Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Tuesday, November 25, 2014 (Posted 11.26.14)
The Alphabet Network had a big night on Monday. At 8P the finals of this year’s ‘Dancing With the Stars’ finished second in the time slot with 11.31 million viewers and a 7.8/12. At 9P, as ‘DWTS’ entered the final competition and the announcement on who wold be named champion, it drew 15.98 million viewers.
The Tiffany Network ran their powerful Tuesday lineup. At 8P, ‘NCIS’ had a terrific episode regarding security and an airport during the busy Thanksgiving holiday. In this Must See TV ON DEMAND episode, 16.01 million viewers watched with a 9.8/16 against the season finale of ‘DWTS’. At 9P, ‘NCIS: New Orleans’ with another great episode, finished with 14.47 million viewers and a 8.5/13, winning its time slot in a Must See TV ON DEMAND program. At 10P, in what may have been the best episode of the year with ‘Person Of Interest’, with guest star Enrico Colantoni, it drew 9.04 million viewers and a 5.9/10 against the final announcement of this years winner on ‘DWTS’. All in all, it was a tremendous performance by this seasoned drama. it was Must See TV ON DEMAND for the episode titled “The Devil You Know.” The Game Within The Game. There’s Always A Way Out. If Colantoni does not win an Emmy for this episode, no Emmy should be awarded. Simply fantastic.
The Peacock Network fell flat on Wednesday. At 8P, ‘The Voice’ dropped by 13% from one week earlier with 9.37 million viewers and a 6.2/10. But at 9P, ‘Marry Me’ failed with 3.47 million viewers and a 2.5/4. At 930P, ‘About a Boy’ dropped further with 3.05 million viewers and a 2.2/3. This is not a good sign for a potentially strong program. At 10P, ‘Chicago Fire’ climbed back up from the ashes with 6.02 million viewers and a 3.9/7 which was only good for third in this time slot.
The Animal Network of Broadcast was nearly a complete failure on Tuesday. At 8P, ‘MasterChef Junior’ dropped 10% week-to-week in the overnights, with 4.06 million viewers and a 2.9/4. T led into the 9P, ‘New Girl’ which finished with 2.77 million viewers and a 2.1/3. At 930P, ‘The Mindy Project’ had 2.33 million family and friends with a 1.7/3. Have you noticed that Tuesday is not a night for laughter or for that matter, bad comedies?
The Little Network That Couldn’t almost did. At 8P, ‘The Flash’ remains the real deal with 3.47 million viewers and a 2.6/ 4, which was 53% above the 1.7/3 in the overnights for ‘The Originals’ on the year-ago evening. And at 9P, that led into ‘Supernatural’ which pulled in 2.30 million viewers and a 1.5/2. Their hope is that ‘The Mindy Project’ continues and is renews by Murdoch’s Minions.
For The Record
ABC finished #1 on this Tuesday in the November sweeps with 14.312 million viewers and a 9.5/15. CBS finished #2 with 12.915 million viewers and a 8.0/13. NBC finished with 6.187 million viewers and a 4.1/7. FOX finished with 3.299 million viewers and a 2.4/4. FOX News Channel was the #1 cable network finishing with an average of 2.959 million viewers. The CW finished with 2.849 million viewers and a 2.0/3. Univision finished with 2.838 and a 1.5/2. TBS finished with 2.145 million viewers. Telemundo finished with 1.3 million viewers and a 0.5/1. 61.659 million viewed television in the U.S. on Tuesday. Broadcast networks had 42.236 million viewers (68.5%). The top 100 Cable programs delivered 14.423 million viewers (31.5%). Biggest Broadcast period: 830P with 48.358 million viewers. Top Cable period was 9P with 23.897 million viewers.
November Sweeps Standings (All programming; live plus same-day through Nov. 25)
CBS 9.69 million (down 5%)
NBC 8.26 million (down 1%)
ABC 7.94 million (up 1%)
Fox 3.87 million (down 22%)
CW 1.62 million (up 4%)
Today In TV History
On this date in history, in 1942 while television was not being worked on much during the War, a movie that would be shown to hundreds of millions throughout the years made its debut on the Big Screen as the premiere of ‘Casablanca’ at the Hollywood Theatre, New York.
Television Network News
CBS will broadcast special editions of THE LATE Late Show featuring rotating guest hosts and a special late night version of THE TALK, Monday, Jan. 5 – Friday, March 6, 2015 (12:37-1:37 AM, ET/PT). As previously announced, the Peabody Award-winning and Emmy Award-nominated host Craig Ferguson will step down as host of THE LATE Late Show on Friday, Dec. 19. The multi-talented performer, host, writer and producer James Corden will take the reigns as host on Monday, March 9, 2015. Actor, host, comedian and producer Drew Carey will bookend the block of special editions when he guest hosts the first week, Monday, Jan. 5 – Friday, Jan. 9, and the final week, Monday, March 2 – Friday, March 6. Other guest hosts will include filmmaker Judd Apatow, actor Will Arnett, Emmy and GRAMMY Award-winning actor, host, singer and improv comedian Wayne Brady, comedian and actor Jim Gaffigan, comedian and actor Billy Gardell, actor, producer and Emmy Award winner Sean Hayes, writer, comedian and actor Thomas Lennon, GRAMMY Award winner John Mayer and actor Kunal Nayyar. CBS Daytime’s THE TALK will broadcast original after-dark editions from their own set for THE LATE Late Show time period. THE TALK will be broadcast Monday, Jan. 12 – Friday, Jan. 16 (12:37-1:37 AM, ET/PT).
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
BBC One finished on top in the UK on Tuesday as it competed with ‘Champions League’ coverage. At 9P, it presented ‘The Missing’ as it bounced back to top the ratings on Tuesday outside soaps, bringing in 5.54 million viewers (24.6%).
ITV at 730P had ‘Champions League’ coverage of England vs Scotland and it drew 4.33 million viewers (18.5%).
BBC Two at 8P presented ‘MasterChef: The Professionals’ and it drew its normal 2.83 million viewers (12.6%). It was followed at 9P by ‘Secrets of the Castle’ as it drew 1.56 million viewers (6.9%).
Channel 4 had at 8P ‘Obsessive Compulsive Cleaners’ and it appealed to 1.45 million viewers (6.5%). At 9P, ‘The Paedophile Next Door’ creeped out 1.33 million viewers (5.9%). At 10P, a rerun of ‘Gogglebox’ brought in 1.32 million viewers (8.4%).
Channel 5 at 8P presented ‘Countdown to Murder’ and it brought in 967,000 viewers (4.3%). It was followed at 9P by ‘Miracle Babies’ with 927,000 viewers (4.1%). It is becoming apparent that this network needs a kick from its new parent in order to be considered a major network in the UK.
ITV2 at 10P had ‘I’m a Celebrity… Now!’ and it attracted 702,000 viewers (4.5%).
Sky1 presented at 8P, The CW’s ‘The Flash’ and its latest episode brought in 435,000 viewers (1.9%).
BBC Three at 10P presented ‘Life is Toff’ and it entertained 417,000 viewers (2.4%).
Seven took top honors in Australia on Tuesday as it took 32.0% share of the available audience. It also had the #1 program with ‘Dancing With the Stars’ bringing in 1,063,000 viewers. #4 was ‘Seven News’ with 964,000 viewers. #5 was ‘Seven News/Today Tonight’ with 926,000 viewers. #7 was ‘Home and Away’ with 799,000 viewers.
Network Nine had three programs in the Top Ten as it pulled in 27.7% share as it came in second on this Tuesday. #2 was ‘Nine News’ with 1,044,000 viewers, and was the top news program in the nation. #3 was ‘Nine News 6:30’ with 980,000 viewers. #6 was ‘A Current Affair’ with 848,000 viewers, down slightly from its usual 900,000+ audience level.
Ten delivered 19.4% share for #3. Its top program was ‘NCIS’, which was the top drama of the evening in Australia, and finished #10 with 700,000 viewers.
ABC1 finished fourth with 16.3% share of the available audience. #9 was ‘ABC News’ with 797,000 viewers and #9, ‘7.30’ with 766,000 viewers.
SBS finished #5 with 4.7% share of the available audience
Tuesday Australian TV Overnight Ratings
Seven took the top spot on Tuesday with a 29.4% share. Its top program was #3, ‘Seven News’ with 959,000 viewers on this early summer evening. #4 was ‘Seven News/Today Tonight’ with 899,000 viewers. #6, ‘Home and Away’ pull in 817,000 viewers. And, #7 was the top drama, CBS’ ‘Criminal Minds’ which drew 800,000.
Nine finished a close second with a 28.6% share. Network Nine had the #1 program, ‘Nine News’ with 1,039,000 viewers, the only million plus program on this evening. #2 was ‘Nine News 6:30’ with 989,000 viewers. #5 was ‘A Current Affair’ with 884,000 viewers. Also, #9 was ‘Big Brother Australia-Winner Announced’ which drew 737,000 viewers.
Ten finished third with 19.3% share.
ABC1 Finished fourth with 18.0% share. #8, ‘ABC News’ drew 774,000 viewers. And, #10, was ‘Shaun Micallef’s Mad As Hell’ which drew 733,000 viewers.
SBS finished fifth with 4.7% share.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Vince Guaraldi Trio ‘Thanksgiving’