Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, November 21, 2014 (Posted 11.22.14)
The Tiffany Network hit a creative high on Friday. It didn’t begin at 8P with ‘Amazing Race’ which drew 6.06 million viewers which was a disappointment as it finished in third place in its time slot. But at 9P, one of the best episodes of this or any other year led ‘Hawaii Five 0’ into a Must See ON DEMAND episode. It was so good on so many ways. First it explained the problem with Steve and Catherine. Second it has s superb murder mystery that had a unique ending that has rarely been seen in film or television. Third. it delivered one of the most moving final set-ups this season as guest star Carol Burnett on the lawn of the Royal Hawaiian married Leonard in one of the finest endings of any program anytime. Fourth, it delivered 10.0 million viewers easily winning it time period and passing the baton to the power of the evening. At 10P, ‘Blue Bloods’ delivered another Must See TV ON DEMAND episode. With Frank, Danny and Erin all handling issues of importance, it all stemmed from the issue of ‘giving their word’. It delivered 11.5 million viewers in one of the most satisfying endings of all three stories. Friday at CBS…a proud moment for everyone involved including the suits who put it all together. Not often does a network have two, 10+ million viewer programs on the same evening.
The Alphabet Network had a solid Friday. At 8P, ‘Last Man Standing’ delivered a strong 7.11 million viewers finishing a close second in the time slot. At 830P, ‘Cristela’ slipped a bit to 5.29 million viewers. But at 9P, ‘Shark Tank’ pulled the Disneyites up with 7.83 million viewers as it became the top show on the network on Friday. At 10P, ’20/20′ held on to a few of ‘Shark’s’ viewers and finished with 6.93 million viewers, for second place, nearly 5 million behind ‘Blue Bloods’.
The Peacock Network began with its best program on Friday. At 8P, ‘Dateline’ drew 7.66 million viewers to top the evening at 30 Rock. But then it all went downhill. At 9P, ‘Grimm’ dropped tho third with 5.43 million viewers, not only losing 2 million viewers from its lead in but falling to third. At 10P, ‘Constantine’ fell even further with only 3.54 million viewers. Suits! Do you see what you are doing here? Papa Com is not going to like this.
The Animal Network of Broadcast not only has only two hours of prime time each and every evening but give it away on Fridays as all they do is throw reruns of the week’s programs at the wall to see what will stick. Problem: The wall is made of teflon. At 8P, a rerun of ‘MasterChef Jr’ could only draw 2.39 million viewers. But at 9P, a rerun of ‘Gotham’ which is seen by more than 6 million in its original airing each and every week, only drew 1.25 million viewers because most of its audience is out and not watching television. Cumulatively, over all screens, it draws over 10 million in LIVE+7. But as a rerun on Friday, it doesn’t fit. The Murdoch Minions don’t understand television.
The Little Network That Couldn’t almost did. When you have programmers at FOX with no clue on drawing an audience, TLNTC has a chance. At 8P, ‘Whose Line Is It Anyway?’ drew 1.64 million viewers. At 830P, a rerun of an episode of ‘Whose Line Is It Anyway?’ pulled in 1.53 million viewers. Then at 9P, ‘America’s Next Top Model’ drew 1.16 million viewers, just 90,000 viewers behind FOX. Almost. Not quite.
For The Record
CBS finished with 9.19 million viewers on Friday. ABC finished second with 6.96 million viewers. NBC finished #3 with 5.54 million viewers. FOX finished with 1.82 million average viewers. The CW finished with 1.37 million viewers.
Today In TV History
On this date in 1988, the 100th episode of ‘Who’s the Boss?’ aired on ABC.
BOX OFFICE Friday
#1 ‘The Hunger Games: Mockingjay – Part 1’ $55 million
#2 ‘Big Hero 6’ $4.5 million
#3 ‘Dumb and Dumber 2’ $4.3 million
#4 ‘Intersteller’ $4.2 million
#5 ‘Gone Girl’ $800,000.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV had the top program. But it began at 8P with ‘Secrets from the Sky’ which drew 2.65 million viewers (12.4%). But at 9P, ‘I’m a Celebrity… Get Me Out of Here!’ was Friday’s highest-rated show, entertaining an average audience of 7.73 million viewers and a 34.5% share of the available audience.
BBC One began at 7P with ‘The One Show’ kicked things off with 4.04 million viewers (20.9%). It was followed at 730P by ‘Still Open All Hours’ with 3.74 million viewers (18.2%). The evening continued at 830P with ‘Citizen Khan’ which drew 2.78 million (12.7%). At 9P, ‘Have I Got News For You’ drew 3.77 million viewers (16.1%). At 930P, ‘Not Going Out’ drew 3.14 million (13.7%). After the news, at 1035P, with guests including Dustin Hoffman, Judi Dench and Jennifer Aniston, ‘The Graham Norton Show’ drew 3.31 million viewers (24.1%). BBC simply cannot match the power of ITV’s ‘I’m A Celebrity.’
BBC Two at 7P presented ‘The Home That Two Built’ and it was seen by 1.09 million viewers (5.5%). It was followed by “Mastermind’ which drew 1.92 million (8.9%). Next, ‘Tigers About the House’ drew 1.22 million viewers (5.4%). then, ‘Mock the Week’ pulled in 870,000 viewers (3.8%). And finally ‘QI’ was seen by 1.32 million viewers (6.6%).
Channel 4 at 8P began with ‘Marvel’s Agents of SHIELD’ and pulled in 920,000 viewers (4.2%). At 9P, ‘Gogglebox’ was once again 4’s highest-rated show, bringing in 2.08 million viewers (9%). At 10P, ‘Alan Carr: Chatty Man’ could only draw 900,000 viewers (5.2%).
Channel 5 at 8P pulled out The History Channel’s ‘Ice Road Truckers’ as it returned for another season with 1.09 million viewers (5%). It was followed at 9P by ‘Ben Fogle: New Lives in the Wild’ with just 852,000 viewers (3.7%). At 10P, ABC’s ‘Body of Proof’ drew only 76,000 viewer (2.6%). That is probably why it was cancelled last year by The Alphabet Network.
BBC Three brought on ‘Family Guy’ and it was among the most popular multichannel shows, peaking with 658,000 viewers (7.1%) for the second of four episodes on Three.
ITV 2 at 10P had the ‘I’m a Celebrity’ spinoff show and drew 745,000 viewers (5.4%).
Nine wins for the third straight night on Friday with an overwhelming 40.3% share of the available audience. The #1 show again was ‘Nine news’ with 1,106,000 viewers. But it was #2 that work it over the top. ‘One Day Cricket-Australia vs South Africa Game 4 Session 2’ with 958,000 viewers. #8, ‘One Day Cricket-Australia vs South Africa Game 4 Session 1’ drew 529,000 viewers.
Seven finished a distant second on Friday with 24.6% share. #3 was ‘Seven News’ with 790,000 viewers. #4, ‘Seven News/Today Tonight’ drew 774,000 viewers. #5, ‘Better Homes and Gardens’ pulled in 748,000 viewers.
Ten finished third with 15.7% share. #7, ‘Ten Eyewitness News’, which has become a regular in the Top Ten, drew 552,000 viewers. #9, ‘Family Feud’ drew 516,000 viewers.
ABC1 finished fourth with a 15.0% share. #6 was ‘ABC News’ with 571,000 viewers. #10, ‘Happy Valley’ drew 508,000 viewers.
SBS finished fifth with a 4.4% share.
Saturday Australian Television Overnight Ratings
Seven finally broke Network Nine’s consecutive victories by taking Saturday with 28.0% share of the available audience in Australia. Led by the #1 program on the slow summer evening, ‘Seven News Saturday’ drew 777,000 viewers. It was the only Top Ten program on Seven all night long.
Nine finished second with 26.3% share of the available audience on Saturday. #4 was ‘Nine News Saturday’ as it drew 725,000 viewers. #6 was ‘Elf’ which pulled in 519,000 viewers.
ABC1 finished third with 21.1% share. It had the lion’s share of Top Ten programming as #2 was ‘Scott and Bailey’ with 774,000 viewers; #3 with ‘ABC News Saturday’; #5, a rerun of ‘Death In Paradise’; #7, a rerun of ‘The Doctor Blake Mysteries’ and #8, ‘Gardening Australia’ with 419,000 viewers.
Ten finished fourth with 16.5% share. Ten had #9, had a rerun of the movie ‘X-Men: First Class’ and drew 386,000 viewers and #10, ‘Ten Eyewitness News Saturday’ with 358,000 viewers.
SBS finished fifth with a strong 8.1% share. Its top program was #13, ‘London’s Super Tunnel’ which drew 307,000 viewers.
As you can see, no matter where you are in the world, people are …
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Duke Ellington & Rosemary Clooney ‘Mood Indigo’ with a ‘Blue Bloods’ photo album