Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, November 23, 2014 (Posted 11.24.14)
The Peacock Network gave us another night of football. And, the game was exciting. At 7P, ‘Football Night in America’ drew 6.51 million viewers and a 1.8/3; At 730P, ‘Football Night in America’ drew 10.45 million viewers and a 4.5/7, and at 8P, ‘Football Night in America’ drew 15.61 million viewers and a 7.9/12. At 830P, ‘Sunday Night Football’ featuring the victorious Dallas Cowboys at the New York Giants pull in 19.77 million viewers and an estimated 14.0/22, which was 5%t above the 13.3/21 in the overnights for New England at Indianapolis one week earlier which translated into 20.82 million viewers.
The Tiffany Network has, over the years, built up a powerful programming block on Sunday. It began decades ago with ‘Ed Sullivan’. Sunday is a tradition at CBS. On this Sunday, before all of that, at 7P, the ‘Football Overrun’ drew a huge 25.8 million viewers and an 18.2/30. At 745P, ’60 Minutes’ delivered 18.45 million viewers and an 11.5/17. At 845P, ‘Madam Secretary’ in an episode about Mothers and Daughters, along with a crisis involving Iraq’s leaders in the State Department, drew 12.57 million viewers and a 8.8/13. At 945P, ‘The Good Wife’ began its ultimate set up of a doomed partner and the eventual end of the trusted investigator. It drew 10.14 million viewers and a 7.5/12. At 1045P, ‘CSI’ in a great episode involving the murder of a wife who was in drug recovery, drew 8.5 million viewers and a 5.5/10. It was Must See TV ON DEMAND for this cornerstone of the Tiffany police procedurals. ‘The Mentalist’ returns in this time slot next week.
The Alphabet Network gave us a special on this Sunday evening in the November sweeps. At 7P, ‘America’s Funniest Home Videos’ finished with 7.0 million viewers and a 4.1/7, which was 17% above the 3.5/6 on the year-ago evening. For the balance of the evening, beginning at 8P, ‘The 2014 American Music Awards’ drew 11.55 million viewers and a 7.5 rating/11 share, peaking from 9-10P with a 7.7/11. Comparably, this was 9% below the 8.2/12 in the overnights on the year-ago evening. Given ‘The American Music Awards’ faced football and the powerful CBS dramas, proves there is plenty of available audience in the same time period for different types of programming.
The #1 Hispanic Network in America beat FOX but that was about it on this Sunday. At 7P, ‘Aqui y Ahora’ finished with a 0.9 A18-49 rating, good for fourth in that demo. At 8P, ‘Va Por Ti’ went up a bit to 1.0 A18-49 rating. At 9P, ‘Va Por Ti’ went up to 1.3 A18-49 as it moved up to fourth in the demo again. Then at 10P, ‘Sal y Pimienta’ fell back down to 1.0 A18-49 rating in the demo. All it could do was finish ahead of the Animal Network of Broadcast most of the night.
The Animal Network of Broadcast just didn’t fare that well on this Sunday. At 7P, a rerun of ‘The Simpsons’ led off the FOX evening with 2.66 million viewers and a 1.8/3. At 730P, ‘Mulaney’ dropped to a series-low with 1.64 million viewers and a 1.1/2, which was 39% ‘The Simpsons’. FOX was burning off the remaining episodes of ‘Mulaney’. It’s all about the money. With that weak lead-in, at 8P, the regularly scheduled episode of ‘The Simpsons’ dropped to a season-low 3.49 million viewers and a 2.3/3. It was followed at 830P by an also season-low ‘Brooklyn Nine-Nine’ with 3.02 million viewers and a 2.0/3. Fox populated the 9P a rerun of ‘Family Guy’ drew 2.47 million viewers and a 1.7/2. At 930P, ‘Bob’s Burgers’ drew 1.92 million viewers and a 1.4/2.
For The Records
NBC won on Sunday with 16.305 million viewers and a 10.5/16. CBS came in second with 14.577 million viewers and a 10.7/16. Not often when you draw 14.5+ million do you come in second. ABC finished third with 10.416 million viewers and a 6.6/10. Univision finished fourth with 2.659 million viewers and a 1.3/2. FOX finished fifth with 2.532 million viewers and a 1.7/3. Telemundo finished with 0.5/1.
Today In TV History
On this date in 1981, the first episode of ‘Simon & Simon’ aired on CBS.
BOX OFFICE Weekend
#1 ‘The Hunger Games: Mockingjay – Part 1’ $112.8 million 4,151 screens Total: $123 million est.
#2 ‘Big Hero 6’ $20.086 million 3,650 screens Total: $135.7 million
#3 ‘Intersteller’ $15.1 million 3,415 screens Total: $120.6 million
#4 ‘Dumb and Dumber 2’ $13.8 million 3,188 screens Total: $57.4
#5 ‘Gone Girl’ $2.815 million 1,609 Total: $156.8 million
#6 ‘Beyond The Lights’ $2.630 million 1,766 screens Total: $10 million
#7 ‘St. Vincent’ $2.354 million 1,707 screens Total: $36.6 million
#8 ‘Fury’ $1.9 million 1,720 screens Total: $79.2 million
#9 ‘Nightcrawler’ $1.208 million 1,102 screens Total: $27.2 million
#10 ‘Ouija’ $952,000 1,341 screens Total: $49.5 million
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
BBC One battled on Sunday with ITV. At 615P, ‘ Countryfile’ drew 6.51 million viewers (31.5%). At 715P, ‘Strictly Come Dancing’ while down slightly from last week, still topped Sunday’s ratings, attracting an average 9.87 million viewers (40.1%). ‘Antiques Roadshow’ drew 5.58 million viewers. At 9P, Michael Palin in the drama, ‘Remember Me’ drew 5.28 million viewers (21.0%). Following the news, at 1035P, ‘Match of the Day 2’ drew 2.42 million viewers (18.8%).
ITV began at 7P with ‘Keep It in the Family’ and drew 2.78 million viewers (11.7%). Then at 8P, ‘The X-Factor’ drew 7.76 million viewers (30.4%). That was followed at 9P by ‘I’m a Celebrity… Get Me Out of Here!’brought in 8.94 million viewers (37.4%).
BBC Two at 7P had ‘Secrets of the Castle’ bringing in 1.52 million viewers (6.4%). It was followed at 8P by Sue Perkins’s ‘Mekong River’ with 2.3 million viewers (9.0%). At 9P, ‘World’s Greatest Food Markets’ had 1.19 million viewers (4.7%).
Channel 4 at 8P presented ‘Woolly Mammoth Autopsy’ which brought in 1.38 million viewers (5.4%). At 9P it was followed by the latest ‘Homeland’ episode with 1.04 million viewers (4.1%). At 10P, ‘Sarah Millican’s live show’ fell to 686,000 viewers (3.7%).
Channel 5 had at 715P, Will Smith’s film, ‘Hancock’ and it brought in 1.12 million viewers (4.4%). It was followed at 9P by the film, ‘The Green Hornet’ and expectedly, only 699,000 watched. (3.5%)).
ITV2 at 9P had ‘The Xtra Factor’ and it attracted 220,000 viewers (0.9%). At 1030P, ‘I’m a Celebrity… Now!’ brought in 712,000 viewers (5.7%).
Nine shot back to #1 as Cricket led the way with an amazing 34.8% share of the available audience. #1 program was ‘Nine News Sunday’ with 1.247 million viewers. #3 was ‘One Day Cricket-Australia vs South Africa Game 5 Session 2’ which drew an amazing 1,171,000 viewers. #8 was ‘One Day Cricket-Australia vs South Africa Game 5 Session 1’ which drew 796,000 viewers.
Seven finished #2 with 26.6% share. It had the #2 program, ‘Seven News Sunday’ with 1,199,000 viewers. #4 was ‘Sunday Night’ which drew 1,167,000 viewers. #6, ‘Surveillance Oz’ with 870,000 viewers.
Ten finished #3 with 17.3% share yet had no programs in the Top Ten.
ABC1, on the other hand, finished #4, but had four programs in the Top Ten while having 16.8% share. #5, ‘Countdown: Do Yourself A Favour’ drew 919,000 viewers. #7, ‘ABC News Update’ pulled in 826,000 viewers. #9 was ‘Cilla’ which drew 728,000 viewers. And finally, #10, ‘ABC News Sunday’ with 709,000 viewers.
SBS finished fifth with 4.6% share.
As you can see, no matter where you are in the world, people are …
Monday Australia TV Ratings Overnight
Seven edges Nine on Monday as it drew a 26.6% share. It’s top program was #4, ‘Seven News’ with 1,008,000 viewers. And, #6 was ‘Seven News/Today Tonight’ which finished with 967,000 viewers. #10 was ‘Home and Away’ with 882,000 viewers.
Network Nine almost took the top spot with 26.2% share. Nine had five programs in the Top Ten leading with #1, a rerun of ‘The Big Bang Theory’ which drew 1,044,000 viewers. #2 was ‘Nine News’ with 1,022,000 viewers. #3 was ‘Nine News 6:30’ with 1,018,000 viewers. #7 was another rerun of ‘The Big Bang Theory’ with 945,000 viewers. And, finally, #8 was ‘A Current Affair’ with 926,000 viewers.
ABC1 finished #2 with 23.0% on a great night. It had #5, ‘Australian Story’ which drew 996,000 viewers. And, it had #9, ‘ABC News’ with 890,000 viewers.
Ten finished #4, also with a 20%+ evening as it drew 20.5% share. Its top program was #14, ‘Gold Coast Cops EP 2’ which drew 772,000 viewers.
SBS finished #5 with a 3.7% share, one of the lowest of the year. None of their programs cracked the Top Twenty.
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This week: Nielsen Calls For Industry To Adopt New Ratings Standards
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
The Jazz Greats of South African music Themba Mkhize, Bheki Mseleku and Moses Molelekwa