Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Tuesday, November 4, 2014 (Posted 11.05.14)
It was Election Tuesday in the United States and with that, most of the broadcast networks and cable news channels were devoted to the Mid-term Election results throughout prime time. However, most broadcast networks did run programming. Historically, CBS is the network American’s go to for big news events.
Final scene from JAG season 8 episode 20 (Part 1 of the NCIS Pilot) where NCIS Special Agent Leroy Jethro Gibbs interrogates and arrests JAG Officer Harmon Rabb.
The Tiffany Network finished first on Tuesday as it almost always does. And on this Election Tuesday, there was no difference. At 8P, ‘NCIS: New Orleans’ drew 10.00 million viewers. At 9P, a rerun of ‘NCIS’ drew 11.71 million viewers. At 10P, the ‘CBS News Election Coverage’ headed by Scott Pelley was once again the top network drawing 5.36 million viewers and a 3.4/6.
The Peacock Network at 8P opened with a clips edition of ‘The Voice’ (subtitled “The Road to the Live Shows”) and delivered a second place overnight result with 9.52 million viewers and a 6.2 rating/9 share in households. At 9P, ‘Marry Me’ slid to a series-low 4.98 million viewers and a 3.3/5), which also resulted in the weakest overnight household rating, to-date, for sophomore lead-out ‘About A Boy’ at 930P with 4.13 million viewers and a 2.8/4. At 10P, ‘NBC News Election Special’ led by Brian Williams finished second with 4.27 million viewers and a 2.6/4.
The Animal Network of Broadcast at 8P presented its second season of ‘MasterChef Junior’ and it drew 5.05 million viewers and a third-place 3.7/6 in the household overnights, which was an increase of a hefty 48%, on average, from year-ago comedies ‘Dads’ and ‘Brooklyn Nine-Nine’ (2.5/4 each on 11/05/13). And it was 85% above the time period premiere for short-lived ‘Utopia’ on Sept. 9 (2.0/3). At 9P, ‘New Girl’ drew 3.42 million viewers and a 2.6/5. But at 930P, ‘The Mindy Project’ dropped to a typical 2.91 million viewers and a 2.0/3. Both comedies were on par with the year-ago evening.
The Alphabet Network finished fourth but third in the election night coverage at 10P. At 8P, ‘Selfie’ finished fourth in both half-hours with 3.94 million viewers and a 3.0/5 and at 830P, another episode of ‘Selfie’ drew 3.42 million viewers and a a 2.5/4, which was a series low. Next at 9P, a special ‘Marvel: 75 Years From Pulp to Pop!’ drew only 3.85 million viewers and a 2.5/4. At 10P, ABC’s Election 2014, ‘Your Voice Your Vote’ coverage was led by all of the hosts of all of their news programs drew 3.51 million viewers, finishing third in election coverage and a 3.0/5.
The Little Network That Couldn’t ran reruns. At 8P, a rerun of ‘The Flash’ drew 1.86 million viewers and a 1.4/2 and at 9P, another rerun of the veteran ‘Supernatural’ drew 1.29 million viewers and a 0.8/1.
For The Record
CBS finished #1 with 9.023 million viewers and a 5.6/9. FOX News Channel finished second with 6.301 million viewers. NBC finished third with 6.11 million viewers and a 4.1/6. FOX finished fourth with 4.11 million viewers and a 3.0/5. ABC finished fifth with 3.68 million viewers and a 2.6/4. TBS finished sixth with 2.77 million viewers. Univision finished seventh with 2.6 million viewers and a 1.4/2. CNN finished eighth with 2.107 million viewers. The History Channel finished ninth with 1.973 million viewers. MSNBC finished tenth with 1.684 million viewers. The CW finished eleventh with 1.58 million viewers and a 1.1/2. Telemundo finished twelfth with 1.3 million viewers and a 0.7/1. Cable’s Top 100 Programs in prime time delivered 25.739 million viewers for an average of 4.289 million viewers. The top cable program was at 10P, FOX News Channel’s ‘Election 2014’ coverage which drew 6.607 million viewers. Cable programs won the 930P, 10P and 1030P time slots. In comparison, the 7 broadcast networks drew 26.507 million viewers, capturing the 8P, 830P & 9P time slots.
Today In TV History
On this date in 1940, the American Election coverage was show on television for the first time. However, few owned TV sets. The first major coverage was in 1948, when television sets were becoming common place. Thus the 1948 Election Coverage on NBC-TV is shown above.
According to a recent Aberdeen report, 95% of best-in-class marketers are using video as part of their content marketing mix. These best-in-class marketers are seeing an average 4.8% website conversion rate with video — double what marketers who are not using video see at an average of 2.9% conversion.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
BBC One had at 7P, ‘The Passing Bells’ which brought in 3.69 million viewers. But at 9P, the drama ‘The Missing’ was the top Tuesday program outside of soaps with 5.66 million viewers (25.3%).
ITV at 730P presented the ‘Champions League’ coverage of Liverpool’s loss to Real Madrid and brought in the nights second largest audience of 4.57 million viewers (20.6%).
BBC Two at 7P had ‘Great Interior Design Challenge’ and it appealed to 1.62 million viewers (8.0%). It was followed at 8P by the return of ‘MasterChef: The Professionals’ with 2.54 million viewers (11.3%). At 9P, ‘Human Universe’ gathered 1.51 million viewers (6.7%).
Channel 4 presented at 8P ‘Obsessive Compulsive Cleaners’ and it attracted 1.37 million viewers (6.1%). At 9P, ‘You Can’t Get the Staff’ brought in 1.00 million viewers (4.4%). While at 10P, ‘8 Out of 10 Cats’ amused 1.10 million anti-dog lovers (7.1%).
Channel 5 at 8P had ‘Britain’s Worst Crimes’ and it was seen by 731,000 viewers (3.3%). It was followed at 9P by ‘Miracle Babies’ with 867,000 viewers (3.9%).
Sky1 at 8P presented ‘The Flash’s’ latest episode and thrilled 581,000 viewers (2.6%).
BBC Three at 9P had ‘Snow, Sex & Suspicious Parents’ which drew 322,000 viewers (1.4%). At 10P, ‘Life is Toff’ attracted 396,000 viewers (2.4%).
MTV at 10P presented ‘Geordie Shore’ brought in 335,000 viewers (2.3%).
If there ever was a dominating night, Seven won on Tuesday with 8 of the Top Ten programs and a 28.9% share of the available audience. #1 was ‘The 2014 MELBOURNE CUP CARNIVAL: MELBOURNE CUP-THE RACE’ which drew one of the largest audiences of the year with 2,122,000 million viewers, 545,000 in Sydney; 948,000 in Melbourne; 313,000 in Brisbane; 144,000 in Adelaide and 173,000 in Perth. #2 was ‘The 2014 MELBOURNE CUP CARNIVAL: MELBOURNE CUP-RACE PRESENTATION’ with 1,630,000 viewers. #3, ‘The 2014 MELBOURNE CUP CARNIVAL: MELBOURNE CUP-THE MOUNTING YAR’ with 1,390,000 viewers. #4 ‘Seven News’ with 1,157,000 viewers. #5, ‘Seven News/Today Tonight’ drew 1,062,000 viewers. #8 was ‘Home and Away’ with 903,000 viewers; #9, ‘Dancing with the Stars’ drew 883,000 viewers and finally, #10, on one of the most dominating nights of the year, ‘The 2014 Melbourne Cup Carnival: Melbourne Cup-Late’ drew 857,000 viewers.
Network Nine, despite Seven’s overwhelming presence on Tuesday, finished second with 27.4% share. #5, ‘Nine News’ drew 943,000 viewers while #7, ‘Nine News 6:30’ had 917,000 viewers.
Ten finished with 20.9 share bringing the network into third place on the night.
ABC1 finished fourth with 17.1% share.
SBS finished fifth with 5.7% share.
Wednesday Overnight Australian TV Ratings
Seven wins again by a narrow margin over Nine with 31.2% share of the available audience. #1 was ‘Seven News’ with 1,039,000 viewers. #3 was ‘Seven News/Today Tonight’ with 986,000 viewers. #4 was ‘Border Security-Australia’s Front Line’ with 905,000 viewers. #5 was ‘Home and Away’ with 885,000 viewers. #9 was ‘Criminal Minds’ with 772,000 viewers.
Network Nine finished second just a single rating point behind with 30.2% share of the available audience. #2 was ‘Nine news’ with 1,028,000 viewers. #7 was ‘Twenty/20-Australia Vs South Africa-Game 1’ which drew 746,000 viewers.
ABC1 finished third with 17.4% share. #6 was ‘ABC News’ with 755,000 viewers. #8 was ‘Shaun Micallef’s Mad As Hell’ with 731,000 viewers. And #10 was ‘7.30’ with 709,000 viewers.
Ten finished fourth with 16.2% share.
SBS finished fifth with 5.0% share.
As you can see, no matter where you are in the world, people are …
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