Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, November 5, 2014 (Posted 11.06.14)
The Alphabet Network went country Wednesday and it worked. At 8P, ‘The 48th Annual CMA Awards’ hosted by Brad Paisley and Carrie Underwood brought to America the annual three-hour extravaganza averaged 16.14 million viewers and a dominant 9.7 rating/15 share in households. This was equal to the year-ago telecast (on 11/06/13), and that translated into 16.76 million viewers. What’s up with Brad Pasley? ‘Blackish’/’White-ish’ … Yike-ish.
The Tiffany Network finished second on Wednesday. At 8P, ‘Survivor’ pulled in 9.19 million viewers and a 5.5/9. At 9P, ‘Criminal Minds’ upped the ante with 9.63 million viewers and a 6.4/10. Both shows were close to typical recent overnight levels, which remain down by minor percentages from the year-ago. AT 10P, ‘Stalker’, which recently was rewarded with a full season renewal, capped off the night with a second-place 7.28 million viewers and a 4.8/8, which was 24% below former time period occupant ‘CSI’ on the year-ago evening (6.3/11 on 11/06/13). Honestly, it is not working. Both leads are kryptonite on this network.
The Peacock Network had an unusual Wednesday. AT 8P, ‘The Mysteries of Laura’ finished with 7.76 million viewers and a 5.3/8. A fun episode that nailed a pyramid schemer was up 51% from year-ago (‘Revolution with a 3.5/6 on 11/06/13). At 9P, ‘Law & Order: SVU’ finished with 6.91 million viewers and a 5.0/8 and while being in its 16th season, it matched its top overnight ratings in four weeks in spite of the ‘CMA Awards’. At 10P, ‘Chicago PD’, with a tremendous episode about three of the guys going into prison to get the murderer of a 10-year-old girl was Must See TV ON DEMAND as it pulled in 6.09 million viewers and a 4.3/7. 30 Rock is the most improved network on Wednesday.
The Animal Network of Broadcast flopped on Wednesday. At 8P, the suits of Murdochville are wishing they had T-shirt Simon back on Wednesdays as ‘Hell’s Kitchen’ pulled only 3.62 million viewers and a 2.9/5. That led into, at 9P, ‘Red Band Society’ which dropped to 2.87 million viewers and a 2.2/3. Both programs, on average, dropped by 27% in the overnights from the year-ago two-hour edition of former time period occupant ‘The X Factor’ (3.5/ 6 on 11/06/13). Bring back Simon. Bring back Simon. We dislike him less than Gordon.
The Little Network That Couldn’t gave it a run on Wednesday. At 8P, ‘The Arrow’ pulled in 2.62 million viewers and a 2.1/3. But at 9P, ‘The 100’ could only pull in only 1.72 million viewers and a 1.1/2. This is not good. it only retained 52% of ‘The Arrow’s’ draw.
ABC’s late night programming topped all the other networks on Wednesday. ‘Jimmy Kimmel Live’ finished with 2.8/8, even with NBC’s ‘The Tonight Show starring Jimmy Fallon’ which also had a 2.8/8. CBS’ ‘David Letterman’ drew 2.2/6. At 1235A, ABC’s ‘Nightline’ won the time slot with 1.7/6 outdistancing NBC’s ‘Late Night with Seth Meyers’ which pulled 1.4/5. CBS’ ‘Late Late Show with Craig Ferguson’ finished with a 1.1/4. At 135A, NBC’s ‘Last Call with Carson Daly’ drew an 0.8/4, all by itself with no opposing network competition.
For The Record
ABC finished #1 on Wednesday with 16.14 million viewers and a 9.7 rating and 15 share of the available audience. CBS finished second with 8.70 million viewers and a 5.6/9. NBC finished with 6.92 million viewers and a 4.9/8. FOX finished with 3.25 million viewers and a 2.5/4. Univision finished with 2.70 million viewers and a 1.5/2. The CW finished with 2.17 million viewers and a 1.6/2. Telemundo finished with an 0.8/1.
Today In TV History
On this date in 2001, the FOX TV show “24” aired for the first time. It gave us a new say to look at drama, an hour at a time. And Jack came before us. This is the first trailer for 24 Season 1 which contains footage of the plane explosion that was cut before the series premiere. All footage comes from the first episode.
Broadcast Television News
‘Downton Abbey’ has been renewed for a season six, ITV announced on Thursday. The official ‘Downton Abbey’ Twitter account also tweeted the news.
According to a recent Aberdeen report, 95% of best-in-class marketers are using video as part of their content marketing mix. These best-in-class marketers are seeing an average 4.8% website conversion rate with video — double what marketers who are not using video see at an average of 2.9% conversion.
39% of Baby Boomers Plan Major Home Improvements
Some 63% of Baby Boomers (50-69) plan to “age in place” and three-quarters describe their home as one they can stay in as they get older, according to a survey of 4,000 Baby Boomer households. Instead of moving, many have plans for major home improvements in the next 3 years, with 39% expecting to spend at least $2,000 on improvements. Top reasons for doing so include increasing the home’s value (78%), making repairs (78%) and energy efficiency (66%). Separately, among those who do plan a move, almost half expect that the cost of their next home will be the same or more than their current one.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
BBC One took the top prize on Wednesday. At 7P, ‘Passing Bells’ brought in 2.90 million viewers (15.4%). At 9P, ‘The Apprentice’ climbed back in the ratings as Lord Alan Sugar’s latest firing attracted 6.16 million viewers (27.2%).
BBC Two at 7P had ‘Great Interior Design Challenge’ and it appealed to 1.57 million viewers (8.2%). It was followed at 8P by ‘MasterChef: The Professionals’ with 2.46 million viewers (12.1%) finishing well behind ‘Surprise, Surprise’ on ITV. At 9P, ‘The Great Continental Railway’ drew 2.18 million viewers (9.6%). At 10P, ‘You’re Fired’ brought in 2.27 million viewers (13.0%)
ITV at 8P had the top time slot winner in ‘Surprise, Surprise’ which entertained 3.11 million viewers (15.2%). But at 9P, the first part of the ‘Broadmoor’ documentary could not match Sugar’s Sugarisms with 2.48 million viewers (10.9%).
Channel 4 at 8P presented ‘Supervet’ which brought in 1.42 million viewers (7.0%). It was followed at 9P by ‘Grand Designs’ with 1.21 million viewers (5.3%).
Channel 5 at 8P had ‘Gibraltar: Britain in the Sun’ gathered 1.02 million viewers (5.0%). At 9P, ‘Can’t Pay? We’ll Take It Away’ did not do much better with only 1.33 million viewers (5.9%). At 10P, ‘Wentworth’ continued with only 601,000 family and friends watching (3.9%).
ITVBe’s ‘The Only Way Is Essex’ at 10P attracted even less with 455,000 viewers (2.8%) for its latest episode.
BBC Three presented ‘People Like Us’ at 9P and there apparently were not many like us as only a few friends and neighbors bothered to watch as 152,000 viewers tuned in. At 10P, ‘Sweat the Small Stuff’ wasn’t much better with 210,000 viewers (1.2%).
Seven wins again by a narrow margin over Nine with 31.2% share of the available audience. #1 was ‘Seven News’ with 1,039,000 viewers. #3 was ‘Seven News/Today Tonight’ with 986,000 viewers. #4 was ‘Border Security-Australia’s Front Line’ with 905,000 viewers. #5 was ‘Home and Away’ with 885,000 viewers. #9 was ‘Criminal Minds’ with 772,000 viewers.
Network Nine finished second just a single rating point behind with 30.2% share of the available audience. #2 was ‘Nine news’ with 1,028,000 viewers. #7 was ‘Twenty/20-Australia Vs South Africa-Game 1’ which drew 746,000 viewers.
ABC1 finished third with 17.4% share. #6 was ‘ABC News’ with 755,000 viewers. #8 was ‘Shaun Micallef’s Mad As Hell’ with 731,000 viewers. And #10 was ‘7.30’ with 709,000 viewers.
Ten finished fourth with 16.2% share.
SBS finished fifth with 5.0% share.
Thursday Overnight Australian TV Program Ratings
Seven wins again. On Thursday, Seven pulled in 30.5% share. #2 was ‘Seven News’ with 951,000 viewers. #5 ‘Seven News/Today Tonight’ drew 873,000 viewers. #6, ‘Home and Away’ had 853,000 viewers. #8, ‘Beauty and the Geek Australia’ pulled in 753,000 viewers.
Network Nine finished second on Thursday with 29.1% share. It had the #1 program, ‘Nine News’ which drew 959,000 viewers. #3 was ‘Nine News 6:30’ which had 948,000 viewers. #4 was ‘A Current Affair’ with 943,000 viewers. #7, ‘Kings Cross’ drew 840,000 viewers.
Ten finished third with 17.8% share.
ABC1 finished fourth with 16.8% share but had two Top Ten programs. #9, ‘ABC News’ drew 706,000 viewers and #10, 7.30′ drew 700,000 viewers.
SBS finished fifth with 5.8% share.
As you can see, no matter where you are in the world, people are …
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
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Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Lee Ritenour & Dave Grusin Live at java Jazz Festival 2013