Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Thursday, November 13, 2014 (Posted 11.14.14)
The Tiffany Network came in first on Thursday, but not by much. At 8P, the biggest comedy in the world, ‘The Big Bang Theory’ finished #1 on the evening by drawing 17.07 million viewers and a whopping 10.7/17. With a start like that, little doubt it would take the night. At 830P, even if it drew a huge number, as ‘Mom’ delivered 11.84 million viewers and a 6.9/11. It still won its time period but the drop pushed against the probability of the 9P program turning around the decent as ‘Two and A Half Men’ drew a strong but descending 9.45 million viewers and a 5.8/9. At 830P, the slide continued with ‘The McCarthy’s’ which delivered 6.94 million viewers and a 4.4/7. It was down 24% from the programming in this time slot a year ago. At 9P, there was little ‘Elementary’ could do as it finished in the distant # 2 spot in the time slot with 6.95 million viewers and a 4.5/8, which was 21% below the 5.7/10 one year earlier. In a good program about the ability of mathematics causing murder, the program seems to have lost an edge by separating the lives of Sherlock and Watson with the introduction of a third person in the middle of their relationship. Unless this is fixed, it could doom what is arguably one of the smartest written programs on television. NOTE CBS was preempted in Buffalo and Miami for Thursday Night Football coverage. Ratings for CBS are likely inflated as a result.
The Alphabet Network came close on Thursday. At 8P, ‘Grey’s Anatomy’ drew 8.29 million viewers and a 6.4/10, finishing second nearly 9 million behind ‘TBBT’. At 9P, ‘Scandal’ drew the network’s biggest audience of the evening with 9.98 million viewers and a 7.8/12. At 10P, ‘How To Get Away With Murder’ continued to be #1 in its time slot and delivered 9.22 million viewers and a 7.0/12. The ‘TGHT’ promo is working.
The Animal Network of Broadcast jumped up a peg or two from Wednesday’s disaster. At 8P, ‘Bones’ delivered 5.51 million viewers and a 3.6/6. At 9P, the drama ‘Gracepoint’ drew 3.43 million viewers and a 2.2/3. The Murdoch Minions need to examine this night to see if its viable any further. ‘Gracepoint’ is a disgrace.
The Peacock Network, after a very good Wednesday, fell on Thursday. At 8P, ‘The Biggest Loser’ on NBC has also not benefited opening Thursday, with a fourth-place 4.45 million viewers and a 2.8/4. And that led into canceled 9P sitcoms ‘Bad Judge’ which drew 3.45 million viewers and a 2.6/4 and at 930P, the cancelled ‘A To Z’ had 2.35 million viewers and a 1.7/3. It was followed by soon-to-concluded ‘Parenthood’ with 3.64 million viewers and a 2.7/5.
The #1 Hispanic Network in America had success and a continuing failure at 10P. At 8P, ‘Mi Corazon es Tuyo’ drew 3.808 million viewers and a 1.9/3. At 9P, ‘Hasta el Fin del Mundo’ drew 3.310 million viewers and a 1.8/3. At 10P, however, ‘La Malquerida’ continued to struggle against its Telemundo rival as it finished last with 2.105 million viewers and a 1.2/2 as ‘Señora Acero’ finished ahead of it. 10P is an important time slot and Uni cannot continue to lose ground in this hour.
The Little Network That Couldn’t fell hard on Thursday. At 8P, ‘The Vampire Diaries’ drew 1.56 million viewers and a 1.4/2, which was down 22% from the year-ago evening (1.8/3 on 11/14/13). At 9P, ‘Reign’ was barely alive with 1.21 million viewers and a 0.9/1), a drop of 36% (from the 1.4/2 one year earlier).
For The Record
CBS finished #1 on the evening with 9.866 million viewers and a 6.1/10. ABC finished #2 on Thursday with 9.159 million viewers and a 7.1/11. NFL Network finished with 7.048 million viewers. FOX finished with 4.471 million viewers and a 2.9/5. NBC finished fourth with 3.704 million viewers and a 2.6/4. Univision finished with 2.766 million viewers and a 1.5/2. FOX News Channel finished with 2.608 million viewers. TBS finished with 1.476 million viewers. TNT finished with 1.416 million viewers. Telemundo finished with 1.4 million viewers and a 0.8/1. The CW finished Thursday with 1.383 million viewers and a 1.2/2.
Today In TV History
On this date in 1988, the first episode of ‘Murphy Brown’ aired on CBS.
Coming This Weekend
Rosewater debuts this weekend. Written and directed by Jon Stewart.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV’s ‘For the Love of Dogs’ topped the night outside soaps again with 4.04 million viewers (18.0%). It was followed at 9P by the ‘Neil Diamond special’ with 2.83 million viewers (13.8%).
BBC One at 8P had ‘Watchdog’ and it appealed to 3.77 million viewers (17.0%). At 9P, ‘David Attenborough’s Life Story’ brought in 3.16 million viewers (15.0%). At 1035P, ‘Question Time’ brought in 2.26 million viewers (20.7%).
BBC Two at 630 had ‘It Takes Two’ and brought in 1.88 million viewers (10.0%). At 7P, ‘The Great Interior Design Challenge’ brought in 1.62 million viewers (8.1%). At 8P, ‘MasterChef: The Professionals’ drew 2.68 million viewers (12.1%). At 9P, ‘The Fall’ returned to BBC Two. The Gillian Anderson drama brought in 2.48 million viewers (11.8%), which is down by over 1 million viewers from last year’s opener and finale, which both attracted around 3.5 million in the spring. At 10P, Russell Howard’s ‘Good News’ had 870,000 viewers (5.1%).
Channel 4 at 8P presented ‘Amazing Spaces’ and it attracted 1.33 million viewers (6.0%). At 9P, ’24 Hours in A&E’ continued with 1.83 million viewers (8.7%). At 10P, ‘Babylon’ debuted its first full season with 598,000 viewers (3.9%).
Channel 5 had a very poor night, finishing behind E4 at 830P. At 8P, covering that time slot, ‘Underground Britain’ interested only 656,000 viewers (3.0%). It was followed at 9P by ‘Caught on Camera’ with 738,000 viewers (3.5%). At 10P, ‘House of Horrors’ drew 768,000 viewers (4.9%).
E4 had a big audience at 830P with ‘The Big Bang Theory’ as it drew an impressive 1.41 million viewers (6.3%). At 9P, ‘Drifters’ could only pull in 331,000 family and friends (1.6%).
Sky1 at 8P brought on the latest episode of The CW’s ‘Arrow’ was seen by 344,000 viewers (1.6%) . It was followed at 9P by ABC’s ‘Forever’ which drew 271,000 viewers (1.3%).
Network Nine won on Thursday evening with a solid 28.3% share of the available audience in Australia. #1 was ‘Nine News’ with 948,000 viewers. #2 had ‘Nine News 6:30’ drawing 918,000 viewers. #4, ‘A Current Affair’ pulled in 804,000 viewers. #6, ‘Kings Cross’ had 761,000 viewers.
Seven finished second with 26.4% share. #3, ‘Seven News’ was the top program on Seven on Thursday. #5 was ‘Seven News/Today Tonight’ with 782,000 viewers. #9 had ‘Home and Away’ drawing 711,000 viewers.
Ten finished third with a 20.0% share. Ten’s top program was CBS’ ‘Madam Secretary’ which finished #13 with 576,000 viewers.
ABC1 finished fourth with 19.1% share. #7 was ‘Catalyst’ with 726,000 viewers. #8 was ‘ABC News’ with 721,000 viewers. Finally, #10 was ‘ABC News Update’ with 647,000 viewers.
SBS finished fifth with 6.2%, a noticeable increase from the day before.
Overnight Ratings of Australian Television on Friday
Nine dominates Friday with Cricket. The wicket keeper was alive and well as Network Nine dominated Friday with a huge 35.6% share of the available audience in Australia. #1 was ‘Nine News’ with 1,129,000 viewers. But the show of the day was ‘One Day Cricket-Australia v South Africa Game 1 Session 2’ which drew 1,003,000 viewers. For those outside of Australia, that’s 1 million people watching Cricket. Smashing! #8 was ‘One Day Cricket-Australia v South Africa Game 1 Session 1’ which drew 525,000 viewers,
Seven came in a distant second with 28.0% share, which usually would be a very good share. #3 was ‘Seven News’ with 983,000 viewers and #4, ‘Seven News/Today Tonight’ with 905,000 viewers. #5 was ‘Better Homes and Gardens’ with 848,000 viewers.
Ten came in third with 17.7% share. #9 was ‘The Living Room’ with 521,000 viewers. #10 was ‘Ten Eyewitness News’ with 506,000 viewers.
ABC1 finished fourth with a 15.4% share. ABC1 had two programs in the Top Ten on Friday as #6 was ‘ABC News’ with 562,000 viewers and #7, ‘Happy Valley’ with 547,000 viewers.
SBS finished fifth with 3.2% share.
As you can see, no matter where you are in the world, people are …
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