Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, November 19, 2014 (Posted 11.20.14)
The Tiffany Network is on a run…a two day run on top of the broadcast network world. On Wednesday, at 8P, ‘Survivor’ got interesting last night as it led the time slot with 9.82 million viewers and a 5.9 rating/9 share in households. At 9P, ‘Criminal Minds’ won the last half hour with 10.61 million viewers and a 6.7/10 in the overnights. But it dropped by 12% from the 7.6/12 one year earlier. At 10P, ‘Stalker’ was in a dilemma. It was up week-to-week by 11% (5.0/ 9 vs. 4.5/ 8). But, it was 28% below the 6.9/12 for year-ago occupant ‘CSI’ despite finishing first in the hour in the overnights with 7.98 million viewers. The good: Black Rock won all of the time slots on Wednesday. The bad: It could have done better.
The Peacock Network finished second on Wednesday. At 8P ‘The Mysteries of Laura’ in another fun episode finished second in the time slot with 8.57 million viewers and a 5.8/9. And let’s give credit to this program as it has lifted a 16-year-old program in its wake at 9P. The fun of this program is the humor that runs throughout. While it is not Must See TV, it is certainly Gotta See TV. And at 9P, ‘Law & Order: SVU’ benefits from ‘Laura’ as it continued to enjoy renewed interest this season with 7.86 million viewers and a 5.3/8. It was up 18% from the year-ago evening. At 10P, ‘Chicago PD’ followed and nearly won the time slot with 7.22 million viewers and a 4.8/8. It did better than an edition of ‘Dateline’ on the year-ago evening (3.6/6 on 11/20/13) by 33%. It had a superb episode which showed just how good this show is. It was Must See TV ON DEMAND episode.
The Alphabet Network barely finished third on Wednesday. At 8P ‘The Middle’ drew 8.32 million viewers and a 5.8/9, which was equal to what it did a year ago. At 830P, ‘The Goldbergs’ dropped slightly with 7.70 million viewers and a 5.2/8. At 9P, the multi-Emmy Award winner ‘Modern Family’ drew the evenings top draw with 10.90 million viewers and a 7.5/12. AT 930P, ‘Black-ish’ drew 7.95 million viewers and a 5.5/9 which was 52% above the failed year-ago time period occupant ‘Super Fun Night’. At 10P, ‘Nashville’ finished third with 5.51 million viewers and a 4.1/7.
The Animal Network of Broadcast wasn’t a player in the game on Wednesday. It simply did not have the guns to be in this battle. At 8P, ‘Hell’s Kitchen’ drew 3.94 million viewers and a 3.1/5. At 9P, the drama ‘Red Band Society’ finished with 2.95 million viewers and a 2.1/3. But this pair, on average, were down 38% compared with ‘The X Factor’ a year ago which delivered a 4.2/7. Now Murdoch Minions cannot blame it on Simon anymore. They just can’t deliver the audience.
The Little Network That Couldn’t tried but failed. At 8P, ‘Arrow’ finished with million viewers and a 2.0/5. At 9P, ‘The 100’ finished with million viewers and a 1.2/3.
For The Record
CBS finished #1 on Wednesday with 9.47 million viewers and a 5.9/9. NBC finished #2 with 7.88 million viewers and a 5.2/8. ABC came in third with 7.65 million viewers and a 5.3/9. FOX finished with 3.45 million viewers and a 2.6/4. Univision finished with 3.05 million viewers and a 1.5/3. The CW finished with 2.14 million viewers and a 1.6/3. Telemundo finished with 1.4 million viewers and a 0.8/1.
Today In TV History
On this date in history in 1980, the 200th episode of “M*A*S*H” aired on CBS.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, Palestinian Territory, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (134). We are thankful to all of you with more than 17,000 views.
Across The Pond
ITV began the evening at 8P with ‘Surprise, Surprise’ which brought in 3.76 million viewers (18.1%). But then the power of the evening, at 9P, was ‘I’m a Celebrity’ and it brought in the biggest audience of the night with 7.96 million viewers (34.3%).
BBC One didn’t have the big guns it thought it had. At 9P, ‘The Apprentice’ dropped around 1.3 million viewers after going up against ‘I’m a Celebrity… Get Me Out of Here!’, and could only average 5.10 million viewers (21.0%), down from last week’s 6.4 million viewers.
BBC Two at 8P gave ‘Surprise’ a challenge as ‘MasterChef: The Professionals’ brought in 3.27 million viewers (15.7%). AT 9P, ‘The Great Continental Railway’ drew 2.04 million viewers (8.4%). At 10P, ‘You’re Fired!’ was seen by 2.02 million viewers (9.6%).
Channel 4 finished fourth on Wednesday, barely. At 8P, ‘Posh Pawn’ drew 1.37 million viewers (6.6%). It was followed at 9P by ‘Liberty of London’ with 618,000 viewers (2.5%). At 10P, ‘Confessions of a Copper’ could only pull in 465,000 viewers (2.7%). Channel 4 averaged 817,667 viewers per hour.
Channel 5 almost beat Channel 4 on Wednesday. At 8P, ‘Gibraltar: Britain in the Sun’ didn’t compete while only 801,000 viewers (3.9%) managed to tune in. At 9P, however, it was able to trounce 4 with ‘Can’t Pay? We’ll Take It Away’ and was seen by 1.04 million viewers (4.3%). At 10P, it was all up to ‘Wentworth’ to beat 4 but it could only manage a slight edge in its time slot with 496,000 viewers (2.8%), not enough to capture 4th place on the evening. For the night, Channel 5 averaged 779,000 viewers per hour.
ITV2 at 1030P had ‘I’m a Celebrity… Now!’ and attracted 950,000 viewers (7.7%).
Nine finished #1, taking back the top spot from Seven, with a whopping 32.1% share of the available audience on Wednesday. #1 program was ‘Nine News’ with 1,107,000 viewers. Then the top non-news program, #4, ‘One day Cricket-Australia vs South Africa Game 3 Session 2’ drew 985,000 viewers.
Seven came in second with 28.7% share. #2 was ‘Seven News’ drew 1,088,000 viewers. #3 was ‘Seven News/Today Tonight’ had 1,043,000 viewers. #5, ‘Home and Away’ drew 815,000 viewers. #8 was ‘Criminal Minds’ with 702,000 viewers and finally, #10, ‘Air Rescue’ drew 674,000 viewers.
ABC1 finished #3 with 17.6% share. And it had three Top Ten program on Wednesday. #6 was ‘ABC News’ with 766,000 viewers. #7 was ‘Shaun Micallef’s Mad As Hell’ with 722,000 viewers. #9, ‘7.30’ drew 700,000 viewers.
Ten finished #4 with 15.9% share.
SBS finished #5 with 5.7% share.
Thursday Overnight Ratings In Australia
Nine takes top honors again on Thursday with 27.6% share of the available audience. #1 again was ‘Nine News’ with 892,000 viewers on a slow television night in the early summer in Australia. #2 was ‘Nine News 6:30’ with 875,000 viewers. #5, ‘A Current Affair’ drew 798,000 viewers. #8 was ‘Kings Cross’ with 726,000 viewers.
Seven finished second with 26.9% share. #3 was ‘Seven News/Today Tonight’ with 872,000 viewers. #4 was ‘Seven News’ with 845,000 viewers. #6, ‘Home and Away’ brought in 784,000 viewers.
Ten came in third with 19.5% share. The top program on the Ten was #13, ‘Ten Eyewitness News’ which drew 534,000 viewers.
ABC1 finished fourth with 18.2% share. The balance of the Top Ten were on ABC1. #7, ‘ABC News’ finished with 742,000 viewers. #9, ‘7.30’ brought in 684,000 viewers. And #10, ‘Catalyst’ drew 642,000 viewers.
SBS finished fifth with a strong 7.8% share.
As you can see, no matter where you are in the world, people are …
For updates throughout the day, FOLLOW on Twitter @overtheshoulde2 and LIKE at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 34,000 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1sr2a7n
This week: Where Can Digital Video Ads Have Consumers Attention? Smartphones!
Media Notes Briefs, ‘Affluent Population Growing As Their Digital Access Increases’ http://bit.ly/1yGowFW
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Erroll Garner ‘Misty’