Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, November 14, 2014 (Posted 11.15.14)
The Alphabet Network shocked CBS on Friday where The Tiffany Network usually dominates with ‘Hawaii Five-0’ and ‘Blue Bloods’ but instead took its eye off the prize by doing something no one has ever done before, and probably for good reason. In the meantime, Disneyland is laughing all the way to the bank. At 8P, ‘Last Man Standing’ pulled in 7.07 million viewers. At 730P, ‘Cristela’ pulled in 5.25 million. But at 9P, ‘Shark Tank’ jumped the shark with 7.58 millon viewers to jump into the lead for the evening. And at 10P, ’20/20′ pulled in 5.74 to not only take the time slot but put the brass ring on Walt’s hands. What a shocker!
The Peacock Network got a gift from The Eye during the November sweeps. While Tiffany was scheduling a program nobody watched, 30 Rock at 8P presented ‘Dateline’ and drew a time slot leading 7.97 million viewers, the top audience of any program on the night in as much as it had no competition and ‘Hawaii Five-0’ and ‘Blue Bloods’ were on vacation. At 9P, ‘Grimm’, which never beat any CBS program in its history, finished ahead of the program nobody watched on The Eye with 4.98 million viewers. Then at 10P, ‘Constantine’ pulled in 3.44 million viewers showing the world that here is a program that is really bad at drawing an audience.
The Tiffany Network is tarnished today. In a move that dumbfounds all, it proves that a program that has been around for over a decade or two was never on television because NOBODY CARES. From 8P-10P, something called ‘The Hollywood Film Awards’ presented something to what? Did you see those categories? Yet Les’ Lemmings Learned Lots. Never, ever schedule this program again unless it is held in the summer opposite the Fourth of July celebrations. But they had time to cancel ‘The Millers’. Why not, if you are throwing the evening away, run this program opposite the Super Bow? Or rerun ‘The Millers’ all night long. Good way to get rid of that extensive inventory. Oh, the Hollywood award something about nothing drew 4.14 million viewers. At 10P, the brilliance of scheduling on this night brought out a wonderful program that was buried by the horrible performance ahead of it, ‘CBS This Morning Post-Awards Show’ showed that it could not get any worse than this inspire of the talent, by drawing 2.69 million viewers, last in its time slot because neither FOX nor The CW was on the air with national programming. CBS finished third on Friday night. Unheard of.
The Animal Network of Broadcast throws away Fridays. At 8P, a rerun of ‘MasterChef’ drew 1.77 million viewers. And at 9P, a rerun of this week’s ‘Gotham’ drew 1.77 million viewers. Really inventive, Murdoch Minions. Everyone now knows that the FOX Mendoza line is 1.77.
The Little Network That Couldn’t absolutely didn’t. AT 8P, ‘Whose Line Is It Anyway?’ drew 1.66 million viewers. At 830P, a rerun of ‘Whose Line Is It Anyway?’ drew 1.39 million viewers. At 9P, ‘America’s Next Top Model’ fell way below FOX’s Mendoza line with 1.19 million viewers. All of this proves is that The CW stands for ‘Cutting Watchers’ of television we suspect and establishes a new low water mark for Mendozas.
For The Record
ABC finished in a surprise #1 on Friday with 6.491 million viewers. NBC was all smiles finishing #2 on Friday with 5.465 million viewers. CBS died. It had 3.657 million viewers. Univision finished fourth with 2.609 million viewers. FOX finished with 2.068 million viewers. The CW finished dead last with 1.359 million viewers.
Today In TV History
On this date in 1985, the 200th episode of ‘Dallas’ aired on CBS.
Television Broadcast News
CBS cancels ‘The Millers’. This past Monday ratings showed ‘The Millers’ only delivered 6.48 million viewers. The addition of kryptonite Sean Hayes did nothing but hurt the show this season after only four episodes this season. One more episode will be produced and then production will be shut down. In it’s place, The Tiffany Network has two shows ready, the revival of ‘The Odd Couple’ with Matthew Perry and a new season of the greatest relief pitcher in the history of television, ‘Mike & Molly’, with the queen of comedy today, Melissa McCarthy and Billy Gardell.
‘Escobar: Paradise Lost’ starring Benicio Del Toro
Rosewater debuts this weekend. Written and directed by Jon Stewart.
This Weekend Box Office (Nov 14-16, 2014)
#1 ‘Dumb and Dumber To’ $38.1 Million in 3,154 theaters
#2 ‘Big Hero 6’ $36.0 Million in 3,773 theaters
#3 ‘Interstellar’ $29.2 Million in 3,561 theaters
#4 ‘Beyond the Lights’ $ 6.5 Million in 1,789 theaters
#5 ‘Gone Girl’ $ 4.6 Million in 1,959 theaters
#6 ‘St. Vincent’ $ 4.0 Million in 2,332 theaters
#7 ‘Fury’ $ 3.8 Million in 2,382 theaters
#8 ‘Ouija’ $ 3.03 Million in 2,382 theaters
#9 ‘Nightcrawler’ $ 3.02 Million in 2,103 theaters
#10 ‘Birdman’ $ 2.4 Million in 857 theaters
Wisconsin Beats Nebraska 59-24
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
BBC One’s UK charity, at 730P-10P, ‘Children In Need’ averaged 8.29 million viewers (35.9%), making it last night’s most watched television show in the UK. At 820P it peaked at 10.2 million viewers (42.9%). Since 1980 it has raised over £600 million to change the lives of disabled children and young people in the UK. It raised more than £32.6m on the night, with acts including One Direction, S Club 7 and Susan Boyle taking part. At 1045P, the return of ‘S Club 7’ was watched by 6.12 million viewers (37.6%), a huge number for late night.
ITV against ‘CIN’ had ‘Lewis’ which on this Friday averaged only 3.71 million viewers (15.8%)
Channel 4 presented ‘Gogglebox’ and it drew 2.82 million viewers (12.1%).
Nine dominates Friday with Cricket. The wicket keeper was alive and well as Network Nine dominated Friday with a huge 35.6% share of the available audience in Australia. #1 was ‘Nine News’ with 1,129,000 viewers. But the show of the day was ‘One Day Cricket-Australia v South Africa Game 1 Session 2’ which drew 1,003,000 viewers. For those outside of Australia, that’s 1 million people watching Cricket. Smashing! #8 was ‘One Day Cricket-Australia v South Africa Game 1 Session 1’ which drew 525,000 viewers,
Seven came in a distant second with 28.0% share, which usually would be a very good share. #3 was ‘Seven News’ with 983,000 viewers and #4, ‘Seven News/Today Tonight’ with 905,000 viewers. #5 was ‘Better Homes and Gardens’ with 848,000 viewers.
Ten came in third with 17.7% share. #9 was ‘The Living Room’ with 521,000 viewers. #10 was ‘Ten Eyewitness News’ with 506,000 viewers.
ABC1 finished fourth with a 15.4% share. ABC1 had two programs in the Top Ten on Friday as #6 was ‘ABC News’ with 562,000 viewers and #7, ‘Happy Valley’ with 547,000 viewers.
SBS finished fifth with 3.2% share.
As you can see, no matter where you are in the world, people are …
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Art Blakey & The Jazz Messengers LIVE from Sanremo, Italy 1963