Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, October 24, 2014 (Posted 10.25.14)
The Animal Network of Broadcast finally understands why baseball is so important to their broadcast network. It wins. At 8P, Game Three of the ‘2014 World Series’ saw the Kansas City Royals defeat the home team San Francisco Giants 3-2 at AT&T Park in the City by the Bay. Tucked alongside McCovey’s Cove, the game drew 9.91 million viewers. Now Murdoch Minions understand the power of The Show.
The Tiffany Network usually owns Friday. And for good reason. They have the content people want to see, week after week. But the World Series was too much. At 8P, ‘Amazing Race’ pulled in a very low 5.5 million viewers, good for fourth place in the time slot. But at 9P, ‘Hawaii Five-O’ owns this time period and solidifies Black Rock’s stake in the opening night of the weekend. With an excellent episode which is Must See TV ON DEMAND, titled Ho’ Oilina’ Steve and his crew solve an age-old mystery and he may have found the woman of his dreams. Stay tuned. It drew 8.78 million viewers which was an increase of over 3 million viewers from its lead-in. At 10P, in what probably is one of the top five best dramas on television, ‘Blue Bloods’ dominated the evening with a superb episode of family, titled ‘Loose Lips’. To understand the Reagan’s is to see this Must See TV ON DEMAND episode. It drew 11.20 million viewers.
The Alphabet Network finished third. At 8P, ‘Last Man Standing’ finished second in its time slot with 6.26 million viewers. AT 830P, ‘Cristela’ finished with fourth with 5.18 million viewers. At 9P, ‘Shark Tank’ jumped up to third place with a 6.90 million viewers. But at 10P, ’20/20′ finished with 5.84 million viewers. Not a happy night in Disneyville USA.
The Peacock Network simply did not have the guns on Friday. Last year it was disastrous. This year at 8P, ‘Dateline’ came in third with 6.21 million viewers, a far cry from its performance in the summer when it was up against reruns. At 9P, ‘Grimm’ began the fall as it could only draw 5.30 million, some three million behind the leader in this time slot. And at 10P, the new ‘Constantine’ died with only 4.3 million viewers finishing dead last in a field of four, nearly seven million behind the leader. 30 Rock wasn’t rocking this morning.
The Little Network That Couldn’t didn’t. At 8P, a rerun of ‘Jane the Virgin’ drew 890,000 family and friends. At 9P, ‘America’s Top Model’ drew 1.08 million viewers. Bring back ‘Whose Line Is It Anyway?’ or ‘Penn & Teller’ suits of little cbs/warner bros.
For The Record
FOX finished #1 on Friday with 9.91 million viewers. CBS finished in an unaccustomed second place with 8.51 million viewers. ABC finished #3 with 6.15 million viewers. NBC finished #4 with 5.27 million viewers. The CW finished with 984,000 viewers.
Today In TV History
On this date in 1982, the first episode of the legendary ‘Newhart’ aired on CBS.
‘Ouija’ and ‘John Wick’ To Battle For Top Spot This Weekend Through Friday
1. ‘Ouija’ 2,058 theaters $8.2 million
2. ‘John Wick’ 2,589 theaters $5.4 million
3. ‘Fury’ 3,173 theaters $4.0 million
4. ‘Gone Girl’ 3,106 theaters $3.4 million
5. ‘The Book of Life’ 3,133 theaters $2.4 million
6. ‘St. Vincent’ 2,282 theaters $2.5 million
7. ‘Alexander and the Terrible, Horrible, No Good, Very Bad Day’ 3,117 theaters $2.0 million
8. ‘The Best of Me’ 2,936 theaters $1.58 million
9. ‘The Judge’ 2,610 theaters $1.3 million
10.’Dracula Untold’ 2,364 theaters $1.2 million
What Social Networks People Are Using By Age
A quick look at social network use during July 2014, it was clear that every age group had its preferred social media platform. The Teens love YouTube as their #1 platform followed by Instagram (56.4% selecting this network) then #3 Facebook and #4 Snapchat. Vine edged Twitter for #5.
In the 18-34 group, Facebook was #1 followed by YouTube then Twitter, Instagram and google+.
In the 35-54 group, Facebook was a dominating #1 followed by YouTube, Twitter, Google+ and LinkedIn.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One took the evening on Friday … barely. At 7P, ‘The One Show’ pulled in 3.77 million viewers (20%). At 730P, ‘A Question of Sport’ drew 2.88 million viewers (14.5%). At 830P, ‘Would I Lie To You’ pulled 3.14 million viewers (14.5%). But it was at 9P, with an average audience of 4.33 million viewers (19.9%), BBC One’s ‘Have I Got News for You’ became the evening’s most watched show. At 930P, ‘Not Going Out’ pulled in 3.35 million viewers (15.8%). At 1035P, after the news, ‘The Graham Norton Show’, with guests including Benedict Cumberbatch and Miranda Hart, ended the night with 3.45 million viewers (25.3%).
ITV at 8P presented ‘Secrets from the Sky’ which drew 2.3 million viewers. At 9P had an hour-long episode of ‘Lewis’ which gave BBC One a run for its money and it also proved popular, playing to an average audience of 4.31 million viewers (20.1%), just 20,000 viewers less than ‘HIGNFY’.
Channel 4 at 8P had ‘Marvel’s Agents of SHIELD’ as it returned to more than 1 million viewers on last night (October 24). The first episode of the second season was seen by an average audience of 1.1 million viewers (5.2%). A further 174k (0.8%) tuned in on Channel 4+1. It was followed at 9P by ‘Gogglebox’, which was seen by 2.95 million viewers (13.8%). At 10P, ‘Alan Carr: Chatty Man’ drew 1.34 million viewers (8.4%). Channel 4’s evening ended at 10P with ‘The Feeling Nuts Comedy Night’ which drew 560,000 viewers (7.4%).
BBC Two at 7P brought the final episode of ‘Big Dreams Small Spaces’ and it entertained 1.3 million viewers (6.7%). It was followed at 8P by ‘The BBC Children in Need Sewing Bee’ with 1.59 million viewers (7.5%). At 930P, Tom Kerridge’s ‘Best Ever Dishes’ continued with 910,000 viewers (4.2%). At 930P, ‘Gardeners’ World’ increased the audience to 1.22 million viewers (5.8%). At 10P, ‘QI’ finished with 1.69 million viewers (9.6%).
Channel 5 didn’t have the best Friday. At 9P, ‘Rome: The World’s First Superpower’ was seen by 855,000 viewers (4%). It was followed at 10P by ‘Alex Polizzi’s Secret Italy’ which drew 795,000 viewers (3.7%). At 10P, ‘Body of Proof’ drew 619,000 viewers (3.8%).
BBC Four at 11P showing of ‘Agnetha: Abba & After’ was among the highest-rated multichannel shows, entertaining 570,000 viewers (5.8%).
Once ‘The Block Glasshouse’ ended, so did the competition as Seven is dominating the competition in Australia. On Friday it has a whopping 36.9% share of the available audience in the nation on an extremely slow television night. That share represents the definition of dominance. At #1, ‘Seven News’ on a slow Friday pulled in 830,000 viewers. #3, ‘Better Homes and Gardens’ drew 796,000 viewers. #5, ‘Seven News/Today Tonight’ pulled in 769,000 viewers. #6, the movie ‘The Bourne Legacy’ drew 747,000 viewers.
Nine finished a distant second with 24.3% share. #2 was ‘Nine News’ with 813,000 viewers and #4 was ‘Nine News 6:30’ with 779,000 viewers. #8 was ‘A Current Affair’ with 609,000 viewers, about 300,000 less than normal.
ABC1 finished third with 17.4% share. #7 was ‘ABC News’ with 619,000 viewers. #9 was ‘7.30’ with 552,000 viewers.
Ten finished fourth with 16.3% share. #10 was ‘Family Feud with 538,000 viewers.
SBS finished fifth with 5.1% share.
As you can see, no matter where you are in the world, people are …
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
Consumers Want A Hero, Not A Helper http://bit.ly/1mb4KkZ;
What Is The General Sentiment Of The Most-Shared Articles on Social Networks? http://bit.ly/1toejxj &
Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘What Creates The Distinction Between Customer Acquisition and Experience?’ http://bit.ly/1tkZMoF
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
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