebrity… Get Me Out of Here!’ easily topped the night, with 7.77 million viewers (32.0%).
BBC One at 9P, had ‘The Apprentice’ and it averaged 5.35 million viewers (20.9%).
BBC Two at 8P had ‘MasterChef: The Professionals’ which brought in 3.06 million viewers (13.9%). At 9P, ‘Great Continental Railway’ drew 2 million viewers (7.8%). At 10P, ‘You’re Fired’ brought in 2.20 million viewers (10.5%).
Channel 4 at 8P presented ‘Posh Pawn’ brought in 1.34 million viewers (6.1%). At 9P, ‘Liberty of London’ attracted only 838,000 viewers (3.3%).
Channel 5 at 8P had ‘Gibraltar: Britain in the Sun’ but it only drew 889,000 viewers (4.1%). It was followed at 9P by ‘Benefits Britain’ with 1.34 million viewers (5.2%).
ITV2 at 1030P had ;I’m a Celebrity… Now!’ and it interested 604,000 viewers (5.0%).
Sky1 at 730P had ‘Champions League’ coverage but only 588,000 watched (2.5%).
Seven took the top spot on Tuesday with a 29.4% share. Its top program was #3, ‘Seven News’ with 959,000 viewers on this early summer evening. #4 was ‘Seven News/Today Tonight’ with 899,000 viewers. #6, ‘Home and Away’ pull in 817,000 viewers. And, #7 was the top drama, CBS’ ‘Criminal Minds’ which drew 800,000.
Nine finished a close second with a 28.6% share. Network Nine had the #1 program, ‘Nine News’ with 1,039,000 viewers, the only million plus program on this evening. #2 was ‘Nine News 6:30’ with 989,000 viewers. #5 was ‘A Current Affair’ with 884,000 viewers. Also, #9 was ‘Big Brother Australia-Winner Announced’ which drew 737,000 viewers.
Ten finished third with 19.3% share.
ABC1 Finished fourth with 18.0% share. #8, ‘ABC News’ drew 774,000 viewers. And, #10, was ‘Shaun Micallef’s Mad As Hell’ which drew 733,000 viewers.
SBS finished fifth with 4.7% share.
As you can see, no matter where you live, people are…
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Vince Guaraldi Trio ‘Thanksgiving’