Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Monday, October 27, 2014 (Posted 10.28.14)
The Disney Sports Channel brought out all of the mouse ears on Monday as it presented ‘Monday Night Football’. It was an overtime win for the Washington eleven last night and it was a big win for ESPN and the NFL. The D.C. team’s 20-17 dramatic upset over the Dallas Cowboys scored ‘Monday Night Football’ its best overnight rating since December 27, 2010. The 18.809 million viewers with a 12.1 metered market rating matches the result of the New Orleans Saints and Atlanta Falcons in that post-Christmas game nearly 4 years ago. Last night’s game on ESPN also was the best ‘MNF’ result since the Cowboys and the DC Gang faced off on October 25, 2010. The top 10 markets for last night’s game were Washington, D.C. (17.8), Dallas (14.0), Richmond (24.7), San Antonio (24.5), Norfolk (20.2), Austin (19.3), Las Vegas (18.9), New Orleans (18.0), Baltimore (16.9), San Diego (16.7), Albuquerque (16.1) and Houston (15.9).
The Alphabet Network along with its Disney sports kissing cousin, ESPN, won big on Monday. At 8P, ‘Dancing With the Stars’ finished with 12.62 million viewers and an 8.8/13, which was down 4% from one year earlier. And at 10P, ‘Castle’ in one of its crazier episodes finished with 8.75 million viewers and a 5.9/10, which was down by 13%. Most of this can be attributed to the finish of ‘Monday Night Football’ and the exciting finish at AT&T Stadium in Arlington, TX. ‘Castle’ is always Must See TV ON DEMAND. Its battle with ‘The Blacklist’ and ‘NCIS: Los Angeles’ is one of the best in the history of television. It is important to note
The Peacock Network pulled off a strong Monday. At 8P, ‘The Voice’ was strong with 12.48 million viewers and a 8.2/12. But at 10P, ‘The Blacklist’ was second only to football. It drew 9.57 million viewers and a 6.4/10 in one of the best episodes as Peter Fonda made a very interesting star turn. It was Must See TV ON DEMAND, as are all of the other 10P Monday programs.
The Tiffany Network, without the power lead-in of ‘The Big Bang Theory’ fell hard on Monday, down 14% from last week. At 8P, ‘2 Broke Girls’ returned to CBS with a fourth-place 8.43 million viewers and a 5.7/9, which was 44% below the 10.2/16 in the household overnights for ‘The Big Bang Theory’ one week earlier. At 830P, ‘The Millers’, now with Sean Hayes on the program, was still third, drawing 6.94 million viewers and a 4.5/7, down 25% from its week-ago sophomore season-opener (6.0/9 on Oct. 20). Hayes is one lucky actor after escaping one of the worst shows of the year, last year. At 9P, ‘Scorpion’ drew 10.39 million viewers and a 7.0 rating/10 share, again making the 10+ million viewers club. At 10P, the biggest boost of the year on Mondays is ‘NCIS: Los Angeles’ as it drew 8.68 million viewers and a 5.8/9. One year earlier, ‘Hostages’, in this same time slot only drew a 3.3/5 on 10/28/13. This episode was a Must See TV ON DEMAND as the boys went into Mexico to try and bring back a rogue DOD operative.
The Animal Network of Broadcast had a disappointing Monday. But at 8P, it has one of the best new programs of the year as ‘Gotham’ had an exceptional episode about an old cold case and Jim getting in trouble with his supposed killing of the ‘Penguin’. And if there is a better show for character actors, show us. Carol Kane as Gertrude Kapelput and Robin Lory Taylor as Oswald ‘Penguin’ Cobblepot are in rarefied air and in this Must See TV ON DEMAND episode drew 5.89 million viewers and a 4.3/6. At 9P, ‘Sleepy Hollow’ pulled in 4.62 million viewers and a 3.0/4. Despite the lower numbers, this is a remarkable combination of original programming that could build over time with its core audience.
The Little Network That Couldn’t, didn’t. AT 8P, ‘The Originals’ drew 1.31 million viewers and a 1.1/2, which was 8% below year-ago occupant ‘Hart of Dixie’ (1.2/ 2 on 10/28/13). At 9P, ‘Jane the Virgin’ unfortunately, lost steam, with 1.09 million viewers and a 0.9/1 in the household overnights. Comparably, that was down by 10% from the 1.0/2 one week earlier. However, it was still 12% above year-ago time period occupant ‘Beauty and the Beast’ (0.8/ 1 on 10/28/13). And the overnight retention for ‘Jane’ out of the 830P portion of relocated lead-in ‘The Originals’ (1.0/ 1) was 90%.
For The Record
ESPN was #1 on Monday with 12.539 million viewers and a 12.1 rating. ABC topped all broadcast networks with 12.030 million viewers and a 7.9/12 on Monday. Together, the top Disney cable network and the top Disney Broadcast network pulled in an average of 24.569 million viewers. NBC finished fourth with 11.336 million viewers and a 7.6/11. CBS came in fifth and drew 8.875 million viewers and a 6.0/9. FOX finished sixth with 5.256 million viewers and a 3.7/5. USA Network finished with 3.745 million viewers. Univision finished with 2.890 million viewers and a 1.5/2. FOX News Channel drew 1.898 million viewers. History Channel drew 1.368 million viewers. Telemundo finished with 1.3 million viewers an 0.7/1. The CW finished with 1.194 million viewers and a 1.0/1. TBS finished with 1.158 million viewers.
Today In TV History
On this date in 1976, CBS aired the 200th episode of the original ‘Hawaii Five-O’.
Television Cable News
Stewart & Colbert Almost Together Again On Election Night
Comedy Central will broadcast and stream Live Election Night episodes of ‘The Daily Show with Jon Stewart’ and ‘The Colbert Report’ back-to-back on Tuesday, November 4 from 11P ET (8P PT) and 1130-Midnight ET (830-9P PT) respectively. Stewart and Colbert will be anchoring the Live Midterm Election Night episodes from their own studios. Fans will be able to view the Live Midterm Election Night episodes through a multi platform streaming experience oncc.com and through the Comedy Central App.
‘The Daily Show’s’ special political coverage, “Democalypse 2014: America Remembers It Forgot to Vote” will feature news and results analysis from host Jon Stewart and The Best F#@king News Team Ever with a guest appearance via satellite by Reince Priebus, Chairman of the Republican National Committee.
‘The Colbert Report’s’ special political coverage for The Nation, “Midterms ‘014: Detour to Gridlock: An Exciting Thing That I Am Totally Interested In—Wait! Don’t Change the Channel. Look at this Video of a Duckling Following a Cat Dressed Like a Shark Riding a Roomba! ‘014!” will include host Stephen Colbert’s patriotic fervor and insightful conjecture of the results with a guest appearance by Andrew Sullivan of The Daily Dish.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV had at 8P, ‘Countrywise’ which drew 3.35 million viewers (14.8%). At 9P presented the drama ‘Grantchester’ and it appealed to 4.63 million (21.5%) on average, the top in the UK on Monday.
BBC One at 730P had ‘Inside Out’ and it interested 3.19 million viewers (15.0%). At 830P, the documentary ‘Baby P: The Untold Story’ was seen by 2.38 million viewers (10.8%).
BBC Two at 8P presented ‘University Challenge’ and quizzed 2.66 million viewers (11.8%). It was followed at 830P by ‘Only Connect’ with 1.92 million viewers (8.4%). At 9P, ‘Intruders’ launched with 951,000 viewers (4.4%).
Channel 4 at 830P presented ‘How To Sell Your Home’ and attracted 1.01 million viewers (4.4%). It was followed at 9P by ’24 Hours in Police Custody’ with 1.57 million viewers (7.3%). At 10P, ‘8 Out of 10 Cats’ drew 1.22 million viewers (7.9%).
On Channel 5 at 8P had ‘Marilyn Monroe: The Missing Evidence’ and it fascinated 856,000 viewer (3.8%). At 9P, ‘Gotham’s’ latest episode, ‘The Balloonman’, one of the best episode of this new FOX series, rose slightly from last week to 1.36 million viewers (6.3%). Then at 10P, CBS’ ‘Under the Dome’ continued with 638,000 viewers (4.2%). Not a good match here with the very superb ‘Gotham’.
E4 at 9P had ‘Made in Chelsea’ and it entertained 516,000 viewers (2.4%). It was followed at 10P by the penultimate ‘Glue’ with 215,000 viewers (1.5%).
ITV2 at 9P had ‘Release the Hounds’ and it attracted 324,000 viewers (1.5%). At 10P, ‘Plebs’ amused 435,000 viewers (2.6%).
Network Nine came back with a ‘Bang’, a ‘Big Bang’ as it finished #1 on Monday in Australia with a 28.3% share of the available audience. It had the #1 program, the #1 comedy and the #1 newscast on the evening. #1 was ‘The Big Bang Theory’ which drew 1,221,000 viewers. #2 was a rerun of ‘The Big Bang Theory’ which drew 1,156,000 viewers. #3 was ‘Nine News’ with 1,054,000 viewers. #6 was ‘Nine News 6:30’ with 997,000 viewers. #9 was ‘A Current Affair’ with 873,000 viewers. Five programs in the Top Ten. That will win most nights.
Seven finished second with 27.9% share. #4 was ‘Seven News’ with 1,044,000 viewers. #5, ‘Seven News/Today Tonight’ with 1,012,000 viewers. #8 was ‘Home and Away’ with 909,000 viewers.
ABC1 finished third with 20.9% share. It finished with two programs in the Top Ten. #7, ‘Australian Story’ drew 928,000 viewers and #10, ‘ABC News’ drew 832,000 viewers.
Ten finished fourth with 18.9% share.
SBS finished fifth with 4.0% share.
Tuesday Overnight Ratings For Australia
Seven pulled back up on top with 29.1% share of the available audience on Tuesday. #3 was ‘Seven News/Today Tonight’ with 911,000 viewers. #4 was ‘Dancing With the Stars’ which drew 902,000 viewers. #5 was ‘Home and Away’ with 901,000 viewers. #6 was ‘Seven News’ with 893,000 viewers.
Nine finished second with 27.9% share. But it had the #1 program as ‘Nine news’ delivered 1,047,000 viewers. #2 was ‘Nine News 6:30’ with 988,000 viewers. #7, ‘A current Affair’ drew 788,000 viewers.
Ten powered up to finish third with a very respectable 21.5% share. Much of it was powered by ‘NCIS’ which finished #10 with 675,000 viewers.
ABC1 finished fourth with 16.4% share. #8 was ‘ABC News’ with 747,000 viewers. And, #9 was 7.30′ with 685,000 viewers.
SBS finished fifth with 5.1% share.
As you can see, no matter where you are in the world, people are …
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Duke Ellington & Cat Anderson