Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, November 17, 2014 (Posted 11.18.14)
ABC #1 on Monday with ‘Dancing With the Stars’ top program.
ABC
The Alphabet Network won for the third night in the past four, making a strong push for top honors in the November sweeps. On Monday, at 8P, the semi finals of ‘Dancing With the Stars’ was #1 in all of television once again as it brought in 14.29 million viewers and a 9.5/14. At 10P, ‘Castle’ powered through with 9.38 million viewers and a 6.4/10.
What makes ‘Castle’ so terrific is that it brings a smile while solving the crime. And in this ‘honeymoon’ episode, it did not disappoint. Was it great? If you love westerns, it really was. It was fun. And isn’t that a missing ingredient in television today. It was an homage to the great westerns of another era and the burning map dissolve was a superb tribute to a time gone by. Yet perhaps the best is the wonderful writing that makes this THE top program. If you want a romantic comedy/drama to end your long weekend on a Monday evening, nothing is better than ‘Castle’. It is a throwback to Cary Grant/Katherine Hepburn; ‘Moonlighting’; ‘Remington Steele’ or ‘Hart To Hart’. It is a gem in its time. It is not to be missed. NOTE: ABC was preempted in Nashville and Pittsburgh, so current ratings are likely inflated and subject to change.
NBC
The Peacock Network found itself second on Monday. At 8P, ‘The Voice’ drew 11.13 million viewers and a 7.4/11. At 10P, the premiere of ‘State of Affairs’ drew 8.69 million viewers and a 6.0/10, good for third place in the Monday Battle @ 10P. Make no mistake, this was not another ‘The Blacklist’. While the opening was exciting and the precarious nature of the Katherine Heigl’s character, there is little in the pilot to want an audience to come back. Besides, we saw so many flash backs that even one who was constantly going to get another snack or a bathroom break would not miss the fact that her character’s fiance died in combat and that there are ‘secrets’ hidden in the plot. Good luck.
CBS
The Tiffany Network finished third on Monday and that’s not good. At 8P, ‘Two Broke Girls’ delivered 7.90 million viewers and a 5.3/8. At 830P, the final episode of the cancelled ‘The Millers’ completed its run with 6.31 million viewers and a 4.0/6. Bye bye, Sean Hayes. Maybe ABC will want you next. At 9P, ‘Scorpion’ drew the network’s high for the night, 10.17 million viewers and a 6.8/10, with an episode that was one of its best. This is a series that is growing in spite of what precedes this, even a Sean Hayes vehicle. At 10P, ‘NCIS: Los Angeles’, in one of the best episodes of the year, involving a ‘grey man’ and his son and the son’s girlfriend, was a Must See TV ON DEMAND episode. It drew 8.82 million viewers and a 5.7/9. Perhaps next week it will be back in the race at 10P with ‘Castle’ as the viewers will most likely not look in any further into ‘State of Affairs’.
FOX
The Animal Network of Broadcast had the best drama at 8P, ‘Gotham’ and it drew 6.49 million viewers and a 4.6/7. It was Must See TV ON DEMAND. Young Mr. Wayne meets Cat and life will never be the same. At 9P, ‘Sleepy Hollow’ pulled in 4.68 million viewers and a 3.0/4.
The CW
The Little Network That Couldn’t didn’t. At 8P, ‘The Originals’ delivered 1.44 million viewers and a 1.1/2. At 9P, and ‘Jane the Virgin’ drew its normal 1.09 million viewers and a 0.9/1. Both programs were on average for their previous performances.
For The Record
ABC finished #1 with 13.06 million viewers and an 8.5/13. ESPN finished as the top cable network on Monday and #2 overall with 11.94 million viewers. NBC finished third with 10.07 million viewers and a 6.9/10. CBS was third with 8.6 million viewers and a 5.7/9. FOX drew 5.51 million viewers and a 3.8/6. USA Network finished with 3.77 million viewers. Univision finished with a 1.5/2. FOX News Channel finished with 2.17 million viewers. VH1 finished with 2.01 million viewers. Discovery Channel finished with 1.59 million viewers. The CW drew 1.26 million viewers and a 1.0/2. Telemundo finished with a 0.8/1. The Top 100 Cable Programs totaled 28.70 million viewers on the evening (44.2%). Broadcast networks totaled 36.235 million viewers on Monday (55.8%). Total watching television for the evening was 64.935 million viewers.
Today In TV History
On this date in 1998, the 100th episode of ‘Star Trek: Voyager’ aired.
Television Broadcast News
Peter Pan sneak preview
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
Welcome
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, Palestinian Territory, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (133). We are thankful to all of you with more than 17,000 views.
Across The Pond
ITV topped all again on Monday for the second night in a row. Beginning at 8P with ‘Countrywise’ which brought in 2.97 million viewers (12.9%), at 9P, ‘I’m a Celebrity… Get Me Out of Here!’ was the easy winner on Monday evening,as the reality show attracted an average audience of 9.29 million viewers (38.2%). At 10P, ‘I’m a Celebrity… Now!’ entertained 918,000 viewers (5.6%).
BBC One at 830P had a rerun of ‘Room 101’ amused 2.10 million viewers (9.0%). That laugh riot was followed at 9P by a rerun of ‘New Tricks’ with 2.87 million viewers (11.8%). It looks like BBC One got out-of-the-way of ‘I’m a Celebrity.’
BBC Two at 630P had ‘Strictly: It Takes Two’ drew 2.14 million viewers (11.0%). AT 8P, ‘University Challenge’ puzzled 2.64 million viewers (11.5%). It was followed at 830P by ‘Only Connect’ with 2.07 million viewers (8.9%). Then at 9P, ‘Intruders’ continued it season with only 472,000 viewers (1.9%).
BBC Four at 9P, had Len Goodman’s ‘Intimate History of Dance’ and it finished third in the time slot with 1.09 million viewers (4.5%).
Channel 4 at 8P presented ‘Dispatches’ and it interested 1.14 million viewers (4.9%). At 830P, ‘How To Sell Your Home’ was seen by 1.18 million viewers (5.1%). at 9P, ’24 Hours in Police Custody’ fascinated 1.04 million viewers (4.3%).
Channel 5 had at 8P, the documentary ‘Jack the Ripper: Missing Evidence’ and it attracted 995,000 viewers (4.3%). It was followed at 9P by the latest ‘Gotham’ episode and it drew 1.07 million viewers (4.4%) beating the offering on Channel 4 in the time slot. At 10P, ‘Under the Dome’ drew 670,000 viewers (3.9%).
ITV 2 at 10P, presented ‘I’m a Celebrity… Now!’ and it entertained 918,000 viewers (5.6%).
BBC Three at 10P, didn’t do much better. ‘Some Girls’ gathered 442,000 viewers (2.4%).
E4 at 9P had ‘Made in Chelsea’ could only pull in 401,000 (1.7%) a series low.
FOX at 9P had the latest episode of ‘The Walking Dead’ thrilled 660,000 viewers (2.7%).
Down Under
Nine edged out Seven and ABC1 for the top spot with 27.6% share of the available audience in Australia on Monday. And the #1 program was ‘The Big Bang Theory’ in a rerun which was the only program in the nation to top 1 million viewers, with 1,046,000 viewers on the evening. #3 was ‘Nine News’ with 987,000 viewers. Tied for #4 was another rerun of ‘The Big Bang Theory’ with 977,000 viewers. The other tied for #4 was ‘Nine News 6:30’ with 977,000 viewers. #7 was ‘A Current Affair’ with 912,000 viewers.
Seven finished #2 with 27.5% share of the audience. Its top program for Monday was #6, ‘Seven News’ with 924,000 viewers. #8 was ‘Seven News/Today Tonight’ with 902,000 viewers.
ABC 1 finished in a strong third place with 23.2% share of the available audience. #2 was ‘Australian Story’ with 995,000 viewers. #9, ‘Four Corners’ with 857,000 viewers. #10 was ‘ABC News’ with 837,000 viewers.
Ten finished #4 with 18.0% share of the audience.
SBS finished fifth with 7.3% share.
Tuesday Overnight Ratings in Australia
Seven finished #1 on Tuesday and back on top of the network battle in Australia with a 28.8% share of the available audience. #2 program on the night was ‘Seven News’ with 965,000. #4, ‘Seven News/Today Tonight’ with 928,000 viewers. #5 was ‘Dancing with the Stars’ which drew 908,000 viewers. #6 was ‘Home and Away’ with 830,000 after finished #11 last night.
Nine finished #1 with 26.9% share. Nine had the top program of the evening, ‘Nine News 6:30’ with 968,000 viewers. #3 was ‘Nine News’ with 958,000 viewers. #7, ‘Current Affair’ finished Tuesday with 809,000 viewers. And, #10, was ‘david Attenborough’s Life’ which drew 643,000 viewers.
Ten finished third with a 20.8% share. #9 was ‘NCIS’ which drew 674,000 viewers.
ABC1 finished fourth with a 16.2% share. #8 was ‘ABC News’ which drew 782,000 viewers.
SBS finished fifth with 7.3% share.
As you can see, no matter where you are in the world, people are …
Switching Channels!
For updates throughout the day, FOLLOW on Twitter @overtheshoulde2 and LIKE at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 34,000 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1sr2a7n
This week: Where Can Digital Video Ads Have Consumers Attention? Smartphones!
Media Notes Briefs, ‘Affluent Population Growing As Their Digital Access Increases’ http://bit.ly/1yGowFW
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
John Coltrane Quartet ‘Impressions’
OVERTHESHOULDERMEDIA 