Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, November 6, 2014 (Posted 11.07.14)
CBS with ‘The Big Bang Theory’ topped all on Thursday.
CBS
The Tiffany Network is feeling a bit pressured on their once dominant Thursday. At 8P, ‘The Big Bang Theory’ was the #1 program on the evening with 16.57 million viewers and a 10.5/17. At 830P, ‘Mom’ drew 11.52 million viewers and a 6.8/10, which was equal to year-ago occupant ‘The Millers’ (and is a considerable improvement from its former performance Monday at 930P out of ‘Mike & Molly’). At 9P, with a very strong night, ‘Two and a Half Men’ drew 9.82 million viewers and a 5.9/9. At 930P, ‘The McCarthys’ slipped to a distant second-place with 7.43 million viewers and a 4.5/7, which was 18% below the 5.5/9 one week earlier. At 10P, ‘Elementary’ closed the evening, increasing the audience levels with a second-place 7.68 million viewers and a 4.6/8, which was down 18% from the 5.6/10 on the year-ago evening. With a weak lead-in, there is little hope of pushing the level up. NOTE: CBS carried the ‘Thursday Night Football’ game in Cleveland.
ABC
The Alphabet Network is showing its muscle on Thursday as it edges closer to Black Rock. At 8P, ‘Grey’s Anatomy’ opened with a second-place 8.04 million viewers and a 6.3 rating/10 share. It was followed at 9P by ‘Scandal’ which was #2 in the time slot in the first half hour with 9.78 million viewers and a 7.5/12 but then finished #1 from 930-10P. At 10P, ‘How To Get Away With Murder’ also was #1 in its time slot with 9.18 million viewers and a 6.7/11. Combined, the three dramas were 33% above the year-ago evening.
NFL
The NFL Network had a good Thursday as it featured the Battle of Ohio. At 8P, ‘Thursday Night Football Pre-Game’ drew 3.851 million viewers. And at 830P, the Cleveland Browns defeat of the Cincinnati Bengals drew 8.312 million viewers.
FOX
The Animal Network of Broadcast at 8P had the veteran, ‘Bones’ was a strong #3 as it drew 5.60 million viewers and a 3.6/6. But at 9P, episode six of limited drama ‘Gracepoint’ drew only 2.98 million viewers and a 2.1/3.
NBC
The Peacock Network fell big time from Wednesday. AT 8P, ‘The Biggest Loser’ drew 4.7 million viewers and a 2.7/4). It was the biggest draw on 30 Rock on Thursday. At 8P, ‘Bad Judge’ drew 4.2 million viewers and a 2.5/4. At 930P, ‘A To Z’ drew 3.2 million viewers and a 1.9/3. At 10P, ‘Parenthood’ drew 4.3 million viewers and a 2.6/4. NOTE: NBC carried ‘Thursday Night Football’ game in Cincinnati.
The CW
The Little Network That Couldn’t fell further in the hole with two programs that simply do not resonate. AT 8P, ‘The Vampire Diaries’ drew 1.56 million viewers and a 1.5/2. At 9P, ‘Reign’ drew 1.32 million viewers and a 1.0/2. However, these two programs, on average, were down by 19% from the year-ago. This is not good.
For The Record
CBS finished #1 on Thursday with 10.11 million viewers and a 6.1/10. ABC finished second with 9.00 million viewers and a 6.8/11. NFL Network finished third with 7.569 million viewers. FOX finished fourth with 4.29 million viewers and a 2.9/5. NBC finished fifth with 4.24 million viewers and a 2.5/4. Univision finished sixth with 3.0 million viewers and a 1.3/4. The History Channel finished seventh with 1.855 million viewers. ESPN finished eighth with 1.841 million viewers. Disney Channel finished ninth with 1.815 million viewers. TBS finished tenth with 1.501 million viewers. The CW finished eleventh with 1.44 million viewers and a 1.3/2. TNT finished tied for eleventh with 1.445 million viewers. Telemundo finished thirteenth with 1.2 million viewers and a 0.8/1.
Today In TV History
On this date in 1965, the “Pillsbury Dough Boy” debuted in television commercials.
Television News
Nielsen Measures 7%-9% Ratings Lift From Out-Of-Home TV Test In Chicago
Nielsen unveiled the results of a new TV measurement test in Chicago that captured out-of-home viewing data using the Portable People Meter (PPM) panel over a three-month period beginning in April of this year. The test revealed, over the total day 5 a.m. to 5 a.m., that out-of-home viewing added a 7% to 9% ratings lift for audiences aged 25 to 54. The lift for many specific dayparts and programs was even higher; daytime saw the largest increases of any daypart, while primetime ratings were also significantly larger with the inclusion of out-of-home viewing. By genre, sports programming saw the largest lift – in April sports ratings increased 14% after including out-of-home viewing – but the test also revealed increases for other types of programming, including news. This test allows broadcasters and media buyers and sellers to now quantify for the first time the ratings lift generated by viewers tuning in while away from home. The Chicago test measurement combined data from the existing Nielsen Local People Meter (LPM) panel with audience data captured away-from-home with the PPM panel, and measured audiences aged 25 to 54 among men, women and both English and Spanish speaking Hispanics. “Understanding how consumers view television away from home is critical to our clients and measuring out-of-home expands the viewing pie, as this test demonstrated,” said Matt O’Grady, EVP Managing Director, Nielsen. “At Nielsen our priority is to measure audiences wherever they are viewing, both inside and outside the home, over-the-air, over-the-top and on mobile devices.”
ABC Cancel’s ‘Selfie
ABC has canceled ‘Selfie’, one of many failing comedies this season. Starring Karen Gillan and John Cho, The Alphabet Network will not order any additional episodes beyond the show’s initial 13.
Digital/Mobile News
According to a recent Aberdeen report, 95% of best-in-class marketers are using video as part of their content marketing mix. These best-in-class marketers are seeing an average 4.8% website conversion rate with video — double what marketers who are not using video see at an average of 2.9% conversion.
Demographic Insights
39% of Baby Boomers Plan Major Home Improvements
Some 63% of Baby Boomers (50-69) plan to “age in place” and three-quarters describe their home as one they can stay in as they get older, according to a survey of 4,000 Baby Boomer households. Instead of moving, many have plans for major home improvements in the next 3 years, with 39% expecting to spend at least $2,000 on improvements. Top reasons for doing so include increasing the home’s value (78%), making repairs (78%) and energy efficiency (66%). Separately, among those who do plan a move, almost half expect that the cost of their next home will be the same or more than their current one.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
Welcome
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Across The Pond
BBC One edged into first place for the evening based on it’s overall programming strength. At 7P presented ‘The Passing Bells’ which was seen by 3.15 million viewers (15.9%). At 8P, ‘Watchdog’ brought in 3.75 million viewers (17.0%). At 9P, ‘Life Story with David Attenborough’ beat the competition with 3.77 million viewers (17.9%).
ITV had the top program on the evening. At 830P, Paul O’Grady’s ‘For the Love of Dogs’ topped Thursday night’s ratings once again, as it brought in 4.32 million viewers (19.0%). At 9P, ‘The Great Fire’ concluded with 2.10 million viewers (10.0%).
BBC Two at 7P had ‘Great Interior Design Challenge’ and it attracted 1.70 million viewers (8.3%). At 8P, it was followed by ‘MasterChef: The Professionals’ with 2.29 million viewers (10.4%). At 9P, ‘Peaky Blinders’ climaxed with 1.54 million viewers (7.4%).
Channel 4 at 8P presented ‘Amazing Spaces’ as 1.44 million viewers (6.5%) watched. At 9P, ’24 Hours in A&E’ brought in 2.02 million viewers (9.5%).
Channel 5 at 8P had ‘Underground Britain’ and it appealed to 860,000 viewers (3.9%). It was followed at 9P by ‘Undercover Benefits Cheat’ with 1.41 million viewers (6.7%). And at 10P, the documentary ‘When Fred Met Rose’ drew 852,000 viewers (5.4%).
BBC Four at 10P had ‘Detectorists’ concluded its first season with 582,000 viewers (3.4%).
E4 at 830 presented ‘The Big Bang Theory’ and amused 1.53m (6.7%) at 8.30pm (308k/1.5%), while Drifters tickled 394k (1.8%) at 9pm.
On ITV2, Celebrity Juice’s McBusted special entertained 873k (5.5%) at 10pm (101k/1.2%).
Sky1’s Arrow continued with 307k (1.4%) at 8pm, followed by Forever with 378k (1.8%) at 9pm.
Down Under
Seven wins again. On Thursday, Seven pulled in 30.5% share. #2 was ‘Seven News’ with 951,000 viewers. #5 ‘Seven News/Today Tonight’ drew 873,000 viewers. #6, ‘Home and Away’ had 853,000 viewers. #8, ‘Beauty and the Geek Australia’ pulled in 753,000 viewers.
Network Nine finished second on Thursday with 29.1% share. It had the #1 program, ‘Nine News’ which drew 959,000 viewers. #3 was ‘Nine News 6:30’ which had 948,000 viewers. #4 was ‘A Current Affair’ with 943,000 viewers. #7, ‘Kings Cross’ drew 840,000 viewers.
Ten finished third with 17.8% share.
ABC1 finished fourth with 16.8% share but had two Top Ten programs. #9, ‘ABC News’ drew 706,000 viewers and #10, 7.30′ drew 700,000 viewers.
SBS finished fifth with 5.8% share.
Friday Australian TV Overnight Ratings
Network Nine took over the top spot on Australian television with 31.3% share on Friday. #3 was ‘Nine News’ with 874,000 viewer. #4 is ‘Twenty/20-Australia vs South Africa Game 2’ reached 858,000 viewers. #9 was ‘Nine News 6.30’ with 547,000 viewers.
Seven finished second with 29.4% share. It had the top program, ‘Better Homes and Gardens’ with 907,000 viewers. #2 was ‘Seven News/Today Tonight’ 898,000 viewers. #5 was ‘Seven News’ with 849,000 viewers.
Ten finished third with 18.0% share. #7 was ‘Family Feud’ with 573,000 viewers. #10 was ‘The Living Room’ which drew 543,000 viewers.
ABC1 finished fourth with a 16.9% share. #6 was ‘ABC News’ with 613,000 viewers. #8 was ‘Happy Valley’ with 565,000 viewers.
SBS finished fifth with 4.4% share.
As you can see, no matter where you are in the world, people are …
Switching Channels!
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Dobbie Brothers featuring Michael McDonald, Hillary Scott of Lady Antebellum, Jennifer Nettles of Sugarland, Hunter Hayes and Brad Paisley closing out the CMA’s 2014.
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