Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, October 31, 2014 (Posted 11.01.14)
The Tiffany Network continued to roll on Friday with its powerhouse last two hours of prime time. At 8P, ‘The Amazing Race’ pulled in 5.94 million viewers. At 9P, with a great episode that concluded an arc regarding the false front for the rare book dealer, ‘Hawaii Five-O’ won its time slot with 9.47 million viewers as Steve may have a new love interest after all it the series 99th episode. At 10P, the Reagan’s battled on all fronts as ‘Blue Bloods’ including the attempted capture of the Albanian John Gotti, again was the top program of the evening with 11.185 million viewers. Critics can say all they want about skewing older but eyeballs are eyeballs. And television is an eyeball industry. The winner is that network that can get the most eyeballs to watch. CBS does that better than anyone else.
The Alphabet Network finished second on the evening. At 8P, ‘Last Man Standing’ pulled in 6.55 million viewers. At 830P, ‘Cristela’ drew 5.42 million viewers. At 9P, ‘Shark Tank’ drew 7.62 million viewers, again leading Disneyville on Friday. At 10P, ’20/20′ drew 6.125 million viewers.
The Peacock Network does about half of what CBS does on a Friday evening. At 8P, ‘Dateline’ was the network’s high water mark by drawing 7.26 million viewers and finishing first in the time slot. From here it went completely down hill. At 9P, ‘Grimm’ drew 4.54 million viewers. Then at 10P, ‘Constantine’ drew 3.12 million viewers. 30 Rock would be better off devoting the entire evening to ‘Dateline’. Why not? It simply does not have the creative drama horses to compete.
The Animal Network of Broadcast was barely visible on Friday. At 8P, ‘Utopia’ drew 1.56 million friends and family. If it were not for The CW, it would be in the basement. At present, it’s on the landing going up from the basement. AT 9P, a rerun of ‘Gotham’ drew 1.225 million.
The Little Network That Couldn’t is in the basement again. At 8P, a rerun of ‘Whose Line Is It Anyway’ drew 1.13 million viewers. At 830P, another rerun of ‘Whose Line Is It Anyway?’ drew 1.16 million viewers. And at 9P, ‘America’s Next Top Model’ died. It drew 812,000 viewers.
For The Record
CBS was #1 on Friday with 8.86 million viewers. ABC finished second with 6.58 million viewers. NBC finished with 4.98 million viewers. FOX finished with 1.39 million viewers. The CW finished with 976,000 viewers.
Today In TV History
On this date in 1976, the 100th episode of ‘Maude’ aired.
Television Broadcast News
NBC has canceled its low-rated Thursday night comedies ‘Bad Judge’ and ‘A to Z’. All thirteen episodes of each show that were initially ordered will air, but the network will not produce any more episodes. Following the Superbowl, ‘The Blacklist’ will take over the Thursday 9PM timeslot.
This Week’s Box Office – Projected Weekend Totals
#1 Nightcrawler $12 million 2,766 theaters
#2 Ouija $10 million 2,899 theaters
#3 Fury $ 9 million 3,313 theaters
#4 John Wick $ 8.5 million 2,589 theaters
#5 Gone Girl $ 7 million 2,834 theaters
#6 Alexander & the Terrible $ 6.9 million 2,896 theaters
#7 St. Vincent $ 6.5 million 2,552 theaters
#8 The Book of Life $6.4 million 2,794 theaters
#9 The Judge $ 3.8 million 1,942 theaters
#10 Dracula Untold $ 2.5 million 1,913 theaters
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV drama series ‘Lewis’ was Friday’s (October 31) highest-rated show outside of soaps. At 8P, ‘Secrets from the Sky Stonehenge’ special entertained 2.41 million viewers (11.9%). At 9P, the fourth episode of the current season of ‘Lewis’ was seen by an average audience of 4.4 million viewers (21%).
BBC One at 7P, began the evening with ‘The One Show’ and drew 3.56 million viewers (19.6%). At 730P, ‘A Question of Sport’ drew 2.71 million viewers (14.1%). At 830P, ‘Citizen Khan’ returned to 2.86 million viewers (13.5%), while ‘Not Going Out’ was seen by 3.22 million (15.7%). AT 9P, ‘Have I Got News for You’ was once again BBC One’s highest-rated show outside of soaps, drawing in 4.05 million viewers (19%). At 1035P, featuring the likes of Matthew McConaughey, Anne Hathaway, Lena Dunham and Micky Flanagan, ‘The Graham Norton Show’ capped off BBC One’s evening with 3.35 million viewers (26.5%).
BBC Two began the evening with ‘Mastermind’ and it drew 1.26 million viewers (6.9%). It was followed by ‘Autumnwatch 2014-Unsprung’ and drew 1.3 million (6.7%). ‘Autumnwatch 2014’ drew 2.34 million viewers (11.3%). At 9P, ‘Tom Kerridge’s Best Ever Dishes’ continued with 1.24 million viewers (5.8%). At 930P, ‘Gardeners’ World’ drew 1.33 million viewers (6.5%). At 10P, ‘QI’ finished things off with 1.82 million viewers (10.6%).
Channel 4 at 9P had ‘Gogglebox’ as it continued to do big numbers drawing an average audience of 2.69 million viewers (12.4%). ‘Marvel’s Agents of SHIELD’ dropped to 840,000 viewers (4%) for its second episode. ‘Alan Carr: Chatty Man’ closed the night with 1.09 million viewers (7.1%).
Channel 5 at 8P had ‘Rome: The World’s First Superpower’ and it was seen by 627,000 viewers (3%). It was followed at 9P by Alex Polizzi’s ‘Secret Italy’ with 679,000 viewers (3.2%). At 10P, ‘Body of Proof’ drew 499,000 viewers (3.1%).
Seven wins yet again, on Friday with a powerful 34.8% share of the available audience. And the #1 program was ‘Better Homes & Gardens’ with 829,000 viewers, on an extremely slow television viewing evening. #2 was ‘Seven News’ with 813,000 viewers. #3 was ‘Seven News/Today Tonight’ with 782,000 viewers. #4 was the movie, ‘Red’ with 740,000 million Bruce Willis fans. The top four programs all belonged to Seven. You don’t see that often.
Network Nine finished second with 26.7% share. Its top program was #5, ‘Nine news 6:30’ with 732,000 viewers. #8 was ‘A Current Affair’ with 567,000 viewers.
The rest of the Top Ten evening belonged to ABC1 with 17.9% share. #6 was ‘ABC News’ with 628,000 viewers. #7 was “Happy Valley’ which drew 580,000 viewers. #9 ‘7.30’ drew 506,000 viewers. And, #10, a rerun of ‘QI’ drew 504,000 viewers.
Ten finished fourth with 15.5% share.
SBS finished fifth with 5.1% share.
Saturday Overnight Ratings for Australia
Nine stops Seven’s streak with a leading 28.6% share of the available audience on Saturday. #3 was ‘Nine News Saturday’ with 866,000 viewers. It won the evening with only one program in the Top Ten.
Seven finished second with 27.0% share. #1 program was ‘Seven News Saturday’ with 898,000 viewers. #6 was the movie, Madagascar: Escape 2 Africa’ which drew 588,000 viewers. #7 was ‘The 2014 Melbourne Cup Carnival: AAMI Victoria Derby’ with 505,000 viewers.
ABC1 finished third with 23.2% share. #2 was ‘ABC News Saturday’ with 878,000 viewers. #4 was a rerun of ‘New Tricks’ with 855,000 viewers. #5 was ‘Scott and Bailey’ with 745,000 viewers. #8 was ‘Gardening Australia’ with 463,000 viewers. And #10, a rerun of ‘The Doctor Blake Mysteries’ with 430,000 viewers.
Ten finished fourth with a 16.4% share. #9 was ‘Ten Eyewitness News Saturday’ with 444,000 viewers.
SBS finished fifth with a 4.9% share.
As you can see, no matter where you are in the world, people are …
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Tony Bennett & Lady Gaga ‘Cheek to Cheek LIVE’