Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, November 22, 2014 (Posted 11.23.14)
The Tiffany Network went with its power and that is ‘NCIS’ to win against football and everything else on Saturday in prime time. At 8P, ‘NCIS’ the world’s most watched television drama drew with a rerun 4.08 million viewers. At 9P, in the conclusion of the crossover arc, ‘NCIS: New Orleans’ pulled in 4.77 million viewers. Then at 10P, the hammer that is ’48 Hours’, 6.2 million viewers blew away everything to take home the victory on Saturday.
The Alphabet Network had one of the great football rivalries. At 8P, ‘UCLA dominated and beat their cross-town rival, USC’ and drew 3.59 million viewers live from the Rose Bowl in Pasadena. UCLA, now the winner of the Southern Division will play Oregon, the winner of the Northern Division in the Pac 12 Championship.
The Peacock Network brought out its top gun on Saturday as at 8P, ‘Dateline’ pulled in 4.40 million viewers, tops in the time slot. Then at 9P, a rerun of the premier of ‘State of Affairs’ didn’t do so well as it could only pull in 3.10 million and dropped the network into third place. At 10P, a rerun of an old ‘Saturday Night Live’ in prime time did even worse, drawing 2.9 million viewers.
The Animal Network of Broadcast just had the wrong conference. At 8P, ‘College Football’ had the unfortunate prospect of having Oklahoma State vs Baylor. It could only draw 2.25 million viewers. They would be better off rerunning ‘Gotham’ or ‘MasterChef Jr’ episodes. Or, look for another conference to cover. With ABC/ESPN bringing the nation Big Ten/Pac 12 games; NBC bringing Notre Dame; and CBS having SEC, perhaps FOX should look at the ACC rather than the Big 8.
For The Record
CBS won on Saturday with 5.02 million viewers. ABC finished #2 with 3.59 million viewers. NBC finished third just 10,000 viewers behind with 3.49 million viewers. FOX finished with 2.25 million viewers.
Today In TV History
On this date in 1958, the radio drama ‘Have Gun Will Travel’ debuted. The show began after the airing of the TV show on CBS. The television show, starring Richard Boone, ran from 1957 through 1963. It was one of the few television series that spawned a radio series. There were 225 episodes of the TV series, 24 written by legendary syfy genius Gene Roddenberry. The list of directors was stunning. Andrew McLaglen directed 101 episodes and 19 were directed by series star Richard Boone. Among other directors, Sam Peckinpah, Ida Lapino and William Conrad. You can view this great series on Encore-Western channel. The title was a catchphrase used in personal advertisements in newspapers like The Times, indicating that the advertiser was ready for anything. This series follows the adventures of a man calling himself “Paladin,” a gentleman gunfighter (played by Richard Boone on television and voiced by John Dehner on radio). It was rated number three or number four in the Nielsen ratings every year of its first four seasons.
BOX OFFICE Weekend
#1 ‘The Hunger Games: Mockingjay – Part 1’ $112.8 million 4,151 screens Total: $123 million est.
#2 ‘Big Hero 6’ $20.086 million 3,650 screens Total: $135.7 million
#3 ‘Intersteller’ $15.1 million 3,415 screens Total: $120.6 million
#4 ‘Dumb and Dumber 2’ $13.8 million 3,188 screens Total: $57.4
#5 ‘Gone Girl’ $2.815 million 1,609 Total: $156.8 million
#6 ‘Beyond The Lights’ $2.630 million 1,766 screens Total: $10 million
#7 ‘St. Vincent’ $2.354 million 1,707 screens Total: $36.6 million
#8 ‘Fury’ $1.9 million 1,720 screens Total: $79.2 million
#9 ‘Nightcrawler’ $1.208 million 1,102 screens Total: $27.2 million
#10 ‘Ouija’ $952,000 1,341 screens Total: $49.5 million
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV won again this week as it began at 7P with ‘The Chase’ and drew 3.11 million viewers (13.4%). At 8P, ‘The X Factor’s Elton John vs Whitney Houston Week’ and drew 7.51 million viewers (32.4%). At 940P, ‘I’m a Celebrity…Get Me Out of Here!’ drew even more, 7.76 million viewers (37.3%).
BBC One had the top program but could not win the evening. At 7P it came out and dominated with ‘Strictly Come Dancing’ as it drew 9.17m (38.9%). At 815P, ‘Atlantis’ fell to a distant second by drawing nearly 4 million fewer viewers with 3.62 million (15.8%). After, ‘Casualty’ dropped 4 million behind its competition as it drew only 3.62 million viewers (15.9%).
BBC Two began at 730P with ‘Flog It! Trade Secrets’ and averaged 899,000 viewers (3.9%). At 8P, ‘Perry and Croft: Made in Britain’ drew 1.08 million viewers (4.5%). At 830P, ‘Dad’s Army’ followed with 1.67 million viewers (7.3%). ‘QI XL’ had 1.05 million viewers (4.6%).
Channel 4 at 8P presented ‘Walking Through History’ and drew 942,000 viewers (4%). At 9P, ‘It Was Alright in the 1970s’ averaged 1.53 million viewers (6.8%).
BBC three at 9P had a rerun of ‘Sherlock’ and it was seen by 655,000 viewers (3%).
Channel 5 on Saturday had movie night. First, ‘Christmas Wishes’ drew 530,000 viewers (2.3%) while having nothing in common with the first film, ‘The Long Kiss Goodnight’ edged up a bit to 555,000 viewers (2.8%).
ITV2 at 940P presented ‘The Xtra Factor’ and drew only 201,000 viewers (1%).
Seven finally broke Network Nine’s consecutive victories by taking Saturday with 28.0% share of the available audience in Australia. Led by the #1 program on the slow summer evening, ‘Seven News Saturday’ drew 777,000 viewers. It was the only Top Ten program on Seven all night long.
Nine finished second with 26.3% share of the available audience on Saturday. #4 was ‘Nine News Saturday’ as it drew 725,000 viewers. #6 was ‘Elf’ which pulled in 519,000 viewers.
ABC1 finished third with 21.1% share. It had the lion’s share of Top Ten programming as #2 was ‘Scott and Bailey’ with 774,000 viewers; #3 with ‘ABC News Saturday’; #5, a rerun of ‘Death In Paradise’; #7, a rerun of ‘The Doctor Blake Mysteries’ and #8, ‘Gardening Australia’ with 419,000 viewers.
Ten finished fourth with 16.5% share. Ten had #9, had a rerun of the movie ‘X-Men: First Class’ and drew 386,000 viewers and #10, ‘Ten Eyewitness News Saturday’ with 358,000 viewers.
SBS finished fifth with a strong 8.1% share. Its top program was #13, ‘London’s Super Tunnel’ which drew 307,000 viewers.
Sunday Australian TV Overnight Ratings
Nine shot back to #1 as Cricket led the way with an amazing 34.8% share of the available audience. #1 program was ‘Nine News Sunday’ with 1.247 million viewers. #3 was ‘One Day Cricket-Australia vs South Africa Game 5 Session 2’ which drew an amazing 1,171,000 viewers. #8 was ‘One Day Cricket-Australia vs South Africa Game 5 Session 1’ which drew 796,000 viewers.
Seven finished #2 with 26.6% share. It had the #2 program, ‘Seven News Sunday’ with 1,199,000 viewers. #4 was ‘Sunday Night’ which drew 1,167,000 viewers. #6, ‘Surveillance Oz’ with 870,000 viewers.
Ten finished #3 with 17.3% share yet had no programs in the Top Ten.
ABC1, on the other hand, finished #4, but had four programs in the Top Ten while having 16.8% share. #5, ‘Countdown: Do Yourself A Favour’ drew 919,000 viewers. #7, ‘ABC News Update’ pulled in 826,000 viewers. #9 was ‘Cilla’ which drew 728,000 viewers. And finally, #10, ‘ABC News Sunday’ with 709,000 viewers.
SBS finished fifth with 4.6% share.
As you can see, no matter where you are in the world, people are …
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Duke Ellington & Rosemary Clooney ‘Mood Indigo’ with a ‘Blue Bloods’ photo album