Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, October 29, 2014 (Posted 10.30.14)
The Animal Network of Broadcast found its hero and it was baseball. On the last game of the season, America’s favorite game, where more watch the sport in person than any other in the nation, San Francisco Giants victory over the Kansas City Royals on the seventh game of the ‘2014 World Series’ lifted Murdochville to a huge (and rare) overnight Wednesday win. The final game averaged 20.17 million viewers and an approximate 14.5 rating/23 share in the overnight households in primetime, peaking in the 1030P half-hour with a huge 17.3/28. Comparably, this was 16% above the 12.5/21 for Boston’s victory over St. Louis in the sixth (and final) match-up on the year-ago evening, and it was 59% above the 9.1/14 for game six on Tuesday. And that Tuesday game averaged 13.37 million viewers, based on the Live Plus Same Day data. Murdoch’s Minions finally understood the power of the game. Next year let’s hope that the playoffs are on the BIG FOX and not the inaccessible FOX Sports 1. Note: Due to the nature of live sports coverage, ratings for FOX (World Series Game 7) are preliminary and likely to change in the final ratings.The CW was preempted in Chicago and NBC was preempted in Portland for NBA Basketball. Its ratings are probably inflated and subject to adjustment in the finals.
The Tiffany Network finished miles behind but with its lineup, finished a distant second on Wednesday. At 8P, ‘Survivor’, which is merging the teams next week, pulled in 8.96 million viewers and a 5.8/9 in the overnights, which was equal to both last week and the year-ago evening. This is a reality/competition that shows absolutely no signs of slowing down. Next at 9P, the long-running ‘Criminal Minds’ rose to 9.75 million viewers and a 6.9/10, which was exceptional because of the competition in this time period. It was followed at 10P by ‘Stalker’ with 7.34 million viewers and a 5.2/8. Although ‘Stalker’ increased by 8% versus the 4.8/8 one week earlier, it was still down by 19% from year-ago time period occupant ‘CSI’ (6.4/11 on 10/30/13). Jury is still out on this one. ‘CSI’ deserved a better fate. It is the cornerstone of Paley’s Dream.
The Alphabet Network finished virtually identical from one week earlier with its line-up at 8P of ‘The Middle’ which drew 6.90 million viewers and a 5.1/8; at 830P, ‘The Goldbergs’ with 6.79 million viewers and a 4.6/7; at 9P, ‘Modern Family’ with 9.75 million viewers and a 7.0/11. At 930P, ‘Black-ish’ drew 7.73 million viewers and a 5.5/8 a whopping 41% above ‘Super Fun Night’ last year, and at 10P, ‘Nashville’ drew 5.61 million viewers and a 3.9/6.
The Peacock Network just fell flat. At 8P, ‘The Mysteries of Laura’ earned its full season-renewal with 7.55 million viewers and a 5.1/8. If you haven’t seen ‘Laura’ eat at a party, this is the episode for you. If she is not like Lucy, I’ll eat ‘raw meat with lard frosting’. At 9P, ‘Laura’ was followed by a rerun of ‘Law & Order:SVU’ which drew 4.62 million viewers and a 3.0/4. At 10P, another rerun of ‘Chicago PD’ drew 4.05 million viewers and a 2.9/5. These are good programs. They could have competed with all except FOX on this night. But they elected to have the final two hours in reruns. That’s a shame.
The Little Network That Couldn’t didn’t on Wednesday. At 8P, ‘Arrow’ drew 2.77 million viewers and a 1.9/3. But at 9P, ‘The 100’ dropped to 1.87 million viewers and a 1.1/2. Comparably, this was 15% below failed year-ago occupant ‘The Tomorrow People’ with 1.3/2 on 10/30/13.
For The Record
Fox finished #1 on Wednesday with 20.166 million viewers and a 13.2 rating and a very strong 21 share of the available audience. CBS finished second with 8.867 million viewers and a 6.0/9. ABC finished with 7.064 million viewers and a 5.0/8. NBC finished next with 5.405 million viewers and a 3.7/6. Univision finished with 2.729 million viewers and a 1.4/2. The CW finished with 2.317 million viewers and a 1.5/2. Telemundo finished with 1.3 million viewers a 0.8/1.
Today In TV History
On this date in 1931 – NBC began putting a TV transmitter on top of the Empire State Building. The first experimental TV broadcast from the building was on December 22, 1931.
Trust In News Media By Generation
American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately. Local newspapers (76%) and radio (73%) follow closely, while online-only news sites such as the Huffington Post are trusted by the fewest (61%) respondents, chiefly due to a lack of trust among Matures (69+). Interestingly, Baby Boomers (50-68) have the most trust in each news media type save for online-only news sites, where they trail Gen Xers (38-49) by a slight margin.
About the Data: The Harris Poll was conducted online, in English, within the United States between August 13 and 18, 2014 among 2,537 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.
eMail Open & Click Rates By Subject Line Length
Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year, according to a MailerMailer analysis of almost 1.2 billion emails, with longer subject lines generally tied to lower open rates. That same pattern extended to click rates, which were highest for emails with the shortest subject lines.
This Week’s Box Office – Wednesday, October 29, 2014
#1 John Wick $1,143,559 2,589
#2 Fury $1,115,342 3,173
#3 Gone Girl $888,166 3,106
#4 Ouija $870,680 2,858
5 St. Vincent $678,394 2,282
6 TheBook of Life $460,635 3,113
7 The Judge $422,426 2,610
8 The Best of Me $379,237 2,936
9 Dracula Untold $354,605 2,364
10 Alexander and the Terrible, Horrible, No Good, Very Bad Day $314,662 3,117
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, Palestinian Territory, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (133). We are thankful to all of you with more than 16,000 views.
Across The Pond
BBC One was the top network in the UK as at 9P, ‘The Apprentice’ 5.91 million viewers (25.7%)for Lord Alan Sugar’s latest firings on Wednesday.
ITV Surprise, Surprise entertained 3.69m (17.9%) at 8pm (147k/0.6% on +1), while the Scott & Bailey finale gained back around 300k from last week to 4.14m (18.2%) at 9pm (361k/2.4%).
BBC Two finished third on Wednesday as at 7P, ‘The Great Interior Design Challenge’ continued with 1.20 million viewers (6.0%). At 8P it was followed by ‘Autumnwatch’ which drew 2.57 million viewers (12.6%). At 9P, ‘Trust Me, I’m a Doctor’ drew 1.58 million viewers (6.9%). At 10P, ‘You’re Fired’ brought in 2.48 million viewers (13.7%).
Channel 4 just moved ahead of Channel 5 on Wednesday as at 8P, ‘Supervet’ drew 1.47 million viewers (7.2%). At 9P it was followed by ‘Grand Designs’ with 1.16 million viewers (5.0%). At 10P, coverage of the ‘2014 Mercury Prize’ attracted 714,000 viewers (3.6%).
Channel 5 slipped behind 4 at 8P with ‘Nightmare Neighbor Next Door’ as it only brought in 1.05 million viewers (5.2%). But at 9P, ‘Can’t Pay? We’ll Take It Away’ brought in 1.52 million viewers (6.6%). But it was at 10P with ‘Wentworth’ that it lost to Channel 4 as it drew only 609,000 viewer (3.8%).
BBC Three at 9P presented ‘People Like Us’ which launched with 242,000 viewers (1.1%). Was it worth it? At 10P, that was followed by the returning ‘Sweat the Small Stuff’ with 330,000 viewers (1.8%). Does there need to be a BBC Three?
ITVBe’s latest episode at 10P of ‘The Only Way Is Essex’ attracted 492,000 viewers (3.0%).
Seven again won on Wednesday evening in Australia with a 33.0% share of the available audience. #1 program was ‘Seven News’ with 956,000 viewers. #3 was ‘Seven News/Today Tonight’ with 917,000 viewers. #4 was ‘The Force-Behind the Line’ drew 903,000 viewers. #6 was ‘Home and Away’ with 838,000 viewers. And the fifth program in the Top Ten was #9, ‘Criminal Minds’ which drew 725,000 viewers.
Network Nine finished second with 28.4% share. It had #2, ‘Nine News’ with 935,000 viewers and #5, ‘Nine News 6:30’ with 892,000 viewers. #7 was ‘A Current Affair’ with 798,000 viewers and #8, ‘David Attenborough’s Life’ with 733,000 viewers.
ABC1 finished third with 18.6% share. #10 was ‘ABC Evening News’ with 709,000 viewers.
Ten finished fourth with 15.5% share.
SBS finished fifth with 4.5% share of the available audience.
As you can see, no matter where you are in the world, people are …
For updates throughout the day, FOLLOW on Twitter @overtheshoulde2 and LIKE at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 34,000 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
Consumers Want A Hero, Not A Helper http://bit.ly/1mb4KkZ;
What Is The General Sentiment Of The Most-Shared Articles on Social Networks? http://bit.ly/1toejxj &
Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘What Creates The Distinction Between Customer Acquisition and Experience?’ http://bit.ly/1tkZMoF
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Benny Goodman ‘Sing Sing Sing’