Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, October 25, 2014 (Posted 10.26.14)
The Animal Network of Broadcast made it two in a row and it was all about baseball. At 8P, Game Four of the ‘2014 World Series’ drew 9.772 million viewers as the San Francisco Giants defeated the Kansas City Royals, 11-4, to even the series. Now it is a three game playoff.
The Alphabet Network jumped over CBS on Saturday to finish second on the evening. At 8P, ‘College Football’ featuring Ohio State blowing a 17 point at Penn State in a Big Ten battle, finally winning 31-24 in double overtime, drew 4.77 million viewers.
The Tiffany Network took a holiday on Saturday. They decided not to play. AT 8P, they began with a year old rerun of ‘Elementary’ and 2.75 million viewers tuned in opposite live sports. At 9P, ’48 Hours’ only drew 3.91 million viewers. At 10P, ’48 Hours’ pulled up to 5.00 million viewers. For a network that prides itself in being the home of SEC football, isn’t it strange they didn’t have one of those great games from that southern conference in prime time? Or would it have been beaten by baseball or the Big Ten?
The Peacock Network didn’t really care to open for business on Saturday. The home of Notre Dame football, couldn’t have them this week. So at 8P, they gave the world another rerun of ‘The Mysteries of Laura’ which drew 2.10 million viewers. IT WAS 30 ROCK’S TOP AUDIENCE OF THE EVENING. Then at 9P, making sure they have a complete flop on their hands, they reran last night’s premiere of ‘Constantine’ again and it dropped dead with only 1.5 million friends and family. Lucky The CW wasn’t operating on Saturday. At 10P, a rerun of ‘Saturday Night Live’ in prime time drew 1.9 million very bored viewers.
NBC’s ‘Saturday Night Live’, with host Jim Carrey and musical guest Iggy Azalea finished with a 4.1/10 in household results in the 56 local markets metered by Nielsen Media Research, Seattle and Portland currently excluded. It scored the show’s highest rating in metered-market households since March 8 (with host Lena Dunham and musical guest The National, 4.1/11) and equaled the top ‘SNL’ metered-market rating since March 1 (with host Jim Parsons and musical guest Beck, 4.6/12).
For The Record
FOX drew 9.772 million viewers to finished #1 on Saturday. ABC finished second with 4.126 million viewers. CBS finished third with 3.886 million viewers. And the once mighty NBC finished last with 1.935 million viewers, cable number for mid-level cable networks.
Today In TV History
On this date in 1990, the founder of CBS, William S. Paley died at the age of 89. Just look what he built and the platform he provided.
‘Ouija’Beats ‘John Wick’ In Battle For Top Spot This Weekend
1. ‘Ouija’ 2,058 theaters $20.0 million
2. ‘John Wick’ 2,589 theaters $14.2 million
3. ‘Fury’ 3,173 theaters $13.0 million
4. ‘Gone Girl’ 3,106 theaters $11.1 million
5. ‘The Book of Life’ 3,133 theaters $9.8 million
6. ‘St. Vincent’ 2,282 theaters $8.1 million
7. ‘Alexander and the Terrible, Horrible, No Good, Very Bad Day’ 3,117 theaters $7.0 million
8. ‘The Best of Me’ 2,936 theaters $4.7 million
9. ‘The Judge’ 2,610 theaters $4.3 million
10.’Dracula Untold’ 2,364 theaters $4.3 million
What Social Networks People Are Using By Age
A quick look at social network use during July 2014, it was clear that every age group had its preferred social media platform. The Teens love YouTube as their #1 platform followed by Instagram (56.4% selecting this network) then #3 Facebook and #4 Snapchat. Vine edged Twitter for #5.
In the 18-34 group, Facebook was #1 followed by YouTube then Twitter, Instagram and google+.
In the 35-54 group, Facebook was a dominating #1 followed by YouTube, Twitter, Google+ and LinkedIn.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One had the top show of the evening and won Saturday in a fight with ITV. At 630P, ‘Strictly Come Dancing’ averaged 9.52 million viewers (42.9%), enjoying a peak of 10.38 million viewers (45.9%) at 745P. ‘Doctor Who’ followed with an episode titled, ‘In The Forest of the Night’ and had 5.03 million viewers (21.6%). ‘Casualty’ followed with 4.02 million viewers (18.1%).
ITV began the evening at 7P with ‘The Chase’ and it drew a solid 3.07 million viewers (13.9%). Then at 8P, ‘The X Factor’ more than doubled the total with 7.22 million viewers (31.6%), with a further 281k (1.4%) on +1. It was a solid showing and ranked #2 on the evening. It peaked at 815P with 7.79 million viewers (33%). At 1010P, ‘The Jonathan Ross Show’ pulled in 2.53 million viewers (14.9%),
BBC Two at 7P had ‘Restoring England’s Heritage’ and only drew 806,000 viewers (3.7%). At 8P, a rerun of ‘Dad’s Army’ drew 1.68 million viewers, the network’s top showing of the evening. Then, ‘QI XL’ drew 1.13 million viewers (5%).
ITV3 at 9P presented ‘Midsomer Murders’ which was watched by 894,000 viewers (4.4%).
Channel 4 got beat by ITV3. At 8P, ‘Walking Through History’ drew 891,000 viewers (3.8%). And at 9P, an airing of Reese Witherspoon movie ‘This Means War’ attracted less with 846,000 witherspooners (4.2%).
Channel 5 still thinks it’s the 1950s. At 830P, they presented a live boxing match between Stuart Hall and Randy Caballero. Result? Only 544,000 cared about pugilism (2.7%) in the 21st Century.
ITV2 at 1010P had ‘The Xtra Factor’ and averaged 401,000 viewers (2.4%).
Network Nine finally broke Seven’s string of victories on Saturday evening by finishing #1 in Australia in Prime Time on a very slow television evening with a 29.7% share. Its top program was #4 as ‘Nine News Saturday’ drew 802,000 viewers. #6 was ‘Four Nations Rugby League 2014 in a battle between Australia and New Zealand which drew 555,000 viewers as the Kiwis won.
Seven finished second with 29.3% share. #2 was ‘Seven News’ which was the top newscast in the nation on Saturday with 857,000 viewers. #7 was the movie, ‘Toy Story 3’ with 502,000 viewers. #9, ‘Toy Story of Terror’ with 413,000 viewers.
But it was ABC1 which really came to the front on Saturday with a strong 22.0% share of the available audience. #1 program in the nation was a rerun of ‘New Tricks’ with 860,000 viewers. #3 was ‘ABC News Saturday’ with 820,000 viewers. #5, ‘Scott & Bailey’ which brought in 691,000 viewers. #8, ‘Gardening Australia’ drew 426,000 viewers. And #10, a rerun of ‘The Doctor Blake Mysteries’ drew 402,000 viewers. Five Top Ten Programs. Excellent.
Ten finished fourth with 14.9% share.
SBS finished fifth with 4.3% share.
Sunday Overnight Australian TV Ratings
Seven reclaimed the top spot on Sunday in Australia as it drew an impressive 29.4% share of the available audience. #2 was ‘Seven News’ which drew 1,024,000 viewers. #6, ‘Sunday Night’ drew 781,000 viewers. #8, ‘The Big Adventure drew 664,000 viewers.
Network Nine finished second with 27.2% share. It had the #1 program , ’60 Minutes’ which drew 1,056,000 viewers. #3 was ‘Nine News Sunday’ which had 980,000 viewers. #4 was ‘The Embassy’ which drew 882,000 viewers. #9 was the FOX program, ‘Gotham’ which drew 626,000 viewers.
Ten came in with a strong third place finish on Sunday as it had a 20.7% share. Its top program was #7, ABC’s ‘Modern Family’ which drew 694,000 viewers. Then #10 was CBS’ ‘Scorpion’ which drew 608,000 viewers.
ABC1 finished fourth with 15.9% share and the #5 program, ‘ABC News Sunday’ which drew 859,000 viewers.
SBS finished fifth with 6.7% share, up from Saturday.
As you can see, no matter where you are in the world, people are …
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
Consumers Want A Hero, Not A Helper http://bit.ly/1mb4KkZ;
What Is The General Sentiment Of The Most-Shared Articles on Social Networks? http://bit.ly/1toejxj &
Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘What Creates The Distinction Between Customer Acquisition and Experience?’ http://bit.ly/1tkZMoF
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
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