Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, November 24, 2014 (Posted 11.25.14)
NOTE: CBS was preempted in New York and Buffalo while NBC was pre-empted in New Orleans and Baltimore for NFL football. Ratings for both networks are likely inflated and subject to change. There were also break-ins in multiple markets on all networks for coverage of the Ferguson Grand Jury ruling. CBS ran ‘Scorpion’ in its entirety from 9-10:30PM in multiple East Coast markets.
The Alphabet Network powered through as ‘Dancing’ & ‘Castle’ took the honors among the broadcast networks. At 8P, with the final 3 selected, ‘Dancing With the Stars’ dominated the time slot with 14.87 million viewers and a 9.7 rating/15. Last year’s champion was eliminated and there is a whole new set of 10s about to be launched. At 10P, ‘Castle’ won the Battle at 10P as it drew 9.55 million viewers and a 7.2/11, with a powerful episode about a terrorist straps on a vest bomb aboard the subway. It is Must See TV ON DEMAND episode.
The Tiffany Network had pluses and minuses. At 8P, ‘2 Broke Girls’ finished third with 6.86 million viewers and a 5.1/8. At 830P, a rerun of ‘The Big Bang Theory’ drew 6.71 million viewers and a 4.8/7. At 9P, ‘Scorpion’ in an amazing episode about going behind Bosnia lines, finished with 9.28 million viewers and a 6.5/9. It was a Must See TV ON DEMAND episode. Because of the news break noted above, at 1030P, ‘NCIS: Los Angeles’ with an astounding episode about the mole in the unit, drew 8.82 million and a 6.1/10 in a Must See TV ON DEMAND episode.
The Peacock Network had its own problems on Monday. At 8P, ‘The Voice’, while delivering 9.64 million viewers and a 6.2/9, was a distant second to ‘Dancing With…’. At 10P, the new series, ‘State of Affairs’ dropped like a rock to 5.784 million viewers and a 4.0/6, proving that it is no replacement for ‘The Blacklist’ nor is it a contender for the Battle at 10P. While a very interesting episode regarding a sunken Russian nuclear sub, it finished third in its time slot with million viewers and a 4.0/6 in the overnights. Comparably, this was 39% below year-ago time period occupant ‘The Blacklist’ (6.6/11 on 11/25/13).
The Animal Network of Broadcast had their big new hit lead off the evening. ‘At 8P, ‘Gotham’ drew 6.05 million viewers and a 4.4/6, with an amazing episode to wrap up the Fall Season as it remains a solid entry. This was a Must See TV ON DEMAND episode. At 9P, ‘Sleepy Hollow’ fell to 4.28 million viewers and a 2.7/4 as it dropped 36% from the year-ago evening. In total, one hit and one miss for Murdoch’s Minions.
The Little Network That Couldn’t tried. At 8P, ‘The Originals’ opened the night with 1.26 million viewers and a 1.1/ 2 at 8P, which was 10% above year-ago occupant ‘Hart of Dixie’ (1.0/2 on 11/25/13). At 9P, ‘Jane the Virgin’, with 960,000 viewers and a 0.9/1 was still 29% above ‘Beauty and the Beast’ one year earlier (0.7/1).
For The Record
ABC won the evening among broadcast networks as it drew 13.505 million viewers and a 9.0/14. ESPN finished second with 9.573 million viewers. CBS came in third with 9.266 million viewers and a 5.9/9. NBC finished fourth with 8.905 million viewers and a 5.5/8. FOX finished with 5.129 million viewers and a 3.6/5. CNN finished with 4.908. USA Network finished with 4.246 million viewers. FOX News Channel finished with 3.65 million viewers. Univision finished with 2.892 million viewers. The CW finished with 1.163 million viewers and a 1.0/1. Telemundo finished with a 0.5/1.
Today In TV History
On this date in 1965, the first color broadcast of an NFL game aired on CBS. The Detroit Lions and the Baltimore Colts played to a 24-24 tie. Kiss your sister. It was Thanksgiving day in Detroit. There are no videos of the event to be found.
Television Cable News
Top Ten Cable Programs on Monday
#1 Monday Night Football ESPN 10.872 million viewers @ 815P
#2 The Kelly File FOXNC 7.256 million viewers @ 9P
#3 The Kelly File FOXNC 7.235 million viewers @ 10P
#4 CNN TONIGHT CNN 6.302 million viewers @ 1021P
#5 Anderson Cooper 360 CNN 6.265 million viewers @ 9P
#6 Anderson Cooper 360 CNN 6.171 million viewers @ 10P
#7 Hannity FOXNC 5.043 million viewers @ 1019P
#8 WWE Entertainment USA 4.734 million viewers @ 8P
#9 WWE Entertainment USA 4.012 million viewers @ 10P
#10 WWE Entertainment USA 3.992 million viewers @ 9P
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV took the evening on Monday. At 8P, ‘Countrywise’ pulled in 3.11 million viewers (13.2%). Then at 9P, ‘I’m a Celebrity… Get Me Out of Here!’ easily came out on top on Monday, as it averaged 8.46 million viewers (35.0%).
BBC One took second on the evening as at 730P, ‘Fake Britain’ interested only 3.87 million viewers (17.7%). At 830P, ‘Panorama’ brought in even less as 2.15 million viewed (9.1%). At 9P, a rerun of ‘New Tricks’ was seen by 2.49 million viewers (10.3%).
BBC Two at 630P had ‘Strictly: It Takes Two’ and it attracted 2.14 million viewers (10.8%). At 8P, ‘University Challenge’ had 2.69 million viewers (11.4%). It was followed at 830P by ‘Only Connect’ with 2.28 million viewers (9.6%). At 9P, ‘Posh People’ launched with 1.49 million viewers (6.1%). At 10P, ‘Never Mind the Buzzcocks’ had just 876,000 viewers (4.9%).
Channel 5 at 8P had ‘Loch Ness Monster: Missing Evidence’ and it fascinated 1.03 million viewers (4.4%). It was followed at 9P by the latest ‘Gotham’ with 1.18 million viewers (4.9%), the high for Channel 5 for the evening.
Channel 4 at 8P had ‘Dispatches’ which delivered 811,000 viewers (3.5%). It was followed at 830P by ‘How to Sell Your Home’ with 933,000 viewers (3.9%). At 9P, a new series ‘Skint’ had 1.14 million viewers (4.7%).
ITV2 at 10P had ;I’m a Celebrity… Now!’ and it entertained 776,000 viewers (4.9%).
BBC Four at 9P had Len Goodman’s ‘Dancing Cheek to Cheek’ and it appealed to 678,000 viewers (2.8%).
Fox at 9P had ‘The Walking Dead’ and it drew 559,000 viewers (2.3%).
Sky1 at 8P had ‘Modern Family’ and it drew 554,000 viewers (2.4%). At 9P, ‘Micky Flanagan’s DeTour de France’ brought in 236,000 viewers (1.0%).
E4 at 9P had ‘Made in Chelsea’ which drew 487,000 viewers (2.0%)\.
BBC Three at 10P had ‘Some Girls’ with 406,000 viewers (2.3%).
Seven edges Nine on Monday as it drew a 26.6% share. It’s top program was #4, ‘Seven News’ with 1,008,000 viewers. And, #6 was ‘Seven News/Today Tonight’ which finished with 967,000 viewers. #10 was ‘Home and Away’ with 882,000 viewers.
Network Nine almost took the top spot with 26.2% share. Nine had five programs in the Top Ten leading with #1, a rerun of ‘The Big Bang Theory’ which drew 1,044,000 viewers. #2 was ‘Nine News’ with 1,022,000 viewers. #3 was ‘Nine News 6:30’ with 1,018,000 viewers. #7 was another rerun of ‘The Big Bang Theory’ with 945,000 viewers. And, finally, #8 was ‘A Current Affair’ with 926,000 viewers.
ABC1 finished #2 with 23.0% on a great night. It had #5, ‘Australian Story’ which drew 996,000 viewers. And, it had #9, ‘ABC News’ with 890,000 viewers.
Ten finished #4, also with a 20%+ evening as it drew 20.5% share. Its top program was #14, ‘Gold Coast Cops EP 2’ which drew 772,000 viewers.
SBS finished #5 with a 3.7% share, one of the lowest of the year. None of their programs cracked the Top Twenty.
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
The Jazz Greats of South African music Themba Mkhize, Bheki Mseleku and Moses Molelekwa