Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Tuesday, November 18, 2014 (Posted 11.19.14)
The Tiffany Network laid down the law on Tuesday. And with it, victory as usual. At 8P, with a powerful episode having the NCIS team investigating the cause of a hit and run accident that resulted in the death of a Petty Officer, Gibbs searched for a way to clear a Navy Hospital Corpsman, who has served two medical tours in Afghanistan, after she was indicted for illegally providing medical aid to the victims of the crash, even though the surviving victims swear by her life-saving techniques. It as usual drew 17.89 million viewers and an 11.0/17. It was Must See TV ON DEMAND episode. At 9P, ‘NCIS: New Orleans’ dealt with a harrowing bit of cyber espionage. With 16.68 million viewers and a 10.0/15, the men and women of the New Orleans unit used every bit of their investigative powers to get through the maze of roadblocks and twists and turns after a sailor is murdered in the Mardi Gras storage area. It was Must See TV ON DEMAND. At 10P, ‘Person Of Interest’ was an episode that leads to an end shocker to be continued next week as a member of the team is about to be exposed. The entire episode was a vast improvement over the beginning of the season as 9.68 million viewers tuned in with a 6.1/10. Black Rock finished ahead of NBC by 76%.
The Peacock Network really didn’t have the muscle to challenge CBS. At 8P, ‘The Voice’ began the evening with 10.50 million viewers and a 7.1/11. But at 9P, ‘Marry Me’ dropped badly with only 5.32 million viewers and a 3.6/5. At 930P, ‘About a Boy’ really didn’t have a chance as the momentum of the drop from ‘Marry Me’ continued as it finished with 4.30 million viewers and a 2.9/5. At 10P, ‘Chicago Fire’ built from 66% from ‘About a Boy’ and finished with 7.70 million viewers and a 4.8/8.
The Alphabet Network could not hold it together on Tuesday. At 8P, a rerun of ‘Shark Tank’ stepped in for canceled sitcoms ‘Selfie’ and ‘Manhattan Love Story’ and finished in third-place with 4.50 million viewers and a 3.3/5. Next at 9P was relocated ‘Marvel’s Agents of SHIELD’ as it finished in third-place with 4.54 million viewers and a 3.1/5. And that led, at 10P, into a third place finish for ‘Forever’ which had a fantastic episode for those who love jazz and pulled in 4.41 million viewers and a 3.2/5. This was one of the best episodes in the new series run. It was Must See TV ON DEMAND. And to understand, you have to know what ‘6AM’ means to the world of jazz. Fantastic!
The Animal Network of Broadcast challenged ABC briefly but it wasn’t enough because the back-end fell off the wagon. At 8P, ‘MasterChef Junior’ challenged ‘Shark Tank’ with 4.18 million viewers and a 3.2/5, which was a huge improvement over the short-lived ‘Utopia’. At 9P, ‘New Girl’ died with 2.80 million viewers and a 2.3/4. Then at 930P, ‘The Mindy Project’ was DOA with 2.37 million viewers and a 2.0/3. It does not look good for the Murdoch Minions as both of the comedies should be axed.
The Little Network That Couldn’t almost did. At 8P, ‘The Flash’ continues to amaze. It pulled in 3.58 million viewers and a 2.6/4. At 9P, ‘Supernatural’ followed with 2.63 million viewers and a 1.6/2, which was one-tenth of a rating point (or 7%) from one week earlier and beat FOX in the last half hour in this time slot. With just a little bit more, LNTC could beat FOX.
For The Record
CBS finished #1 on Tuesday with 14.748 million viewers and a 9.0/14. NBC finished second with 7.678 million viewers and a 5.1/8. ABC finished #3 on Tuesday with 4.483 million viewers and a 3.2/5. FOX finished with 3.382 million viewers and a 2.7/4. The CW finished with 3.103 million viewers and a 2.1/3. Univision finished with 3.0 million viewers and a 1.6/3. ESPN finished with 2.684 million viewers and top cable network on Tuesday. FOX News Channel finished with 2.486 million viewers. TBS finished with 2.15 million viewers. FX finished with 2.14 million viewers. History finished with 1.669 million viewers. A&E finished with 2.147 million viewers. Telemundo finished with 1.4 million viewers and a 0.8/1. For the evening, the seven Broadcast network delivered an average of 35.642 million viewers (or 57.6%), with a high at 8P of 45.05 million viewers. The top 100 programs on Cable delivered 26.257 million viewers, with a high at 930P of 30.561 million viewers (or 42.4%). Total viewership on Tuesday was 61.899 million viewers.
Today In TV History
On this date in 2008, the 100th episode of ‘C.S.I.: NY’ aired.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV had football and it dominated the evening. From 730P, in the heart of prime time, ITV’s coverage of the ‘Scotland vs England’ friendly scored with 6.19 million viewers (26.8%) to finish #1 on the evening. England won 3-1.
BBC One had to compete with ‘The Missing’ but it dropped to below 5 million when it went up against live football on Tuesday. At 9P, the drama fell to 4.98 million viewers on average (20.9%).
BBC Two at 8P presented ;MasterChef: The Professionals’ with 2.66 million viewers (11.1%). It was followed at 9P by ‘Secrets of the Castle’ with 1.24 million viewers (5.2%). At 10P, ‘The Walshes’ could only draw 484,000 viewers (2.7%).
Channel 4 at 8P had ‘Obsessive Compulsive Cleaners’ and it attracted 1.21 million viewers (5.0%). It was followed at 9P by ‘You Can’t Get the Staff’ with only 952,000 viewers (4.0%). At 10P, ‘Gogglebox’ drew 1.04 million viewers (6.5%).
ITV2 at 9P had ‘I’m a Celebrity… Now!’ finished fourth in the time slot as it entertained 973,000 viewers (5.9%).
Channel 5 at 9P presented ‘Miracle Babies’ brought in 821,000 viewers (3.4%).
Seven finished #1 on Tuesday and back on top of the network battle in Australia with a 28.8% share of the available audience. #2 program on the night was ‘Seven News’ with 965,000. #4, ‘Seven News/Today Tonight’ with 928,000 viewers. #5 was ‘Dancing with the Stars’ which drew 908,000 viewers. #6 was ‘Home and Away’ with 830,000 after finished #11 last night.
Nine finished #1 with 26.9% share. Nine had the top program of the evening, ‘Nine News 6:30’ with 968,000 viewers. #3 was ‘Nine News’ with 958,000 viewers. #7, ‘Current Affair’ finished Tuesday with 809,000 viewers. And, #10, was ‘David Attenborough’s Life’ which drew 643,000 viewers.
Ten finished third with a 20.8% share. #9 was ‘NCIS’ which drew 674,000 viewers.
ABC1 finished fourth with a 16.2% share. #8 was ‘ABC News’ which drew 782,000 viewers.
SBS finished fifth with 7.3% share.
Wednesday Overnight Ratings In Australia
Nine finished #1, taking back the top spot from Seven, with a whopping 32.1% share of the available audience on Wednesday. #1 program was ‘Nine News’ with 1,107,000 viewers. Then the top non-news program, #4, ‘One day Cricket-Australia vs South Africa Game 3 Sesson 2’ drew 985,000 viewers.
Seven came in second with 28.7% share. #2 was ‘Seven News’ drew 1,088,000 viewers. #3 was ‘Seven News/Today Tonight’ had 1,043,000 viewers. #5, ‘Home and Away’ drew 815,000 viewers. #8 was ‘Criminal Minds’ with 702,000 viewers and finally, #10, ‘Air Rescue’ drew 674,000 viewers.
ABC1 finished #3 with 17.6% share. And it had three Top Ten program on Wednesday. #6 was ‘ABC News’ with 766,000 viewers. #7 was ‘Shaun Micallef’s Mad As Hell’ with 722,000 viewers. #9, ‘7.30’ drew 700,000 viewers.
Ten finished #4 with 15.9% share.
SBS finished #5 with 5.7% share.
As you can see, no matter where you are in the world, people are …
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
bobby McFerrin ‘Blackbird’