Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, November 1, 2014 (Posted 11.02.14)
Ratings for Saturday were delayed by Nielsen due to the time change.
The Alphabet Network won on Saturday behind Big Ten football. At 8P, the ‘Ohio State vs Illinois’ game drew 3.71 million viewers. It was the top program of the evening.
The Tiffany Network had a great game between the Midshipman of Navy against Notre Dame held in Washington, DC at FedEx Stadium and it finished a close second with 3.60 million viewers.
The Peacock Network finished third with a variety of programs. At 8P, ‘The Breeders Cup’ from Santa Anita drew a strong 2.49 million viewers. At 9P, a rerun of ‘Law & Order: SVU’ had 2.45 million viewers. And at 10P, a rerun of an old ‘Saturday Night Live’ was the top program on 30 Rock Saturday with 3.08 million viewers.
The Animal Network of Broadcast finished last on Saturday with a Pac 12 Conference matchup of Oregon beating Stanford and drew 1.56 million viewers.
For The Record
ABC finished #1 with 3.714 million viewers. CBS finished second with 3.603 million viewers. NBC finished fourth with 2.538 million viewers. FOX finished last with 1.564.
Today In TV History
On this date in 1959, the Quiz Show Scandal exploded. Charles Van Doren, a game show contestant on the NBC-TV program ‘Twenty-One’ admitted that he had been given questions and answers in advance.
Television Broadcast News
FOX Cancels ‘Utopia’
What took so long?
This Week’s Box Office – Projected Weekend Totals
#1 Nightcrawler $10.9 million 2,766 theaters
#2 Ouija $10.890 million 2,899 theaters
#3 Fury $ 9.1 million 3,313 theaters
#4 Gone Girl $ 8.8 million 2,834 theaters
#5 The Book of Life $8.3 million 2,794 theaters
#6 John Wick $ 8.1 million 2,589 theaters
#7 St. Vincent $ 7.8 million 2,552 theaters
#8 Alexander & the Terrible $ 6.5 million 2,896 theaters
#9 The Judge $ 3.4 million 1,942 theaters
#10 Dracula Untold $ 2.9 million 1,913 theaters
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
BBC One again ruled Saturday in the UK as ‘Strictly Come Dancing’ topped primetime television last night, according to overnight figures. For the record, at 630P, the BBC One dancing competition earned 9.79 million viewer (44.1%), beating ITV’s ‘The X Factor’. After ‘Strictly’, ‘Doctor Who’ pulled in 5.27 million viewers as everyone tuned in for the unveiling of Missy’s true identity. At 9P, ‘Casualty’ lost a bit of the audience with 4.21 million viewers (18.5%).
ITV had their big gun out on Saturday as well, but it lost to ‘Strictly’ by more than 2.5 million viewers. At 7P, ‘The Chase’ continues with 3.33 million viewers (15.2). Then ‘The X Factor’ at 8P could only draw 7.22m (31.7%). At 1015P, ‘The Jonathan Ross Show’ was seen by 2.27 million viewers (14.1%).
BBC Two at 7P presented ‘Restoring England’s Heritage’ and it only managed 648,000 viewers (3%). At 830P, a rerun of ‘Dad’s Army’ was watched by 1.46 million viewers (6.2%). Next, ‘Frankenstein and the Vampyre-A Dark and Stormy Night’ fell back to reality taking in 652,000 viewers (2.9%).
Channel 4 at 8P had ‘Walking Through History’ and it attracted 906,000 viewers (3.8%). It was followed by Bruce Willis film ‘Red’, which brought in the network’s high on Saturday of 1.31 million viewers (6.5%).
BBC Three at 9P had a rerun of ‘Sherlock’ rand it pulled in 703,000 viewers (3.3%).
Channel 5 showed reruns of ‘The Missing Evidence’ which drew 395,000 viewers (1.8%); rerun ‘World War II in Colour’ which airs on AHC in the U.S. drew the network high of only 414,000 viewers (1.8%) and after that, a rerun of the FOX hit, ‘Gotham’ which drew only 200,000 viewers (0.9%).
ITV2 at 1015P presented ‘The Xtra Factor’ and was watched by 307,000 viewers (1.9%).
Nine stops Seven’s streak with a leading 28.6% share of the available audience on Saturday. #3 was ‘Nine News Saturday’ with 866,000 viewers. It won the evening with only one program in the Top Ten.
Seven finished second with 27.0% share. #1 program was ‘Seven News Saturday’ with 898,000 viewers. #6 was the movie, ‘Madagascar: Escape 2 Africa’ which drew 588,000 viewers. #7 was ‘The 2014 Melbourne Cup Carnival: AAMI Victoria Derby’ with 505,000 viewers.
ABC1 finished third with 23.2% share. #2 was ‘ABC News Saturday’ with 878,000 viewers. #4 was a rerun of ‘New Tricks’ with 855,000 viewers. #5 was ‘Scott and Bailey’ with 745,000 viewers. #8 was ‘Gardening Australia’ with 463,000 viewers. And #10, a rerun of ‘The Doctor Blake Mysteries’ with 430,000 viewers.
Ten finished fourth with a 16.4% share. #9 was ‘Ten Eyewitness News Saturday’ with 444,000 viewers.
SBS finished fifth with a 4.9% share.
Sunday Overnight Australian TV Ratings
Nine Wins Again. Network Nine won for the second straight night, this time with a 28.0% share. And it was powered by #1, ’60 Minutes’ which drew 1,174,000 viewers. #2 was ‘Nine News Sunday’ which drew 1,121,000 viewers. #6, ‘The Embassy’ pulled in 883,000 viewers.
Seven came in second with 27.3% share. #3 was ‘Seven News Sunday’ with 983,000 viewers. #4, ‘Sunday Night’ drew 887,000 viewers. Finally, #9 was ‘The Big Adventure, with 597,000 viewers.
Ten finished third with 20.2% share. #7 was ‘Modern Family’ and it drew 718,000 viewers. #8 was a rerun of ‘Modern Family’ which pulled in an additional 631,000 viewers.
ABC1 came in fourth with a relatively strong 18.4% share of the available audience. #5, ‘ABC News Sunday’ drew 862,000 viewers. And, #10, ‘Fleming: The Man Who Would Be Bond’ drew 595,000 viewers.
SBS finished fifth with 6.1% share.
As you can see, no matter where you are in the world, people are …
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