Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, November 12, 2014 (Posted 11.13.14)
NBC #1 on Wednesday with ‘The Voice’ top program.
NBC
The Peacock Network accomplished something extremely important on Wednesday. It extended the viewers imagination by completing a compelling arc involving all of Dick Wolf’s three shows, which began on Tuesday with ‘Chicago Fire’ and wrapped it up on Wednesday through ‘Law & Order: SVU’ and ‘Chicago PD’. It was brilliant. And it shows what television really can be. At 8P, ‘The Voice’ began with 10.61 million viewers and a 7.2/12. At 9P, ‘Law & Order: SVU’ continued the arc which began the day before on ‘Chicago Fire’. It drew 10.01 million viewers and a 6.7/10. Then at 10P, the conclusion of the three program arc on ‘Chicago PD’ pulled in 9.47 million viewers and a 6.4/11, a series high. Both of
CBS
The Tiffany Network could not compete with the programming on 30 Rock on Wednesday. At 8P, ‘Survivor’ drew 9.38 million viewers and a 5.6/9. It finished up 2%. At 9P, ‘Criminal Minds’ drew 10.10 million viewers and a 6.4/10 in the overnights. It was followed at 10P by ‘Stalker’ finished a distant second-place with 6.98 million viewers and a 4.5/8, which was down 32% from year-ago occupant ‘CSI’ (6.6/12 on 11/13/13).
ABC
The Alphabet Network struggled to finish outside of the middle of the pack. At 8P, ‘The Middle’ finished with 8.12 million viewers and a 5.6/9. At 830P, ‘The Goldbergs’ drew 7.54 million viewers and a 5.0/8. At 9P, ‘Modern Family’ finished with 9.77 million viewers and a 7.0/11. At 930P, ‘Black-ish’ drew 7.87 million viewers and a 5.7/9), on average, 6% above the most recent overnights (on Oct. 29). It was up 46% over ‘Super Fun Night’ (3.9/6 on 11/13/13). At 10P, ‘Nashville’ drew 5.63 million viewers and a 3.9/7.
FOX
The Animal Network of Broadcast died on Wednesday. At 8P, ‘Hell’s Kitchen’ drew 3.17 million viewers and a 2.8/4 for the Gordo Screaming TV Show. At 9P, ‘Red Band Society’ officially is not catching on with the public as it drew 2.84 million friends and family and a 1.9/3. Murdoch’s Minions no doubt are hearing a bit of the Gordo method in their ears this morning.
The CW
The Little Network That Couldn’t tried. At 8P, ‘Arrow’ pulled in 2.57 million viewers and a 2.0/3. At 9P, ‘The 100’ drew 1.79 million viewers and a 1.2/2. ‘The 100’ should be put on the same dump heap as ‘Red Band Society’. We would all be better for it.
Late Night
At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished first with a 3.2/8; CBS’s ‘Late Show with David Letterman’ finished #2 with a 2.3/6; and ABC’s ‘Jimmy Kimmel Live’ came in with a 2.1/5. At 1235A, ABC’s ‘Nightline’ finished #1 with a 1.3/5. NBC’s ‘Late Night with Seth Meyers’ finished second with a 1.4/5. CBS’ ‘Late Late Show with Craig Ferguson’ had a competitive 1.2/4. At 135A, NBC’s ‘Last Call with Carson Daly’ averaged a 0.8/4.
For The Record
NBC finished #1 with 10.029 million viewers and a 6.8/11. CBS came in second on Wednesday with 8.820 million viewers and a 5.5/9. ABC finished with 7.425 million viewers and a 5.2/8. FOX finished with 3.276 million viewers and a 2.4/4. Univision finished with 2.888 million viewers and a 1.5/3. The CW finished with 2.178 million viewers and a 1.6/3. Telemundo finished 1.4 million viewers with 0.8/1.
Today In TV History
1949 French Sonora TV set
On this date in 1949, television service on the 819-line standard starts in France.
Mobile/Digital News
Mobile Devices Spur Sharing of Timely Content
72% of total content-sharing comes from mobile devices when a major event occurs.
In the age of social media, it’s typical to first learn about a major event via social feeds. The reason why is clear—the proliferation of social and mobile facilitate the sharing of timely news.
According to Q3 2014 data from ShareThis, social media users are much more likely to share content via mobile devices after a major current event occurs. The data comes from the analysis of content shares regarding major events such as the ALS Ice Bucket Challenge, the Ferguson Riots, the Apple Launch Event and Shark Week. On regular news days, desktops account for the same amount of content sharing as smartphones—43%. Tablets aren’t nearly as prominent for circulating content, driving just 11% of total sharing.
This all changes significantly once a major event occurs. Once a topic starts trending, mobile devices make up 72% of the total content sharing. This is a strong indicator that mobile devices are extremely fitting for sharing timely news. Smartphones drive more than half of current event content sharing, while the major news stimulates significantly more shares from tablets as well.
With Facebook still leading in social network adoption, it is overwhelmingly the dominant channel for discussion about current events. Facebook sees 71% of the content shares related to major events, followed by Twitter and Reddit.
Recent studies have found that mobile interactions tend to be:
Frequent. The average smartphone user checks their device 150 times a day.
Quick. Interactions on mobile devices are on average 56% shorter than on PCs.
Spontaneous. The most common activities on mobile devices are much more likely to be unplanned, spur-of-the-moment interactions.
Simultaneous. Increasingly, people interact with multiple devices during the course of the day, often at the same time. In such situations, at least one of the devices is almost certainly a phone or tablet.
Actionable. A Nielsen/Google joint study found that 3 out of 4 searches on a mobile device lead directly to a visit, call, or purchase. 41% lead to a conversion, and 55% of those conversions happen within 1 hour. Mobile users are disproportionately looking for info they’ll act quickly on.
On ‘found time.’ Mobile interactions often happen in situations where users previously couldn’t be informed, connected, entertained, or productive. Users go online with their phones while waiting, on the go, away from other devices, or in physical or social contexts that push users toward short, partial-attention interactions.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
Welcome
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Across The Pond
BBC One won on Wednesday behind the power of ‘The Apprentice’ as it rose to its second-highest viewership this season. But first, at 730P, ‘Panorama’ drew 2.52 million viewers (12.1%). Then at 9P, ‘The Apprentice’ drew 6.41 million viewers (28.1%). At 1035P, after the news, Children in Need special ‘Looking After Mum’ drew 1.21 million viewers (11.8%).
ITV couldn’t quite finish it off and surpass BBC One on Wednesday. At 8P, ‘Surprise, Surprise’ brought in 3.45 million viewers (16.3%). But at 9P, the second part of ‘Broadmoor’ couldn’t really compete with ‘Apprentice’ as it only drew 2.25 million viewers (9.9%).
BBC Two had at 7P, ‘Great Interior Design Challenge’ and it interested 1.43 million viewers (7.0%). It was followed at 8P by ‘MasterChef: The Professionals’ with 2.91 million (13.8%) which really couldn’t compete with ITV at this hour. At 9P, ‘The Great Continental Railway’ drew 2.29 million viewers (10.0%). At 10P, ‘You’re Fired’ brought in 2.28 million viewers (12.6%).
Channel 4 at 8P presented ‘Posh Pawn’ and it brought in 1.38 million viewers (6.6%). It was followed at 9P by the return of ‘Liberty of London’ which drew 1.04 million viewers (4.6%), which was beaten by Channel 5’s ‘Can’t Pay?’.
Channel 5 began the evening at 8P with ‘Gibraltar: Britain in the Sun’ and it attracted 865,000 Empire lovers (4.1%). At 9P, ‘Can’t Pay? We’ll Take It Away’ brought the audience up with 1.22 million viewers (5.4%). Not saying it was better programming, but television is about drawing eyeballs. At 10P, ‘Wentworth’s’ latest episode was seen by 565,000 viewers (3.6%), dropping off the table with a lack of interest.
BBC Three at 10P presented Nick Grimshaw’s ‘Sweat the Small Stuff’ as it dropped to 170,000 viewers (0.9%) .
Down Under
Seven finished first with a strong 31.3% share of the available audience in Australia on Wednesday. And leading the way was #1, ‘Seven News’ with 927,000 viewers. #3 was ‘Seven News/Today Tonight’ with 881,000 viewers. #6 came ‘Home and Away’ with 781,000 viewers. And #10 was the CBS’ import, another Wednesday night top finisher in the U.S., ‘Criminal Minds’ with 740,000 viewers.
Nine finished second with a 25.8% share. #2 was ‘Nine News’ with 902,000 viewers. #4 was ‘Nine News 6:30’ with 962,000 viewers. #5, as usual, ‘A Current Affair’ with 814,000 viewers.
ABC1 finished a strong third with a 20.1% share. With three programs in the Top Ten, #7, ‘ABC News’ came in with 764,000 viewers. #8 was ‘The Chaser’s Media Circus’ which brought in 746,000 viewers. And #9, ‘Shaun Micallef’s Mad As Hell’ drew 741,000 viewers.
Ten finished fourth with 18.0% share.
SBS finished fifth with 4.9% share.
Thursday Overnight Television Ratings in Australia
Network Nine won on Thursday evening with a solid 28.3% share of the available audience in Australia. #1 was ‘Nine News’ with 948,000 viewers. #2 had ‘Nine News 6:30’ drawing 918,000 viewers. #4, ‘A Current Affair’ pulled in 804,000 viewers. #6, ‘Kings Cross’ had 761,000 viewers.
Seven finished second with 26.4% share. #3, ‘Seven News’ was the top program on Seven on Thursday. #5 was ‘Seven News/Today Tonight’ with 782,000 viewers. #9 had ‘Home and Away’ drawing 711,000 viewers.
Ten finished third with a 20.0% share. Ten’s top program was CBS’ ‘Madam Secretary’ which finished #13 with 576,000 viewers.
ABC1 finished fourth with 19.1% share. #7 was ‘Catalyst’ with 726,000 viewers. #8 was ‘ABC News’ with 721,000 viewers. Finally, #10 was ‘ABC News Update’ with 647,000 viewers.
SBS finished fifth with 6.2%, a noticeable increase from the day before.
As you can see, no matter where you are in the world, people are …
Switching Channels!
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
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What Is The General Sentiment Of The Most-Shared Articles on Social Networks? http://bit.ly/1toejxj &
Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘What Creates The Distinction Between Customer Acquisition and Experience?’ http://bit.ly/1tkZMoF
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Duke Ellington
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