Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Thursday, November 20, 2014 (Posted 11.21.14)
The Alphabet Network broke through and took top honors on Thursday after a so/so week. At 8P, ‘Grey’s Anatomy’ finished second in the household overnights with 8.28 million viewers and a 6.4/10. That was 146% above failed year-ago time period occupant ‘Once Upon a Time in Wonderland’ (2.5/4 on 11/21/13). That led at 9P into a dominant ‘Scandal’ which drew 10.02 million viewers and a 7.9/12, which was 25% above ‘Grey’s Anatomy’ on the year-ago evening (6.3/10) in this time slot. At 10P, ‘How To Get Away With Murder’ held 91% of the 930P portion of ‘Scandal’ (8.1/12) with 9.81 million viewers and a 7.4/12.
The Tiffany Network simply doesn’t have the power on Thursdays any more outside of the #1 comedy in the world. At 8P, ‘The Big Bang Theory’ drew 14.65 million viewers and a 10/0/16. At 830P, ‘Mom’ drew 10.64 million viewers and a 6.5/10, which powered past ‘Grey’s Anatomy’. But it goes downhill from this point. At 9P, ‘Two and a Half Men’ drew a second-place finished in the time slot with 8.97 million viewers and a 5.7/9. It followed at 930P by ‘The McCarthys’ which flopped by drawing only 6.35 million viewers and a 4.5/7. That is a horrific drop from its lead-in. But don’t blame the loss of the evening on Thursday on the 10P slot. ‘Elementary’ had an exceptional episode involving murder, mystery and a lot of solving mixed with internal strife. The conclusion left the audience cold as the end was not what one would expect. It drew 6.41 million viewers and a 4.5/7 with no help from its lead-in. Fix 930P on Thursday and Black Rock fixes Thursday. Note: CBS was preempted from 8P in San Francisco-Oakland for the Raiders first victory of the season over the rival Kansas City Chiefs. Ratings are tentative and subject to change.
The #1 Hispanic Network in America had a strong night. At 8P, Univision with the first hour of ‘The Latin Grammys’ was third in the A18-49 demo rating with 4.5 million viewers and a 2.2. At 9P, ‘The Latin Grammys’ pulled in a 2.1 A18-49 ratings. At 10P, ‘The Latin Grammys’ registered a 1.7 A18-49 ratings.
The Peacock Network can’t wait until ‘Peter Pan’ flies onto the screen to save their feathers. At 8P, ‘The Biggest Loser’ was. It drew 5.13 million viewers and a 3.1/5. At 9P, ‘Bad Judge’ died with 4.09 million viewers and a 2.3/4. At 930P, A To Z’ had 3.05 million friends and family and a 1.5/2, a series low. At 10P, ‘Parenthood’ pulled the network up a bit and drew 4.58 million viewers and a 2.7/5, finishing dead last. NBC was preempted in Kansas City from 7P as the Chiefs took it on the chin from their rival, the Raiders. Ratings are tentative and subject to change.
The Animal Network of Broadcast finished fourth and that should lead to shouting and screaming all over Murdochville. At 8P, ‘Bones’ was the power of the network on Thursday with a superb episode on Daisy’s delivery of Lance Sweet’s child, named ‘Seeley’ in an episode titled ‘Lance To The Heart’. It drew 5.24 million viewers and a 3.4/5, which was good for third place in the time slot behind some powerful competition. This program still has legs and can give the Animals a solid performance week-after-week. And this episode was Must See TV ON DEMAND. It was a high point in this season’s series. At 9P, the limited drama ‘Gracepoint’ could only draw 3.21 million viewers and a 2.3/4. Murdoch Minions should put back ‘Rake’ in this time slot. At least it would have a well crafted program to tout instead of this dud.
The Avis of Hispanic Networks in America couldn’t compete on Thursday. At 8P, ‘Reina de Corazones’ finished with a 0.7 A18-49 rating. At 9P, ‘Los Misreables’ could only draw a 0.5 A18-49 ratings. And at 10P, against the ‘Latin Grammys’, ‘Señora Acero’ could only draw 0.7 A18-49. It is hard to compete against the ‘Latin Grammys’.
The Little Network That Couldn’t tried. At 8P, ‘The Vampire Diaries’ drew 1.67 million viewers and a 1.6/2. At 9P, ‘Reign’ drew 1.15 million viewers and a 1.0/2, which was down 19% from the year-ago evening.
For The Record
ABC won Thursday with 9.37 million viewers and a 7.2/11. CBS finished second with 8.90 million viewers and a 5.9/9. Univision finished third with 4.5 million viewers and a 2.2/4. NBC finished fourth with 4.4 million viewers and a 2.6/4. FOX came in #5 with 4.2 million viewers and a 2.9/4. Univision finished with 4.5 million viewers and a 2.2/4. Telemundo finished with 1.6 million viewers and a 0.8/1. The CW finished with 1.4 million viewers and a 1.3/2.
Today In TV History
On this date in 1980, CBS aired the ‘Who shot J.R.?’ episode of ‘Dallas’.
‘The Hunger Games: Mockingjay – Part 1’ opened on Thursday with $17 million at the box office. It is projected to be #1 this weekend as it opens in 85 nations, excluding China and Japan.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV won again in the UK on Thursday. At 830P, ‘Paul O’Grady’s For the Love of Dogs’ brought in 4.52 million viewers (20.5%) which was a good start on the evening easily out pacing BBC One and all others in this time slot. Then at 9P, the power of ‘I’m a Celebrity… Get Me Out of Here!’ bounced back as it gained around 400,000 viewers from Wednesday’s episode, topping the night with an average of 8.38 million viewers (35.6%). Note below the spinoff show on ITV2’s results.
BBC One at 8P presented ‘Watchdog’ and it drew 3.45 million viewers (16.0%). It was followed at 9P by ‘Life Story’ with 2.89 million viewers (12.3%). At 1035 following the news, ‘Question Time’ brought in 2.76 million viewers (24.7%).
BBC Two at 8P had ‘MasterChef: The Professionals’ which gathered 2.64 million viewers (12.3%). At 9P, ‘The Fall’ continued with 2.16 million viewers (9.2%). At 10P, Russell Howard’s ‘Good News’ drew 1.10 million viewers (6.2%).
Channel 4 at 8P finished fourth in the time slot with ‘Amazing Spaces’ as 1.49 million viewers tuned in (6.9%). It was followed at 9P by ’24 Hours in A&E’ with 1.29 million viewers (5.5%). At 10P, ‘Babylon’ dropped to 340,000 viewers (2.2%).
E4 at 830P had ‘The Big Bang Theory’ and it drew a fourth place 1.67 million viewers (7.5%). It was followed at 9P by ‘Drifters’ which dropped like a rock with only 337,000 viewers (1.4%).
ITV2 at 10P had the spin-off of ‘I’m A Celebrity’ and it entertained 873,000 viewers (5.5%).
Channel 5 at 8P presented ‘Underground Britain’ with 626,000 viewers (2.9%). It simply could not compete in this time slot. At 9P, neither could ‘Muggings & Mayhem’ as it attempted to attract a mere 414,000 viewers (1.8%).
Sky1 presented at 8P latest episode of ‘Arrow’ and it thrilled 353,000 viewers (1.6%).
Nine takes top honors again on Thursday with 27.6% share of the available audience. #1 again was ‘Nine News’ with 892,000 viewers on a slow television night in the early summer in Australia. #2 was ‘Nine News 6:30’ with 875,000 viewers. #5, ‘A Current Affair’ drew 798,000 viewers. #8 was ‘Kings Cross’ with 726,000 viewers.
Seven finished second with 26.9% share. #3 was ‘Seven News/Today Tonight’ with 872,000 viewers. #4 was ‘Seven News’ with 845,000 viewers. #6, ‘Home and Away’ brought in 784,000 viewers.
Ten came in third with 19.5% share. The top program on the Ten was #13, ‘Ten Eyewitness News’ which drew 534,000 viewers.
ABC1 finished fourth with 18.2% share. The balance of the Top Ten were on ABC1. #7, ‘ABC News’ finished with 742,000 viewers. #9, ‘7.30’ brought in 684,000 viewers. And #10, ‘Catalyst’ drew 642,000 viewers.
SBS finished fifth with a strong 7.8% share.
Friday Overnight Ratings In Australia
Nine wins for the third straight night on Friday with an overwhelming 40.3% share of the available audience. The #1 show again was ‘Nine news’ with 1,106,000 viewers. But it was #2 that work it over the top. ‘One Day Cricket-Australia vs South Africa Game 4 Session 2’ with 958,000 viewers. #8, ‘One Day Cricket-Australia vs South Africa Game 4 Session 1’ drew 529,000 viewers.
Seven finished a distant second on Friday with 24.6% share. #3 was ‘Seven News’ with 790,000 viewers. #4, ‘Seven News/Today Tonight’ drew 774,000 viewers. #5, ‘Better Homes and Gardens’ pulled in 748,000 viewers.
Ten finished third with 15.7% share. #7, ‘Ten Eyewitness News’, which has become a regular in the Top Ten, drew 552,000 viewers. #9, ‘Family Feud’ drew 516,000 viewers.
ABC1 finished fourth with a 15.0% share. #6 was ‘ABC News’ with 571,000 viewers. #10, ‘Happy Valley’ drew 508,000 viewers.
SBS finished fifth with a 4.4% share.
As you can see, no matter where you are in the world, people are …
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Erroll Garner ‘Misty’