Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, November 11, 2014 (Posted 11.12.14)
CBS #1 on Tuesday behind ‘NCIS’, the top program.
CBS
The Tiffany Network had the top drama in the world leading off the evening, and that led to victory again on the second Tuesday of the November sweeps. At 8P, ‘NCIS’ with a powerful message perfect for Veteran’s Day, brought in 17.49 million viewers and a 10.7 rating and 16 share of the available audience. It brought in more than 6 million more viewers than its closest competitor. This was Must See TV ON DEMAND. At 9P, ‘NCIS: Los Angeles’ kept the evening in Black Rock’s favor as it drew 14.99 million viewers and a 9.0/14. Then at 10P, ‘Person Of Interest’ finished the evening with 9.11 million viewers and a 5.7/10 with an episode that reminds one how good this program can be when the lead and the four co-stars work together to defeat the bad guys without the ‘overlord arc’ in the way of the storyline. Thus, it was just another Tuesday for CBS and…another victory.
NBC
The Peacock Network had a strong Tuesday thanks to their big program and a boost from . At 8P, ‘The Voice’, while preempting sitcoms ‘Marry Me’ and ‘About A Boy’ in the 9P hour, pulled in a strong 11.42 million viewers and a 7.4/11. Then at 10P, fired by the crossover with ‘Law & Order: SVU’ and ‘Chicago PD’ (which concludes tonight), ‘Chicago Fire’ rose to a season-high 9.06 million viewers and a 5.9 rating/10 share in households, finishing second in the time slot. Comparably, ‘Chicago Fire’ increased by 16% from its year-ago overnight performance (5.1/9 on 11/12/13).
ABC
The Alphabet Network found itself in a battle for survival on Tuesday as a failed program led off the evening which turned the rest of the lineup into a disaster. At 8P, ‘Selfie’, which was cancelled, dropped with a series-low of 3.25 million viewers and a 2.6/4 to tie for #4 in the time slot. At 830P, that led into a rerun of ‘Modern Family’ which only pulled in 2.85 million viewers and a 2.3/4, plunging the network into fifth place in the time slot. At 9P, ‘Marvel’s Agents of S.H.I.E.L.D.’ climbed into third place in its time slot with 4.27 million viewers and a 2.9/4, which was 31% below the 4.2/7 on the year-ago evening at 8P. This. at 10P, left it up to the rookie drama, ‘Forever’ brought in 4.23 million viewers and a 3.1/5. Blame it on the suit who recommended pop culture ‘Selfie’ to be the next big thing. It scuttled Tuesday for Alphabetland.
FOX
The Animal Network of Broadcast tried as well. At 8P, ‘MasterChef Junior’ was an improvement from recent time period occupant ‘Utopia’ and year-ago sitcoms ‘Dads’ and ‘Brooklyn Nine-Nine’. But it could only bring in 4.89 million viewers and a 3.2/5 which was 14% below the season-premiere one week earlier (3.7/6 on Nov 4), which translated into 5.09 million viewers (based on the Live + Same Day data). Next at 8P was ‘New Girl’ as it drew 3.01 million viewers and a 2.2/3. If ‘Bones’ is cancelled, both sisters will lose their jobs. At 930P, ‘The Mindy Project’ did even worse with 2.47 million viewers and a 1.9/3. It declined from its year ago performance by 10%. Mindy doesn’t have a sister to save her.
The CW
The Little Network That Couldn’t played in the rarefied air of the big boys on Tuesday. At 8P, ‘The Flash’ drew 3.46 million viewers and a 2.6/ 4), which built by 53% from the 1.7/3 for year-ago occupant ‘The Originals’ and finished ahead of ABC’s entry in this time period. At 9P, ‘Supernatural’ drew 2.17 million viewers and a 1.5/2 for its 200th episode, which slid by 42%. ‘The Flash’ is the real deal. Wouldn’t it be a perfect fit with ‘Arrow’ and FOX’s ‘Gotham’?
For The Record
CBS finished #1 on Tuesday with 13.769 million viewers and a 8.5/13. NBC finished second with 10.526 million viewers and a 6.9/11. ABC finished with 3.852 million viewers and a 2.8/4. FOX finished with 3.753 million viewers and a 2.6/4. Univision finished with 2.862 and a 1.5/2. FOX News Channel finished as the top cable network on Tuesday with 2.824 million viewers. The CW finished with 2.797 million viewers and a 2.0/3. TBS finished with 2.089 million viewers. FX finished with 2.083 million viewers. Telemundo finished with 1.3 million viewers and a 0.7/2. Broadcast networks on the evening had 39.138 million viewers with 8P drawing 44.672 million viewers. Cable’s top 100 programs generated 18.393 million viewers with its time hour 1030P with 21.998 million viewers on networks holding the top 100 programs.
Today In TV History
During this month in 1973, after a year of operations, the U.S. pay TV service Home Box Office (HBO) has about 8,000 subscribers, having peaked at 12,000.
Mobile/Digital News
Mobile Devices Spur Sharing of Timely Content
72% of total content-sharing comes from mobile devices when a major event occurs.
In the age of social media, it’s typical to first learn about a major event via social feeds. The reason why is clear—the proliferation of social and mobile facilitate the sharing of timely news.
According to Q3 2014 data from ShareThis, social media users are much more likely to share content via mobile devices after a major current event occurs. The data comes from the analysis of content shares regarding major events such as the ALS Ice Bucket Challenge, the Ferguson Riots, the Apple Launch Event and Shark Week. On regular news days, desktops account for the same amount of content sharing as smartphones—43%. Tablets aren’t nearly as prominent for circulating content, driving just 11% of total sharing.
This all changes significantly once a major event occurs. Once a topic starts trending, mobile devices make up 72% of the total content sharing. This is a strong indicator that mobile devices are extremely fitting for sharing timely news. Smartphones drive more than half of current event content sharing, while the major news stimulates significantly more shares from tablets as well.
With Facebook still leading in social network adoption, it is overwhelmingly the dominant channel for discussion about current events. Facebook sees 71% of the content shares related to major events, followed by Twitter and Reddit.
Recent studies have found that mobile interactions tend to be:
Frequent. The average smartphone user checks their device 150 times a day.
Quick. Interactions on mobile devices are on average 56% shorter than on PCs.
Spontaneous. The most common activities on mobile devices are much more likely to be unplanned, spur-of-the-moment interactions.
Simultaneous. Increasingly, people interact with multiple devices during the course of the day, often at the same time. In such situations, at least one of the devices is almost certainly a phone or tablet.
Actionable. A Nielsen/Google joint study found that 3 out of 4 searches on a mobile device lead directly to a visit, call, or purchase. 41% lead to a conversion, and 55% of those conversions happen within 1 hour. Mobile users are disproportionately looking for info they’ll act quickly on.
On ‘found time.’ Mobile interactions often happen in situations where users previously couldn’t be informed, connected, entertained, or productive. Users go online with their phones while waiting, on the go, away from other devices, or in physical or social contexts that push users toward short, partial-attention interactions.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
Welcome
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Across The Pond
BBC One’s ‘The Missing’ makes the network #1 in the UK on Tuesday.
BBC One finished #1 on Tuesday behind the power at 9P of the drama, ‘The Missing’ as it climbed by around 150,000 viewers from last week to 5.79 million viewers (26.5%).
ITV had a consistent night but could not match the big program on BBC 1. At 730P, ‘Wilderness Walks’ brought in 2.46 million viewers (11.8%). At 8P, ‘Hotel in the Clouds’ drew 2.59 million viewers (12.0%). At 9P, up against ‘The Missing’, ‘The Nation’s Favorite Queen Song’ rocked 2.72 million viewers (13.2%) for the top showing on ITV for the night.
BBC Two at 7P presented ‘The Great Interior Design Challenge’ which appealed to 1.54 million decorators (7.5%). It was followed at 8P by ‘MasterChef: The Professionals’ with 2.60 million viewers (12.0%). At 9P, ‘Teenage Tommies’ attracted 1.04 million viewers (4.8%).
Channel 4 at 8P had ‘Obsessive Compulsive Cleaners’ fascinated 1.35 million viewers (6.2%). It was followed at 9P by ‘You Can’t Get the Staff’ with 974,000 viewers (4.5%). At 10P, a rerun of ‘Gogglebox’ brought in 942,000 viewers (5.8%).
Channel 5 at 8P presented ‘Britain’s Worst Crimes’ and 870,000 viewers (4.0%) watched. At 9P, ‘Miracle Babies’ brought in slightly less as 760,000 viewers (3.5%) looked in.
BBC Three at 9P had ‘Snow, Sex & Suspicious Parents’ and drew 546,000 viewers (2.5%). It was followed at 10P by ‘Life Is Toff’ with 384,000 viewers (2.1%).
Sky1 at 8P presented latest episode of ‘The Flash’ and it thrilled 615,000 viewers (2.8%).
Down Under
Seven took Tuesday in Australia with 29.2% share. Its top program of the evening was #3, ‘Seven news/Today Tonight’ with 986,000 viewers. #4 was ‘Seven News’ with 984,000 viewers. #5 was ‘Home and Away’ with 887,000 viewers. #6 was ‘Dancing With the Stars’ which delivered 886,000 viewers.
Nine finished second with 27.9% share. #1 on the evening was ‘Nine News’ with 998,000 viewers. #2, ‘Nine News 6:30’ pulled in 989,000 viewers. #7, ‘A Current Affair’ delivered an audience of 859,000 viewers.
Ten finished third with 21.1% share. Network Ten had the worldwide leading drama, a rerun of ‘NCIS’ finish #9 with 661,000 viewers.
ABC1 finished fourth with 16.2% share. It had #8, ‘ABC News’ with 759,000 viewers and #10, ‘7.30’ with 637,000 viewers.
SBS finished fifth with 5.6% share of the available audience.
Wednesday Australian Television Overnights
Seven finished first with a strong 31.3% share of the available audience in Australia on Wednesday. And leading the way was #1, ‘Seven News’ with 927,000 viewers. #3 was ‘Seven News/Today Tonight’ with 881,000 viewers. #6 came ‘Home and Away’ with 781,000 viewers. And #10 was the CBS’ import, another Wednesday night top finisher in the U.S., ‘Criminal Minds’ with 740,000 viewers.
Nine finished second with a 25.8% share. #2 was ‘Nine News’ with 902,000 viewers. #4 was ‘Nine News 6:30’ with 962,000 viewers. #5, as usual, ‘A Current Affair’ with 814,000 viewers.
ABC1 finished a strong third with a 20.1% share. With three programs in the Top Ten, #7, ‘ABC News’ came in with 764,000 viewers. #8 was ‘The Chaser’s Media Circus’ which brought in 746,000 viewers. And #9, ‘Shaun Micallef’s Mad As Hell’ drew 741,000 viewers.
Ten finished fourth with 18.0% share.
SBS finished fifth with 4.9% share.
As you can see, no matter where you are in the world, people are …
Switching Channels!
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
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Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘What Creates The Distinction Between Customer Acquisition and Experience?’ http://bit.ly/1tkZMoF
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
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Von Smith
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