Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, October 25, 2014 (Posted 10.26.14)
CBS #1 on Sunday as Arizona Cardinals defeat of the Philadelphia Eagles was the top draw with 20+ million viewers.
CBS
The Tiffany Network had the benefit of an overrun of the Arizona Cardinals thrilling victory over the Philadelphia Eagles which pushed the prime time schedule back. The overrun pulled in 20.47 million viewers and a 13.3 rating/22 share. CBS took top-rated household overnight honors on this final Sunday in October. At 8P, ’60 Minutes’ pulled in 13.46 million viewers and a 9.6/15. At 9P, ‘Madam Secretary’ drew 11.59 million viewers and a 8.2/12. It was absolutely Must See TV ON DEMAND. At 10P, ‘The Good Wife’ drew 9.56 million viewers and a 7.0/11. At 11P, ‘CSI’ with a late start ratings are not available, but the veteran forensic crime solver did score a 5.4/10 in the 11P half hour.
NBC
The Peacock Network was strong on Sunday. At 7P, ‘Football Night in America’ drew 5.00 million viewers. At 730P, it did 7.31 million viewers. At 8P, ‘FNA’ pulled in 12.76 million viewers. Finally at 830P, in the battle of football versus baseball, the Green Bay Packers loss to the New Orleans Saints on ‘Sunday Night Football’ was the stronger option with 17.20 million viewers and an 11.4/1, peaking in the 9P and 1030P half-hours at an 11.8/18). One week earlier, however, the San Francisco 49ers at the Denver Broncos was considerably stronger at a 14.9/24 in the overnights (which translated into 23.79 million viewers and as 8.2 rating/23 share among adults 18-49, based on the Live Plus Same Day data).
FOX
The Animal Network of Broadcast game five of the ‘2014 World Series’ (Giants 5, Royals 0) was certainly a stronger option than the network’s regularly scheduled Sunday night line-up. But an estimated 10.99 million viewers and an 8.2/13 in the household overnights was 22% below the year-ago game four match-up between Boston and St. Louis (10.5/17 on 10/27/13).
ABC
The Alphabet Network which opened at 7P with an encore of animated Disney XD series ‘Star Wars Rebels: Sparks of Rebellion’ with 2.54 million viewers and a 1.6/3. Next at 8P was ‘Once Upon a Time’ with 6.61 million viewers and a 4.2/6, which slipped by 11% from the 4.7/7 from one week earlier. At 9P it was followed by ‘Resurrection’ which had 4.39 million viewers, and a series-low 3.1/4. At 10P, ‘Revenge’ pulled in 4.34 million viewers and a 3.4/6. Despite only scoring a 3.4, ‘Revenge’ was still 42% above failed year-ago time period occupant ‘Betrayal’ (2.4/4 on 10/27/13).
For The Record
CBS finished #1 on Sunday with 13.770 million viewers and a 9.5/15. NBC finished second with 13.762 million viewers and a 8.5/13. FOX finished with 10.99 million viewers and a 7.9/12. ABC finished with 4.469 million viewers and a 3.1/5. Univision finished with 2.271 million viewers and a 1.2/2. Telemundo finished with 700,000 viewers and a 0.3/1.
Today In TV History
On this date in 1954, the first Walt Disney television show ‘Disneyland’ premiered on ABC.
Television Broadcast News
TV Engagement: Top 20 Broadcast Week of Sep 29-Oct 5, 2014
*Stickiness Index powered by Rentrak TV Essentials (www.rentrak.com)
POS Stickiness Program Net Air Date
#1 132 NCIS CBS 9/30/2014
#2 131 NCIS: New Orleans CBS 9/30/2014
#3 130 En otra piel TELMUN 9/29/2014
#4 128 Señora Acero TELMUN 9/29/2014
#5 128 Blue Bloods CBS 10/3/2014
#6 127 Mi corazón es tuyo UNIV 9/29/2014
#7 124 Hasta el fin del mundo UNIV 10/3/2014
#8 124 Scorpion CBS 9/29/2014
#9 122 The Voice NBC 9/30/2014
#10 119 Hawaii Five-O CBS 10/3/2014
Top 10 Programs for the Week of Oct. 6-12 with L+7
RK PROGRAM Live+7
#1 ‘NCIS’ 21.61 million viewers
#2 ‘The Big Bang Theory’ 20.85 million viewers
#3 ‘NCIS: New Orleans’ 18.51 million viewers
#4 ‘NBC Sunday Night Football’ 18.18 million viewers
#5 ‘Scorpion’ 16.54 million viewers
#6 ‘Blacklist’ 16.53 million viewers
#7 ‘How to Get Away With Murder’ 16.31 million viewers
#8 ‘CBS/NFLN Thursay Night Football’16.14 million viewers
#9 ‘Modern Family’ 15.18 million viewers
#10 ‘Sunday Night NFL Pre-Kick’ 14.86 million viewers
Television Cable News
Stickiness Index powered by Rentrak TV Essentials (www.rentrak.com)
POS Stickiness Program Net Air Date
#1 136 Project Runway LIFE 10/2/2014
#2 135 Cedar Cove HALL 10/4/2014
#3 130 Sons of Anarchy FX 9/30/2014
#4 130 Love&Hip Hop Hollywood VH1 9/29/2014
#5 129 Jesse Stone:Innocent Lost HALLMM 10/5/2014
#6 126 Doctor Who BBCA 10/4/2014
#7 124 Preachers of L.A. OXGN 10/1/2014
#8 122 Teen Mom 2 MTV 10/1/2014
#9 121 Braxton Family Values WE 10/2/2014
#10 120 WWE Smackdown SYFY 10/3/2014
Cable Television Program Ratings On Sunday, September 26, 2014
HBO’s ‘Boardwalk Empire’ wrapped its five-season run Sunday to an audience of about 2.3 million viewers. With all of the viewings on Sunday, it totaled 3.0 million viewers, the largest this season. Its largest regular-timeslot audience over its run came with the show’s September 2010 series premiere, which averaged 4.81 million viewers.
VOD Movie Purchases
Source: Rentrak OnDemand Essentials, as dated, rank based on Transaction Rate. OnDemand Essentials includes reporting from Operator partners on Television On Demand usage.
Pos Title Date Available
#1 Live Die Repeat: Edge of Tomorrow* 10/7/2014
#2 Neighbors* 9/23/2014
#3 A Million Ways to Die in the West* 10/7/2014
#4 Transformers: Age of Extinction 9/29/2014
#5 The Fault in Our Stars* 9/16/2014
#6 Million Dollar Arm* 10/7/2014
#7 Chef* Universal (NASDAQ: CMCSA) 9/30/2014
#8 Godzilla* 9/16/2014
#9 Blended* 8/26/2014
#10 Captain America: The Winter Soldier* 9/9/2014
Cinema News
‘Ouija’ Beats ‘John Wick’ In Battle For Top Spot Domestic Box Office This Weekend
Domestic Weekend Results:
1. ‘Ouija’ 2,058 theaters $20.006 million
2. ‘John Wick’ 2,589 theaters $14.150 million
3. ‘Fury’ 3,173 theaters $13.0 million
4. ‘Gone Girl’ 3,106 theaters $11.1 million
5. ‘The Book of Life’ 3,133 theaters $9.8 million
6. ‘St. Vincent’ 2,282 theaters $8.058 million
7. ‘Alexander and the Terrible, Horrible, No Good, Very Bad Day’ 3,117 theaters $7.023 million
8. ‘The Best of Me’ 2,936 theaters $4.736 million
9. ‘The Judge’ 2,610 theaters $4.345 million
10.’Dracula Untold’ 2,364 theaters $4.302 million
Worldwide Box Office Weekend Results:
1. ‘Annabelle’ 63 countries $29.830 million
2. ‘Gone Girl’ 60 countries $29.500 million
3. ‘Fury’ 16 countries $24.2 million
4. ‘Ouija’ 6 countries $21.306 million
5. ‘Lucy’ 42 countries $19.689 million
6. ‘Dracula Untold’ 60 countries $19.002 million
7. ‘The Book of Life’ 25 countries $17.60 million
8. ‘The Maze Runner’ 48 countries $14.840 million
9. ‘John Wick’ 1 country $14.150 million
10.’The Judge’ 48 countries $11.245 million
Coming Soon:
http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV began the evening with ‘Keep It In The Family’ as 3.21 million viewers (13.9%) watched. At 8P, ‘The X Factor’ brought in 7.62 million viewers (31.1%), with an added 260k (1.1%) watching on +1. At 9P, ‘Downton Abbey’s’ latest episode climbed to 7.57 million viewers (33.0%). The back-to-back power of ‘X Factor’ and ‘Downton’ pulled off a Sunday victory for ITV. Overall, from 7P-10P, ITV drew an average of 6.133 million viewers.
BBC One at 615P presented ‘Countryfile’ and it gathered 6.70 million (31.9%). At 715P, ‘Strictly Come Dancing’ triumphed by beating ‘The X Factor’ by nearly two million viewers, drawing 9.54 million (39.7%). At 8P, ‘Antiques Roadshow’ appealed to 5.47 million viewers (22.3%). At 9P, the documentary ‘Tutankhamun: The Truth Uncovered’ fell to 2.91 million viewers (12.6%). At 1035, ‘Match of the Day 2’ had 2.55 million watch (23.5%). Overall, from 7P-10P, BBC One drew an average of 5.736 million viewers.
BBC Two at 7P had ‘Human Universe’ and it attracted 1.11 million humans (4.8%). It was followed at 8P by ‘Wonders of the Monsoon’ with 1.64 million rain-soaked viewers (6.7%). At 9P, ‘Afghanistan: Lion’s Last Roar’ drew 1.03 million viewers (4.4%).
Channel 4 at 8P presented ‘Speed with Guy Martin’ and 1.65 million raced to see it (6.7%). At 9P, the latest ‘Homeland’ thrilled 1.20 million viewers (5.2%).
Channel 5 presented the movie ‘Angels & Demons’ starring Tom Hanks and it was seen by 1.07 million viewers (112k/1.2%).
ITV2 at 9P had ‘The Xtra Factor’ which drew 530,000 (2.3%).
Down Under
Seven reclaimed the top spot on Sunday in Australia as it drew an impressive 29.4% share of the available audience. #2 was ‘Seven News’ which drew 1,024,000 viewers. #6, ‘Sunday Night’ drew 781,000 viewers. #8, ‘The Big Adventure’ drew 664,000 viewers.
Network Nine finished second with 27.2% share. It had the #1 program , ’60 Minutes’ which drew 1,056,000 viewers. #3 was ‘Nine News Sunday’ which had 980,000 viewers. #4 was ‘The Embassy’ which drew 882,000 viewers. #9 was the FOX program, ‘Gotham’ which drew 626,000 viewers.
Ten came in with a strong third place finish on Sunday as it had a 20.7% share. Its top program was #7, ABC’s ‘Modern Family’ which drew 694,000 viewers. Then #10 was CBS’ ‘Scorpion’ which drew 608,000 viewers.
ABC1 finished fourth with 15.9% share and the #5 program, ‘ABC News Sunday’ which drew 859,000 viewers.
SBS finished fifth with 6.7% share, up from Saturday.
Monday Australian TV Overnight Ratings
Network Nine came back with a ‘Bang’, a ‘Big Bang’ as it finished #1 on Monday in Australia with a 28.3% share of the available audience. It had the #1 program, the #1 comedy and the #1 newscast on the evening. #1 was ‘The Big Bang Theory’ which drew 1,221,000 viewers. #2 was a rerun of ‘The Big Bang Theory’ which drew 1,156,000 viewers. #3 was ‘Nine News’ with 1,054,000 viewers. #6 was ‘Nine News 6:30’ with 997,000 viewers. #9 was ‘A Current Affair’ with 873,000 viewers. Five programs in the Top Ten. That will win most nights.
Seven finished second with 27.9% share. #4 was ‘Seven News’ with 1,044,000 viewers. #5, ‘Seven News/Today Tonight’ with 1,012,000 viewers. #8 was ‘Home and Away’ with 909,000 viewers.
ABC1 finished third with 20.9% share. It finished with two programs in the Top Ten. #7, ‘Australian Story’ drew 928,000 viewers and #10, ‘ABC News’ drew 832,000 viewers.
Ten finished fourth with 18.9% share.
SBS finished fifth with 4.0% share.
As you can see, no matter where you are in the world, people are …
Switching Channels!
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
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Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘What Creates The Distinction Between Customer Acquisition and Experience?’ http://bit.ly/1tkZMoF
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Nancy Wilson ‘The Very Thought Of You’
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