Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, November 16, 2014 (Posted 11.17.14)
The Peacock Network was all feathers on Sunday as football brought in another Sunday night win among the networks. At 7P, pre-game ‘Football Night in America’ drew 6.28 million viewers and a 2.2/3. At 730P, ‘Football Night in America’ drew 9.11 million viewers and a 4.3/7. At 8P, ‘Football Night in America’ pulled in 14.44 million viewers and an 8.6/13. At 830P, the New England Patriots at the Indianapolis Colts on ‘Sunday Night Football’ kept 30 Rock in the overnight winners circle with an estimated 18.194 million viewers and a 13.3 rating/21 share in households. The peak half-hour was 9P, which scored a 14.5/21, which was 27% above the 10.5/17 for Chicago at Green Bay one week earlier (which translated into 18.13 million viewers.
The Tiffany Network pushed with its usual lineup but fell short against the power of football. At 7P, ’60 Minutes’ brought in 12.46 million viewers and 8.9/14. At 8P, the brilliant new drama ‘Madam Secretary’ delivered 12.71 million viewers and a 8.8/13, with a fantastic episode which points to the very top as culprits in the death of her predecessor. This was absolutely Must See TV ON DEMAND. This show has increased the time slot by 44% over last year. Astonishing. At 8P, the critically acclaimed ‘The Good Wife’ was as dramatic as it can get and it drew 12.71 million viewers and a 7.4/11, with the fate of Cary left in Bishop’s hands. At 10P, the veteran ‘CSI’ got an assist from ‘CSI Cyber’ and pulled in 8.41 million viewers and a 5.8/10.
The Animal Network of Broadcast had a stronger than usual night, due in some part to football. Fox got a boost from a primetime football overrun, which at 7P scored a dominant 17.67 million viewers and a 12.5/20. At 730P, ‘The OT’ delivered 9.46 million viewers and a 7.2/11. Next at 8P was animated granddaddy ‘The Simpsons’ which delivered 6.64 million viewers and a 4.3/6. It was followed at 830P ‘Brooklyn Nine-Nine’ with a 4.50 million viewers and a 3.0/4. At 9P, ‘Family Guy’ drew 4.40 million viewers and a 1.5/2. At 930P, ‘Bob’s Burgers’ delivered 3.30 million viewers and a 2.0/3, which was 33% above the 1.5/2 for ‘Mulaney’ one week earlier.
The Alphabet Network found itself at the bottom of the barrel on Sunday and that does not set well in Waltville. It began quietly at 6P with ‘America’s Funniest Home Videos’ which drew million viewers and a 3.8/6, good for #3 in the time slot. But then, disaster happened. At 8P, ‘Resurrection’ was pre-empted by two hours of ‘Once Upon a Time’, which scored drew million viewers and a 4.1/6. But at 10P, ‘Revenge’, which has to be on its last legs, was flat from last week with million viewers and a 3.8/6, which was 52% above failed year-ago occupant “Betrayal” (2.5/4 on 11/17/13). So a dilemma. You are up, but you finish dead last. There will be a lot of screaming back and forth in Burbank today. ‘Were on the bottom’. ‘But we finished ahead of last year’. ‘I don’t care about last year. I care about now.’ ‘So do we. We increased the viewership.’ ‘But we spent a lot on promotion.’ ‘Yes. He have to if we want to increase the audience.’ ‘But we finished on the bottom.’ Yes you did.
For The Record
NBC finished #1 with 16.361 million viewers and a 10.5/16. CBS finished #2 with 11.036 million viewers and a 7.7/12. FOX finished third with 7.7 million viewers and a 5.3/8. ABC finished last with 6.3 million viewers and a 3.9/6. Univision finished with 2.6 million viewers and a 1.32. Telemundo finished with 800,000 viewers and a 0.4/1.
Today In TV History
On this date in 1968, to the horror of most football fans, NBC-TV cut away from the final minutes of a New York Jets-Oakland Raiders game to begin a TV special, “Heidi,” on schedule. The Raiders came from behind to beat the Jets 43-32.
Television Broadcast News
Peter Pan sneak preview
This Weekend Box Office (Nov 14-16, 2014)
#1 ‘Dumb and Dumber To’ $36.1 Million in 3,154 theaters
#2 ‘Big Hero 6’ $34.6 Million in 3,773 theaters
#3 ‘Interstellar’ $28.3 Million in 3,561 theaters
#4 ‘Beyond the Lights’ $ 6.2 Million in 1,789 theaters
#5 ‘Gone Girl’ $ 4.6 Million in 1,959 theaters
#6 ‘St. Vincent’ $ 3.8 Million in 2,332 theaters
#7 ‘Fury’ $ 3.7 Million in 2,382 theaters
#8 ‘Ouija’ $ 2.96 Million in 2,382 theaters
#9 ‘Nightcrawler’ $ 2.92 Million in 2,103 theaters
#10 ‘Birdman’ $ 2.4 Million in 857 theaters
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV had power everywhere on Sunday as it finished #1 in the UK. At 7P, ‘Keep It in the Family’ brought in 2.78 million viewers. But then at 820P, ‘The X Factor’, featuring the first play of Band Aid 30, jumped over a million viewers from last week, to reach 8.2 million viewers (31.9%) making this the first time that the show has reached over 8 million viewers in four weeks. Then at 9P, ‘I’m a Celebrity… Get Me Out of Here!’ triumphed in the ratings upon its return on Sunday, as the reality show attracted an average audience of 10.07 million viewers (41.2%).It peaked at 10.56 million viewers at 10P.
BBC One began its evening at 615P with ‘Countryfile’ which brought in 6.79 million viewers (32.0%). At 715P, ‘Strictly Come Dancing’ brought in 10.03 million viewers (40.8%), making it the highest-rated results show of the season so far. At 9P, ‘War Horse, the movie, was seen by 5.05 million viewers (19.7%).
BBC Two at 6P had live tennis coverage and it pulled in 1.00 million viewers (4.9%). It was followed at 7P by ‘Human Universe’ and drew 1.00 million viewers (4.2%). At 8P, ‘Sue Perkins’s Mekong River’ documentary interested 2.35 million viewers (9.1%). At 9P, ‘World’s Greatest Food Markets’ brought in 1.27 million viewers (4.9%).
Channel 4 at 8P presented ‘Speed with Guy Martin’ drew 1.51 million viewers (5.9%). It was followed at 9P by the latest ‘Homeland’ with 1.14 million viewers (4.4%).
Channel 5 at 545P presented the movie ‘Dumb and Dumber’ and brought in 998,000 viewers (4.9%).
ITV2 at 9P had ‘Xtra Factor’ brought in 251,000 viewers (1.0%).
Seven broke Nine’s string of victories with #1 on Sunday in Australia with a 28.1% share of the available audience. #1 was ‘Sunday Night’ with 1,129,000 viewers. #2 was ‘Seven News Sunday’ finished with 1,127,000 viewers. #5 was ‘Surveillance OZ’ with 879,000 viewers.
Nine finished #2 with 26.7% share. #3 was ‘Nine News Sunday’ with 1,068,000 viewers. #7 was ‘One Day Cricket-Australia vs South Africa Game 2 Session 2’ with 815,000 viewers. Then #8 was ‘One Day Cricket-Australia vs South Africa Game 2 Session 1’ with 790,000 viewers.
Ten came in #3 with 19.9% share. #10 was ‘Modern Family’ which drew 685,000 viewers.
ABC1 finished a close #4 with 19.2% share. It had three Top Ten programs. #4 was ‘Countdown: Do Yourself A Favour’ which drew 965,000 viewers. #6 was ‘ABC News Sunday’ which had 817,000 viewers. And finally, #9 was ‘Cilla’ with 775,000 viewers.
SBS finished #5 with 6% share.
As you can see, no matter where you are in the world, people are …
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