Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Thursday, October 30, 2014 (Posted 10.31.14)
On the first night of the November Sweeps, The Tiffany Network with the season-premiere of their regularly scheduled Thursday night line-up led the evening, beating #2 ABC by 13% in the household overnights. Comparably, while it net did increase by 13% from its year-ago overnight average, it was down 26% for opening night Thursday last season (9.2 rating/15 share on 9/26/13). And the final ‘Thursday Night Football’ match-up last week (San Diego Chargers vs. Denver Broncos) was considerably stronger overall with a 10.6/17 in the overnights. At 8P, ‘The Big Bang Theory’ moved back to the night with 16.22 million viewers and an 11.0 rating/18 share in the household overnights, which topped the evening and beat its most recent Monday 8P outing (10.2/16 on Oct. 20) by 8%. At 830P, the sophomore season-premiere of ‘Mom’ returned with a dominant 11.72 million viewers and a 7.0/11, which was 27% above the 5.5/ 8 for its series-debut out of ‘2 Broke Girls’ on Monday 9/23/13. At 9P, the 12th (and final) season premiere of ‘Two and a Half Men’ drew 11.02 million viewers and a 6.6/10, which was 27% above failed year-ago occupant ‘The Crazy Ones’ (5.2/ 9 on 10/31/13). At 930P, the series-premiere of ‘The McCarthys’, headlined by Tyler Ritter and former ‘Roseanne’ star Laurie Metcalf, opened with 8.78 million viewers and a 5.5/ 9, which held a very respectable 83% of the ‘Two and a Half Men; lead-in. And ‘The McCarthys’ beat a repeat of ‘The Big Bang Theory’ in the time period one year earlier (5.2/ 9 on 10/31/13) by 6%. At 10P, the season premiere of the drama ‘Elementary’ returned for season three with a second-place 8.17 million viewers and a 5.2/9 in the overnights. A year ago, ‘Elementary’ scored a 6.0/10 in the overnights (opposite a 6.8/12 for ‘Scandal’ on ABC).
The Alphabet Network began the evening at 8P with the tradition airing of ‘It’s the Great Pumpkin, Charlie Brown’ and finished with 6.25 million viewers and a 3.9/6. At 9P, ‘Scandal’ powered up with 9.15 million viewers and a 7.2/11, which was on par from last week but finishing a distant second to ‘Two and One-Half Men’ by nearly 2 million viewers. At 10P, ‘How To Get Away With Murder’ drew 8.52 million viewers and a 6.7/11, dropping against the strong competition of ‘Elementary’ on CBS.
The Animal Network of Broadcast finished third. At 8P, ‘Bones’ delivered 5.53 million viewers and a 3.9/6. At 9P, episode five of ‘Gracepoint’ drew 3.34 million viewers and a 2.2/3. Comparably, it was flat from one week earlier. Good thing it is a limited series.
The Peacock Network had a dismal Thursday, a night they once dominated years and years ago. At 8P, ‘The Big Loser’ could only muster 4.39 million viewers and a 2.9/5, which was actually one-tenth of a rating point (or 4%t) above the 2.8/5 one week earlier. Ouch! Then at 9P, ‘Bad Judge’ drew 3.96 million viewers and a 2.7/4. At 930P, ‘A To Z’ only drew 2.56 million viewers and a 1.8/3. Both attempted comedy results were series lows. At 10P, soon-to-conclude ‘Parenthood’ ended the evening for 30 Rock with 3.85 million viewers and a 2.6/4, which was equal to the year-ago evening.
The top Hispanic Network in the nation at 8P finished in fourth place as ‘Mi Corazon es Tuyo’ finished with a 1.2 A18-49. At 9P, ‘Hasta el Fin del Mundo’ moved up to third in the time slot with a 1.3 A18-49 rating. But at 10P, ‘La Malquerida’ finished last, behind Telemundo, with a poor 0.7 A18-49 rating.
The Little Network That Couldn’t in what would appear a perfect evening for such programming, died. At 8P, ‘The Vampire Diaries’ just didn’t do it by drawing 1.56 million viewers and a 1.3/2, down by 13% from one week earlier (1.5/2 on Oct 23) and 19% from the year-ago evening (1.6/3 on 10/31/13). At 9P, the sophomore program, ‘Reign’ dropped to 1.31 million viewers and a 0.9/1, which dropped 25% from one year earlier (1.2/ 2 on 10/31/13).
The Avis of Hispanic Networks in America finished last among the broadcast networks on Thursday. But there was hope at 10P. At 8P, however, ‘Reina de Corazones’ finished last with an 0.4 A18-49 rating. At 9P, ‘Los Miserables’ did no better as it drew 0.4 A18-49 rating. But at 10P, ‘Señora Acero’ pulled off the upset and beat Univision with a 0.8 A18-49 rating.
For The Record
CBS finished #1 on Thursday with 10.678 million viewers and a 6.8/11. ABC finished second with 7.972 million viewers and a 6.0/11. FOX came in third with 4.433 million viewers and a 3.1/5. NBC finished with 3.836 million viewers and a 2.6/4. Univision finished with 2.650 million viewers and a 1.4/2. The CW finished with 1.434 million viewers and a 1.1/2. Telemundo finished with 1.2 million viewers and a 0.8/1.
Today In TV History
On this date in 1938, the nation was wondering what had just happened the night before on CBS as Orson Welles’ Mercury Theatre radio adaptation of H G Wells’ ‘War of the Worlds’ causes panic in US. Apart from the radio-news realism of the presentation per se, panic was exaggerated by the large numbers of listeners who tune to the program when a missable singing performance begins about 10 minutes into ‘The Edgar Bergen Show’ on NBC. [Even though Bergen’s dummy, Charlie McCarthy, had been awarded an honorary degree by Northwestern University on 28 August.] The program ended with a reminder by Welles that it is an entertainment in the spirit of Halloween. But that didn’t tell the story of one of the most famous broadcasts in history.
This Week’s Box Office – Wednesday, October 29, 2014
#1 John Wick $1,143,559 2,589
#2 Fury $1,115,342 3,173
#3 Gone Girl $888,166 3,106
#4 Ouija $870,680 2,858
#5 St. Vincent $678,394 2,282
#6 Nightcrawler $515,000 2,766
#7 The Book of Life $460,635 3,113
#8 The Judge $422,426 2,610
#9 The Best of Me $379,237 2,936
#10 Dracula Untold $354,605 2,364
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV won the evening in the UK behind ‘Paul O’Grady’s For the Love of Dogs’ at 830P, which topped Thursday evening’s (October 30) ratings outside soaps. The ITV show appealed to 4.46 million viewers (20.9%) viewers. At 9P, ‘The Great Fire’ continued with 2.43 million viewers (11.6%).
BBC One at 8P had ‘Watchdog’ as it brought in 3.31 million viewers (15.9%). It was followed at 9P by David Attenborough’s ‘Life Story’ with 3.94 million viewers (18.9%). AT 1035P, after the news, ‘Question Time’ had a strong 2.30 million viewers (21.4%).
Channel 4 at 8P presented ‘Amazing Spaces’ and it drew 1.38 million viewers (6.6%). At 8P, ’24 Hours in A&E’ returned with a very strong 2.07 million viewers (9.9%).
BBC Two at 8P had ‘Autumnwatch’ and it interested 1.74 million viewers (8.3%). At 9P ‘Peaky Blinders’ was seen by 1.44 million viewers (6.9%), well behind Channel 4 in this time period. At 10P, Russell Howard’s ;Good News’ drew only 1.11 million viewers (6.6%).
E4 had at 830P, latest ‘The Big Bang Theory’ episode which drew a very strong 1.59 million viewers (7.5%). At 9P it was followed by ‘Drifter’s with 404,000 viewers (1.9%).
Channel 5 at 8P had ‘Underground Britain’ and it was seen by 1.03 million viewers (4.9%). It was followed at 9P by ‘Sham Wedding Crashers’ with only 857,000 viewers (4.1%).
BBC Four at 10P presented ‘The Detectorists’ which drew 409,000 viewers (2.4%).
Sky1 at 8P had ‘Arrow’ as it returned with 392,000 viewers (1.9%).
BBC Three at 10P had Zane Lowe’s re-scored ‘Drive’ which entertained 391,000 viewers (3.0%).
Seven topped everyone again on Thursday in Australia on Thursday with a strong 31.5% share of the available audience. And it did it because it had ‘Dancing With the Stars’. #3 was ‘Seven News/Today Tonight’ which drew 917,000 viewer, well behind it main rival. But #4, ‘Home and Away’ drew 900,000 viewers. Then #5 was ‘Dancing With the Stars’ which drew 898,000 viewers. #6 was ‘Seven news’ with 893,000, again, well behind it main rival, ‘Nine News’ by some 67,000 viewers.
The rest of the night really belonged to Network Nine with five programs in the Top Ten and finished with a 27.1% share including the #1 program for the evening. #1, ‘Nine News’ drew 956,000 viewers for the top newscast in the nation on Thursday. #2 was ‘Nine News 6:30’ which drew 845,000 viewers. #7 was ‘A Current Affair’ with 812,000 viewers. #8 was ‘Kings Cross’ with 709,000 viewers. And, #10 was ‘Big Brother’ with 620,000 viewers.
Ten finished third with 18.3% share.
ABC1 finished fourth with 16.8% share and the #9 program, ‘ABC Evening News’ with 649,000 viewers.
SBS finished fifth with a strong 6.2% share.
Friday Overnight Australian Television Ratings
Seven wins yet again, on Friday with a powerful 34.8% share of the available audience. And the #1 program was ‘Better Homes & Gardens’ with 829,000 viewers, on an extremely slow television viewing evening. #2 was ‘Seven News’ with 813,000 viewers. #3 was ‘Seven News/Today Tonight’ with 782,000 viewers. #4 was the movie, ‘Red’ with 740,000 million Bruce Willis fans. The top four programs all belonged to Seven. You don’t see that often.
Network Nine finished second with 26.7% share. Its top program was #5, ‘Nine news 6:60’ with 732,000 viewers. #8 was ‘A Current Affair’ with 567,000 viewers.
The rest of the Top Ten evening belonged to ABC1 with 17.9% share. #6 was ‘ABC News’ with 628,000 viewers. #7 was “Happy Valley’ which drew 580,000 viewers. #9 ‘7.30’ drew 506,000 viewers. And, #10, a rerun of ‘QI’ drew 504,000 viewers.
Ten finished fourth with 15.5% share.
SBS finished fifth with 5.1% share.
As you can see, no matter where you are in the world, people are …
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Benny Goodman ‘Sing Sing Sing’