Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Monday, November 3, 2014 (Posted 11.04.14)
ABC #1 on Monday as ‘Dancing With The Stars Is Top Broadcast Program.
ESPN
The Disney Sports Cable Network finished first on Monday, as ‘Monday Night Football’ was the second biggest draw on the night with 12.361 million viewers. The Pittsburgh Steelers defeat of the Baltimore Ravens was second only the ‘Dancing With the Stars’. But wasn’t there a lot of dancing on the field in Pittsburgh Monday?
ABC
The Alphabet Network was the winning on Monday on broadcast again. At 8P, ‘Dancing with the Stars’ led off with 13.20 million viewers and a 9.0 rating/13 share in households (down 7% from the 9.7/15 on the year-ago evening). That led into the 10P special, ‘Countdown to the CMA Awards: 15 Songs That Changed Country Music With Robin Roberts’ which pulled in 7.70 million viewers and a 4.8/8, which was 19% below the 5.9/10 for regularly scheduled ‘Castle’ one week earlier.
NBC
The Peacock Network narrowly missed out for the top spot on Monday. At 8P, two-hours of ‘The Voice’ scored with 11.89 million viewers and a 8.1/12, which was 7% above the 7.6/11 on the year-ago evening. At 10P, ‘The Blacklist’ drew 9.20 million viewers and a 6.3/11.
CBS
The Tiffany Network is building its Monday slate. At 8P, ‘2 Broke Girls’ drew 7.96 million viewers and a 5.2/8. At 830P, the relocated ‘The Millers’ drew 6.78 million viewers and a 4.4/6. At 8P, ‘Scorpion’ did drop to a series-low with 10.30 million viewers and a 6.7/10 in the overnights. But that 6.7 was still 22% above year-ago time period occupants ‘Mike & Molly’ (6.1/ 9 on 11/04/13–season premiere) and finished as the top program of the night at Black Rock. Then at 10P, ‘NCIS: Los Angeles’ grabbed the top spot in this time slot for the first time in years as it drew 9.13 million viewers and a 6.4/11 which was 94% ABOVE ‘Hostages’ a year ago (3.3/6 on 11/04/13). There are few programs as entertaining as this. And the viewers know it.
FOX
The Animal Network of Broadcast did good on Monday as it increased by 8% from one week earlier. At 8P, the fabulous ‘Gotham’ drew 6.55 million viewers and a 4.8/7, which also earned its full season-renewal. It is simply one of the best new shows of the season and is absolutely Must See TV ON DEMAND. At 9P, ‘Sleepy Hollow’ drew 4.49 million viewers and a 3.1/5.
The CW
The Little Network That Couldn’t was up 25% from the year ago evening. At 8P, ‘The Originals’ drew 1.30 million viewers and a 1.0/2. At 9P, ‘Jane the Virgin’ drew 1.42 million viewers and a 0.9/1, which has also received a full season pick-up. It was 29% above year-ago occupant ‘Beauty and the Beast’ in the overnights (0.7/1 on 11/04/13).
For The Record
ESPN finished first on Monday with 11.534 million viewers. ABC finished #1 on Monday on broadcast but 2nd on television on this night with 11.38 million viewers and a 7.6/12. NBC came in third with 10.98 million viewers and a 7.5/11. CBS finished fourth with 8.93 million viewers and a 6.0/9. FOX finished fifth with 5.52 million viewers and a 4.0/6. USA Network finished with 4.04 million viewers. VH1 finished with 2.468 million viewers. Discovery Channel finished with 1.61 million viewers. The CW finished with 1.36 million viewers and a 1.0/1. TBS finished with 1.235 million viewers.
Today In TV History
On this date in 1972, The Jackson Five appeared on ‘Soul Train’.
The Amazing Michelle Parker
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV on Monday began at 8P with ‘Countrywise’ which brought in 2.90 million viewers (12.7%). But at 9P, ‘Grantchester’ topped the night with 4.76 million viewers (21.0%).
BBC One at 7P began with the new drama, ‘The Passing Bells’ which brought in 3.67 million viewers (18.0%). At 830P, ‘Panorama’ drew only 1.8 million viewers (7.8%). At 9P, ‘All-Star Choir’ opened with an average 3.77 million viewers (16.6%).
BBC Two presented ‘University Challenge’ quizzed 2.72 million viewers (12.0%) at 8P. It was followed at 830P by ‘Only Connect’ with 2.12 million viewers (9.3%). At 9P, ‘Intruders’ continued with 430,000 viewers (1.9%).
Channel 4 at 8P had ‘Dispatches’ which brought in 1.00 million viewers (4.4%). It was followed at 830P by ‘How To Sell Your Home’ with 1.11 million viewers (4.8%). At 9P, ‘Make Leicester British’ launched with 1.11 million viewers (5.3%).
Channel 5 at 8P presented ‘Twin Towers: Missing Evidence’ which drew 979,000 viewers (4.3%). It was followed at 9P by the latest ‘Gotham’ with 1.33 million viewers (5.8%). At 10P, ‘Under the Dome’ drew 729,000 viewers (4.5%).
BBC Three at 9P had ‘Hotel of Mom and Dad’ which brought in 446,000 viewers (2.0%).
ITV2 at 10P had ‘Plebs’ which gathered 597,000 viewers (3.4%).
E4 at 9P had ‘Made in Chelsea’ as it continued with 529,000 viewers (2.3%). At 10P, it was followed by the ‘Glue’ finale with 187,000 viewers (1.2%).
Sky1 at 9P had a new series,’DeTour de France’ as it drew 490,000 viewers (2.2%).
On Fox, at 9P, AMC’s ‘The Walking Dead’ thrilled 663,000 viewers (2.9%).
Down Under
Nine Wins Again.
For the second straight night, Network Nine was the #1 network in Australia. With a 28.3% share, it was led by the #1 program, ‘The Big Bang Theory’ which pulled in 1,123,000 viewers. #3 was ‘A Current Affair’ with 999,000 viewers. #4, a rerun of ‘The Big Bang Theory’ finished with 984,000 viewers. #6 was ‘Nine News 6:60’ which drew 930,000 viewers. #7, ‘Nine News’ drew 929,000 viewers.
Seven finished second with 27.9% share. It had the #2 program and the top newscast in the nation with ‘Seven News’ which drew 1,023,000 viewers. #5, ‘Seven News/Today Tonight’ drew 945,000 viewers. #8, ‘Home and Away’ pulled in 873,000 viewers.
ABC1 came in third with 21.8% share. It had the #9 program, ‘Australian Story’ which drew 868,000 viewers. Also, #10, ‘ABC News’ drew 750,000 viewers.
Ten finished fourth with 17.5% share.
SBS finished fifth with 4.6% share.
As you can see, no matter where you are in the world, people are …
Switching Channels!
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Miles Davis ‘So What’
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