Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, October 28, 2014 (Posted 10.29.14)
The Tiffany Network still had the power of the #1 program on television and not even the World Series could dislodge it. AT 8P, ‘NCIS’ was again #1 for the evening with 17.53 million viewers and a 10.9/17 with another Must See TV ON DEMAND episode of a very very disturb young child. At 9P, the spin-off, ‘NCIS: New Orleans’ was up to the challenge of Halloween in New Orleans with 16.09 million viewers and a 9.8/15. At 10P, the every confusing ‘Person of Interest’ only had one good part in an arc that will take the series down, that being the mafia-type friend of John reappeared and gave the series part of its muscle back, could only draw 9.72 million viewers and a 6.2/1. If this show does not get back to its basics, it will be finished well before it should even if it does draw over 10+ million viewers in Live+7.
The Animal Network of Broadcast finally understands the power of baseball and the Fall Classic. On Tuesday, it did what few have done…nearly beat CBS on a Tuesday. And this Tuesday, Game Six of the ‘2014 World Series’ was power programming. It drew 13.37 million viewers and the Kansas City Royals victory, 10-0 over the San Francisco Giants in Kansas City, inched past normally dominant CBS by one-tenth of a rating point. Comparably, this was a series-high, beating Game Five on Sunday (7.9/12 on Oct. 26) by 15% in the overnights. And that game translated into 12.63 million viewers.
The Peacock Network had its singing power and it kept 30 Rock in the game on Tuesday. At 8P, ‘The Voice’ drew 11.35 million viewers and a 7.7/12. At 9P, ‘Marry Me’ dropped like a rock with only 5.06 million viewers and a 3.8/6. At 930P, ‘About a Boy’ slipped due to the poor lead-in to 4.11 million viewers and a 3.1/5 in the overnights, which was 6% below the 3.3/5 one week earlier. At 10P it led into drama ‘Chicago Fire’ at a consistent 7.23 million viewers and a 4.8/8. Note to ‘Person Of Interest’ crew: watch out. ‘Chicago Fire’ is coming after you, even if it is 2.5 million viewers behind.
The Alphabet Network’s ship did not leave port on Tuesday. At 8P, the special ‘The Great Halloween Fright Flight’ finished with a poor 3.75 million viewers and a 2.4/4 in the overnights. Next at 8P was ‘Marvel’s Agents of SHIELD’ which could only draw 4.44 million viewers and a 2.9/4, which was a series low for an original episode. And that led at 10P into the only bright spot of the evening for Disneyville as the new drama, ‘Forever’ drew 4.95 million viewers and a 3.4/6, which with an identical overnight rating one week earlier. ABC may have a keeper here as the cast is tremendous and the writing, very clever. This episode about four high school preppy friends was a Must See TV ON DEMAND program.
The Little Network That Couldn’t did for part of the evening. At 8P, one of the brightest of new programming appeared as ‘The Flash’ delivered 3.53 million viewers and a 2.6/4, which was a hefty 62% above former time period occupant ‘The Originals’ on the year-ago evening (1.6/2 on 10/29/13). One week earlier, ‘The Flash’ drew 3.59 million viewers and a 2.7/ 4 in the overnights, based on the Live + Same Day data, which is a definite positive for The CW. At 9P, ‘Supernatural’ dropped to a typical 1.93 million viewers and a 1.5/2, which was 7% above the 1.4/2 one year earlier. ‘The Flash’ is here and improving The CW’s odds every week.
For The Record
CBS with its usual strong Tuesday lineup drew 14.215 million viewers and a 9.0/14 finished first. FOX behind the 2014 World Series Game Six came within a whisker of victory with 11.924 million viewers and a 9.1 rating and a 14 share of the available audience. NBC finished third with 7.685 million viewers and a 5.2/8. ABC finished with 4.389 million viewers and a 2.9/5. The CW had a strong Tuesday and finished with 2.690 million viewers and a 2.0/3. Univision finished with 2.686 million viewers. TNT finished with 2.321 million viewers, as the top cable network on Tuesday. TBS finished with 2.185 million viewers. FOX News Channel finished with 2.107 million viewers. Telemundo finished with 1.3 million viewers and a 0.8/1.
Today In TV History
On this date in 1956, the famed ‘The Huntley-Brinkley Report’ premiered on NBC with Chet Huntley and David Brinkley. The earliest example of this program was the election returns in 1968, shown above.
eMail Open & Click Rates By Subject Line Length
Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year, according to a MailerMailer analysis of almost 1.2 billion emails, with longer subject lines generally tied to lower open rates. That same pattern extended to click rates, which were highest for emails with the shortest subject lines.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One won the night on Tuesday with a new drama at 9P. ‘The Missing’ topped the night overall outside soaps, opening with 5.76 million viewers with 27.0% share of the available audience in the UK.
ITV finished second on the evening last at 730P, ‘Wilderness Walks with Ray Mears’ drew 2.31 million viewers (11.1%). At 8P, a rerun of ‘Midsomer Murders’ fell to 1.95 million viewers (9.2%).
BBC Two at 7P presented ‘Great Interior Design Challenge’ and brought in 1.60 million viewers (7.9%). It was followed at 8P by ‘Autumnwatch’ with 2.67 million viewers (12.4%). At 9P, ‘Human Universe’ was no match for ‘The Missing’ as it only drew 1.63 million viewers (7.6%).
Channel 4 at 8P had ‘Obsessive Compulsive Cleaners’ and 1.66 million watched (7.7%). At 9P, ‘You Can’t Get the Staff’ fell a bit to 1.13 million viewers (5.3%). At 10P, ‘Gogglebox’ fell further to 1.08 million viewers (7.4%). Just call it the falling four.
Channel 5 presented ‘Caught on Camera’ and it was seen by 844,000 peeping toms (3.9%). It was followed by the ‘CSI’ finale with 1.05 million viewers (4.9%). Just call this the rising five.
BBC Three got into the act of highlights with ‘Snow, Sex & Suspicious Parents’ drawing 375,000 viewers (1.8%). Apparently not too may parents are under this category. At 10P, a new series ‘Life is Toff’ was seen by 518,000 viewers (3.1%). Life can get toffer than this.
Sky1 presented at 8P the new CW series ‘The Flash’ and it drew 598,000 viewers (2.8%).
MTV’s at 10P ‘Geordie Shore’ interested 344,000 viewers (2.3%).
Seven pulled back up on top with 29.1% share of the available audience on Tuesday. #3 was ‘Seven News/Today Tonight’ with 911,000 viewers. #4 was ‘Dancing With the Stars’ which drew 902,000 viewers. #5 was ‘Home and Away’ with 901,000 viewers. #6 was ‘Seven News’ with 893,000 viewers.
Nine finished second with 27.9% share. But it had the #1 program as ‘Nine news’ delivered 1,047,000 viewers. #2 was ‘Nine News 6:30’ with 988,000 viewers. #7, ‘A Current Affair’ drew 788,000 viewers.
Ten powered up to finish third with a very respectable 21.5% share. Much of it was powered by ‘NCIS’ which finished #10 with 675,000 viewers.
ABC1 finished fourth with 16.4% share. #8 was ‘ABC News’ with 747,000 viewers. And, #9 was ‘7.30’ with 685,000 viewers.
SBS finished fifth with 5.1% share.
Wednesday Overnight Ratings In Australia
Seven again won on Wednesday evening in Australia with a 33.0% share of the available audience. #1 program was ‘Seven News’ with 956,000 viewers. #3 was ‘Seven News/Today Tonight’ with 917,000 viewers. #4 was ‘The Force-Behind the Line’ drew 903,000 viewers. #6 was ‘Home and Away’ with 838,000 viewers. And the fifth program in the Top Ten was #9, ‘Criminal Minds’ which drew 725,000 viewers.
Network Nine finished second with 28.4% share. It had #2, ‘Nine News’ with 935,000 viewers and #5, ‘Nine News 6:30’ with 892,000 viewers. #7 was ‘A Current Affair’ with 798,000 viewers and #8, ‘David Attenborough’s Life’ with 733,000 viewers.
ABC1 finished third with 18.6% share. #10 was ‘ABC Evening News’ with 709,000 viewers.
Ten finished fourth with 15.5% share.
SBS finished fifth with 4.5% share of the available audience.
As you can see, no matter where you are in the world, people are …
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