Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, November 2, 2014 (Posted 11.03.14)
CBS Wins On Sunday. Overrun of Patriots Victory Overwhelms.
CBS
The Tiffany Network had the benefit of an overrun of the big Denver at New England game on Sunday. And that carried it to #1 for the first Sunday in November. At 7P, the Patriots victory over the Paytonites gave CBS with 26.15 million viewers and a 19.1 rating and a 30 share of the available audience. At 730P, as the game was winding down and New England pulled away, the game drew a 14.8/22. At 8P, ’60 Minutes’ drew 17.22 million viewers and a 12.2/17. At 9P, ‘Madam Secretary’ drew 12.80 million viewers and a 9.0/13, winning the first half hour. At 10P, ‘The Good Wife’ drew 9.60 million viewers and a 7.0/12. For the second consecutive week, ‘CSI’ was pre-empted due to the length of the overrun of the football game. On the West Coast (including Mountain Time Zone), the introduction of ‘CSI-Cyber’ ran at 10P (9P MT).
NBC
The Peacock Network had another Fall Football Sunday. And that usually means it finishes #1. But not when Payton Manning faces Tom Brady on another network. At 7P, ‘Football Night In America’ drew 5.67 million viewers and a 1.6/3. At 730P, ‘Football Night In America-Part Two’ drew 6.89 million viewers and a 2.4/4. At 8P, ‘Football Night In America-Part Three’ drew 12.79 million viewers and a 7.3/11. Finally, at 830P, ‘Sunday Night Football’ between the Pittsburgh Steelers and the Baltimore Ravens drew 17.02 million viewers and a 12.2/19.
ABC
The Alphabet Network really didn’t stand much of a chance as it had no football. At 7P, ‘America’s Funniest Home Videos’ drew 6.17 million viewers and a 3.8/6. At 8P, ‘Once Upon A Time’ drew 7.33 million viewers and a 4.4/6. At 9P, ‘Resurrection’ drew 4.95 million viewers and a 3.2/5. At 10P, ‘Revenge’ drew 4.57 million viewers and a 3.4/6.
FOX
The Animal Network of Broadcast didn’t show up on Sunday. In fact, it may have been beaten by The Discovery Channel’s ‘Wallenda Walk Over Chicago’ special. At 7P, Murdochville presented a rerun of ‘The Simpsons’ which drew 2.74 million viewers and a 2.0/3. At 730P, a rerun of ‘Bob’s Burgers’ drew 2.88 million viewers and a 1.8/3. At 8P, ‘The Simpsons’ drew 4.24 million viewers and a 2.7/4. At 830P, ‘Brooklyn Nine-Nine’ drew 3.36 million viewers and a 2.3/3. 9P, ‘Family Guy’ drew 2.50 million viewers and a 1.8/3. 930P, ‘Mulaney’ drew 1.61 million viewers and a 1.2/2.
For The Record
CBS with the power of the late afternoon NFL overrun finished #1 with 16.444 million viewers and a 11.5/18. NBC came in second with 13.804 million viewers and a 9.1/14. ABC finished a distant third with 5.755 million viewers and a 3.7/6. FOX finished with 2.887 million viewers and a 2.0/3. Univision finished with 2.390 million viewers.
Today In TV History
On this date in 1975, ‘Good Morning America’ premiered on ABC-TV.
Television Cable News
AMC’s ‘Walking Dead’ Powers Through On Sunday.
Viewers turned at 9P to AMC’s ‘The Walking Dead’ as it drew 14.518 million viewers.
Viewers earlier, at 834P, tuned to The Discovery Channel for ‘Skyscraper Live Walk With Nik Wallenda’ as he walked the tight rope over the Chicago River blindfolded and in doing so drew 5.84 million viewers.
Cinema News
This Week’s Box Office – Projected Weekend Totals
#1 Ouija $10.7 million 2,899 theaters
#2 Nightcrawler $10.4 million 2,766 theaters
#3 Fury $ 9.1 million 3,313 theaters
#4 Gone Girl $ 8.8 million 2,834 theaters
#5 The Book of Life $8.3 million 2,794 theaters
#6 John Wick $ 8.1 million 2,589 theaters
#7 St. Vincent $ 7.8 million 2,552 theaters
#8 Alexander & the Terrible $ 6.5 million 2,896 theaters
#9 The Judge $ 3.4 million 1,942 theaters
#10 Dracula Untold $ 2.9 million 1,913 theaters
Coming Soon:
http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
BBC One had the top program, but ITV had a strong late prime time with a major upset.
On BBC One at 6:15P, ‘Countryfile’ led off the evening with 7.02 million viewers. At 7:20P, ‘Strictly Come Dancing’ climbed to a new Sunday peak yesterday, overnight data reveals. The show rose to an average audience of 9.72 million viewers (39.2%), down slightly from Saturday’s live show. At 8P, ‘Antiques Roadshow’ drew only 5.27 million viewers (20.2%) up against ‘X Factor’ while at at 9P, a rerun of ‘Death In Paradise’ fell to only 2.47 million viewers (10.1%) as it was up against ‘Downton’. After the News, at 1035P, ‘The US Grand Prix F1 coverage from Austin, TX, drew 2.51 million viewers (22.8%). For the average in prime time, BBC One on Sunday drew 5.36 million viewers.
ITV in the meantime, did not take Sunday laying down. at 7P, ‘Keep It in the Family’ drew 2.63 million viewers (11.1%). Then at 8P, ‘The X Factor’ had 7.55 million viewers (28.9%). But for the first time this year, it was beaten by ‘Downton Abbey’ which increased the audience to 8.03 million viewers (33.0% share of the available audience) at 9P. ITV in prime time on Sunday averaged 6.07 to win.
BBC Two at 7P presented ‘Human Universe’ which brought in 1.10 million viewers (4.6%). It was followed at 8P by ‘Wonders of the Monsoon’ with 1.62 million viewers (6.2%). At 9P, ‘Afghanistan: Lion’s Last Roar’ fell to 736,000 viewers (3.0%) as it has become apparent that everyone is full of Afghanistan. At 10P, ‘Match of the Day 2’ brought the audience back up as it scored 1.77 million viewers (10.7%).
Channel 4 at 8P had ‘Speed with Guy Martin’ as it attracted 1.85 million viewers (7.1%). It was followed at 9P by the latest ‘Homeland’ which drew 1.22 million viewers (5.0%).
Channel 5 at 7P, the movie ‘Beetlejuice’ entertained 789,000 viewers (3.1%). It was followed at 9P by Joss Whedon’s ‘The Cabin in the Woods’ with 836,000 viewers (3.9%).
ITV2’s Xtra Factor entertained 568,000 viewers (2.3%) at 9P.
Down Under
Nine Wins Again. Network Nine won for the second straight night, this time with a 28.0% share. And it was powered by #1, ’60 Minutes’ which drew 1,174,000 viewers. #2 was ‘Nine News Sunday’ which drew 1,121,000 viewers. #6, ‘The Embassy’ pulled in 883,000 viewers.
Seven came in second with 27.3% share. #3 was ‘Seven News Sunday’ with 983,000 viewers. #4, ‘Sunday Night’ drew 887,000 viewers. Finally, #9 was ‘The Big Adventure, with 597,000 viewers.
Ten finished third with 20.2% share. #7 was ‘Modern Family’ and it drew 718,000 viewers. #8 was a rerun of ‘Modern Family’ which pulled in an additional 631,000 viewers.
ABC1 came in fourth with a relatively strong 18.4% share of the available audience. #5, ‘ABC News Sunday’ drew 862,000 viewers. And, #10, ‘Fleming: The Man Who Would Be Bond’ drew 595,000 viewers.
SBS finished fifth with 6.1% share.
As you can see, no matter where you are in the world, people are …
Switching Channels!
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
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Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘What Creates The Distinction Between Customer Acquisition and Experience?’ http://bit.ly/1tkZMoF
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Branford Marsalis Quartet ‘Samo’
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