Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, November 15, 2014 (Posted 11.16.14)
The Alphabet Network won for the second straight night on Saturday during the November Sweeps. At 8P, ‘Florida State defeating Miami’ in the ACC rivalry battle in the Sunshine State pulled in 7.55 million viewers. It followed the Wisconsin destruction of the Nebraska, 59-24, allowing the Badgers to move into first place in the Big Ten Western Division.
The tarnished Tiffany Network finished second on Saturday. Art 8P, ’48 Hours’ led off the evening with 3.80 million viewers. Then at 9P, a rerun of ‘Criminal Minds’ drew 3.48 million viewers. At 10P, another edition of ’48 Hours’ drew an evening high on the network of 5.59 million viewers. Why wouldn’t the powers that be have the Alabama vs Mississippi State game moved into prime time? After all, they pay that conference enough.
The Peacock Network had one of the best football games of the day in Northwestern’s amazing overtime victory over the Notre Dame Fighting Irish in South bend, for the first NU victory in South Bend since 1995, the last time the Wildcast won the Big Ten and went to the Rose Bowl. But that was all BEFORE prime time. At 8P, ‘Dateline’ pulled in 4.35 million viewers. Then at 10P, a prime time rerun of old ‘Saturday Night Live’ programming drew, as you would expect, drew only 3.03 million viewers, the lowest total on the network this evening.
The Animal Network of Broadcast took it on the chin again. If you have football, the rule is not to show the old Southwest Conference games. But today, it’s called the Big Eight, minus Missouri; minus Texas A&M; minus Arkansas of the old SW Conference. I digress. At 8P, ‘Texas vs Oklahoma State’ drew so little that no one cared about it outside of Austin or Boone Pickens house as it drew 2.04 million family, friends and alumni as it took the honors of the ‘Who Cares It’s On Bowl’, not to be confused with the ‘Who Cares It’s The Capitol One Bowl’. Murdoch’s Minions really know how to pick a winner.
For The Record
ABC won the evening as it pulled in 7.550 million viewers. CBS finished second with 4.289 million viewers. NBC finished third with million viewers. FOX finished with 2.04 million viewers in the ‘Who Cares It’s On Bowl’.
Today In TV History
On this date in 1968, the 100th episode of ‘Hogan’s Heroes’ aired.
‘Escobar: Paradise Lost’ starring Benicio Del Toro
Rosewater debuts this weekend. Written and directed by Jon Stewart.
This Weekend Box Office (Nov 14-16, 2014)
#1 ‘Dumb and Dumber To’ $38.1 Million in 3,154 theaters
#2 ‘Big Hero 6’ $36.0 Million in 3,773 theaters
#3 ‘Interstellar’ $29.2 Million in 3,561 theaters
#4 ‘Beyond the Lights’ $ 6.5 Million in 1,789 theaters
#5 ‘Gone Girl’ $ 4.6 Million in 1,959 theaters
#6 ‘St. Vincent’ $ 4.0 Million in 2,332 theaters
#7 ‘Fury’ $ 3.8 Million in 2,382 theaters
#8 ‘Ouija’ $ 3.03 Million in 2,382 theaters
#9 ‘Nightcrawler’ $ 3.02 Million in 2,103 theaters
#10 ‘Birdman’ $ 2.4 Million in 857 theaters
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
If you every want to see how good a program can be, go no further than the above.
BBC One had the power. Beginning at 7P, ‘Strictly Come Dancing’ rose to a series high last night, drawing 10.28 million viewers (44.6%) share of the available audience. In any rating, a 44.6% share is enormous. Afterwards, a new season of ‘Atlantis’ premiered to 4.2 million viewers (18.4%), AT 9P ‘Casualty’ brought in 4.14 million viewers (19%).
ITV at 715P had ‘The Chase’ and it brought in 3.36 million viewers. Then at 815P, ‘The X Factor’ was strong as it was watched by 7.5 million viewers (32.6%), with a further 291k (1.5%) tuning in an hour later on time shift. At 955P, ‘The Jonathan Ross Show’ brought in 2.97 million viewers (16.9%).
BBC Two had ‘Flog It! Trade Secrets’ which drew 443,000 viewers (1.9%). Then, ‘Perry and Croft: Made in Britain’ averaged 566,000 viewers (2.3%). A repeat of ‘Dad’s Army’ provided the biggest audience on the network with 1.63 million viewers (7.1%) from 830P. Then ‘QI XL’ had 910,000 viewers (4%).
Channel 4 at 8P presented ‘Walking Through History’ and it attracted 757,000 viewers (3.2%). At 9P, ‘It Was Alright in the 1970s’ followed with 1.32 million viewers (5.9%).
Channel 5 had ‘The Battle of Britain’ and it brought in 659,000 viewers (2.9%).
ITV2 had ‘The Xtra Factor’ and it appealed to 394,000 viewers (2.2%).
ITV3 at 9P presented ‘Midsomer Murders’ which drew 668,000 viewers (3.4%).
Network Nine was #1 again at it drew a huge 32.8% share of the available audience on Saturday. It had the #3 program on the evening as ‘Nine News Saturday’ had 743,000 viewers. #6 was ‘Four Nation’s Rugby League 2014 Final between Australia vs New Zealand Final which pulled in 606,000 viewers as the Kiwi’s won 22-18.
Seven finished second with 25.4% share. But it did have the #1 program on the night, ‘Seven News Saturday’ which drew 845,000 viewers. It also had #7, the movie, ‘The Incredibles’ which drew 514,000 viewers. #8 on Saturday was ‘Seven’s V* Supercars Round 13: Phillip Island D1 Race 2’ which drew 407,000 viewers.
ABC1 finished third with a strong 221.2% share. It had a big night with #2, a rerun of ‘New Tricks’ which drew 771,000 viewers; #4 ‘ABC News Saturday’ with 721,000 viewers; #5, ‘Scott and Bailey’ with 674,000 viewers and #10, a rerun of ‘The Doctor Blake Mysteries’ which drew 401,000 viewers.
Ten finished fourth with 16.0% share. It had #9, ‘Ten Eyewitness News Saturday’ with 404,000 viewers.
SBS finished fifth with 4.6% share.
Sunday Overnight Ratings in Australia
Seven broke Nine’s string of victories with #1 on Sunday in Australia with a 28.1% share of the available audience. #1 was ‘Sunday Night’ with 1,129,000 viewers. #2 was ‘Seven News Sunday’ finished with 1,127,000 viewers. #5 was ‘Surveillance OZ’ with 879,000 viewers.
Nine finished #2 with 26.7% share. #3 was ‘Nine News Sunday’ with 1,068,000 viewers. #7 was ‘One Day Cricket-Australia vs South Africa Game 2 Session 2’ with 815,000 viewers. Then #8 was ‘One Day Cricket-Australia vs South Africa Game 2 Session 1’ with 790,000 viewers.
Ten came in #3 with 19.9% share. #10 was ‘Modern Family’ which drew 685,000 viewers.
ABC1 finished a close #4 with 19.2% share. It had three Top Ten programs. #4 was ‘Countdown: Do Yourself A Favour’ which drew 965,000 viewers. #6 was ‘ABC News Sunday’ which had 817,000 viewers. And finally, #9 was ‘Cilla’ with 775,000 viewers.
SBS finished #5 with 6% share.
As you can see, no matter where you are in the world, people are …
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Art Blakey & The Jazz Messengers LIVE from Sanremo, Italy 1963